Business & management
Results 17905 - 17928 of 30215
Business & management
Hardcover. Develop an effective, straightforward selling system based on neuroscience insights on how customers' minds really work. Num Pages: 232 pages, black & white illustrations. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 243 x 164 x 19. Weight in Grams: 504.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- Kogan Page
- Edition
- Re-issue
- Condition
- New
- SKU
- V9780749476151
- ISBN
- 9780749476151
Hardback
Condition: New
€ 96.53€ 92.84
€ 96.53
€ 92.84
Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KC; KJM. Category: (G) General (US: Trade). Dimension: 210 x 148 x 17. Weight in Grams: 386.
- Format
- Paperback
- Publication date
- 1997
- Publisher
- Deutscher Universitatsverlag United States
- Condition
- New
- SKU
- V9783824465156
- ISBN
- 9783824465156
Paperback
Condition: New
€ 57.22
€ 57.22
Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of T...
Vecchiato, Giovanni; Cherubino, Patrizia; Tre...
Paperback. In this book the authors describe their original research on the potential of both standard and high-resolution electroencephalography (EEG) for analyzing brain activity in response to TV advertising. Series: Biosystems & Biorobotics. Num Pages: 153 pages, biography. BIC Classification: KJ; MQW; PSAN. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 8. Weight in Grams: 250.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 153
- Condition
- New
- SKU
- V9783642436765
- ISBN
- 9783642436765
Paperback
Condition: New
€ 117.72
€ 117.72
Hardback. BIC Classification: KJS. Dimension: 244 x 170. Weight in Grams: 457.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- Gabler Verlag
- Condition
- New
- SKU
- V9783834907233
- ISBN
- 9783834907233
Hardback
Condition: New
€ 67.93
€ 67.93
Paperback. Unveiling a remarkable combination of the latest brain research and revolutionary marketing practices to leave a lasting impact on your audience. Num Pages: 256 pages, illustrations. BIC Classification: KJM. Category: (G) General (US: Trade). Dimension: 216 x 140 x 14. Weight in Grams: 330.
- Publisher
- Thomas Nelson Publishers
- Format
- Paperback
- Publication date
- 2007
- Edition
- International ed.
- Condition
- New
- SKU
- V9781595551351
- ISBN
- 9781595551351
Paperback
Condition: New
€ 19.99€ 15.87
€ 19.99
€ 15.87
Hardback. Understanding the mind of the consumer is daunting for marketers. As science probes the interplay of reason and emotion in decision-making, this book offers analytical perspective on the brain, using biometric studies to blaze new frontiers in market research. Num Pages: 273 pages, biography. BIC Classification: KJMV7. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 241 x 162 x 23. Weight in Grams: 618.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 273
- Condition
- New
- SKU
- V9783540778288
- ISBN
- 9783540778288
Hardback
Condition: New
€ 212.71
€ 212.71
Paperback / so. Num Pages: 349 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 21. Weight in Grams: 485.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Springer Gabler United States
- Edition
- 3
- Number of pages
- 349
- Condition
- New
- SKU
- V9783834925725
- ISBN
- 9783834925725
Paperback
Condition: New
€ 93.62
€ 93.62
Paperback. Learn how to use neuromarketing and understand the science behind it Neuromarketing is a controversial new field where researchers study consumers' brain responses to advertising and media. Num Pages: 384 pages, illustrations. BIC Classification: KJ. Category: (P) Professional & Vocational. Dimension: 185 x 235 x 22. Weight in Grams: 620.
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 384
- Format
- Paperback
- Publication date
- 2013
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118518588
- ISBN
- 9781118518588
Paperback
Condition: New
€ 24.99€ 18.32
€ 24.99
€ 18.32
Paperback. Providing a focused and in-depth examination of the field of marketing research that studies consumers' sensorimotor, cognitive and affective responses to marketing stimuli, this book shows both the scientific frameworks and the practical applications of this increasingly popular marketing tool. Num Pages: 280 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 232 x 167 x 16. Weight in Grams: 426.
- Publisher
- Kogan Page Ltd United Kingdom
- Number of pages
- 280
- Format
- Paperback
- Publication date
- 2013
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780749469276
- ISBN
- 9780749469276
Paperback
Condition: New
€ 35.99€ 32.68
€ 35.99
€ 32.68
Paperback / so. Editor(s): Wiedmann, Klaus-Peter; Buckler, Frank. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KC; KJM. Category: (G) General (US: Trade). Dimension: 244 x 170 x 17. Weight in Grams: 513.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Gabler Verlag United Kingdom
- Edition
- 2
- Condition
- New
- SKU
- V9783409216739
- ISBN
- 9783409216739
Paperback
Condition: New
€ 68.27
€ 68.27
Paperback / so. Editor(s): Corsten, Hans; May, Constantin. Num Pages: black & white illustrations, bibliography. BIC Classification: KC; KJM. Category: (G) General (US: Trade). Dimension: 170 x 243 x 16. Weight in Grams: 488.
- Format
- Paperback
- Publication date
- 1996
- Publisher
- Gabler Verlag United Kingdom
- Condition
- New
- SKU
- V9783409126106
- ISBN
- 9783409126106
Paperback
Condition: New
€ 68.32
€ 68.32
Paperback / so. Num Pages: 451 pages, black & white illustrations, bibliography. BIC Classification: KC; KJM. Category: (G) General (US: Trade). Dimension: 244 x 170 x 23. Weight in Grams: 721.
- Format
- Paperback
- Publication date
- 1995
- Publisher
- Gabler Verlag United Kingdom
- Number of pages
- 451
- Condition
- New
- SKU
- V9783409140980
- ISBN
- 9783409140980
Paperback
Condition: New
€ 70.11
€ 70.11
paperback. Num Pages: black & white illustrations, bibliography. BIC Classification: KC; KJM. Category: (G) General (US: Trade). Dimension: 210 x 148 x 28. Weight in Grams: 635.
- Format
- Paperback
- Publication date
- 1997
- Publisher
- Deutscher Universitätsverlag United States
- Edition
- 1997th Edition
- Condition
- New
- SKU
- V9783824463862
- ISBN
- 9783824463862
Paperback
Condition: New
€ 58.90
€ 58.90
Paperback / so. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJMV3; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 13. Weight in Grams: 299.
- Format
- Paperback
- Publication date
- 1999
- Publisher
- Deutscher Universitatsverlag United States
- Condition
- New
- SKU
- V9783824469604
- ISBN
- 9783824469604
Paperback
Condition: New
€ 56.63
€ 56.63
Paperback / so. Series: Gabler Edition Wissenschaft. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KC; KJM. Category: (G) General (US: Trade). Dimension: 234 x 156 x 15. Weight in Grams: 413.
- Format
- Paperback
- Publication date
- 2001
- Publisher
- Deutscher Universit?tsverlag United Kingdom
- Condition
- New
- SKU
- V9783824472598
- ISBN
- 9783824472598
Paperback
Condition: New
€ 67.65
€ 67.65
Paperback / so. Series: Betriebswirtschaftliche Forschung Zur Unternehmensf Hrung. Num Pages: black & white illustrations, bibliography. BIC Classification: KJMV3; KJT. Category: (G) General (US: Trade). Dimension: 210 x 148 x 30. Weight in Grams: 685.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783834911742
- ISBN
- 9783834911742
Paperback
Condition: New
€ 84.54
€ 84.54
Paperback. Editor(s): Reimann, Martin; Weber, Bernd. Num Pages: 324 pages, black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 18. Weight in Grams: 544.
- Publisher
- Gabler Verlag
- Format
- Paperback
- Publication date
- 2010
- Edition
- 2011th Edition
- Condition
- New
- SKU
- V9783834904621
- ISBN
- 9783834904621
Paperback
Condition: New
€ 58.54
€ 58.54
Hardback. Leadership can be learned: new evidence from neuroscience clearly points to ways that leaders can significantly improve how they engage with and motivate others. This book provides leaders and managers with an accessible guide to practical, effective actions, based on neuroscience. Series: The Neuroscience of Business. Num Pages: 278 pages, 43 tables, 8 figures. BIC Classification: KJMB; KJU. Category: (P) Professional & Vocational. Dimension: 225 x 143 x 21. Weight in Grams: 466.
- Publisher
- Palgrave Macmillan
- Format
- Hardback
- Publication date
- 2015
- Condition
- New
- SKU
- V9781137466853
- ISBN
- 9781137466853
Hardback
Condition: New
€ 40.99€ 37.11
€ 40.99
€ 37.11
Hardcover. Is your organization obsessive-compulsive or passive-aggressive? Corporate neurosis expert Manfred Kets de Vries analyzes dysfunctional organizational behavior in terms of accepted psychoanalytic types and arrives at some genuine insights into why some companies are healthier than others. Series: Jossey-Bass Social & Behavioral Science Series. Num Pages: 264 pages, black & white illustrations. BIC Classification: KJMV2. Category: (P) Professional & Vocational. Dimension: 239 x 161 x 22. Weight in Grams: 542.
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 264
- Format
- Hardback
- Publication date
- 1984
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780875896069
- ISBN
- 9780875896069
Hardback
Condition: New
€ 65.64
€ 65.64
Paperback / so. Series: Markt- Und Unternehmensentwicklung / Markets and Organisatio. Num Pages: 180 pages, black & white illustrations, bibliography. BIC Classification: KC; KJM. Category: (G) General (US: Trade). Dimension: 210 x 148 x 11. Weight in Grams: 265.
- Format
- Paperback
- Publication date
- 1998
- Publisher
- Deutscher Universitatsverlag United States
- Number of pages
- 180
- Condition
- New
- SKU
- V9783824466498
- ISBN
- 9783824466498
Paperback
Condition: New
€ 51.10
€ 51.10
Paperback. This volume documents the ESPRIT project NEUTRABAS dealing with the development of a neutral database for large multifunctional systems, in particular for ships and their many complex systems. Editor(s): Nowacki, Horst. Series: Research Reports ESPRIT. Num Pages: 214 pages, biography. BIC Classification: KJQ; KNGS; UN; UYD. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 234 x 156 x 11. Weight in Grams: 700.
- Format
- Paperback
- Publication date
- 1995
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 214
- Condition
- New
- SKU
- V9783540593003
- ISBN
- 9783540593003
Paperback
Condition: New
€ 64.05
€ 64.05
Paperback / so. Series: Fachbucher Fur Die Wirtschaft. Num Pages: black & white illustrations, bibliography. BIC Classification: KC; KJM. Category: (G) General (US: Trade). Dimension: 234 x 156 x 6. Weight in Grams: 159.
- Format
- Paperback
- Publication date
- 1969
- Publisher
- Gabler Verlag United Kingdom
- Condition
- New
- SKU
- V9783663125808
- ISBN
- 9783663125808
Paperback
Condition: New
€ 65.94
€ 65.94
Paperback. In Never Bet the Farm two leading entrepreneurs, Anthony Iaquinto and Stephen Spinelli, turn much of the so-called expert advice for entrepreneurs on its head. They show that by preparing for setbacks and using a framework that can help reduce risks and simplify decision making, entrepreneurs can increase their probability for success. Num Pages: 224 pages. BIC Classification: KJH. Category: (P) Professional & Vocational. Dimension: 227 x 154 x 17. Weight in Grams: 276.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 224
- Condition
- New
- SKU
- V9780787983666
- ISBN
- 9780787983666
Paperback
Condition: New
€ 25.99€ 20.79
€ 25.99
€ 20.79
Hardcover. * Contains straightforward "how to" processes for intentional leaders looking to significantly improveoverall organization performance and drive extraordinaryresults * Being intentional means sharing a sense of purpose anddirection not only with employees, but also with partners, vendors,and customers. Num Pages: 176 pages, black & white illustrations. BIC Classification: KJMB. Category: (P) Professional & Vocational. Dimension: 223 x 146 x 16. Weight in Grams: 304.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 176
- Condition
- New
- SKU
- V9780470561997
- ISBN
- 9780470561997
Hardback
Condition: New
€ 20.00€ 18.93
€ 20.00
€ 18.93