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Business & management

Results 361 - 380 of 10973

Business & management

Hardback. The advertising universe is changing rapidly. Communication technologies have given advertisers new platforms to communicate and promote their messages. This book provides conceptual overviews, literature reviews, research work, and developing viewpoints on the key issues, providing a valuable overview of insights into modern advertising practice. Num Pages: 432 pages. BIC Classification: KJMV7; KJSA; KNTY. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 162 x 237 x 28. Weight in Grams: 764.
Publisher
Emerald Publishing Limited
Format
Hardback
Publication date
2016
Condition
New
SKU
V9781785603136
ISBN
9781785603136
Hardback
Condition: New

€ 123.99

Paperback. .
Publisher
Taylor & Francis Ltd
Format
Paperback
Publication date
2015
Edition
4th Edition
Condition
New
SKU
V9780765640901
ISBN
9780765640901
Paperback
Condition: New

€ 78.77

Paperback. An in-depth study of outdoor advertising since the early 19th-century. Num Pages: 240 pages. Dimension: 289 x 251 x 22. Weight in Grams: 1496.
Publisher
Phaidon Press Ltd United Kingdom
Number of pages
240
Format
Paperback
Publication date
2004
Edition
01st Edition
Condition
New
SKU
V9780714843865
ISBN
9780714843865
Paperback
Condition: New

€ 33.99
€ 22.80

Paperback. A guide to advertising in the 21st century. It covers some of the key issues affecting advertising professionals today and focuses in particular on how advertisers can engage with increasingly empowered consumers on multiple channels on a global and local scale. Num Pages: 200 pages, black & white illustrations, black & white tables, figures. BIC Classification: KJSA. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 233 x 155 x 10. Weight in Grams: 288.
Publisher
Kogan Page Ltd
Format
Paperback
Publication date
2014
Edition
1st Edition
Condition
New
SKU
V9780749471484
ISBN
9780749471484
Paperback
Condition: New

€ 35.99
€ 33.15

Hardcover. A must-have guide for all advertising professionals to creating great advertising in the digital age. Num Pages: 200 pages, black & white illustrations. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 243 x 166 x 18. Weight in Grams: 462.
Format
Hardback
Publication date
2014
Publisher
Kogan Page
Edition
1st Re-issue
Condition
New
SKU
V9780749476380
ISBN
9780749476380
Hardback
Condition: New

€ 97.02
€ 93.89

Paperback. .
Publisher
Cengage Learning, Inc
Format
Paperback
Publication date
2017
Edition
10th Edition
Condition
New
SKU
V9781337282659
ISBN
9781337282659
Paperback
Condition: New

€ 100.91

paperback. Series: Routledge Library Editions: Advertising. Num Pages: 336 pages, black & white illustrations. BIC Classification: JHB; KJSA; KJU; KNTY. Category: (G) General (US: Trade); (U) Tertiary Education (US: College). Dimension: 234 x 156 x 18. Weight in Grams: 616.
Format
Paperback
Publication date
2015
Publisher
Taylor & Francis Ltd United Kingdom
Edition
1st Edition
Number of pages
336
Condition
New
SKU
V9781138966185
ISBN
9781138966185
Paperback
Condition: New

€ 61.12

Paperback. Advertising is riddled with myths and misunderstandings. It is believed to be both immensely powerful yet immensely wasteful, to increase economic prosperity and to be morally questionable. Neither its historic origins nor its modern operations are well understood. This Very Short Introduction will tell the truth about how advertising works. Series: Very Short Introductions. Num Pages: 160 pages, 15 black and white halftones. BIC Classification: JFDV; KJSA. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 172 x 113 x 9. Weight in Grams: 128.
Publisher
Oxford University Press United Kingdom
Number of pages
160
Format
Paperback
Publication date
2010
Edition
1st Edition
Condition
New
SKU
V9780199568925
ISBN
9780199568925
Paperback
Condition: New

€ 11.99
€ 10.82

Paperback. The new edition of a classic text about advertising creativity: how to find great ideas and express them freshly and powerfully. Num Pages: 320 pages, 500 color illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 219 x 282 x 21. Weight in Grams: 1294.
Publisher
WW Norton & Co United States
Number of pages
320
Format
Paperback
Publication date
2013
Edition
3rd Edition
Condition
New
SKU
V9780393733860
ISBN
9780393733860
Paperback
Condition: New

€ 61.51
€ 56.56

Paperback. .
Publisher
Taylor & Francis Ltd
Format
Paperback
Publication date
2014
Edition
1st Edition
Condition
New
SKU
V9780415535236
ISBN
9780415535236
Paperback
Condition: New

€ 64.90

Hardcover. Editor(s): Barreau, Lucas. Num Pages: 143 pages, illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 230 x 155 x 17. Weight in Grams: 388.
Format
Hardback
Publication date
2014
Publisher
Nova Science Pub Inc
Condition
New
SKU
V9781629486123
ISBN
9781629486123
Hardback
Condition: New

€ 168.00
€ 115.01

Paperback. Series: What Everyone Needs to Know. Num Pages: 240 pages. BIC Classification: JFDV; KJSA; KNTY; LNJX. Category: (G) General (US: Trade). Dimension: 210 x 140. .
Publisher
Oxford University Press Inc
Format
Paperback
Publication date
2017
Edition
1st Edition
Condition
New
SKU
V9780190625894
ISBN
9780190625894
Paperback
Condition: New

€ 17.99
€ 17.50

Hardcover. Thrive in a changing industry by putting your people first Advisory Leadership is a practical and highly executable guide for financial advisors and finance professionals looking to thrive in today's changing financial services industry. Num Pages: 176 pages. BIC Classification: KJMV1; KNST. Category: (P) Professional & Vocational. Dimension: 164 x 240 x 21. Weight in Grams: 792.
Format
Hardback
Publication date
2015
Publisher
John Wiley & Sons Inc
Edition
1st Edition
Condition
New
SKU
V9781119136088
ISBN
9781119136088
Hardback
Condition: New

€ 31.99
€ 24.86

Hardcover. Google, Amazon. com, and eBay are among the best-known e-commerce Web sites. Millions of people around the world visit and use them every day. But the fact that individuals can generate income by placing affiliate ads for these and other sites is not well known. Num Pages: 272 pages. BIC Classification: KJE. Category: (P) Professional & Vocational. Dimension: 238 x 163 x 25. Weight in Grams: 456.
Format
Hardback
Publication date
2007
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
1st Edition
Number of pages
272
Condition
New
SKU
V9780470100349
ISBN
9780470100349
Hardback
Condition: New

€ 26.99
€ 22.36

Paperback. Affiliate marketing is hot; here's how to get your program going Nearly every retailer in the Internet Retailers' Top 500 has an affiliate marketing program. Now free affiliate networks, automation software, and pay-for-performance compensation models are making it easy for small businesses to take advantage of this marketing tool. Num Pages: 460 pages, Illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 190 x 235 x 25. Weight in Grams: 710.
Format
Paperback
Publication date
2011
Publisher
John Wiley & Sons Inc United Kingdom
Edition
1st Edition
Number of pages
460
Condition
New
SKU
V9780470651735
ISBN
9780470651735
Paperback
Condition: New

€ 32.99
€ 25.85

Hardcover. Num Pages: 131 pages, tables. BIC Classification: 1H; KJK; KJS. Category: (P) Professional & Vocational. Dimension: 267 x 187 x 12. Weight in Grams: 464.
Format
Hardback
Publication date
2011
Publisher
Nova Science Publishers Inc United States
Number of pages
131
Condition
New
SKU
V9781600213892
ISBN
9781600213892
Hardback
Condition: New

€ 163.26
€ 111.86

Hardback. Addresses the major lessons about accounting, auditing, taxation, and corporate governance that are illustrated by the collapse of Enron and other major corporate scandals. Num Pages: 384 pages, Illustrations. BIC Classification: KJV. Category: (G) General (US: Trade). Dimension: 235 x 161 x 26. Weight in Grams: 640.
Format
Hardback
Publication date
2005
Publisher
Rowman & Littlefield United States
Number of pages
384
Condition
New
SKU
V9780742544338
ISBN
9780742544338
Hardback
Condition: New

€ 87.39

Paperback. Addresses the major lessons about accounting, auditing, taxation, and corporate governance that are illustrated by the collapse of Enron and other major corporate scandals. Num Pages: 408 pages. BIC Classification: KJV. Category: (G) General (US: Trade). Dimension: 222 x 149 x 23. Weight in Grams: 499.
Format
Paperback
Publication date
2007
Publisher
Rowman & Littlefield United States
Number of pages
408
Condition
New
SKU
V9780742544345
ISBN
9780742544345
Paperback
Condition: New

€ 65.90

Hardback. Against Management argues that management is increasingly being seen as a problem, and not a solution. Martin Parker argues that managing is not the only way to organize and that managerialism is a global form of ideology, which is being used to justify considerable cruelty and inequality. Num Pages: 258 pages, black & white illustrations. BIC Classification: JFM; KJG; KJM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 229 x 152 x 19. Weight in Grams: 551.
Format
Hardback
Publication date
2002
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
1st Edition
Number of pages
258
Condition
New
SKU
V9780745629254
ISBN
9780745629254
Hardback
Condition: New

€ 78.69

Hardcover. A Business Week, New York Times Business, and USA Today Bestseller "Ambitious and readable.. an engaging introduction to the oddsmakers, whom Bernstein regards as true humanists helping to release mankind from the choke holds of superstition and fatalism. " -The New York Times "An extraordinarily entertaining and informative book. Num Pages: 400 pages, Ill. BIC Classification: JM; KJMD; KJMV1; PBT. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 237 x 162 x 30. Weight in Grams: 800.
Format
Hardback
Publication date
1996
Publisher
John Wiley and Sons Ltd United States
Number of pages
400
Condition
New
SKU
V9780471121046
ISBN
9780471121046
Hardback
Condition: New

€ 68.62
€ 57.77

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