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Business & management
Results 4705 - 4728 of 9368
Business & management
Paperback. A practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity. This book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. Num Pages: 240 pages, 300 colour illustrations. BIC Classification: JFCK; KJS; KNSX. Category: (G) General (US: Trade). Dimension: 259 x 192 x 18. Weight in Grams: 864.
- Publisher
- Laurence King Publishing
- Format
- Paperback
- Publication date
- 2015
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9781780675664
- ISBN
- 9781780675664
Paperback
Condition: New
€ 44.99€ 30.33
€ 44.99
€ 30.33
Paperback. Smart marketing techniques to get your business noticed.
Plan a successful marketing campaign and move your business forward with this fully updated edition of an established bestseller. Num Pages: 424 pages, ill. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 232 x 189 x 23. Weight in Grams: 768.
- Publisher
- John Wiley & Sons Inc
- Number of pages
- 424
- Format
- Paperback
- Publication date
- 2012
- Edition
- 3rd Edition
- Condition
- New
- SKU
- V9781119965169
- ISBN
- 9781119965169
Paperback
Condition: New
€ 26.99€ 20.24
€ 26.99
€ 20.24
Paperback. Focuses on how marketers can and should make much more of a difference in making their companies more financially successful - and reap the rewards and recognition for that success. This guide shows how the marketing function within a business can and should become its most important driver of growth. Num Pages: 224 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 215 x 128 x 17. Weight in Grams: 276.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Profile Books Ltd United Kingdom
- Number of pages
- 256
- Condition
- New
- SKU
- V9781846689055
- ISBN
- 9781846689055
Paperback
Condition: New
€ 19.99€ 14.74
€ 19.99
€ 14.74
Hardcover. There are plenty of professionals who are great at what they do but fail miserably at marketing their expertise and business. For them, this book presents a wealth of tactics and strategies, practical tips, and real-life examples guaranteed to help separate themselves from the competition and build profitable long-term relationships with clients. Num Pages: 304 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 221 x 138 x 25. Weight in Grams: 428.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 304
- Condition
- New
- SKU
- V9780470247532
- ISBN
- 9780470247532
Hardback
Condition: New
€ 27.99€ 23.15
€ 27.99
€ 23.15
Paperback. There are a few available training programs on the practical aspects of succeeding in the mental health profession for mental health professionals. Num Pages: 208 pages, Illustrations. BIC Classification: KJS; MBPK. Category: (P) Professional & Vocational. Dimension: 228 x 153 x 15. Weight in Grams: 296.
- Publisher
- John Wiley & Sons Inc United Kingdom
- Number of pages
- 208
- Format
- Paperback
- Publication date
- 2010
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470560914
- ISBN
- 9780470560914
Paperback
Condition: New
€ 39.72
€ 39.72
Hardcover. Teaches the basics of commodities marketing by farmers, ranchers, grain elevators, packers, and processors. This book includes a chapter devoted to electronic trading; an explanation of the most commonly used cash contracts; seasonal fluctuations of commodity prices; and statistics, charts, graphs, and tables illustrating main points. Num Pages: 273 pages, 52 illustrations. BIC Classification: KJS; TV. Category: (P) Professional & Vocational. Dimension: 232 x 163 x 25. Weight in Grams: 560.
- Format
- Hardback
- Publication date
- 2003
- Publisher
- Iowa State University Press United States
- Edition
- 2nd Edition
- Number of pages
- 273
- Condition
- New
- SKU
- V9780813829579
- ISBN
- 9780813829579
Hardback
Condition: New
€ 108.15
€ 108.15
Hardcover. How well a restaurant, travel business, or resort sells itself in a competitive marketplace is the ultimate litmus test of its success. This introductory treatment covers the basic foundations of marketing for the hospitality industry, updated to address current topics and developments in the field. Num Pages: 384 pages, Ill. BIC Classification: KJMV7; TTVC. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 245 x 199 x 25. Weight in Grams: 854.
- Format
- Hardback
- Publication date
- 2001
- Publisher
- Wiley United States
- Edition
- 3rd Edition
- Number of pages
- 384
- Condition
- New
- SKU
- V9780471348856
- ISBN
- 9780471348856
Hardback
Condition: New
€ 192.08
€ 192.08
Hardcover. The authors show how to use a range of marketing tools, including client research, cost/benefit analyses, and promotion to heighten the visibility of Human Resource Development, earn employee commitment to programmes and ensure that programmes contribute to the corporate bottom line. Num Pages: 242 pages, black & white illustrations. BIC Classification: KJMV2. Category: (P) Professional & Vocational. Dimension: 280 x 130 x 30. Weight in Grams: 560.
- Format
- Hardback
- Publication date
- 1992
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st
- Number of pages
- 242
- Condition
- New
- SKU
- V9781555424022
- ISBN
- 9781555424022
Hardback
Condition: New
€ 48.71
€ 48.71
Paperback. Learn in a week, what the experts learn in a lifetime. Num Pages: 128 pages. BIC Classification: KJS; KNTY. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 129. .
- Publisher
- Hodder & Stoughton General Division United Kingdom
- Number of pages
- 128
- Format
- Paperback
- Publication date
- 2016
- Edition
- Revised, Updated
- Condition
- New
- SKU
- V9781473609587
- ISBN
- 9781473609587
Paperback
Condition: New
€ 11.99€ 10.27
€ 11.99
€ 10.27
Hardback. This special issue, featuring contributions from top scholars including former editors of top journals in marketing, will assemble a set of current, comprehensive review articles written by distinguished experts on the state-of-the-art of marketing research and future prospects in the transition towards sustainable society. Series: Review of Marketing Research. Num Pages: 248 pages. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 163 x 238 x 19. Weight in Grams: 490.
- Format
- Hardback
- Publication date
- 2016
- Publisher
- Emerald Publishing Limited
- Condition
- New
- SKU
- V9781786352828
- ISBN
- 9781786352828
Hardback
Condition: New
€ 132.69
€ 132.69
Paperback. Num Pages: 272 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 226 x 157 x 19. Weight in Grams: 340.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- John Wiley & Sons Inc
- Edition
- 1st Edition
- Number of pages
- 272
- Condition
- New
- SKU
- V9781118231937
- ISBN
- 9781118231937
Paperback
Condition: New
€ 20.99€ 18.33
€ 20.99
€ 18.33
Hardcover. In this new book, Philip Kotler redefines marketing concepts from A to Z, highlighting how they have evolved. These enlightened and well-informed musings on the fundamental principles of marketing are based on Kotler's distinguished forty-year career in the business. Num Pages: 224 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 151 x 221 x 22. Weight in Grams: 504.
- Publisher
- John Wiley and Sons Ltd United States
- Number of pages
- 224
- Format
- Hardback
- Publication date
- 2003
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780471268673
- ISBN
- 9780471268673
Hardback
Condition: New
€ 35.99€ 28.78
€ 35.99
€ 28.78
Paperback. The forms, letters, and other tools included in Marketing Kit For Dummies , 3rd Edition enable readers to start a successful marketing program from the beginning. The expert tips and information presented in the book take some of the mystery out of marketing and explain, step-by-step, how to implement and execute a successful marketing strategy. Num Pages: 384 pages, ill. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 236 x 189 x 23. Weight in Grams: 710.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 3rd Edition
- Number of pages
- 384
- Condition
- New
- SKU
- V9780470401156
- ISBN
- 9780470401156
Paperback
Condition: New
€ 26.99€ 22.12
€ 26.99
€ 22.12
Hardcover. The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. Num Pages: 192 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 187 x 136 x 18. Weight in Grams: 236.
- Publisher
- Wiley
- Number of pages
- 192
- Format
- Hardback
- Publication date
- 2010
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470900529
- ISBN
- 9780470900529
Hardback
Condition: New
€ 25.99€ 19.45
€ 25.99
€ 19.45
Paperback. A practical management guide to the ideas in marketing and strategy for MBA and executive courses, this book focuses on key issues relevant to modern business. It gives step-by-step guides to developing a marketing strategy, making pricing decisions and developing advertising and communications plans. Num Pages: 464 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 262 x 193 x 17. Weight in Grams: 1104.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Pearson Education Limited United Kingdom
- Edition
- 4th Edition
- Number of pages
- 464
- Condition
- New
- SKU
- V9780273693987
- ISBN
- 9780273693987
Paperback
Condition: New
€ 100.77
€ 100.77
Hardcover. The only advanced marketing textbook specifically focused on the hospitality industry.. The time when you could run a hospitality business with nothing but a friendly smile and a strong work ethic has passed. Dining, lodging, and entertaining habits are changing rapidly as the information age revolutionizes the world economy. Num Pages: 560 pages, Illustrations. BIC Classification: KJMV7; TTVC; WTHH. Category: (P) Professional & Vocational; (UF) Further/Higher Education; (UU) Undergraduate; (XV) Technical / Manuals. Dimension: 240 x 193 x 34. Weight in Grams: 1112.
- Format
- Hardback
- Publication date
- 1997
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 560
- Condition
- New
- SKU
- V9780471310129
- ISBN
- 9780471310129
Hardback
Condition: New
€ 182.83
€ 182.83
Paperback. Num Pages: 880 pages. BIC Classification: 1F; KJS. Category: (U) Tertiary Education (US: College). Dimension: 276 x 216. .
- Publisher
- Pearson Education Limited
- Format
- Paperback
- Publication date
- 2017
- Edition
- 7th Edition
- Condition
- New
- SKU
- V9781292089584
- ISBN
- 9781292089584
Paperback
Condition: New
€ 88.33
€ 88.33
Hardback. Long before the photo op, political rulers were manipulating visual imagery to cultivate their authority. The Holy Roman Emperor Maximilian I (1459-1519) was, this title argues, the first ruler to exploit the propaganda power of printed images and text. It explores how Maximilian used illustrations and other visual arts. Num Pages: 320 pages, 100 halftones. BIC Classification: 1D; 3JB; HBJD; HBLH; HBTB; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 265 x 215 x 23. Weight in Grams: 1106.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- Princeton University Press United States
- Number of pages
- 320
- Condition
- New
- SKU
- V9780691130194
- ISBN
- 9780691130194
Hardback
Condition: New
€ 88.73€ 68.64
€ 88.73
€ 68.64
Hardback. His ambitious study offers a fresh perspective on both French social history in these years and the relationship between corporate culture and popular culture in the twentieth century. Num Pages: 368 pages, 34, 31 black & white halftones, 3 black & white line drawings. BIC Classification: 3JJ; HBJD; HBLW; JFC; KJSA; KNDR. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 240 x 158 x 29. Weight in Grams: 700.
- Format
- Hardback
- Publication date
- 2001
- Publisher
- Johns Hopkins University Press United States
- Edition
- 0th Edition
- Number of pages
- 368
- Condition
- New
- SKU
- V9780801866517
- ISBN
- 9780801866517
Hardback
Condition: New
€ 56.78€ 52.52
€ 56.78
€ 52.52
Paperback. Marketing professionals have relied on Hartley s book for 30 years to uncover the best and worst marketing programs. Invitation to Research suggestions allow readers to take the case a step further, to investigate what has happened since the case was written, both to the company and even to some of the individuals involved. Num Pages: 416 pages, black & white tables. BIC Classification: 1KBB; KJMV7. Category: (P) Professional & Vocational. Dimension: 229 x 156 x 22. Weight in Grams: 596.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 12th Edition
- Number of pages
- 416
- Condition
- New
- SKU
- V9781118078464
- ISBN
- 9781118078464
Paperback
Condition: New
€ 107.30
€ 107.30
Hardcover. .
- Publisher
- Harvard Business Review Press
- Format
- Hardback
- Publication date
- 2001
- Condition
- New
- SKU
- V9781578516001
- ISBN
- 9781578516001
Hardback
Condition: New
€ 40.99€ 36.35
€ 40.99
€ 36.35
Hardcover. The most helpful blAnd of theory and nuts--and--bolts practice I've seen. ?William E. Num Pages: 304 pages, illustrations. BIC Classification: KJM; KJS. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 238 x 159 x 27. Weight in Grams: 538.
- Format
- Hardback
- Publication date
- 1996
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st
- Number of pages
- 304
- Condition
- New
- SKU
- V9780787903268
- ISBN
- 9780787903268
Hardback
Condition: New
€ 53.95
€ 53.95
Hardback. Drive marketing ROI with an investor's mindset and a proven toolkit Top marketers today don't shy away from financial accountability. Num Pages: 200 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 237 x 160 x 23. Weight in Grams: 438.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119278337
- ISBN
- 9781119278337
Hardback
Condition: New
€ 33.99€ 26.88
€ 33.99
€ 26.88
Hardcover. Marketing Places and Spaces brings context to the forefront for advancing theory and management sensemaking in understanding the influences of marketing on tourism behavior. This book is for tourism professionals and educators seeking deep knowledge of how visiting places transforms the lives of visitors--a nonfiction version of Eat Pray Love. Series Editor(s): Woodside, Arch G. Series: Advances in Culture, Tourism and Hospitality Research. Num Pages: 352 pages. BIC Classification: KJS; KNSG. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 161 x 236 x 32. Weight in Grams: 642.
- Publisher
- Emerald Group Publishing Limited
- Format
- Hardback
- Publication date
- 2015
- Condition
- New
- SKU
- V9781784419400
- ISBN
- 9781784419400
Hardback
Condition: New
€ 138.97
€ 138.97