E-commerce: business aspects
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E-commerce: business aspects
Paperback.
The complete guide to a successful Twitter marketing campaign
Twitter is a microblogging service that's changing the way we communicate. Num Pages: 504 pages, Illustrations. BIC Classification: KJE; KJS; UDBS. Category: (P) Professional & Vocational. Dimension: 226 x 195 x 30. Weight in Grams: 744.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 504
- Condition
- New
- SKU
- V9780470562260
- ISBN
- 9780470562260
Paperback
Condition: New
€ 32.18
€ 32.18
Paperback. The world of mass media, in which a few, prime national outlets controlled the messages we all see and hear, has largely vanished. Henricks and Shelton urge you to think less like a marketer and more like a media executive. Using real world examples and colourful anecdotes, they explain how to build a direct channel to your audience that you own. Num Pages: 192 pages, illustrations. BIC Classification: KJE; KJS. Category: (G) General (US: Trade). Dimension: 140 x 220 x 16. Weight in Grams: 224.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Berrett-Koehler United States
- Number of pages
- 192
- Condition
- New
- SKU
- V9781626565807
- ISBN
- 9781626565807
Paperback
Condition: New
€ 19.99€ 17.14
€ 19.99
€ 17.14
Paperback. The Findability Formula is for anyone who wants to improve results from Internet marketing. The book is specifically written for business owners who are frustrated with a website that is not showing up in search results and not generating business. Num Pages: 288 pages, Illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 233 x 192 x 16. Weight in Grams: 528.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 288
- Condition
- New
- SKU
- V9780470420904
- ISBN
- 9780470420904
Paperback
Condition: New
€ 24.99€ 20.13
€ 24.99
€ 20.13
Hardback. 'The Strategically Networked Organization' shows top and upper-middle management how cultivating an understanding of intra-firm social relations can help them to build unique strategic advantage and make use of the day-to-day knowledge that emerges in the social connections and interactions within an organization. Num Pages: 208 pages. BIC Classification: KJC; KJE; UDBS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 162 x 238 x 16. Weight in Grams: 420.
- Publisher
- Emerald Publishing Limited
- Format
- Hardback
- Publication date
- 2016
- Condition
- New
- SKU
- V9781786352927
- ISBN
- 9781786352927
Hardback
Condition: New
€ 131.74
€ 131.74
Hardback. This text explores the impact and potential of the Internet to upend the relationship that links business with their customers. It explains how business can position themselves as advocates or agents that help customers maximize the value of their data. Num Pages: 313 pages, Illustrations. BIC Classification: KJE; KJSU; UDB. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 241 x 165 x 30. Weight in Grams: 691.
- Format
- Hardback
- Publication date
- 1999
- Publisher
- Harvard Business Review Press United States
- Number of pages
- 313
- Condition
- New
- SKU
- V9780875848891
- ISBN
- 9780875848891
Hardback
Condition: New
€ 26.99€ 26.51
€ 26.99
€ 26.51
Hardcover. The leading email marketing firm shows you how to create high-impact, low-cost campaigns Email marketing is an incredibly cost-effective way to establish and build relationships that drive business success. But, it can also be a challenge because the inbox is a hostile environment. Num Pages: 224 pages, Illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 162 x 22. Weight in Grams: 406.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 224
- Condition
- New
- SKU
- V9780470503416
- ISBN
- 9780470503416
Hardback
Condition: New
€ 26.99€ 23.10
€ 26.99
€ 23.10
Paperback. Fully updated with new information, including the latest changes to YouTube! If you're a marketer, consultant, or small business owner, this is the guide you need to understand video marketing tactics, develop a strategy, implement the campaign, and measure results. Num Pages: 504 pages, Illustrations, ports. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 233 x 189 x 28. Weight in Grams: 746.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 2nd Edition
- Number of pages
- 504
- Condition
- New
- SKU
- V9780470945018
- ISBN
- 9780470945018
Paperback
Condition: New
€ 32.99€ 29.75
€ 32.99
€ 29.75
Paperback. For anyone thinking about starting an online business, this resource provides all the steps needed to take an idea and turn it into reality. Wiley Pathways E-Business begins by discussing the legal considerations involved in launching the business as well as tips for acquiring the necessary financing. Num Pages: 480 pages, illustrations. BIC Classification: KJE. Category: (P) Professional & Vocational. Dimension: 230 x 189 x 25. Weight in Grams: 796.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 480
- Condition
- New
- SKU
- V9780470198575
- ISBN
- 9780470198575
Paperback
Condition: New
€ 127.74
€ 127.74
Paperback. The force of the internet and the power of online consumers have dramatically altered the face of business world. This book clarifies the complex subject of ecommerce, presenting 8-step strategy for success in internet marketing. It is suitable for those seeking success in a business environment altered by the digital revolution. Num Pages: 272 pages, black & white illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 198 x 131 x 20. Weight in Grams: 330.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- IMM Lifestyle Books United Kingdom
- Number of pages
- 272
- Condition
- New
- SKU
- V9781847734877
- ISBN
- 9781847734877
Paperback
Condition: New
€ 26.99€ 21.82
€ 26.99
€ 21.82
Hardcover. An inside look at the revolutionary business power of the platform-from the experts who helped discover how it works. Num Pages: 384 pages. BIC Classification: KJE; KJS. Category: (G) General (US: Trade). Dimension: 235 x 155. .
- Publisher
- W. W. Norton & Company
- Format
- Hardback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780393249132
- ISBN
- 9780393249132
Hardback
Condition: New
€ 32.99€ 27.69
€ 32.99
€ 27.69
Paperback. A practical guide to the new economy that is transforming the way we live, work, and play. Num Pages: 352 pages. BIC Classification: KJE; KJH; KJV. Category: (G) General (US: Trade). Dimension: 210 x 140. .
- Publisher
- WW Norton & Co
- Format
- Paperback
- Publication date
- 2017
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780393354355
- ISBN
- 9780393354355
Paperback
Condition: New
€ 19.99€ 18.57
€ 19.99
€ 18.57
Hardback. Gary Vaynerchuk has captured attention with his multi-faceted approach to personal branding and business. After utilizing traditional advertising techniques to build his family's local wine business into a national industry leader, Gary leveraged social media tools such as Twitter and Facebook to promote Wine Library TV, his video blog. Num Pages: 160 pages. BIC Classification: KJE; KJS. Category: (G) General (US: Trade). Dimension: 220 x 150 x 17. Weight in Grams: 266.
- Publisher
- HarperCollins Publishers Inc
- Format
- Hardback
- Publication date
- 2009
- Condition
- New
- SKU
- V9780061914171
- ISBN
- 9780061914171
Hardback
Condition: New
€ 30.99€ 24.09
€ 30.99
€ 24.09
Hardback. Num Pages: 320 pages. BIC Classification: KJE; KJH; KJM; KJS. Category: (G) General (US: Trade). Dimension: 229 x 152 x 27. Weight in Grams: 646.
- Publisher
- HarperCollins Publishers Inc
- Format
- Hardback
- Publication date
- 2016
- Condition
- New
- SKU
- V9780062273123
- ISBN
- 9780062273123
Hardback
Condition: New
€ 32.99€ 27.40
€ 32.99
€ 27.40
Hardback. When managers and marketers outline their social media strategies, they often plan for the right hook - their next highly anticipated sale or campaign that's going to put the competition out for the count. Right hooks, after all, convert traffic to sales. This book offers a blueprint to social media marketing strategies that really works. Num Pages: 224 pages, Illustrations. BIC Classification: KJE; KJS. Category: (G) General (US: Trade). Dimension: 239 x 197 x 21. Weight in Grams: 762.
- Publisher
- HarperCollins Publishers Inc
- Format
- Hardback
- Publication date
- 2013
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780062273062
- ISBN
- 9780062273062
Hardback
Condition: New
€ 26.99€ 21.91
€ 26.99
€ 21.91
Paperback. .
- Publisher
- Cengage Learning, Inc
- Format
- Paperback
- Publication date
- 2014
- Edition
- 11th Edition
- Condition
- New
- SKU
- V9781285425436
- ISBN
- 9781285425436
Paperback
Condition: New
€ 101.36
€ 101.36
Paperback. Num Pages: 192 pages. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 209 x 134 x 11. Weight in Grams: 238. The 30 Day Results Guide to Making the Most of Twitter, Blogging, Linkedin, and Facebook. 192 pages. Cateogry: (P) Professional & Vocational. BIC Classification: KJE; KJS. Dimension: 209 x 134 x 11. Weight: 232.
- Publisher
- Career Press
- Number of pages
- 192
- Format
- Paperback
- Publication date
- 2010
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781601631305
- ISBN
- 9781601631305
Paperback
Condition: New
€ 15.99€ 15.08
€ 15.99
€ 15.08
Paperback. The 30 Day Results Guide to Making the Most of Twitter, Facebook, Linkedin, and Blogging to Grab Headlines and Get Clients. 192 pages. Cateogry: (G) General (US: Trade). BIC Classification: KJE; KJS. Dimension: 209 x 135 x 12. Weight: 256.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Career Press
- Edition
- 1st Edition
- Number of pages
- 192
- Condition
- New
- SKU
- V9781601631800
- ISBN
- 9781601631800
Paperback
Condition: New
€ 15.99€ 15.20
€ 15.99
€ 15.20
Hardback. Practical advice for managers on how the Web and social media can help them to do their jobs better Today's managers are faced with an increasing use of the Web and social platforms by their staff, their customers, and their competitors, but most aren't sure quite what to do about it or how it all relates to them. Num Pages: 296 pages, Illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 223 x 167 x 22. Weight in Grams: 478.
- Publisher
- John Wiley & Sons Inc
- Number of pages
- 296
- Format
- Hardback
- Publication date
- 2012
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119950554
- ISBN
- 9781119950554
Hardback
Condition: New
€ 24.99€ 18.61
€ 24.99
€ 18.61
Paperback. Suitable for those who want to understand the implications of social media on our daily lives and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly, this title discovers what social media can do for you, and what you can do for others while using social media. Num Pages: 336 pages, Illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 153 x 230 x 22. Weight in Grams: 414.
- Publisher
- John Wiley & Sons Inc
- Number of pages
- 336
- Format
- Paperback
- Publication date
- 2012
- Edition
- 2nd
- Condition
- New
- SKU
- V9781118232651
- ISBN
- 9781118232651
Paperback
Condition: New
€ 21.99€ 18.25
€ 21.99
€ 18.25
Paperback. Two experts on the information economy explore the true economic value of technology and innovation. Num Pages: 176 pages, 13 figures. BIC Classification: KJE; KJMV3. Category: (P) Professional & Vocational. Dimension: 197 x 134 x 14. Weight in Grams: 210.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- MIT Press Ltd United States
- Number of pages
- 176
- Condition
- New
- SKU
- V9780262518611
- ISBN
- 9780262518611
Paperback
Condition: New
€ 19.99€ 16.81
€ 19.99
€ 16.81