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Business & management
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Business & management
Hardcover. How can businesses do a better job of attracting capital? The answer: "Marketing!" Marketing expert Philip Kotler teams up with a renowned marketing consultant and an INSEAD professor for this practical, marketing-based approach to raising capital from investors. Num Pages: 256 pages, black & white illustrations. BIC Classification: KF; KJ. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 239 x 160 x 23. Weight in Grams: 428.
- Format
- Hardback
- Publication date
- 2004
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 256
- Condition
- New
- SKU
- V9780471646563
- ISBN
- 9780471646563
Hardback
Condition: New
€ 36.99€ 28.95
€ 36.99
€ 28.95
Paperback. Num Pages: 250 pages. BIC Classification: KJSM; URD; UTN. Category: (G) General (US: Trade). Dimension: 230 x 153 x 13. Weight in Grams: 358.
- Publisher
- Technics Publications LLC
- Format
- Paperback
- Publication date
- 2014
- Edition
- First
- Condition
- New
- SKU
- V9781935504795
- ISBN
- 9781935504795
Paperback
Condition: New
€ 27.99€ 21.55
€ 27.99
€ 21.55
Paperback. Num Pages: 272 pages, 3 illus.; 2 tables. BIC Classification: JFD; KJSM; KNTX. Category: (P) Professional & Vocational. Dimension: 227 x 151 x 13. Weight in Grams: 376. New Technologies and the Transformation of Media Audiences. 272 pages, illustrations. Cateogry: (P) Professional & Vocational. BIC Classification: JFD; KJSM; KNTX. Dimension: 227 x 151 x 13. Weight: 384.
- Publisher
- Columbia University Press
- Number of pages
- 272
- Format
- Paperback
- Publication date
- 2010
- Condition
- New
- SKU
- V9780231150354
- ISBN
- 9780231150354
Paperback
Condition: New
€ 37.99€ 27.68
€ 37.99
€ 27.68
Hardcover. Proprietary audience development is now a core marketing responsibility. Every company needs audiences to survive. They are where you find new customers and develop more profitable relationships. Num Pages: 288 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 235 x 153 x 24. Weight in Grams: 488.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 288
- Condition
- New
- SKU
- V9781118732731
- ISBN
- 9781118732731
Hardback
Condition: New
€ 27.99€ 23.23
€ 27.99
€ 23.23
Paperback. Audio branding covers everything from app sounds, right down to the noise a particular brand of car makes when unlocked or turned on. This text will give practical guidance to the creating an audio language to support brand identity and personality. Num Pages: 232 pages. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 158 x 235 x 19. Weight in Grams: 382.
- Publisher
- Kogan Page Ltd
- Format
- Paperback
- Publication date
- 2017
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780749478575
- ISBN
- 9780749478575
Paperback
Condition: New
€ 40.99€ 36.59
€ 40.99
€ 36.59
Hardcover. The auditor's guide to ensuring correct security and privacy practices in a cloud computing environment Many organizations are reporting or projecting a significant cost savings through the use of cloud computing utilizing shared computing resources to provide ubiquitous access for organizations and end users. Series: Wiley Corporate F&A. Num Pages: 206 pages, Illustrations. BIC Classification: KJQ; UR; UTC. Category: (P) Professional & Vocational. Dimension: 229 x 162 x 21. Weight in Grams: 406.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 206
- Condition
- New
- SKU
- V9780470874745
- ISBN
- 9780470874745
Hardback
Condition: New
€ 59.34€ 50.94
€ 59.34
€ 50.94
Hardcover. Have you been asked to perform an information systems audit and don't know where to start? Examine a company's hardware, software, and data organization and processing methods to ensure quality control and security with this easy, practical guide to auditing computer systems--the tools necessary to implement an effective IS audit. Num Pages: 430 pages, references, glossary, index. BIC Classification: KFCM; KJQ; UL. Category: (P) Professional & Vocational. Dimension: 236 x 166 x 30. Weight in Grams: 800.
- Format
- Hardback
- Publication date
- 2003
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 2nd Edition
- Number of pages
- 430
- Condition
- New
- SKU
- V9780471281177
- ISBN
- 9780471281177
Hardback
Condition: New
€ 162.43
€ 162.43
Hardcover. Auditing Leadership is the only book written for auditors that presents practical tips, insights, and ideas on becoming a leader in the profession. Light on the industry jargon of FASBs, IASBs, etc. , this guide instead specifically discusses the so-called "soft skills" often overlooked in order to become a leader in the audit profession. Num Pages: 238 pages, Illustrations. BIC Classification: KFCM; KJMB. Category: (P) Professional & Vocational. Dimension: 161 x 237 x 24. Weight in Grams: 444.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 238
- Condition
- New
- SKU
- V9780470450017
- ISBN
- 9780470450017
Hardback
Condition: New
€ 66.86
€ 66.86
Hardcover. Step-by-step guide to successful implementation and control of IT systems including the Cloud Many auditors are unfamiliar with the techniques they need to know to efficiently and effectively determine whether information systems are adequately protected. Series: Wiley Corporate F&A. Num Pages: 464 pages, Illustrations. BIC Classification: KFCM; KJM; UF. Category: (P) Professional & Vocational. Dimension: 185 x 261 x 23. Weight in Grams: 980.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 2nd Edition
- Number of pages
- 464
- Condition
- New
- SKU
- V9781118147610
- ISBN
- 9781118147610
Hardback
Condition: New
€ 99.69€ 83.43
€ 99.69
€ 83.43
Paperback. Num Pages: 192 pages. BIC Classification: 1KBB; KJZ; WCW. Category: (G) General (US: Trade). Dimension: 279 x 215. .
- Publisher
- Schiffer Publishing Ltd
- Format
- Paperback
- Publication date
- 2017
- Edition
- 3rd Edition
- Condition
- New
- SKU
- V9780764352836
- ISBN
- 9780764352836
Paperback
Condition: New
€ 32.99€ 31.06
€ 32.99
€ 31.06
Paperback. Num Pages: 640 pages. BIC Classification: KJQ; PBT. Category: (U) Tertiary Education (US: College). Dimension: 253 x 217 x 23. Weight in Grams: 1226.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- John Wiley & Sons Australia Ltd Australia
- Edition
- 4th Edition
- Number of pages
- 640
- Condition
- New
- SKU
- V9780730312932
- ISBN
- 9780730312932
Paperback
Condition: New
€ 119.05
€ 119.05
Hardcover. Australia's remarkable economic growth - and the lessons for business and governments. Num Pages: 144 pages. BIC Classification: 1MBF; KCG; KJC; KJK. Category: (P) Professional & Vocational. Dimension: 234 x 156. .
- Publisher
- LID Publishing
- Format
- Hardback
- Publication date
- 2015
- Condition
- New
- SKU
- V9781907794971
- ISBN
- 9781907794971
Hardback
Condition: New
€ 26.99€ 20.67
€ 26.99
€ 20.67
Paperback. Thinking about getting up and telling the world what you stand for is daunting. Actually doing it is terrifying but the rewards are incredible. Imagine spending every waking hour doing what you love. Authentic shows how to do just that. In Authentic, Neil Crofts offers inspiration for individuals tired of career conformity. Num Pages: 150 pages, black & white illustrations. BIC Classification: KJVS; VSC. Category: (G) General (US: Trade). Dimension: 234 x 156 x 38. Weight in Grams: 256.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 150
- Condition
- New
- Edition
- 1st Edition
- SKU
- V9781841125190
- ISBN
- 9781841125190
Paperback
Condition: New
€ 17.99€ 15.56
€ 17.99
€ 15.56
Paperback. Takes a radical new look at the potentially transformational role of workplace conversations. Through over twenty-five years of work as organisational consultants, Maren and James Showkier have discovered that conversation has the power to create, sustain or change organisational culture. Num Pages: 240 pages. BIC Classification: KJW. Category: (G) General (US: Trade). Dimension: 214 x 142 x 15. Weight in Grams: 290.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Berrett-Koehler United States
- Edition
- 1st Edition
- Number of pages
- 216
- Condition
- New
- SKU
- V9781576755952
- ISBN
- 9781576755952
Paperback
Condition: New
€ 21.99€ 18.98
€ 21.99
€ 18.98
Paperback. This full color poster (17" x 22") is perfect for displaying during a Leading Through Transitions Workshop or can be used as a leave-behind prize for participants. This handy reminder visual feature the Authentic Leadership Paradox Wheel, a practical tool for assessing and applying the authors' principles of transition leadership. Num Pages: 2 pages. BIC Classification: KJMB. Category: (P) Professional & Vocational. Dimension: 283 x 218 x 1. Weight in Grams: 82.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 2
- Condition
- New
- SKU
- V9780470450222
- ISBN
- 9780470450222
Paperback
Condition: New
€ 21.90
€ 21.90
Paperback. Helps readers answer vital questions such as: What should I do when my personal values conflict with company business values? How do I make trade-offs between the needs of my customers, my employees, and my company's shareholders? And, do I really want to devote my talents to business? Series: J-B Warren Bennis Series. Num Pages: 240 pages. BIC Classification: KJM. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 229 x 153 x 11. Weight in Grams: 292.
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 240
- Format
- Paperback
- Publication date
- 2004
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780787975289
- ISBN
- 9780787975289
Paperback
Condition: New
€ 24.99€ 18.64
€ 24.99
€ 18.64
Hardcover. In the wake of continuing corporate scandals there have been few, if any, CEOs that have stepped forward as models of "doing things right" except the former chairman and CEO of Medtronic, Bill George. Here, George makes the case that we do need new leaders, not just new laws, to bring us out of the corporate crisis. Num Pages: 240 pages, , black & white illustrations. BIC Classification: KJM. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 237 x 164 x 24. Weight in Grams: 530.
- Format
- Hardback
- Publication date
- 2003
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 240
- Condition
- New
- SKU
- V9780787969134
- ISBN
- 9780787969134
Hardback
Condition: New
€ 36.99€ 28.95
€ 36.99
€ 28.95
Hardback. How authentic is the experience? Is it what they expected? Why or why not? This book introduces the concept of perceived authenticity, or how a consumer experiences a product, service, environment, communication, or person. It provides some practical business advice and talking points for managers and marketers. Num Pages: 320 pages, Illustrations. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 239 x 163 x 31. Weight in Grams: 638.
- Publisher
- Harvard Business Review Press United States
- Number of pages
- 320
- Format
- Hardback
- Publication date
- 2007
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781591391456
- ISBN
- 9781591391456
Hardback
Condition: New
€ 37.99€ 33.40
€ 37.99
€ 33.40
Paperback. .
- Publisher
- Jessica Kingsley Publishers
- Format
- Paperback
- Publication date
- 2016
- Condition
- New
- SKU
- V9781849056786
- ISBN
- 9781849056786
Paperback
Condition: New
€ 23.15
€ 23.15
Paperback. Provides a roadmap to branding and marketing success in the automotive industry from a leading industry expert and features: case studies on major car brands personally conducted by the author including: Audi, BMW, Holden, Mercedes-Benz, Opel, Porsche, Saab, Seat, Skoda, Vauxhall, Volkswagen, and Volvo. Num Pages: 264 pages, black & white illustrations. BIC Classification: KJS; KNDR. Category: (G) General (US: Trade). Dimension: 151 x 229 x 15. Weight in Grams: 404.
- Publisher
- Kogan Page Ltd United Kingdom
- Number of pages
- 240
- Format
- Paperback
- Publication date
- 2014
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780749469290
- ISBN
- 9780749469290
Paperback
Condition: New
€ 36.99€ 33.35
€ 36.99
€ 33.35