Business & management
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Business & management
The Marketing Director's Role in Business Planning and Corporate Gover...
The Marketing Director 8242 S Role In
hardcover. Corporate governance is a hot topic, as is the need for marketing to operate at board level. But no-one has yet brought the two issues together. This book changes that. Gerald MichIaluk builds on the latest research to help marketing directors incorporate marketing systems and best practice into a board's decision-making process. Num Pages: 312 pages, ill. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 233 x 157 x 23. Weight in Grams: 572.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- Wiley United Kingdom
- Edition
- 1st Edition
- Number of pages
- 312
- Condition
- New
- SKU
- V9780470515808
- ISBN
- 9780470515808
Hardback
Condition: New
€ 57.62
€ 57.62
Hardback. Provides the basic models applicable to, and the applicable methods for, the profitable use and marketing of advanced technology. Series: ISTE. Num Pages: 320 pages, Illustrations. BIC Classification: KJS; KNDH. Category: (P) Professional & Vocational. Dimension: 235 x 164 x 20. Weight in Grams: 508.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- ISTE Ltd and John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 320
- Condition
- New
- SKU
- V9781848211049
- ISBN
- 9781848211049
Hardback
Condition: New
€ 172.33
€ 172.33
Paperback. Ideal for graduate students and MBA programs, The Marketing Pathfinder offers an effective way of contextualizing the marketing decisions they will have to make in the business world. A refreshing contrast to traditional marketing textbooks, this book provides a unique combination of key concepts and micro-cases. Num Pages: 280 pages, black & white illustrations, figures. BIC Classification: KJMV7. Category: (P) Professional & Vocational. Dimension: 189 x 245 x 15. Weight in Grams: 542.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 448
- Condition
- New
- SKU
- V9781119961765
- ISBN
- 9781119961765
Paperback
Condition: New
€ 46.99€ 36.22
€ 46.99
€ 36.22
Hardback. Discover what's possible when the art and science of marketing collide
The Marketing Performance Blueprint is an actionable and innovative guide to unlocking your potential as a marketer and accelerating success for your business. Num Pages: 256 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 163 x 232 x 23. Weight in Grams: 448.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2014
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118883433
- ISBN
- 9781118883433
Hardback
Condition: New
€ 30.99€ 21.92
€ 30.99
€ 21.92
Paperback. Num Pages: 324 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 229 x 152. Weight in Grams: 514.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Entrepreneur Press United States
- Edition
- 2nd Edition
- Number of pages
- 324
- Condition
- New
- SKU
- V9781599185590
- ISBN
- 9781599185590
Paperback
Condition: New
€ 20.99€ 20.57
€ 20.99
€ 20.57
Hardcover. A classic American success story with a twist Like J.P. Morgan, John D. Rockefeller, and Andrew Carnegie, Marshall Field was one of the overlords of triumphant capitalism in the Gilded Age of the late nineteenth century. However, his phenomenal wealth and generous philanthropy masked a disastrous personal life. Num Pages: 384 pages, Ill. BIC Classification: 1KBBNC; BGB; KJV; KNPR. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 238 x 165 x 29. Weight in Grams: 716.
- Format
- Hardback
- Publication date
- 2002
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 384
- Condition
- New
- SKU
- V9780471024934
- ISBN
- 9780471024934
Hardback
Condition: New
€ 41.99€ 32.33
€ 41.99
€ 32.33
Hardcover. .
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 272
- Format
- Hardback
- Publication date
- 2008
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470379950
- ISBN
- 9780470379950
Hardback
Condition: New
€ 34.99€ 25.26
€ 34.99
€ 25.26
Hardcover. Abraham Maslow started two revolutions in his lifetime, one in psychology and another in business. Most will remember him for his groundbreaking theories of self-actualization and the hierarchy of needs. This collection of writings introduces new readers to the key aspects of Maslow's thinking on management and human behavior in the workplace. Num Pages: 324 pages, Illustrations. BIC Classification: JM; KCA; KJM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 237 x 167 x 27. Weight in Grams: 682.
- Format
- Hardback
- Publication date
- 2000
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st
- Number of pages
- 324
- Condition
- New
- SKU
- V9780471360087
- ISBN
- 9780471360087
Hardback
Condition: New
€ 65.38€ 54.95
€ 65.38
€ 54.95
Paperback. Clarity, Leadership, Impact. Num Pages: 184 pages. BIC Classification: KJP. Category: (G) General (US: Trade). Dimension: 218 x 140 x 18. Weight in Grams: 190.
- Publisher
- John Hunt Publishing
- Format
- Paperback
- Publication date
- 2015
- Condition
- New
- SKU
- V9781785351532
- ISBN
- 9781785351532
Paperback
Condition: New
€ 12.38
€ 12.38
Paperback. Series: Dover Empower Your Life. Num Pages: 288 pages, illustrations. BIC Classification: KC; KJ; VSC. Category: (G) General (US: Trade). Dimension: 215 x 144 x 16. Weight in Grams: 328.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- Dover Publications Inc.
- Condition
- New
- SKU
- KSK0000315
- ISBN
- 9780486474731
Paperback
Condition: New
€ 7.77
€ 7.77
Hardcover. Companies such as Starbucks, The Gap, Nike, and Intel are perceived as masterbrands, based not on the products they sell, but on the company behind the products. This book explores the branding strategies behind the success of these and other household names and how those strategies can be applied to virtually every significant task in business. Num Pages: 336 pages, black & white illustrations. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 232 x 162 x 29. Weight in Grams: 652.
- Format
- Hardback
- Publication date
- 2000
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st
- Number of pages
- 336
- Condition
- New
- SKU
- V9780471356592
- ISBN
- 9780471356592
Hardback
Condition: New
€ 53.49€ 45.53
€ 53.49
€ 45.53
Hardcover. Praise for The Mathematics of Derivatives "The Mathematics of Derivatives provides a concise pedagogical discussion of both fundamental and very recent developments in mathematical finance, and is particularly well suited for readers with a science or engineering background. Series: Wiley Finance Series. Num Pages: 208 pages, Illustrations. BIC Classification: KFFM; KJQ; PBKS. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 235 x 161 x 20. Weight in Grams: 392.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 208
- Condition
- New
- SKU
- V9780470047255
- ISBN
- 9780470047255
Hardback
Condition: New
€ 50.52€ 43.18
€ 50.52
€ 43.18
Hardcover. Every futures, options, and stock markets trader operates under a set of highly suspect rules and assumptions. Series: Wiley Finance. Num Pages: 400 pages, Ill. BIC Classification: KFFM; KJC; KJMV1; PBT. Category: (P) Professional & Vocational. Dimension: 237 x 154 x 31. Weight in Grams: 780.
- Format
- Hardback
- Publication date
- 1992
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 400
- Condition
- New
- SKU
- V9780471547389
- ISBN
- 9780471547389
Hardback
Condition: New
€ 105.79€ 86.96
€ 105.79
€ 86.96
Hardcover. The Mathematics of Turfgrass Maintenance, Fourth Edition covers every type of mathematical problem that faces the golf course superintendent. From how to handle budgeting estimates to determining how much fertilizer should be applied, this book shows how to work through the calculations and offers practice material and answers. Num Pages: 176 pages, Illustrations. BIC Classification: KJMV4; PDE; TBJ; WM; WSJG. Category: (P) Professional & Vocational. Dimension: 235 x 159 x 16. Weight in Grams: 398.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 4th Edition
- Number of pages
- 176
- Condition
- New
- SKU
- V9780470048450
- ISBN
- 9780470048450
Hardback
Condition: New
€ 74.04
€ 74.04
Hardcover. The second book in the Maui Millionaire series focuses on creating wealth through owning, building, or investing in businesses. This book will show the reader how to take any business and turn it into a hands-off "Level Three" business. Num Pages: 304 pages, Illustrations. BIC Classification: KJH. Category: (P) Professional & Vocational. Dimension: 236 x 161 x 26. Weight in Grams: 498.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 304
- Condition
- New
- SKU
- V9780470164952
- ISBN
- 9780470164952
Hardback
Condition: New
€ 34.99€ 27.63
€ 34.99
€ 27.63
Hardcover. The first complete look at one of America's legendary business leaders This groundbreaking biography by Kevin Maney, acclaimed technology columnist for USA Today, offers fresh insight and new information on one of the twentieth century's greatest business figures. Over the course of forty-two years, Thomas J. Num Pages: 512 pages, Illustrations, ports. BIC Classification: BGB; KJ; KNTX. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 162 x 238 x 43. Weight in Grams: 998.
- Publisher
- Wiley
- Format
- Hardback
- Publication date
- 2003
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780471414636
- ISBN
- 9780471414636
Hardback
Condition: New
€ 40.99€ 31.40
€ 40.99
€ 31.40
Hardcover. The Maximalist considers Tony O'Reilly's life and influence, exploring the events and personalities behind his decline from a position of enormous wealth and influence to one, today, of relative penury. Num Pages: 564 pages. BIC Classification: 1DBR; 3JJP; 3JM; BGB; KJH; KNT. Category: (G) General (US: Trade). Dimension: 244 x 165 x 52. Weight in Grams: 1016.
- Publisher
- Gill & Macmillan Ltd
- Format
- Hardback
- Publication date
- 2016
- Condition
- New
- SKU
- V9780717167210
- ISBN
- 9780717167210
Hardback
Condition: New
€ 32.99€ 24.85
€ 32.99
€ 24.85
Hardback. Former McKinsey and Company consultant Shu Hattori shares 47 strategies for becoming a top corporate leader Num Pages: 192 pages. BIC Classification: KJM. Category: (G) General (US: Trade). .
- Publisher
- McGraw-Hill Education United States
- Number of pages
- 192
- Format
- Hardback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781259588686
- ISBN
- 9781259588686
Hardback
Condition: New
€ 30.99€ 21.91
€ 30.99
€ 21.91
Hardback. Top-quality, big-impact techniques forproblem solving in every company Num Pages: 272 pages, Illustrations. BIC Classification: KJMD. Category: (P) Professional & Vocational. Dimension: 241 x 163 x 24. Weight in Grams: 506.
- Publisher
- McGraw-Hill Education - Europe United States
- Number of pages
- 272
- Format
- Hardback
- Publication date
- 2009
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780071497411
- ISBN
- 9780071497411
Hardback
Condition: New
€ 34.99€ 25.36
€ 34.99
€ 25.36
Hardcover. Penetrate the mysteriously powerful problem-solving methods and learn the secret techniques of the worldOs most prestigious business consulting firm, in this insightful how-they-do-it guide by a former McKinsey & Company analyst. Num Pages: 208 pages. BIC Classification: KJC; KJMT. Category: (U) Tertiary Education (US: College). Dimension: 236 x 154 x 20. Weight in Grams: 486.
- Publisher
- McGraw-Hill Professional
- Format
- Hardback
- Publication date
- 1999
- Edition
- First Printing
- Condition
- New
- SKU
- V9780070534483
- ISBN
- 9780070534483
Hardback
Condition: New
€ 32.99€ 23.54
€ 32.99
€ 23.54
Paperback. Num Pages: 272 pages. BIC Classification: KJM. Category: (P) Professional & Vocational. Dimension: 229 x 152 x 20. Weight in Grams: 416.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- Robert D. Reed Publishers United States
- Number of pages
- 272
- Condition
- New
- SKU
- V9781934759202
- ISBN
- 9781934759202
Paperback
Condition: New
€ 20.99€ 19.77
€ 20.99
€ 19.77
Paperback. This is the fourth edition of one of the seminal works in the field of mediation and conflict resolution. The book is practical blend of theory, research, and practice with a useful how to approach to resolving disputes at various stages of development and resolution. Num Pages: 704 pages, illustrations. BIC Classification: KJMV2. Category: (P) Professional & Vocational. Dimension: 230 x 154 x 46. Weight in Grams: 842.
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 500
- Format
- Paperback
- Publication date
- 2014
- Edition
- 4th Edition
- Condition
- New
- SKU
- V9781118304303
- ISBN
- 9781118304303
Paperback
Condition: New
€ 81.89
€ 81.89
Paperback. .
- Publisher
- Harvard Business Review Press
- Format
- Paperback
- Publication date
- 2017
- Edition
- Revised
- Condition
- New
- SKU
- V9781633692947
- ISBN
- 9781633692947
Paperback
Condition: New
€ 27.99€ 25.94
€ 27.99
€ 25.94
Hardcover. BIC Classification: KJP. Category: (G) General (US: Trade). Dimension: 183 x 122 x 14. Weight in Grams: 196.
- Publisher
- Lid Publishing
- Format
- Hardback
- Publication date
- 2016
- Condition
- New
- SKU
- V9781910649749
- ISBN
- 9781910649749
Hardback
Condition: New
€ 13.99€ 11.65
€ 13.99
€ 11.65