Business & management
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Business & management
Paperback. Marcus Fuchs entwickelt eine theoretische Erklarungsskizze zur Wirkung der Verpackungsgestaltung auf die Akzeptanz von Markenerweiterungen. In umfangreichen empirischen Studien erweitert er funf bereits auf dem Markt befindliche FMCG-Marken in nahe und ferne Warengruppen und uberpruft auf diese Weise die Wirkungszusammenhange." Series: Marken- Und Produktmanagement. Num Pages: 446 pages, 63 black & white illustrations, 7 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 23. Weight in Grams: 572.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 446
- Condition
- New
- SKU
- V9783824482108
- ISBN
- 9783824482108
Paperback
Condition: New
€ 71.34
€ 71.34
Paperback / so. Editor(s): Danert, Gunter. Series: Schmalenbachs Zeitschrift Fur Betriebswirtschaftliche Forsch. Num Pages: black & white illustrations, bibliography. BIC Classification: KC; KJM. Category: (G) General (US: Trade). Dimension: 244 x 170 x 6. Weight in Grams: 195.
- Format
- Paperback
- Publication date
- 1973
- Publisher
- Vs Verlag Fur Sozialwissenschaften United States
- Condition
- New
- SKU
- V9783531112169
- ISBN
- 9783531112169
Paperback
Condition: New
€ 79.20
€ 79.20
perfect. Series: Neue Betriebswirtschaftliche Forschung (Nbf). Num Pages: black & white illustrations, bibliography. BIC Classification: KC; KJM. Category: (G) General (US: Trade). Dimension: 244 x 170 x 15. Weight in Grams: 454.
- Publication date
- 1984
- Publisher
- Gabler Verlag United Kingdom
- Edition
- 1984th Edition
- Condition
- New
- SKU
- V9783409139038
- ISBN
- 9783409139038
Paperback
Condition: New
€ 70.22
€ 70.22
paperback. Num Pages: 249 pages, black & white illustrations, bibliography. BIC Classification: KC; KJM. Category: (G) General (US: Trade). Dimension: 229 x 152 x 14. Weight in Grams: 363.
- Format
- Paperback
- Publication date
- 1998
- Publisher
- Deutscher Universitatsverlag United States
- Number of pages
- 249
- Condition
- New
- Edition
- 1998th Edition
- SKU
- V9783824465996
- ISBN
- 9783824465996
Paperback
Condition: New
€ 53.67
€ 53.67
Versandhandelsmanagement: Grundlagen, Prozesse und Erfolgsstrategien f...
Tgmc Management Consulting Gmbh
hardcover. Num Pages: colour illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 229 x 152 x 22. Weight in Grams: 671.
- Format
- Hardback
- Publication date
- 2006
- Publisher
- Gabler Verlag United Kingdom
- Edition
- 2., akt. und erg. Aufl. 2006
- Condition
- New
- SKU
- V9783834901460
- ISBN
- 9783834901460
Hardback
Condition: New
€ 94.16
€ 94.16
Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KC; KJM. Category: (G) General (US: Trade). Dimension: 210 x 148 x 18. Weight in Grams: 395.
- Format
- Paperback
- Publication date
- 1999
- Publisher
- Deutscher Universit?tsverlag United Kingdom
- Condition
- New
- SKU
- V9783824469956
- ISBN
- 9783824469956
Paperback
Condition: New
€ 69.84
€ 69.84
Paperback / so. Series: Schriftenreihe Des Instituts Fur Kredit- Und Finanzwirtschaf. Num Pages: 408 pages, black & white illustrations, bibliography. BIC Classification: KC; KJM. Category: (G) General (US: Trade). Dimension: 244 x 170 x 22. Weight in Grams: 685.
- Format
- Paperback
- Publication date
- 1998
- Publisher
- Gabler Verlag United Kingdom
- Number of pages
- 408
- Condition
- New
- SKU
- V9783409144179
- ISBN
- 9783409144179
Paperback
Condition: New
€ 71.78
€ 71.78
Paperback / so. Series: Viewegs Fachbucher Der Technik. Num Pages: black & white illustrations, bibliography. BIC Classification: KC; KJM. Category: (G) General (US: Trade). Dimension: 216 x 140 x 12. Weight in Grams: 272.
- Format
- Paperback
- Publication date
- 1996
- Publisher
- Gabler Verlag United Kingdom
- Condition
- New
- SKU
- V9783409188258
- ISBN
- 9783409188258
Paperback
Condition: New
€ 69.03
€ 69.03
Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KC; KJM. Category: (G) General (US: Trade). Dimension: 234 x 156 x 15. Weight in Grams: 390.
- Format
- Paperback
- Publication date
- 1998
- Publisher
- Deutscher Universitatsverlag United States
- Condition
- New
- SKU
- V9783824467358
- ISBN
- 9783824467358
Paperback
Condition: New
€ 48.48
€ 48.48
Paperback / so. Series: Die Wirtschaftswissenschaften. Num Pages: black & white illustrations, bibliography. BIC Classification: KC; KJM. Category: (G) General (US: Trade). Dimension: 244 x 170 x 8. Weight in Grams: 259.
- Format
- Paperback
- Publication date
- 1960
- Publisher
- Gabler Verlag United Kingdom
- Condition
- New
- SKU
- V9783663008613
- ISBN
- 9783663008613
Paperback
Condition: New
€ 69.42
€ 69.42
Paperback / so. Series: Versicherung Und Risikoforschung. Num Pages: black & white illustrations, bibliography. BIC Classification: KC; KJM. Category: (G) General (US: Trade). Dimension: 133 x 203 x 20. Weight in Grams: 398.
- Format
- Paperback
- Publication date
- 2001
- Publisher
- Deutscher Universit?tsverlag United Kingdom
- Condition
- New
- SKU
- V9783824490547
- ISBN
- 9783824490547
Paperback
Condition: New
€ 70.14
€ 70.14
paperback. Series: Ratgeber Fur Versicherungsvermittler. Num Pages: black & white illustrations, bibliography. BIC Classification: KC; KJM. Category: (G) General (US: Trade). Dimension: 216 x 140 x 10. Weight in Grams: 227.
- Format
- Paperback
- Publication date
- 1994
- Publisher
- Gabler Verlag United Kingdom
- Edition
- 1994th Edition
- Condition
- New
- SKU
- V9783409185226
- ISBN
- 9783409185226
Paperback
Condition: New
€ 58.22
€ 58.22
Paperback / so. Series: Versicherungsenzyklopadie. Num Pages: black & white illustrations, bibliography. BIC Classification: KC; KJM. Category: (G) General (US: Trade). Dimension: 229 x 152 x 34. Weight in Grams: 880.
- Format
- Paperback
- Publication date
- 1991
- Publisher
- Gabler Verlag United Kingdom
- Edition
- 4
- Condition
- New
- SKU
- V9783409299220
- ISBN
- 9783409299220
Paperback
Condition: New
€ 73.22
€ 73.22
Paperback / so. Num Pages: 102 pages, black & white illustrations, bibliography. BIC Classification: KC; KFF; KJM. Category: (G) General (US: Trade). Dimension: 297 x 210 x 6. Weight in Grams: 281.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Gabler Verlag United Kingdom
- Number of pages
- 102
- Condition
- New
- SKU
- V9783409127158
- ISBN
- 9783409127158
Paperback
Condition: New
€ 69.38
€ 69.38
Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KC; KJM. Category: (G) General (US: Trade). Dimension: 234 x 156 x 4. Weight in Grams: 109.
- Format
- Paperback
- Publication date
- 1993
- Publisher
- Gabler Verlag United Kingdom
- Condition
- New
- SKU
- V9783409927420
- ISBN
- 9783409927420
Paperback
Condition: New
€ 67.92
€ 67.92
Paperback / so. Series: Gabler Edition Wissenschaft. Num Pages: black & white illustrations, bibliography. BIC Classification: KC; KJM. Category: (G) General (US: Trade). Dimension: 216 x 140 x 14. Weight in Grams: 318.
- Format
- Paperback
- Publication date
- 2000
- Publisher
- Deutscher Universit?tsverlag United Kingdom
- Condition
- New
- SKU
- V9783824471881
- ISBN
- 9783824471881
Paperback
Condition: New
€ 69.43
€ 69.43
paperback. Series: Ratgeber Fur Versicherungsvermittler. Num Pages: black & white illustrations, bibliography. BIC Classification: KC; KJM. Category: (G) General (US: Trade). Dimension: 216 x 140 x 11. Weight in Grams: 245.
- Format
- Paperback
- Publication date
- 1995
- Publisher
- Gabler Verlag United States
- Edition
- Softcover reprint of the original 2nd ed. 1995
- Condition
- New
- SKU
- V9783409285193
- ISBN
- 9783409285193
Paperback
Condition: New
€ 79.74
€ 79.74
Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KJM. Category: (G) General (US: Trade). Dimension: 244 x 170 x 6. Weight in Grams: 195.
- Format
- Paperback
- Publication date
- 1992
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783409137546
- ISBN
- 9783409137546
Paperback
Condition: New
€ 79.10
€ 79.10
Paperback / so. Series: Logistik-Management. Num Pages: 363 pages, black & white illustrations, bibliography. BIC Classification: KJMV5. Category: (G) General (US: Trade). Dimension: 203 x 127 x 20. Weight in Grams: 496.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Deutscher Universit?tsverlag United Kingdom
- Number of pages
- 363
- Condition
- New
- SKU
- V9783824481194
- ISBN
- 9783824481194
Paperback
Condition: New
€ 86.30
€ 86.30
Paperback / so. Series: Literaturwissenschaft / Kulturwissenschaft. Num Pages: 309 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KC; KJM. Category: (G) General (US: Trade). Dimension: 229 x 152 x 17. Weight in Grams: 417.
- Format
- Paperback
- Publication date
- 2001
- Publisher
- Deutscher Universit?tsverlag United Kingdom
- Number of pages
- 309
- Condition
- New
- SKU
- V9783824444656
- ISBN
- 9783824444656
Paperback
Condition: New
€ 86.66
€ 86.66