Business & management
Results 9161 - 9180 of 20585
Business & management
Hardcover. Includes: the thinking on key branding concepts; strategies for launching new brands, leveraging existing brands, and managing a brand portfolio; techniques for building a brand-centered organization; and, insights from senior managers who have fought branding battles and won. Editor(s): Tybout, A.M.; Calkins, Tim. Num Pages: 352 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 238 x 163 x 31. Weight in Grams: 570.
- Publisher
- John Wiley and Sons Ltd United States
- Number of pages
- 352
- Format
- Hardback
- Publication date
- 2005
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780471690160
- ISBN
- 9780471690160
Hardback
Condition: New
€ 31.99€ 24.80
€ 31.99
€ 24.80
Hardcover. Kellogg on Integrated Marketing merges the two streams in current marketing practice, mass branding and one-to-one relationship marketing, into a single concept. The book offers an overview of the current status of each approach, presents a vision for combining them, and gives advice for managers on dealing with specific marketing challenges. Editor(s): Iacobucci, Dawn; Calder, Bobby J. Num Pages: 314 pages, Illustrations. BIC Classification: KJMV7. Category: (P) Professional & Vocational; (XV) Technical / Manuals. Dimension: 239 x 163 x 28. Weight in Grams: 704.
- Format
- Hardback
- Publication date
- 2002
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 314
- Condition
- New
- SKU
- V9780471204763
- ISBN
- 9780471204763
Hardback
Condition: New
€ 52.99€ 41.08
€ 52.99
€ 41.08
Hardcover. Creating and sustaining a profitable business requires close adherence to the fundamentals of business strategy. Fortunately, the basics of business strategy can be boiled down to three simple principles: Firms must create value for their customers; they must fend off competition; and they must ensure that their strategic position endures. Num Pages: 240 pages, Illustrations. BIC Classification: KJ. Category: (P) Professional & Vocational. Dimension: 164 x 236 x 24. Weight in Grams: 430.
- Format
- Hardback
- Publication date
- 2005
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 240
- Condition
- New
- SKU
- V9780471478553
- ISBN
- 9780471478553
Hardback
Condition: New
€ 27.99€ 23.01
€ 27.99
€ 23.01
Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KC; KJM. Category: (G) General (US: Trade). Dimension: 244 x 170 x 11. Weight in Grams: 322.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783322912909
- ISBN
- 9783322912909
Paperback
Condition: New
€ 79.94
€ 79.94
Paperback / so. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJMV2. Category: (G) General (US: Trade). Dimension: 210 x 148 x 22. Weight in Grams: 513.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- Deutscher Universit?tsverlag United Kingdom
- Condition
- New
- SKU
- V9783835005624
- ISBN
- 9783835005624
Paperback
Condition: New
€ 92.48
€ 92.48
paperback. Num Pages: 155 pages, black & white illustrations, bibliography. BIC Classification: KC; KJM. Category: (G) General (US: Trade). Dimension: 244 x 170 x 9. Weight in Grams: 288.
- Format
- Paperback
- Publication date
- 1969
- Publisher
- Gabler Verlag United Kingdom
- Edition
- Softcover reprint of the original 1st ed. 1969
- Number of pages
- 155
- Condition
- New
- SKU
- V9783663007067
- ISBN
- 9783663007067
Paperback
Condition: New
€ 69.47
€ 69.47
Paperback / so. Series: Fachbucher Fur Die Wirtschaft. Num Pages: black & white illustrations, bibliography. BIC Classification: KFF; KJC. Category: (G) General (US: Trade). Dimension: 234 x 156 x 10. Weight in Grams: 268.
- Format
- Paperback
- Publication date
- 1958
- Publisher
- Gabler Verlag United Kingdom
- Edition
- 2
- Condition
- New
- SKU
- V9783663125976
- ISBN
- 9783663125976
Paperback
Condition: New
€ 69.47
€ 69.47
Paperback / so. Series: Gabler Edition Wissenschaft. Num Pages: black & white illustrations, colour illustrations, black & white tables, bibliography. BIC Classification: KC; KJM. Category: (G) General (US: Trade). Dimension: 210 x 148 x 21. Weight in Grams: 476.
- Format
- Paperback
- Publication date
- 1998
- Publisher
- Deutscher Universit?tsverlag United Kingdom
- Condition
- New
- SKU
- V9783824466511
- ISBN
- 9783824466511
Paperback
Condition: New
€ 70.99
€ 70.99
Paperback / so. Series: Schweizerische Gesellschaft F R Organisation Und Management. Num Pages: 323 pages, black & white illustrations, bibliography. BIC Classification: KJH. Category: (G) General (US: Trade). Dimension: 235 x 190 x 18. Weight in Grams: 567.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag United Kingdom
- Number of pages
- 323
- Condition
- New
- SKU
- V9783663058427
- ISBN
- 9783663058427
Paperback
Condition: New
€ 71.03
€ 71.03
Paperback / so. Num Pages: 240 pages, black & white illustrations, bibliography. BIC Classification: KJM. Category: (G) General (US: Trade). Dimension: 203 x 133 x 14. Weight in Grams: 338.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Deutscher Universit?tsverlag United Kingdom
- Number of pages
- 240
- Condition
- New
- SKU
- V9783824478774
- ISBN
- 9783824478774
Paperback
Condition: New
€ 75.16
€ 75.16
paperback. Num Pages: black & white illustrations, bibliography. BIC Classification: KC; KJM. Category: (G) General (US: Trade). Dimension: 210 x 148 x 9. Weight in Grams: 200.
- Format
- Paperback
- Publication date
- 1996
- Publisher
- Deutscher Universitatsverlag United States
- Edition
- 1996th Edition
- Condition
- New
- SKU
- V9783824464050
- ISBN
- 9783824464050
Paperback
Condition: New
€ 52.48
€ 52.48
Paperback / so. Series: Information - Organisation - Produktion. Num Pages: 290 pages, black & white illustrations, bibliography. BIC Classification: KC; KJM. Category: (G) General (US: Trade). Dimension: 203 x 127 x 17. Weight in Grams: 308.
- Format
- Paperback
- Publication date
- 1997
- Publisher
- Deutscher Universit?tsverlag United Kingdom
- Number of pages
- 290
- Condition
- New
- SKU
- V9783824464425
- ISBN
- 9783824464425
Paperback
Condition: New
€ 86.32
€ 86.32
Paperback. This helpful text clearly sets out the very best, state-of-the-art strategies in key account management. The authors provide the tools and processes for successful KAM, from developing a customer categorization system that really works, to analyzing the needs of key accounts. Num Pages: 496 pages, ill. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 243 x 193 x 24. Weight in Grams: 1086.
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 496
- Format
- Paperback
- Publication date
- 2011
- Edition
- 3rd Edition, Revised and Updated
- Condition
- New
- SKU
- V9780470974155
- ISBN
- 9780470974155
Paperback
Condition: New
€ 51.99€ 50.77
€ 51.99
€ 50.77
Paperback. Series: Business-to-Business-Marketing. Num Pages: 310 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148. Weight in Grams: 403.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 310
- Condition
- New
- SKU
- V9783835005174
- ISBN
- 9783835005174
Paperback
Condition: New
€ 64.70
€ 64.70
Paperback. Key Account Management is the definitive work on account management, showing how a unique yet simple methodology, effectively implemented, can identify, win, retain and develop a company's key customers. Num Pages: 416 pages, black & white illustrations. BIC Classification: KJMV7. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 241 x 169 x 23. Weight in Grams: 700.
- Publisher
- Kogan Page Ltd
- Format
- Paperback
- Publication date
- 2015
- Edition
- 6th Edition
- Condition
- New
- SKU
- V9780749469405
- ISBN
- 9780749469405
Paperback
Condition: New
€ 52.99€ 47.24
€ 52.99
€ 47.24
Paperback. .
- Publisher
- Pearson Education Limited United Kingdom
- Number of pages
- 272
- Format
- Paperback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781292017433
- ISBN
- 9781292017433
Paperback
Condition: New
€ 43.99€ 38.60
€ 43.99
€ 38.60
Paperback. Series: Financial Times Series. Num Pages: 224 pages, illustrations. BIC Classification: KJC; KJMD. Category: (P) Professional & Vocational. Dimension: 158 x 232 x 15. Weight in Grams: 434.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Pearson Education Limited United Kingdom
- Edition
- 1st Edition
- Number of pages
- 224
- Condition
- New
- SKU
- V9780273750291
- ISBN
- 9780273750291
Paperback
Condition: New
€ 48.24
€ 48.24
Paperback. Num Pages: 288 pages. BIC Classification: KJMV2. Category: (P) Professional & Vocational. Dimension: 159 x 273 x 16. Weight in Grams: 438.
- Publisher
- FT Press
- Format
- Paperback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781292151908
- ISBN
- 9781292151908
Paperback
Condition: New
€ 38.99€ 33.21
€ 38.99
€ 33.21
Paperback. A detailed yet concise handbook clarifying all the major terms needed for a thorough understanding of key research methodology concepts in business and management. An invaluable guide for students at all levels seeking assistance with projects, research proposals, dissertations and theses; including case studies and suggestions for further reading. Series: Palgrave Key Concepts. Num Pages: 256 pages, biography. BIC Classification: KJBX. Category: (U) Tertiary Education (US: College). Dimension: 215 x 141 x 11. Weight in Grams: 212.
- Publisher
- Bloomsbury Publishing PLC
- Number of pages
- 168
- Format
- Paperback
- Publication date
- 2011
- Condition
- New
- SKU
- V9780230250338
- ISBN
- 9780230250338
Paperback
Condition: New
€ 43.99€ 35.91
€ 43.99
€ 35.91
Paperback. Series: Palgrave Key Concepts. Num Pages: 272 pages, diagrams, illustrations. BIC Classification: KJ. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 215 x 140 x 16. Weight in Grams: 378. "Includes bibliographical references and index. Commissioning organisation: Jonathan Sutherland and Diane Canwell. ix, 294 p. ill. 22 cm. Associated Names: Canwell, Diane. Paperback. As new." Keywords: "Business, Finance & Law - Reference & Education - Dictionaries,Subjects - Business, Finance & Law - Management - General,Subjects - Business, Finance & Law - Reference"
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Palgrave Macmillan London
- Condition
- Used, Like New
- Edition
- 2004th Edition
- SKU
- KEX0161569
- ISBN
- 9781403915313
Paperback
Condition: Used, Like New
€ 4.99
€ 4.99