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Business & management
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Business & management
Paperback. Marketing Across Cultures is a cornerstone book in the Culture for Business series. The books in this series address the most important current business issues from a specifically cross--cultural perspective. This book explains different markets around the world as well as customer needs in a wide range of cultural contexts. Series: Culture for Business. Num Pages: 354 pages, black & white illustrations, figures. BIC Classification: JFSL1; KJS. Category: (P) Professional & Vocational. Dimension: 233 x 157 x 21. Weight in Grams: 548.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 354
- Condition
- New
- SKU
- V9781841124711
- ISBN
- 9781841124711
Paperback
Condition: New
€ 19.99€ 17.43
€ 19.99
€ 17.43
Hardcover. A practical, step-by-step guide for international marketers who are targeting the challenging markets of the Asia-Pacific region. Two sections offer basic guidelines for marketing in Asia, followed by country by country guidance on conducting negotiations and successful business relationships. Num Pages: 220 pages, Ill. BIC Classification: 1F; KJK; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 159 x 235 x 16. Weight in Grams: 432.
- Publisher
- Copenhagen Business School Press
- Number of pages
- 220
- Format
- Hardback
- Publication date
- 2002
- Condition
- New
- SKU
- V9788763000949
- ISBN
- 9788763000949
Hardback
Condition: New
€ 25.99€ 22.26
€ 25.99
€ 22.26
Paperback. Helping tech-savvy marketers and data analysts solve real-world business problems with Excel Using data-driven business analytics to understand customers and improve results is a great idea in theory, but in today's busy offices, marketers and analysts need simple, low-cost ways to process and make the most of all that data. Num Pages: 720 pages, Illustrations. BIC Classification: KJS; UFCE. Category: (P) Professional & Vocational. Dimension: 234 x 189 x 35. Weight in Grams: 1236.
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 648
- Format
- Paperback
- Publication date
- 2014
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118373439
- ISBN
- 9781118373439
Paperback
Condition: New
€ 54.99€ 38.94
€ 54.99
€ 38.94
Hardcover. This book is focused on marketing and promoting an interior design practice. Client relations tips are described, as well as the process and importance of branding an interior design practice. Num Pages: 288 pages, Illustrations. BIC Classification: AMR; KJS. Category: (P) Professional & Vocational. Dimension: 237 x 165 x 23. Weight in Grams: 650.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 288
- Condition
- New
- SKU
- V9780470260487
- ISBN
- 9780470260487
Hardback
Condition: New
€ 86.64
€ 86.64
Paperback. Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. It connects marketing plans and investment to the valuation of the firm and how it can contribute to increasing stakeholder value. Num Pages: 280 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 245 x 187 x 16. Weight in Grams: 568.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 2nd Edition
- Number of pages
- 280
- Condition
- New
- SKU
- V9781119953388
- ISBN
- 9781119953388
Paperback
Condition: New
€ 40.99€ 31.49
€ 40.99
€ 31.49
Paperback. Will help architects, engineers, project managers, facilities managers, surveyors, and contractors 'sell' themselves to prospective clients. Illustrated with plenty of diagrams and checklists. Sets out the seven key aspects of selling and marketing professional services. Num Pages: 288 pages, Illustrations. BIC Classification: AM; KJS; TN. Category: (P) Professional & Vocational. Dimension: 245 x 174 x 16. Weight in Grams: 520.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- John Wiley and Sons Ltd
- Edition
- 1st Edition
- Number of pages
- 288
- Condition
- New
- SKU
- V9781405181877
- ISBN
- 9781405181877
Paperback
Condition: New
€ 75.24
€ 75.24
Hardcover. In today's market, it takes more than good products and services to succeed. Successful marketing requires more precise segmentation and more sophisticated communications with customers--the lifeblood of every business--than ever before. Series: Wiley and SAS Business Series. Num Pages: 368 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 165 x 236 x 33. Weight in Grams: 670.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 368
- Condition
- New
- SKU
- V9780470125427
- ISBN
- 9780470125427
Hardback
Condition: New
€ 41.99€ 32.57
€ 41.99
€ 32.57
Paperback. Multiply the effectiveness of your campaigns with marketing automation Marketing automation technology has been shown to dramatically increase lead conversions and average deal sizes as well as improving forecasting and customer segmentation. A subset of CRM, it focuses on defining, scheduling, segmenting, and tracking marketing campaigns. Num Pages: 312 pages, black & white tables, figures. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 235 x 189 x 16. Weight in Grams: 434.
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 360
- Format
- Paperback
- Publication date
- 2014
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118772225
- ISBN
- 9781118772225
Paperback
Condition: New
€ 33.99€ 24.58
€ 33.99
€ 24.58
Hardcover. This book meets a great need in the design field for a professional marketing resource focusing on small design firms (1-4 person firms). This book was developed as a resource for these designers, to aid in finding new clients and marketing design services. Num Pages: 272 pages, Illustrations. BIC Classification: AMR; KJS. Category: (P) Professional & Vocational. Dimension: 262 x 188 x 23. Weight in Grams: 690.
- Format
- Hardback
- Publication date
- 1995
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 272
- Condition
- New
- SKU
- V9780471118718
- ISBN
- 9780471118718
Hardback
Condition: New
€ 100.89
€ 100.89
Hardback. Num Pages: 376 pages. BIC Classification: KJMV7. Category: (G) General (US: Trade); (U) Tertiary Education (US: College). Dimension: 246 x 189. Weight in Grams: 698.
- Format
- Hardback
- Publication date
- 2016
- Publisher
- Taylor & Francis Ltd United Kingdom
- Edition
- 2nd Edition
- Number of pages
- 376
- Condition
- New
- SKU
- V9781138145931
- ISBN
- 9781138145931
Hardback
Condition: New
€ 195.05
€ 195.05
Paperback. This title presents a holistic approach to developing a coherent, profitable marketing communications trategy. The approach relates to the kind of communication between a company and its buyers about what it has to offer. Num Pages: 358 pages. BIC Classification: KJP; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 230 x 156 x 24. Weight in Grams: 608.
- Format
- Paperback
- Publication date
- 2001
- Publisher
- Copenhagen Business School Press
- Number of pages
- 358
- Condition
- New
- SKU
- V9788763000666
- ISBN
- 9788763000666
Paperback
Condition: New
€ 59.07€ 46.57
€ 59.07
€ 46.57
Paperback. Marketing communications has two levels: a strategic, conceptual level, and a tactical, implementation level. In Marketing Communications , authors Micael Dahlen and Fredrik Lange argue that one cannot function without the other. Strategy and concept must be implemented, and successful implementation depends on sound strategy and concept. Num Pages: 606 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 246 x 190 x 27. Weight in Grams: 1162.
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 606
- Format
- Paperback
- Publication date
- 2009
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470319925
- ISBN
- 9780470319925
Paperback
Condition: New
€ 77.78
€ 77.78
Paperback. 'First rate and comprehensive. This book has got it just right: a rich blend of academic underpinning and practical examples in a very readable style. You are encouraged to participate in the almost distance-learning approach and via the innovative and thought provoking "stop-points" - Martin Evans, Senior Fellow, Cardiff Business School Num Pages: 480 pages, illustrations. BIC Classification: KJP; KJS. Category: (U) Tertiary Education (US: College). Dimension: 265 x 197 x 22. Weight in Grams: 896.
- Publisher
- SAGE Publications Ltd
- Format
- Paperback
- Publication date
- 2014
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780857027870
- ISBN
- 9780857027870
Paperback
Condition: New
€ 77.97€ 50.10
€ 77.97
€ 50.10
Hardback. Today's China presents a unique setting for organizations. Through an examination of current Chinese business, this book addresses its business culture and environment. In particular, it considers how firms build distinctive capabilities of organizational learning and strategic flexibility to achieve superior customer-focused performance. Num Pages: 278 pages, 1, black & white illustrations. BIC Classification: 1FPC; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College); (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 218 x 162 x 20. Weight in Grams: 456.
- Publisher
- Palgrave Macmillan
- Number of pages
- 278
- Format
- Hardback
- Publication date
- 2006
- Edition
- 2007th Edition
- Condition
- New
- SKU
- V9780230013506
- ISBN
- 9780230013506
Hardback
Condition: New
€ 106.32€ 38.76
€ 106.32
€ 38.76
Hardcover. Num Pages: 480 pages, illustrations. BIC Classification: KJQ; KJS. Category: (P) Professional & Vocational. Dimension: 190 x 243 x 36. Weight in Grams: 944.
- Publisher
- Pearson FT Press
- Format
- Hardback
- Publication date
- 2015
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780133886559
- ISBN
- 9780133886559
Hardback
Condition: New
€ 73.75
€ 73.75
Hardback. Marketing Ethics addresses head-on the ethical questions, misunderstandings and challenges that marketing raises while defining marketing as a moral activity. Series: Wiley Desktop Editions. Num Pages: 272 pages, Illustrations. BIC Classification: KJG; KJS. Category: (P) Professional & Vocational. Dimension: 239 x 158 x 22. Weight in Grams: 554.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 272
- Condition
- New
- SKU
- V9780631214229
- ISBN
- 9780631214229
Hardback
Condition: New
€ 106.89
€ 106.89
Paperback. Marketing Ethics addresses head-on the ethical questions, misunderstandings and challenges that marketing raises while defining marketing as a moral activity. Series: Foundations of Business Ethics. Num Pages: 272 pages, black & white illustrations. BIC Classification: KJG; KJS. Category: (P) Professional & Vocational. Dimension: 228 x 153 x 18. Weight in Grams: 420.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 272
- Condition
- New
- SKU
- V9780631214236
- ISBN
- 9780631214236
Paperback
Condition: New
€ 44.86
€ 44.86
Paperback. .
- Publisher
- SAGE Publications Ltd
- Format
- Paperback
- Publication date
- 2015
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781446296622
- ISBN
- 9781446296622
Paperback
Condition: New
€ 68.13
€ 68.13
Hardcover. Marketing, in both a strategic and tactical sense, is basic to a company's success and survival. Surprisingly, many firms are still struggling to identify what good marketing is. Marketing Excellence sheds light on exactly why some of today's most successful marketing campaigns have actually succeeded. Num Pages: 388 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 233 x 162 x 27. Weight in Grams: 692.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 388
- Condition
- New
- SKU
- V9780470060278
- ISBN
- 9780470060278
Hardback
Condition: New
€ 42.99€ 33.52
€ 42.99
€ 33.52
Paperback. A practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity. This book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. Num Pages: 240 pages, 300 colour illustrations. BIC Classification: JFCK; KJS; KNSX. Category: (G) General (US: Trade). Dimension: 259 x 192 x 18. Weight in Grams: 864.
- Publisher
- Laurence King Publishing
- Format
- Paperback
- Publication date
- 2015
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9781780675664
- ISBN
- 9781780675664
Paperback
Condition: New
€ 43.99€ 30.33
€ 43.99
€ 30.33