Business & management
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Business & management
The Marketing Director's Role in Business Planning and Corporate Gover...
The Marketing Director 8242 S Role In
hardcover. Corporate governance is a hot topic, as is the need for marketing to operate at board level. But no-one has yet brought the two issues together. This book changes that. Gerald MichIaluk builds on the latest research to help marketing directors incorporate marketing systems and best practice into a board's decision-making process. Num Pages: 312 pages, ill. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 233 x 157 x 23. Weight in Grams: 572.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- Wiley United Kingdom
- Edition
- 1st Edition
- Number of pages
- 312
- Condition
- New
- SKU
- V9780470515808
- ISBN
- 9780470515808
Hardback
Condition: New
€ 61.09
€ 61.09
Hardback. Provides the basic models applicable to, and the applicable methods for, the profitable use and marketing of advanced technology. Series: ISTE. Num Pages: 320 pages, Illustrations. BIC Classification: KJS; KNDH. Category: (P) Professional & Vocational. Dimension: 235 x 164 x 20. Weight in Grams: 508.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- ISTE Ltd and John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 320
- Condition
- New
- SKU
- V9781848211049
- ISBN
- 9781848211049
Hardback
Condition: New
€ 179.65
€ 179.65
Paperback. Ideal for graduate students and MBA programs, The Marketing Pathfinder offers an effective way of contextualizing the marketing decisions they will have to make in the business world. A refreshing contrast to traditional marketing textbooks, this book provides a unique combination of key concepts and micro-cases. Num Pages: 280 pages, black & white illustrations, figures. BIC Classification: KJMV7. Category: (P) Professional & Vocational. Dimension: 189 x 245 x 15. Weight in Grams: 542.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 448
- Condition
- New
- SKU
- V9781119961765
- ISBN
- 9781119961765
Paperback
Condition: New
€ 46.99€ 36.50
€ 46.99
€ 36.50
Hardback. Discover what's possible when the art and science of marketing collide
The Marketing Performance Blueprint is an actionable and innovative guide to unlocking your potential as a marketer and accelerating success for your business. Num Pages: 256 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 163 x 232 x 23. Weight in Grams: 448.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2014
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118883433
- ISBN
- 9781118883433
Hardback
Condition: New
€ 30.99€ 22.04
€ 30.99
€ 22.04
Paperback. Num Pages: 324 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 229 x 152. Weight in Grams: 514.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Entrepreneur Press United States
- Edition
- 2nd Edition
- Number of pages
- 324
- Condition
- New
- SKU
- V9781599185590
- ISBN
- 9781599185590
Paperback
Condition: New
€ 21.99€ 21.59
€ 21.99
€ 21.59
Paperback. Teaches readers how to navigate the perilous new landscape while actually generating a working marketing plan for your business. Featuring case studies and examples from major brand successes, this book aids in decision making, pricing, budget calculations, and sales projections. Num Pages: 304 pages, Illustrations, port. BIC Classification: KJMV7. Category: (P) Professional & Vocational. Dimension: 229 x 153 x 20. Weight in Grams: 500.
- Publisher
- AMACOM
- Number of pages
- 304
- Format
- Paperback
- Publication date
- 2011
- Edition
- Fourth Edition
- Condition
- New
- SKU
- V9780814416938
- ISBN
- 9780814416938
Paperback
Condition: New
€ 18.99€ 18.62
€ 18.99
€ 18.62
Hardcover. .
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 272
- Format
- Hardback
- Publication date
- 2008
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470379950
- ISBN
- 9780470379950
Hardback
Condition: New
€ 34.99€ 25.45
€ 34.99
€ 25.45
Paperback. Clarity, Leadership, Impact. Num Pages: 184 pages. BIC Classification: KJP. Category: (G) General (US: Trade). Dimension: 218 x 140 x 18. Weight in Grams: 190.
- Publisher
- John Hunt Publishing
- Format
- Paperback
- Publication date
- 2015
- Condition
- New
- SKU
- V9781785351532
- ISBN
- 9781785351532
Paperback
Condition: New
€ 12.34
€ 12.34
Paperback. Series: Dover Empower Your Life. Num Pages: 288 pages, illustrations. BIC Classification: KC; KJ; VSC. Category: (G) General (US: Trade). Dimension: 215 x 144 x 16. Weight in Grams: 328.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- Dover Publications Inc.
- Condition
- New
- SKU
- KSK0000315
- ISBN
- 9780486474731
Paperback
Condition: New
€ 7.77
€ 7.77
Paperback. An Elementary Introduction. Historical and mathematical tour of cryptography, from classical ciphers to quantum cryptography. Series: Mathematical World. Num Pages: 348 pages, illustrations. BIC Classification: GPJ; PB; URY. Category: (G) General (US: Trade). Dimension: 251 x 182 x 18. Weight in Grams: 620.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- American Mathematical Society United States
- Condition
- New
- SKU
- V9780821883211
- ISBN
- 9780821883211
Paperback
Condition: New
€ 75.50
€ 75.50
Hardcover. The Mathematics of Turfgrass Maintenance, Fourth Edition covers every type of mathematical problem that faces the golf course superintendent. From how to handle budgeting estimates to determining how much fertilizer should be applied, this book shows how to work through the calculations and offers practice material and answers. Num Pages: 176 pages, Illustrations. BIC Classification: KJMV4; PDE; TBJ; WM; WSJG. Category: (P) Professional & Vocational. Dimension: 235 x 159 x 16. Weight in Grams: 398.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 4th Edition
- Number of pages
- 176
- Condition
- New
- SKU
- V9780470048450
- ISBN
- 9780470048450
Hardback
Condition: New
€ 73.05
€ 73.05
Hardback. Former McKinsey and Company consultant Shu Hattori shares 47 strategies for becoming a top corporate leader Num Pages: 192 pages. BIC Classification: KJM. Category: (G) General (US: Trade). .
- Publisher
- McGraw-Hill Education United States
- Number of pages
- 192
- Format
- Hardback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781259588686
- ISBN
- 9781259588686
Hardback
Condition: New
€ 30.99€ 21.84
€ 30.99
€ 21.84
Hardback. Top-quality, big-impact techniques forproblem solving in every company Num Pages: 272 pages, Illustrations. BIC Classification: KJMD. Category: (P) Professional & Vocational. Dimension: 241 x 163 x 24. Weight in Grams: 506.
- Publisher
- McGraw-Hill Education - Europe United States
- Number of pages
- 272
- Format
- Hardback
- Publication date
- 2009
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780071497411
- ISBN
- 9780071497411
Hardback
Condition: New
€ 34.99€ 25.48
€ 34.99
€ 25.48
Hardcover. Penetrate the mysteriously powerful problem-solving methods and learn the secret techniques of the worldOs most prestigious business consulting firm, in this insightful how-they-do-it guide by a former McKinsey & Company analyst. Num Pages: 208 pages. BIC Classification: KJC; KJMT. Category: (U) Tertiary Education (US: College). Dimension: 236 x 154 x 20. Weight in Grams: 486.
- Publisher
- McGraw-Hill Professional
- Format
- Hardback
- Publication date
- 1999
- Edition
- First Printing
- Condition
- New
- SKU
- V9780070534483
- ISBN
- 9780070534483
Hardback
Condition: New
€ 32.99€ 23.78
€ 32.99
€ 23.78
Paperback. Num Pages: 272 pages. BIC Classification: KJM. Category: (P) Professional & Vocational. Dimension: 229 x 152 x 20. Weight in Grams: 416.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- Robert D. Reed Publishers United States
- Number of pages
- 272
- Condition
- New
- SKU
- V9781934759202
- ISBN
- 9781934759202
Paperback
Condition: New
€ 21.99€ 20.75
€ 21.99
€ 20.75
Paperback. This is the fourth edition of one of the seminal works in the field of mediation and conflict resolution. The book is practical blend of theory, research, and practice with a useful how to approach to resolving disputes at various stages of development and resolution. Num Pages: 704 pages, illustrations. BIC Classification: KJMV2. Category: (P) Professional & Vocational. Dimension: 230 x 154 x 46. Weight in Grams: 842.
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 500
- Format
- Paperback
- Publication date
- 2014
- Edition
- 4th Edition
- Condition
- New
- SKU
- V9781118304303
- ISBN
- 9781118304303
Paperback
Condition: New
€ 86.29
€ 86.29
Hardcover. BIC Classification: KJP. Category: (G) General (US: Trade). Dimension: 183 x 122 x 14. Weight in Grams: 196.
- Publisher
- Lid Publishing
- Format
- Hardback
- Publication date
- 2016
- Condition
- New
- SKU
- V9781910649749
- ISBN
- 9781910649749
Hardback
Condition: New
€ 13.99€ 11.74
€ 13.99
€ 11.74
Hardcover. Formal Rules and Informal Processes. 186 pages, black & white illustrations. Cateogry: (P) Professional & Vocational. BIC Classification: KJM; KJP. Dimension: 162 x 236 x 18. Weight: 446.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- Anthem Press
- Number of pages
- 186
- Condition
- New
- SKU
- V9780857284518
- ISBN
- 9780857284518
Hardback
Condition: New
€ 140.46
€ 140.46
Paperback. Num Pages: 73 pages, black & white illustrations. BIC Classification: KJMV2. Category: (P) Professional & Vocational. Dimension: 235 x 191 x 4. Weight in Grams: 159.
- Format
- Paperback
- Publication date
- 1999
- Publisher
- HRD Press
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780874254945
- ISBN
- 9780874254945
Paperback
Condition: New
€ 24.99€ 15.78
€ 24.99
€ 15.78
Hardback. Num Pages: 230 pages. BIC Classification: KJM; KJMV2. Category: (G) General (US: Trade). Dimension: 235 x 164 x 25. Weight in Grams: 435.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- Tyndale House Publishers United States
- Number of pages
- 230
- Condition
- New
- SKU
- V9781414338040
- ISBN
- 9781414338040
Hardback
Condition: New
€ 30.99€ 26.72
€ 30.99
€ 26.72