Business & management
Results 361 - 400 of 11296
Business & management
Paperback. Examines the social, psychological, legal, and ethical impact, perceived or proven, that may result from advertising in the booming Chinese market. This book provides readers with an understanding of the two-way relationship between advertising and Chinese society. Editor(s): Cheng, Hong; Chan, Kara. Num Pages: 315 pages, Illustrations. BIC Classification: 1FPC; JFDV; KJSA. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 230 x 156 x 20. Weight in Grams: 540.
- Publisher
- Copenhagen Business School Press
- Number of pages
- 315
- Format
- Paperback
- Publication date
- 2009
- Condition
- New
- SKU
- V9788763002271
- ISBN
- 9788763002271
Paperback
Condition: New
€ 54.99€ 39.41
€ 54.99
€ 39.41
hardcover. Part of the "Advances in Applied Microeconomics" series, this volume contains 11 chapters, which cover theoretical and empirical contributions. It examines theoretical models of incomplete information; product innovations in services; and both advertising and product differentiation, including generic advertising, advertising bans and more. Editor(s): Baye, Michael R.; Nelson, J.P. Series: Advances in Applied Micro-economics. Num Pages: 308 pages, black & white illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 19. Weight in Grams: 609.
- Format
- Hardback
- Publication date
- 2001
- Publisher
- Emerald Group Publishing Limited United States
- Number of pages
- 308
- Condition
- New
- SKU
- V9780762308231
- ISBN
- 9780762308231
Hardback
Condition: New
€ 162.89
€ 162.89
Multiple-component retail product. .
- Publisher
- Cengage Learning, Inc United States
- Number of pages
- 512
- Format
- Paperback
- Publication date
- 2014
- Edition
- 7th Edition
- Condition
- New
- SKU
- V9781285187815
- ISBN
- 9781285187815
Paperback
Condition: New
€ 173.95€ 106.64
€ 173.95
€ 106.64
Hardcover. To effectively plan, implement, and evaluate Integrated Marketing Communications programs, one must understand the overall marketing process, consumer behavior, and communications theory. This book helps students understand the marketing communications process, how it influences consumer decision making, and how to develop promotional strategies. BIC Classification: KJMV7; KJS. Category: (U) Tertiary Education (US: College). .
- Publisher
- McGraw-Hill Education
- Format
- Hardback
- Publication date
- 2017
- Edition
- 11th Edition
- Condition
- New
- SKU
- V9781259548147
- ISBN
- 9781259548147
Hardback
Condition: New
€ 295.97
€ 295.97
Paperback. Advertising For Dummies, Second Edition covers all the ins and outs of advertising for small business owners, advertising and marketing professionals, and anyone who wants to know more about the business and its basics. It includes up-to-date information on electronic, print, radio, television, and online advertising, as well as outdoor formats. Num Pages: 336 pages, Illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 233 x 188 x 19. Weight in Grams: 494.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 2nd Edition
- Number of pages
- 336
- Condition
- New
- SKU
- V9780470045831
- ISBN
- 9780470045831
Paperback
Condition: New
€ 25.94
€ 25.94
Hardback. The advertising universe is changing rapidly. Communication technologies have given advertisers new platforms to communicate and promote their messages. This book provides conceptual overviews, literature reviews, research work, and developing viewpoints on the key issues, providing a valuable overview of insights into modern advertising practice. Num Pages: 432 pages. BIC Classification: KJMV7; KJSA; KNTY. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 162 x 237 x 28. Weight in Grams: 764.
- Publisher
- Emerald Publishing Limited
- Format
- Hardback
- Publication date
- 2016
- Condition
- New
- SKU
- V9781785603136
- ISBN
- 9781785603136
Hardback
Condition: New
€ 152.03
€ 152.03
Paperback. .
- Publisher
- Taylor & Francis Ltd
- Format
- Paperback
- Publication date
- 2015
- Edition
- 4th Edition
- Condition
- New
- SKU
- V9780765640901
- ISBN
- 9780765640901
Paperback
Condition: New
€ 84.25
€ 84.25
Paperback. An in-depth study of outdoor advertising since the early 19th-century. Num Pages: 240 pages. Dimension: 289 x 251 x 22. Weight in Grams: 1496.
- Publisher
- Phaidon Press Ltd United Kingdom
- Number of pages
- 240
- Format
- Paperback
- Publication date
- 2004
- Edition
- 01st Edition
- Condition
- New
- SKU
- V9780714843865
- ISBN
- 9780714843865
Paperback
Condition: New
€ 32.99€ 22.38
€ 32.99
€ 22.38
Paperback. Looks at the decades when advertising discovered ways to play on our anxieties and to promise solace for the masses. This book describes how advertisers manipulated modern art and photography to promote an enduring "consumption ethic." Num Pages: 472 pages, illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 254 x 178 x 25. Weight in Grams: 513.
- Format
- Paperback
- Publication date
- 1986
- Publisher
- University of California Press
- Condition
- New
- SKU
- V9780520058859
- ISBN
- 9780520058859
Paperback
Condition: New
€ 53.21
€ 53.21
Paperback. About children and advertising in China, the country with the largest children population in the world. This book also draws conclusions about Chinese children as a market and it's implications for advertisers and marketers, parents, policy makers and social groups. Num Pages: 220 pages, illustrations. BIC Classification: 1FPC; JFD; JFSP1; KJSA; KNTY. Category: (P) Professional & Vocational. Dimension: 229 x 152 x 11. Weight in Grams: 327.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- The Chinese University Press
- Condition
- New
- SKU
- V9789629961794
- ISBN
- 9789629961794
Paperback
Condition: New
€ 29.58
€ 29.58
Hardcover. China has the largest child population in the world. This book provides answers to various questions and draws conclusions about Chinese children as a market and its implications for advertisers and marketers, parents, policy makers and social groups. Num Pages: 224 pages, Illustrations (some col.). BIC Classification: 1FPC; JFD; JFSP1; KJSA; KNTY. Category: (P) Professional & Vocational. Dimension: 152 x 229 x 18. Weight in Grams: 476.
- Format
- Hardback
- Publication date
- 2004
- Publisher
- The Chinese University Press
- Edition
- 0th Edition
- Condition
- New
- SKU
- V9789629961428
- ISBN
- 9789629961428
Hardback
Condition: New
€ 46.75
€ 46.75
Paperback. A guide to advertising in the 21st century. It covers some of the key issues affecting advertising professionals today and focuses in particular on how advertisers can engage with increasingly empowered consumers on multiple channels on a global and local scale. Num Pages: 200 pages, black & white illustrations, black & white tables, figures. BIC Classification: KJSA. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 233 x 155 x 10. Weight in Grams: 288.
- Publisher
- Kogan Page Ltd
- Format
- Paperback
- Publication date
- 2014
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780749471484
- ISBN
- 9780749471484
Paperback
Condition: New
€ 48.75
€ 48.75
Hardcover. A must-have guide for all advertising professionals to creating great advertising in the digital age. Num Pages: 200 pages, black & white illustrations. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 243 x 166 x 18. Weight in Grams: 462.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Kogan Page
- Edition
- 1st Re-issue
- Condition
- New
- SKU
- V9780749476380
- ISBN
- 9780749476380
Hardback
Condition: New
€ 141.28
€ 141.28
Paperback. .
- Publisher
- Cengage Learning, Inc
- Format
- Paperback
- Publication date
- 2017
- Edition
- 10th Edition
- Condition
- New
- SKU
- V9781337282659
- ISBN
- 9781337282659
Paperback
Condition: New
€ 98.26
€ 98.26
paperback. Series: Routledge Library Editions: Advertising. Num Pages: 336 pages, black & white illustrations. BIC Classification: JHB; KJSA; KJU; KNTY. Category: (G) General (US: Trade); (U) Tertiary Education (US: College). Dimension: 234 x 156 x 18. Weight in Grams: 616.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Taylor & Francis Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 336
- Condition
- New
- SKU
- V9781138966185
- ISBN
- 9781138966185
Paperback
Condition: New
€ 62.30
€ 62.30
Paperback. Advertising is riddled with myths and misunderstandings. It is believed to be both immensely powerful yet immensely wasteful, to increase economic prosperity and to be morally questionable. Neither its historic origins nor its modern operations are well understood. This Very Short Introduction will tell the truth about how advertising works. Series: Very Short Introductions. Num Pages: 160 pages, 15 black and white halftones. BIC Classification: JFDV; KJSA. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 172 x 113 x 9. Weight in Grams: 128.
- Publisher
- Oxford University Press United Kingdom
- Number of pages
- 160
- Format
- Paperback
- Publication date
- 2010
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780199568925
- ISBN
- 9780199568925
Paperback
Condition: New
€ 13.99€ 11.42
€ 13.99
€ 11.42
Paperback. The new edition of a classic text about advertising creativity: how to find great ideas and express them freshly and powerfully. Num Pages: 320 pages, 500 color illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 219 x 282 x 21. Weight in Grams: 1294.
- Publisher
- WW Norton & Co United States
- Number of pages
- 320
- Format
- Paperback
- Publication date
- 2013
- Edition
- 3rd Edition
- Condition
- New
- SKU
- V9780393733860
- ISBN
- 9780393733860
Paperback
Condition: New
€ 66.92
€ 66.92
Paperback. .
- Publisher
- Taylor & Francis Ltd
- Format
- Paperback
- Publication date
- 2014
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780415535236
- ISBN
- 9780415535236
Paperback
Condition: New
€ 66.92
€ 66.92
Hardcover. Editor(s): Barreau, Lucas. Num Pages: 143 pages, illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 230 x 155 x 17. Weight in Grams: 388.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Nova Science Pub Inc
- Condition
- New
- SKU
- V9781629486123
- ISBN
- 9781629486123
Hardback
Condition: New
€ 164.66€ 111.99
€ 164.66
€ 111.99
Paperback. Series: What Everyone Needs to Know. Num Pages: 240 pages. BIC Classification: JFDV; KJSA; KNTY; LNJX. Category: (G) General (US: Trade). Dimension: 210 x 140. .
- Publisher
- Oxford University Press Inc
- Format
- Paperback
- Publication date
- 2017
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780190625894
- ISBN
- 9780190625894
Paperback
Condition: New
€ 17.21
€ 17.21
Hardcover. Thrive in a changing industry by putting your people first Advisory Leadership is a practical and highly executable guide for financial advisors and finance professionals looking to thrive in today's changing financial services industry. Num Pages: 176 pages. BIC Classification: KJMV1; KNST. Category: (P) Professional & Vocational. Dimension: 164 x 240 x 21. Weight in Grams: 792.
- Format
- Hardback
- Publication date
- 2015
- Publisher
- John Wiley & Sons Inc
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119136088
- ISBN
- 9781119136088
Hardback
Condition: New
€ 30.99€ 24.37
€ 30.99
€ 24.37
Hardcover. Num Pages: 224 pages. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 165 x 236 x 25. Weight in Grams: 440.
- Publisher
- Pearson FT Press
- Format
- Hardback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780134496054
- ISBN
- 9780134496054
Hardback
Condition: New
€ 47.57
€ 47.57
Hardback. Affective phenomena permeate group life. This title examines how groups influence individual members emotional experiences; in turn, how a groups success depends on the emotions and emotional capabilities of its members; and, how moods and emotions mediate the effects of demographic diversity in groups. Editor(s): Mannix, Elizabeth A.; Neale, Margaret Ann; Anderson, Cameron; Wageman, R. Series Editor(s): Mannix, Elizabeth A.; Neale, Margaret Ann. Series: Research on Managing Groups & Teams. Num Pages: 364 pages, black & white illustrations. BIC Classification: JMJ; KJU. Category: (P) Professional & Vocational. Dimension: 236 x 165 x 28. Weight in Grams: 656.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- Emerald Group Publishing Limited United States
- Number of pages
- 364
- Condition
- New
- SKU
- V9780762314133
- ISBN
- 9780762314133
Hardback
Condition: New
€ 214.06
€ 214.06
Hardcover. Google, Amazon. com, and eBay are among the best-known e-commerce Web sites. Millions of people around the world visit and use them every day. But the fact that individuals can generate income by placing affiliate ads for these and other sites is not well known. Num Pages: 272 pages. BIC Classification: KJE. Category: (P) Professional & Vocational. Dimension: 238 x 163 x 25. Weight in Grams: 456.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 272
- Condition
- New
- SKU
- V9780470100349
- ISBN
- 9780470100349
Hardback
Condition: New
€ 24.99€ 21.80
€ 24.99
€ 21.80
Paperback. Affiliate marketing is hot; here's how to get your program going Nearly every retailer in the Internet Retailers' Top 500 has an affiliate marketing program. Now free affiliate networks, automation software, and pay-for-performance compensation models are making it easy for small businesses to take advantage of this marketing tool. Num Pages: 460 pages, Illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 190 x 235 x 25. Weight in Grams: 710.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 460
- Condition
- New
- SKU
- V9780470651735
- ISBN
- 9780470651735
Paperback
Condition: New
€ 40.16
€ 40.16
Hardback. Series: Princeton Legacy Library. Num Pages: 400 pages, black & white illustrations. BIC Classification: 1HFMZ; GTF; KCL; KJH; KNA. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 235 x 155 x 22. Weight in Grams: 714.
- Format
- Hardback
- Publication date
- 2016
- Publisher
- Princeton University Press United States
- Number of pages
- 400
- Condition
- New
- SKU
- V9780691648163
- ISBN
- 9780691648163
Hardback
Condition: New
€ 194.78
€ 194.78
Hardcover. Num Pages: 131 pages, tables. BIC Classification: 1H; KJK; KJS. Category: (P) Professional & Vocational. Dimension: 267 x 187 x 12. Weight in Grams: 464.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- Nova Science Publishers Inc United States
- Number of pages
- 131
- Condition
- New
- SKU
- V9781600213892
- ISBN
- 9781600213892
Hardback
Condition: New
€ 160.03€ 108.92
€ 160.03
€ 108.92
Hardback. Against Management argues that management is increasingly being seen as a problem, and not a solution. Martin Parker argues that managing is not the only way to organize and that managerialism is a global form of ideology, which is being used to justify considerable cruelty and inequality. Num Pages: 258 pages, black & white illustrations. BIC Classification: JFM; KJG; KJM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 229 x 152 x 19. Weight in Grams: 551.
- Format
- Hardback
- Publication date
- 2002
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 258
- Condition
- New
- SKU
- V9780745629254
- ISBN
- 9780745629254
Hardback
Condition: New
€ 95.13
€ 95.13
hardcover. A Business Week, New York Times Business, and USA Today Bestseller "Ambitious and readable.. an engaging introduction to the oddsmakers, whom Bernstein regards as true humanists helping to release mankind from the choke holds of superstition and fatalism. " -The New York Times "An extraordinarily entertaining and informative book. Num Pages: 400 pages, Ill. BIC Classification: JM; KJMD; KJMV1; PBT. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 237 x 162 x 30. Weight in Grams: 800. Good clean copy with minor shelfwear. DJ has some minor nicks and tears, remains very good
- Format
- Hardback
- Publication date
- 1996
- Publisher
- Wiley
- Condition
- Used, Very Good
- SKU
- KTS0036742
- ISBN
- 9780471121046
Hardback
Condition: Used, Very Good
€ 15.00
€ 15.00
Paperback. A Business Week, New York Times Business, and USA Today Bestseller "Ambitious and readable.. an engaging introduction to the oddsmakers, whom Bernstein regards as true humanists helping to release mankind from the choke holds of superstition and fatalism. " -The New York Times "An extraordinarily entertaining and informative book. Num Pages: 400 pages, facsimiles. BIC Classification: HP; KFFN; KJMD. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 228 x 152 x 25. Weight in Grams: 494.
- Publisher
- John Wiley & Sons London
- Format
- Paperback
- Publication date
- 1998
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780471295631
- ISBN
- 9780471295631
Paperback
Condition: New
€ 23.99€ 18.02
€ 23.99
€ 18.02
Paperback. The sudden collapse of the Western imperium during the middle of the 20th century marked a major shift in world history. Coming in the wake of that collapse, postcolonial theory offers a uniquely inventive scholarly framework for critiquing modern Western colonialism and neo-colonialism, and represents one of the most serious challenges to Euroce Editor(s): Brunsson, Nils; Olsen, Johan P.; Prasad, Anshuman. Series: Advances in Organization Studies. Num Pages: 320 pages, Illustrations, map. BIC Classification: KJU. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 243 x 165 x 20. Weight in Grams: 600.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Copenhagen Business School Press
- Number of pages
- 320
- Condition
- New
- SKU
- V9788763002431
- ISBN
- 9788763002431
Paperback
Condition: New
€ 49.99€ 35.20
€ 49.99
€ 35.20
Paperback. Num Pages: 288 pages, illustrations. BIC Classification: 1MBN; 3JH; 3JJC; KJH. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 225 x 210 x 150. Weight in Grams: 400.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- Auckland University Press
- Condition
- New
- SKU
- V9781869403812
- ISBN
- 9781869403812
Paperback
Condition: New
€ 36.90
€ 36.90
Hardcover.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- LID Publishing United Kingdom
- Number of pages
- 368
- Condition
- New
- SKU
- V9781907794414
- ISBN
- 9781907794414
Hardback
Condition: New
€ 26.99€ 20.11
€ 26.99
€ 20.11
Hardback. Achieve greater success by increasing the agility of analytics lifecycle management Agile by Design offers the insight you need to improve analytic lifecycle management while integrating the right analytics projects into different frameworks within your business. Series: Wiley and SAS Business Series. Num Pages: 288 pages. BIC Classification: KJMP. Category: (P) Professional & Vocational. Dimension: 236 x 160 x 26. Weight in Grams: 485.
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 288
- Format
- Hardback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118905661
- ISBN
- 9781118905661
Hardback
Condition: New
€ 63.28
€ 63.28
Hardback. Achieve unprecedented business value by fostering true employee engagement Many organizations fail to realize and harness the power of their most valuable asset their employees. Num Pages: 272 pages. BIC Classification: KJMV2. Category: (P) Professional & Vocational. Dimension: 164 x 238 x 26. Weight in Grams: 496.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2017
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119286912
- ISBN
- 9781119286912
Hardback
Condition: New
€ 36.87
€ 36.87
Paperback. Num Pages: 304 pages. BIC Classification: KJMV6; KJQ; KJU; UB. Category: (P) Professional & Vocational. Dimension: 234 x 178 x 20. Weight in Grams: 484.
- Publisher
- Addison-Wesley Professional
- Format
- Paperback
- Publication date
- 2015
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780133903355
- ISBN
- 9780133903355
Paperback
Condition: New
€ 38.99€ 36.79
€ 38.99
€ 36.79
Paperback. Num Pages: 160 pages, illustrations. BIC Classification: KJMP; UFP; UMF; UMZ. Category: (P) Professional & Vocational. Dimension: 189 x 230 x 16. Weight in Grams: 290.
- Publisher
- Microsoft Press
- Format
- Paperback
- Publication date
- 2015
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780735698956
- ISBN
- 9780735698956
Paperback
Condition: New
€ 34.99€ 29.24
€ 34.99
€ 29.24
Hardcover. Num Pages: 200 pages, tables & charts. BIC Classification: KCL; KJK. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 264 x 183 x 20. Weight in Grams: 656.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- Nova Science Publishers Inc United States
- Number of pages
- 200
- Condition
- New
- SKU
- V9781604569162
- ISBN
- 9781604569162
Hardback
Condition: New
€ 154.23€ 105.09
€ 154.23
€ 105.09
Hardcover. Editor(s): Bhatt, Anil (Indian Institute of Management Ahmedabad). Num Pages: colour illustrations. BIC Classification: KJS; KNAC. Category: (U) Tertiary Education (US: College). Dimension: 161 x 236 x 32. Weight in Grams: 798.
- Publisher
- NIPA
- Format
- Hardback
- Publication date
- 2015
- Condition
- New
- SKU
- V9789385516153
- ISBN
- 9789385516153
Hardback
Condition: New
€ 292.88
€ 292.88
Hardcover. Editor(s): Devine, Mark T. Num Pages: 300 pages. BIC Classification: KCL; KJK. Category: (G) General (US: Trade). Dimension: 263 x 183 x 22. Weight in Grams: 784.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- Nova Science Publishers Inc United States
- Number of pages
- 300
- Condition
- New
- SKU
- V9781621006022
- ISBN
- 9781621006022
Hardback
Condition: New
€ 329.34€ 220.83
€ 329.34
€ 220.83