×


 x 

Shopping cart

Business & management

Results 9161 - 9180 of 20585

Business & management

Hardcover. Includes: the thinking on key branding concepts; strategies for launching new brands, leveraging existing brands, and managing a brand portfolio; techniques for building a brand-centered organization; and, insights from senior managers who have fought branding battles and won. Editor(s): Tybout, A.M.; Calkins, Tim. Num Pages: 352 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 238 x 163 x 31. Weight in Grams: 570.
Publisher
John Wiley and Sons Ltd United States
Number of pages
352
Format
Hardback
Publication date
2005
Edition
1st Edition
Condition
New
SKU
V9780471690160
ISBN
9780471690160
Hardback
Condition: New

€ 31.99
€ 24.80

Hardcover. Kellogg on Integrated Marketing merges the two streams in current marketing practice, mass branding and one-to-one relationship marketing, into a single concept. The book offers an overview of the current status of each approach, presents a vision for combining them, and gives advice for managers on dealing with specific marketing challenges. Editor(s): Iacobucci, Dawn; Calder, Bobby J. Num Pages: 314 pages, Illustrations. BIC Classification: KJMV7. Category: (P) Professional & Vocational; (XV) Technical / Manuals. Dimension: 239 x 163 x 28. Weight in Grams: 704.
Format
Hardback
Publication date
2002
Publisher
John Wiley and Sons Ltd United States
Edition
1st Edition
Number of pages
314
Condition
New
SKU
V9780471204763
ISBN
9780471204763
Hardback
Condition: New

€ 52.99
€ 41.08

Hardcover. Creating and sustaining a profitable business requires close adherence to the fundamentals of business strategy. Fortunately, the basics of business strategy can be boiled down to three simple principles: Firms must create value for their customers; they must fend off competition; and they must ensure that their strategic position endures. Num Pages: 240 pages, Illustrations. BIC Classification: KJ. Category: (P) Professional & Vocational. Dimension: 164 x 236 x 24. Weight in Grams: 430.
Format
Hardback
Publication date
2005
Publisher
John Wiley and Sons Ltd United States
Edition
1st Edition
Number of pages
240
Condition
New
SKU
V9780471478553
ISBN
9780471478553
Hardback
Condition: New

€ 27.99
€ 23.01

Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KC; KJM. Category: (G) General (US: Trade). Dimension: 244 x 170 x 11. Weight in Grams: 322.
Format
Paperback
Publication date
2012
Publisher
Gabler Verlag United States
Condition
New
SKU
V9783322912909
ISBN
9783322912909
Paperback
Condition: New

€ 79.94

Paperback / so. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJMV2. Category: (G) General (US: Trade). Dimension: 210 x 148 x 22. Weight in Grams: 513.
Format
Paperback
Publication date
2007
Publisher
Deutscher Universit?tsverlag United Kingdom
Condition
New
SKU
V9783835005624
ISBN
9783835005624
Paperback
Condition: New

€ 92.48

paperback. Num Pages: 155 pages, black & white illustrations, bibliography. BIC Classification: KC; KJM. Category: (G) General (US: Trade). Dimension: 244 x 170 x 9. Weight in Grams: 288.
Format
Paperback
Publication date
1969
Publisher
Gabler Verlag United Kingdom
Edition
Softcover reprint of the original 1st ed. 1969
Number of pages
155
Condition
New
SKU
V9783663007067
ISBN
9783663007067
Paperback
Condition: New

€ 69.47

Paperback / so. Series: Fachbucher Fur Die Wirtschaft. Num Pages: black & white illustrations, bibliography. BIC Classification: KFF; KJC. Category: (G) General (US: Trade). Dimension: 234 x 156 x 10. Weight in Grams: 268.
Format
Paperback
Publication date
1958
Publisher
Gabler Verlag United Kingdom
Edition
2
Condition
New
SKU
V9783663125976
ISBN
9783663125976
Paperback
Condition: New

€ 69.47

Paperback / so. Series: Gabler Edition Wissenschaft. Num Pages: black & white illustrations, colour illustrations, black & white tables, bibliography. BIC Classification: KC; KJM. Category: (G) General (US: Trade). Dimension: 210 x 148 x 21. Weight in Grams: 476.
Format
Paperback
Publication date
1998
Publisher
Deutscher Universit?tsverlag United Kingdom
Condition
New
SKU
V9783824466511
ISBN
9783824466511
Paperback
Condition: New

€ 70.99

Paperback / so. Series: Schweizerische Gesellschaft F R Organisation Und Management. Num Pages: 323 pages, black & white illustrations, bibliography. BIC Classification: KJH. Category: (G) General (US: Trade). Dimension: 235 x 190 x 18. Weight in Grams: 567.
Format
Paperback
Publication date
2012
Publisher
Gabler Verlag United Kingdom
Number of pages
323
Condition
New
SKU
V9783663058427
ISBN
9783663058427
Paperback
Condition: New

€ 71.03

Paperback / so. Num Pages: 240 pages, black & white illustrations, bibliography. BIC Classification: KJM. Category: (G) General (US: Trade). Dimension: 203 x 133 x 14. Weight in Grams: 338.
Format
Paperback
Publication date
2003
Publisher
Deutscher Universit?tsverlag United Kingdom
Number of pages
240
Condition
New
SKU
V9783824478774
ISBN
9783824478774
Paperback
Condition: New

€ 75.16

paperback. Num Pages: black & white illustrations, bibliography. BIC Classification: KC; KJM. Category: (G) General (US: Trade). Dimension: 210 x 148 x 9. Weight in Grams: 200.
Format
Paperback
Publication date
1996
Publisher
Deutscher Universitatsverlag United States
Edition
1996th Edition
Condition
New
SKU
V9783824464050
ISBN
9783824464050
Paperback
Condition: New

€ 52.48

Paperback / so. Series: Information - Organisation - Produktion. Num Pages: 290 pages, black & white illustrations, bibliography. BIC Classification: KC; KJM. Category: (G) General (US: Trade). Dimension: 203 x 127 x 17. Weight in Grams: 308.
Format
Paperback
Publication date
1997
Publisher
Deutscher Universit?tsverlag United Kingdom
Number of pages
290
Condition
New
SKU
V9783824464425
ISBN
9783824464425
Paperback
Condition: New

€ 86.32

Paperback. This helpful text clearly sets out the very best, state-of-the-art strategies in key account management. The authors provide the tools and processes for successful KAM, from developing a customer categorization system that really works, to analyzing the needs of key accounts. Num Pages: 496 pages, ill. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 243 x 193 x 24. Weight in Grams: 1086.
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
496
Format
Paperback
Publication date
2011
Edition
3rd Edition, Revised and Updated
Condition
New
SKU
V9780470974155
ISBN
9780470974155
Paperback
Condition: New

€ 51.99
€ 50.77

Paperback. Series: Business-to-Business-Marketing. Num Pages: 310 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148. Weight in Grams: 403.
Format
Paperback
Publication date
2006
Publisher
Deutscher Universitats-Verlag Germany
Number of pages
310
Condition
New
SKU
V9783835005174
ISBN
9783835005174
Paperback
Condition: New

€ 64.70

Paperback. Key Account Management is the definitive work on account management, showing how a unique yet simple methodology, effectively implemented, can identify, win, retain and develop a company's key customers. Num Pages: 416 pages, black & white illustrations. BIC Classification: KJMV7. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 241 x 169 x 23. Weight in Grams: 700.
Publisher
Kogan Page Ltd
Format
Paperback
Publication date
2015
Edition
6th Edition
Condition
New
SKU
V9780749469405
ISBN
9780749469405
Paperback
Condition: New

€ 52.99
€ 47.24

Paperback. .
Publisher
Pearson Education Limited United Kingdom
Number of pages
272
Format
Paperback
Publication date
2016
Edition
1st Edition
Condition
New
SKU
V9781292017433
ISBN
9781292017433
Paperback
Condition: New

€ 43.99
€ 38.60

Paperback. Series: Financial Times Series. Num Pages: 224 pages, illustrations. BIC Classification: KJC; KJMD. Category: (P) Professional & Vocational. Dimension: 158 x 232 x 15. Weight in Grams: 434.
Format
Paperback
Publication date
2011
Publisher
Pearson Education Limited United Kingdom
Edition
1st Edition
Number of pages
224
Condition
New
SKU
V9780273750291
ISBN
9780273750291
Paperback
Condition: New

€ 48.24

Paperback. Num Pages: 288 pages. BIC Classification: KJMV2. Category: (P) Professional & Vocational. Dimension: 159 x 273 x 16. Weight in Grams: 438.
Publisher
FT Press
Format
Paperback
Publication date
2016
Edition
1st Edition
Condition
New
SKU
V9781292151908
ISBN
9781292151908
Paperback
Condition: New

€ 38.99
€ 33.21

Paperback. A detailed yet concise handbook clarifying all the major terms needed for a thorough understanding of key research methodology concepts in business and management. An invaluable guide for students at all levels seeking assistance with projects, research proposals, dissertations and theses; including case studies and suggestions for further reading. Series: Palgrave Key Concepts. Num Pages: 256 pages, biography. BIC Classification: KJBX. Category: (U) Tertiary Education (US: College). Dimension: 215 x 141 x 11. Weight in Grams: 212.
Publisher
Bloomsbury Publishing PLC
Number of pages
168
Format
Paperback
Publication date
2011
Condition
New
SKU
V9780230250338
ISBN
9780230250338
Paperback
Condition: New

€ 43.99
€ 35.91

Paperback. Series: Palgrave Key Concepts. Num Pages: 272 pages, diagrams, illustrations. BIC Classification: KJ. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 215 x 140 x 16. Weight in Grams: 378. "Includes bibliographical references and index. Commissioning organisation: Jonathan Sutherland and Diane Canwell. ix, 294 p. ill. 22 cm. Associated Names: Canwell, Diane. Paperback. As new." Keywords: "Business, Finance & Law - Reference & Education - Dictionaries,Subjects - Business, Finance & Law - Management - General,Subjects - Business, Finance & Law - Reference"
Format
Paperback
Publication date
2004
Publisher
Palgrave Macmillan London
Condition
Used, Like New
Edition
2004th Edition
SKU
KEX0161569
ISBN
9781403915313
Paperback
Condition: Used, Like New

€ 4.99

Subscribe to our newsletter

News on special offers, signed editions & more!