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Business & management

Results 4729 - 4752 of 9369

Business & management

Hardcover. Marketing Places and Spaces brings context to the forefront for advancing theory and management sensemaking in understanding the influences of marketing on tourism behavior. This book is for tourism professionals and educators seeking deep knowledge of how visiting places transforms the lives of visitors--a nonfiction version of Eat Pray Love. Series Editor(s): Woodside, Arch G. Series: Advances in Culture, Tourism and Hospitality Research. Num Pages: 352 pages. BIC Classification: KJS; KNSG. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 161 x 236 x 32. Weight in Grams: 642.
Publisher
Emerald Group Publishing Limited
Format
Hardback
Publication date
2015
Condition
New
SKU
V9781784419400
ISBN
9781784419400
Hardback
Condition: New

€ 138.97

Paperback. Learn in a week, what the experts learn in a lifetime. Num Pages: 128 pages. BIC Classification: KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 129. .
Publisher
Hodder & Stoughton General Division
Format
Paperback
Publication date
2016
Condition
New
SKU
V9781473609594
ISBN
9781473609594
Paperback
Condition: New

€ 13.00
€ 11.89

Paperback. An imaginative, witty, original but deadly serious introduction to all the concepts you need in marketing today. Successful executives know that marketing as a process and an orientation is a necessity for understanding where a company needs to go and how to get there. Num Pages: 168 pages, Illustrations. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 171 x 244 x 15. Weight in Grams: 314.
Publisher
John Wiley & Sons Inc
Number of pages
168
Format
Paperback
Publication date
2012
Edition
1st Edition
Condition
New
SKU
V9781119943136
ISBN
9781119943136
Paperback
Condition: New

€ 26.99
€ 22.06

Paperback. Provides a guide for managers who want to use marketing research to make their organisations more effective, but feel they cannot afford it. Num Pages: 304 pages, , black & white illustrations. BIC Classification: KJSM. Category: (P) Professional & Vocational; (XV) Technical / Manuals. Dimension: 239 x 156 x 27. Weight in Grams: 529.
Format
Paperback
Publication date
2002
Publisher
John Wiley & Sons Inc United States
Edition
2nd Edition
Number of pages
304
Condition
New
SKU
V9780787964191
ISBN
9780787964191
Paperback
Condition: New

€ 33.99
€ 26.89

paperback. Marketing Research: Tools & Techniques offers a lively and accessible introduction to the world of marketing research. The author explores three core aspects of research preparation: data collection; analysis and communication of findings; and how skills and techniques are used by researchers to offer services for specific contexts. Num Pages: 552 pages, Illustrations (chiefly col.). BIC Classification: KJSM. Category: (P) Professional & Vocational; (UU) Undergraduate. Dimension: 246 x 190 x 22. Weight in Grams: 1034.
Publisher
Oxford University Press United Kingdom
Number of pages
552
Format
Paperback
Publication date
2013
Edition
3rd Edition
Condition
New
SKU
V9780199655090
ISBN
9780199655090
Paperback
Condition: New

€ 83.78

Hardcover. Offers an approach to solving a range of social problems - drug use, smoking, unsafe sex, and overpopulation - by applying marketing techniques and concepts to change behaviour. This book shows that effective social change starts with an understanding of the needs of the target consumer. Num Pages: 368 pages, Illustrations. BIC Classification: JFF; JKS; KJSM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 230 x 160 x 30. Weight in Grams: 634.
Publisher
Jossey-Bass
Number of pages
368
Format
Hardback
Publication date
1995
Edition
1st Edition
Condition
New
SKU
V9780787901370
ISBN
9780787901370
Hardback
Condition: New

€ 63.28

Paperback. Challenging traditional marketing concepts like the 4 Ps, this work examines the key factors affecting marketing such as: sustainability, ethics, market orientation, the impact of technology and globalisation. It also includes case studies centring on internationally recognised companies including, Apple, Marks and Spencer, and the Wal-Mart chain. Num Pages: 440 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 245 x 190 x 22. Weight in Grams: 852.
Publisher
Pearson Education Limited United Kingdom
Number of pages
440
Format
Paperback
Publication date
2007
Edition
2nd Edition
Condition
New
SKU
V9780273706748
ISBN
9780273706748
Paperback
Condition: New

€ 84.35

Hardcover. Two men meet a big bear in the forest. One of them sits down to put on his running shoes. The other looks at him and says: "Ita s no use. You cannot outrun a bear anyway". The first one answers: "I dona t have to outrun the bear. I just have to outrun you. Num Pages: 256 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 235 x 163 x 21. Weight in Grams: 528.
Format
Hardback
Publication date
2001
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
1st Edition
Number of pages
256
Condition
New
SKU
V9780471492115
ISBN
9780471492115
Hardback
Condition: New

€ 76.58

Paperback. Num Pages: 636 pages, ill. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 246 x 189 x 34. Weight in Grams: 1202. Very good copy with light shelf wear. Light nicks, remains very good
Format
Paperback
Publication date
2007
Publisher
Financial Times/ Prentice Hall
Condition
Used, Very Good
SKU
KCW0016777
ISBN
9780273706977
Paperback
Condition: Used, Very Good

€ 4.99

Hardcover. The reach of the professional services sector has become vast and global now including everything from big accountancy and consultancy firms to the services division of such giants as IBM leading to a number of new challenges, the biggest of which is the maturing of the market. New thinking is required. Num Pages: 432 pages, Illustrations. BIC Classification: KJS; KNS. Category: (P) Professional & Vocational. Dimension: 230 x 157 x 30. Weight in Grams: 740.
Format
Hardback
Publication date
2005
Publisher
John Wiley & Sons Inc United Kingdom
Edition
1st Edition
Number of pages
432
Condition
New
SKU
V9780470011737
ISBN
9780470011737
Hardback
Condition: New

€ 49.99
€ 48.43

Hardback. Marketing the Unknown Developing Market Strategies for Technical Innovations Paul Millier, Professor of Industrial Marketing at E.M. Lyon, Visiting Professor at Cranfield School of Management ". the most detailed, accurate and pragmatic approach to emergent markets that I know. Num Pages: 248 pages, figures, references, bibliography, index. BIC Classification: KJM; KJS. Category: (P) Professional & Vocational. Dimension: 241 x 163 x 19. Weight in Grams: 518.
Format
Hardback
Publication date
1999
Publisher
John Wiley & Sons Inc New York
Edition
1st Edition
Number of pages
248
Condition
New
SKU
V9780471986218
ISBN
9780471986218
Hardback
Condition: New

€ 63.90

Paperback. This thought--provoking book chronicles the evolution of marketing theories and the rationales behind them. The authors present a typology for the twelve schools of marketing thought, and describe a comprehensive metatheoretical framework based on six basic criteria. Series: Wiley Theories in Marketing. Num Pages: 256 pages, Ill. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 229 x 154 x 16. Weight in Grams: 404.
Format
Paperback
Publication date
1988
Publisher
John Wiley and Sons Ltd United States
Edition
1st Edition
Number of pages
256
Condition
New
SKU
V9780471635277
ISBN
9780471635277
Paperback
Condition: New

€ 231.71

Paperback. .
Publisher
SAGE Publications Ltd
Format
Paperback
Publication date
2016
Edition
3rd Edition
Condition
New
SKU
V9781473904019
ISBN
9781473904019
Paperback
Condition: New

€ 76.88

Hardcover. The first edition of Marketing to the Social Web has become one of the strongest titles in the market place on the hot topic of social media. Three new chapters, and additional updates to this second edition will enable the book to stay relevant and compete with the growing number of business books on social media and marketing. Num Pages: 272 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 230 x 160 x 25. Weight in Grams: 462.
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
272
Format
Hardback
Publication date
2009
Edition
2nd Edition
Condition
New
SKU
V9780470410974
ISBN
9780470410974
Hardback
Condition: New

€ 25.99
€ 21.24

Hardcover. The global significance of tourism as an economic, environmental, and social force has never been greater. Modern methods of transportation enable growing numbers of people to travel to almost any area of the world; in the developed world, travel is now regarded as a right, rather than a privilege. Num Pages: 240 pages, Ill. BIC Classification: KJ; KNSG. Category: (P) Professional & Vocational. Dimension: 221 x 161 x 22. Weight in Grams: 558.
Format
Hardback
Publication date
1992
Publisher
John Wiley and Sons Ltd United States
Edition
1st Edition
Number of pages
240
Condition
New
SKU
V9780471540670
ISBN
9780471540670
Hardback
Condition: New

€ 121.79
€ 100.89

Paperback. From the Chartered Institute of Marketing's Directory of Marketing and Membership, this accessible book covers all the key skills, knowledge and disciplines that marketers need in the information age. Num Pages: 224 pages, Ill. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 199 x 191 x 16. Weight in Grams: 448.
Format
Paperback
Publication date
2001
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
224
Condition
New
Edition
1st Edition
SKU
V9780471486947
ISBN
9780471486947
Paperback
Condition: New

€ 51.99
€ 40.17

Paperback. Num Pages: 224 pages. BIC Classification: KJS; UDBS. Category: (G) General (US: Trade). Dimension: 140 x 216 x 10. Weight in Grams: 288.
Publisher
John Wiley & Sons Australia Ltd
Format
Paperback
Publication date
2014
Edition
1st Edition
Condition
New
SKU
V9780730315124
ISBN
9780730315124
Paperback
Condition: New

€ 19.99
€ 16.93

Paperback. Empower teams to engage together in immersive 'strategic learning' about consumers, and use this learning to create a blueprint for strategic, flexible strategy planning. Num Pages: 256 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 262 x 219 x 19. Weight in Grams: 406.
Publisher
Kogan Page Ltd
Format
Paperback
Publication date
2016
Condition
New
SKU
V9780749477547
ISBN
9780749477547
Paperback
Condition: New

€ 46.99
€ 42.03

Hardcover. An updated guide to help consultants market themselves and their professional services. The authors' proven approach, the "Client-Centered Marketing Approach," provides a road map for finding a consulting niche and then capitalizing on that niche by identifying, qualifying, and landing new business. Num Pages: 288 pages, Illustrations. BIC Classification: KJL; KJP; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 238 x 162 x 23. Weight in Grams: 602.
Format
Hardback
Publication date
1997
Publisher
John Wiley and Sons Ltd United States
Edition
3rd Edition
Number of pages
288
Condition
New
SKU
V9780471133926
ISBN
9780471133926
Hardback
Condition: New

€ 53.24
€ 45.68

Paperback. Practical, prescriptive advice on successfully marketing your event planning business Recent years have been tough on the event planning industry. The terrorist attacks of September 11, 2001, economic downturns, wars, and SARS have all negatively impacted the business. Num Pages: 260 pages, black & white illustrations. BIC Classification: KJ; WB; WT. Category: (G) General (US: Trade). Dimension: 228 x 154 x 14. Weight in Grams: 398.
Publisher
John Wiley & Sons Inc
Format
Paperback
Publication date
2013
Edition
1st Edition
Condition
New
SKU
V9781118514450
ISBN
9781118514450
Paperback
Condition: New

€ 27.99
€ 22.99

Hardcover. This practical guide gives specialty retail store owners a proven system for marketing their stores, allowing them to take on the dominant big box stores and Internet merchants. Filled with fresh and innovative ways to reach customers, it also shows owners how to create a great in-store experience and parlay any sale into a long-term relationship. Num Pages: 256 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 237 x 162 x 24. Weight in Grams: 446.
Format
Hardback
Publication date
2007
Publisher
John Wiley & Sons Inc United Kingdom
Edition
1st Edition
Number of pages
256
Condition
New
SKU
V9780470043936
ISBN
9780470043936
Hardback
Condition: New

€ 35.99
€ 28.66

Hardcover. Marketing Your Services You may be one of the best doctors, consultants, accountants, caterers, or investment advisors around, but when it comes to marketing your service, you may also be the first one to admit, "I don't know what to do. Num Pages: 256 pages, Ill. BIC Classification: KJS; KJVS. Category: (P) Professional & Vocational. Dimension: 238 x 163 x 23. Weight in Grams: 592.
Format
Hardback
Publication date
1990
Publisher
John Wiley and Sons Ltd United States
Edition
1st Edition
Number of pages
256
Condition
New
SKU
V9780471509486
ISBN
9780471509486
Hardback
Condition: New

€ 52.99
€ 41.12

Paperback. Ranging from the essentials of e-commerce to more traditional marketing approaches, this book tells you everything that you need to know about the aims and techniques of marketing in the 21st century. Series: The Basics. Num Pages: 256 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 199 x 128 x 19. Weight in Grams: 280.
Publisher
Taylor & Francis Ltd United Kingdom
Number of pages
256
Format
Paperback
Publication date
2009
Edition
2nd Edition
Condition
New
SKU
V9780415779005
ISBN
9780415779005
Paperback
Condition: New

€ 28.46

Paperback. aeo Offers the reader a highly practical reference guide. aeo Gives an authoritative and comprehensive overview of the whole field of marketing. aeo Provides extensive cross--referencing enabling easy reference from one entry to another. aeo Developed over the past half decade with contributions from marketing experts and organizations. Num Pages: 600 pages, black & white illustrations. BIC Classification: GBC; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 246 x 171 x 25. Weight in Grams: 748.
Format
Paperback
Publication date
1999
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
600
Condition
New
SKU
V9780631211266
ISBN
9780631211266
Paperback
Condition: New

€ 48.99
€ 38.26

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