Business & management
Results 341 - 360 of 10352
Business & management
Paperback. Looks at the decades when advertising discovered ways to play on our anxieties and to promise solace for the masses. This book describes how advertisers manipulated modern art and photography to promote an enduring "consumption ethic." Num Pages: 472 pages, illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 254 x 178 x 25. Weight in Grams: 513.
- Format
- Paperback
- Publication date
- 1986
- Publisher
- University of California Press
- Condition
- New
- SKU
- V9780520058859
- ISBN
- 9780520058859
Paperback
Condition: New
€ 56.38
€ 56.38
Hardcover. China has the largest child population in the world. This book provides answers to various questions and draws conclusions about Chinese children as a market and its implications for advertisers and marketers, parents, policy makers and social groups. Num Pages: 224 pages, Illustrations (some col.). BIC Classification: 1FPC; JFD; JFSP1; KJSA; KNTY. Category: (P) Professional & Vocational. Dimension: 152 x 229 x 18. Weight in Grams: 476.
- Format
- Hardback
- Publication date
- 2004
- Publisher
- The Chinese University Press
- Edition
- 0th Edition
- Condition
- New
- SKU
- V9789629961428
- ISBN
- 9789629961428
Hardback
Condition: New
€ 38.77
€ 38.77
Paperback. A guide to advertising in the 21st century. It covers some of the key issues affecting advertising professionals today and focuses in particular on how advertisers can engage with increasingly empowered consumers on multiple channels on a global and local scale. Num Pages: 200 pages, black & white illustrations, black & white tables, figures. BIC Classification: KJSA. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 233 x 155 x 10. Weight in Grams: 288.
- Publisher
- Kogan Page Ltd
- Format
- Paperback
- Publication date
- 2014
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780749471484
- ISBN
- 9780749471484
Paperback
Condition: New
€ 36.99€ 33.35
€ 36.99
€ 33.35
Hardcover. A must-have guide for all advertising professionals to creating great advertising in the digital age. Num Pages: 200 pages, black & white illustrations. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 243 x 166 x 18. Weight in Grams: 462.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Kogan Page
- Edition
- 1st Re-issue
- Condition
- New
- SKU
- V9780749476380
- ISBN
- 9780749476380
Hardback
Condition: New
€ 97.50€ 94.59
€ 97.50
€ 94.59
Paperback. .
- Publisher
- Cengage Learning, Inc
- Format
- Paperback
- Publication date
- 2017
- Edition
- 10th Edition
- Condition
- New
- SKU
- V9781337282659
- ISBN
- 9781337282659
Paperback
Condition: New
€ 102.28
€ 102.28
paperback. Series: Routledge Library Editions: Advertising. Num Pages: 336 pages, black & white illustrations. BIC Classification: JHB; KJSA; KJU; KNTY. Category: (G) General (US: Trade); (U) Tertiary Education (US: College). Dimension: 234 x 156 x 18. Weight in Grams: 616.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Taylor & Francis Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 336
- Condition
- New
- SKU
- V9781138966185
- ISBN
- 9781138966185
Paperback
Condition: New
€ 61.76
€ 61.76
Paperback. The new edition of a classic text about advertising creativity: how to find great ideas and express them freshly and powerfully. Num Pages: 320 pages, 500 color illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 219 x 282 x 21. Weight in Grams: 1294.
- Publisher
- WW Norton & Co United States
- Number of pages
- 320
- Format
- Paperback
- Publication date
- 2013
- Edition
- 3rd Edition
- Condition
- New
- SKU
- V9780393733860
- ISBN
- 9780393733860
Paperback
Condition: New
€ 61.82€ 56.98
€ 61.82
€ 56.98
Paperback. .
- Publisher
- Taylor & Francis Ltd
- Format
- Paperback
- Publication date
- 2014
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780415535236
- ISBN
- 9780415535236
Paperback
Condition: New
€ 65.58
€ 65.58
Hardcover. Editor(s): Barreau, Lucas. Num Pages: 143 pages, illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 230 x 155 x 17. Weight in Grams: 388.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Nova Science Pub Inc
- Condition
- New
- SKU
- V9781629486123
- ISBN
- 9781629486123
Hardback
Condition: New
€ 168.83€ 116.23
€ 168.83
€ 116.23
Paperback. Series: What Everyone Needs to Know. Num Pages: 240 pages. BIC Classification: JFDV; KJSA; KNTY; LNJX. Category: (G) General (US: Trade). Dimension: 210 x 140. .
- Publisher
- Oxford University Press Inc
- Format
- Paperback
- Publication date
- 2017
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780190625894
- ISBN
- 9780190625894
Paperback
Condition: New
€ 15.99€ 12.58
€ 15.99
€ 12.58
Hardcover. Thrive in a changing industry by putting your people first Advisory Leadership is a practical and highly executable guide for financial advisors and finance professionals looking to thrive in today's changing financial services industry. Num Pages: 176 pages. BIC Classification: KJMV1; KNST. Category: (P) Professional & Vocational. Dimension: 164 x 240 x 21. Weight in Grams: 792.
- Format
- Hardback
- Publication date
- 2015
- Publisher
- John Wiley & Sons Inc
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119136088
- ISBN
- 9781119136088
Hardback
Condition: New
€ 31.99€ 25.13
€ 31.99
€ 25.13
Hardcover. Num Pages: 224 pages. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 165 x 236 x 25. Weight in Grams: 440.
- Publisher
- Pearson FT Press
- Format
- Hardback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780134496054
- ISBN
- 9780134496054
Hardback
Condition: New
€ 50.85
€ 50.85
Hardcover. Google, Amazon. com, and eBay are among the best-known e-commerce Web sites. Millions of people around the world visit and use them every day. But the fact that individuals can generate income by placing affiliate ads for these and other sites is not well known. Num Pages: 272 pages. BIC Classification: KJE. Category: (P) Professional & Vocational. Dimension: 238 x 163 x 25. Weight in Grams: 456.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 272
- Condition
- New
- SKU
- V9780470100349
- ISBN
- 9780470100349
Hardback
Condition: New
€ 27.99€ 23.54
€ 27.99
€ 23.54
Paperback. Affiliate marketing is hot; here's how to get your program going Nearly every retailer in the Internet Retailers' Top 500 has an affiliate marketing program. Now free affiliate networks, automation software, and pay-for-performance compensation models are making it easy for small businesses to take advantage of this marketing tool. Num Pages: 460 pages, Illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 190 x 235 x 25. Weight in Grams: 710.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 460
- Condition
- New
- SKU
- V9780470651735
- ISBN
- 9780470651735
Paperback
Condition: New
€ 32.99€ 26.09
€ 32.99
€ 26.09
Hardcover. Num Pages: 131 pages, tables. BIC Classification: 1H; KJK; KJS. Category: (P) Professional & Vocational. Dimension: 267 x 187 x 12. Weight in Grams: 464.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- Nova Science Publishers Inc United States
- Number of pages
- 131
- Condition
- New
- SKU
- V9781600213892
- ISBN
- 9781600213892
Hardback
Condition: New
€ 164.08€ 113.05
€ 164.08
€ 113.05
Hardback. Addresses the major lessons about accounting, auditing, taxation, and corporate governance that are illustrated by the collapse of Enron and other major corporate scandals. Num Pages: 384 pages, Illustrations. BIC Classification: KJV. Category: (G) General (US: Trade). Dimension: 235 x 161 x 26. Weight in Grams: 640.
- Format
- Hardback
- Publication date
- 2005
- Publisher
- Rowman & Littlefield United States
- Number of pages
- 384
- Condition
- New
- SKU
- V9780742544338
- ISBN
- 9780742544338
Hardback
Condition: New
€ 93.04
€ 93.04
Paperback. Addresses the major lessons about accounting, auditing, taxation, and corporate governance that are illustrated by the collapse of Enron and other major corporate scandals. Num Pages: 408 pages. BIC Classification: KJV. Category: (G) General (US: Trade). Dimension: 222 x 149 x 23. Weight in Grams: 499.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- Rowman & Littlefield United States
- Number of pages
- 408
- Condition
- New
- SKU
- V9780742544345
- ISBN
- 9780742544345
Paperback
Condition: New
€ 70.11
€ 70.11
Hardback. Against Management argues that management is increasingly being seen as a problem, and not a solution. Martin Parker argues that managing is not the only way to organize and that managerialism is a global form of ideology, which is being used to justify considerable cruelty and inequality. Num Pages: 258 pages, black & white illustrations. BIC Classification: JFM; KJG; KJM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 229 x 152 x 19. Weight in Grams: 551.
- Format
- Hardback
- Publication date
- 2002
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 258
- Condition
- New
- SKU
- V9780745629254
- ISBN
- 9780745629254
Hardback
Condition: New
€ 79.61
€ 79.61
Hardcover. A Business Week, New York Times Business, and USA Today Bestseller "Ambitious and readable.. an engaging introduction to the oddsmakers, whom Bernstein regards as true humanists helping to release mankind from the choke holds of superstition and fatalism. " -The New York Times "An extraordinarily entertaining and informative book. Num Pages: 400 pages, Ill. BIC Classification: JM; KJMD; KJMV1; PBT. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 237 x 162 x 30. Weight in Grams: 800.
- Format
- Hardback
- Publication date
- 1996
- Publisher
- John Wiley and Sons Ltd United States
- Number of pages
- 400
- Condition
- New
- SKU
- V9780471121046
- ISBN
- 9780471121046
Hardback
Condition: New
€ 68.97€ 58.58
€ 68.97
€ 58.58
Paperback. A Business Week, New York Times Business, and USA Today Bestseller "Ambitious and readable.. an engaging introduction to the oddsmakers, whom Bernstein regards as true humanists helping to release mankind from the choke holds of superstition and fatalism. " -The New York Times "An extraordinarily entertaining and informative book. Num Pages: 400 pages, facsimiles. BIC Classification: HP; KFFN; KJMD. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 228 x 152 x 25. Weight in Grams: 494.
- Publisher
- John Wiley & Sons London
- Format
- Paperback
- Publication date
- 1998
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780471295631
- ISBN
- 9780471295631
Paperback
Condition: New
€ 24.99€ 18.64
€ 24.99
€ 18.64