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E-commerce: business aspects

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E-commerce: business aspects

Paperback. Fully updated with new information, including the latest changes to YouTube! If you're a marketer, consultant, or small business owner, this is the guide you need to understand video marketing tactics, develop a strategy, implement the campaign, and measure results. Num Pages: 504 pages, Illustrations, ports. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 233 x 189 x 28. Weight in Grams: 746.
Format
Paperback
Publication date
2011
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
2nd Edition
Number of pages
504
Condition
New
SKU
V9780470945018
ISBN
9780470945018
Paperback
Condition: New

€ 31.99
€ 28.62

Paperback. Wired Marketing provides a unique mix of strategic and technical knowledge designed primarily for students on marketing--related courses. It focuses on the Internet as a marketing tool in the context of rapidly changing business and consumer markets, including the emergence of eCommerce on the World Wide Web. Num Pages: 282 pages, illustrations. BIC Classification: KJE; KJS; UDB. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 236 x 194 x 16. Weight in Grams: 514.
Format
Paperback
Publication date
2001
Publisher
John Wiley and Sons Ltd
Number of pages
282
Condition
New
SKU
V9780471496458
ISBN
9780471496458
Paperback
Condition: New

€ 70.89

Hardback. Shows how companies are using their understanding of the Internet's brain like powers to create competitive advantage - such as building more effective Web sites, predicting consumer behavior, leveraging social media, and creating a collective consciousness. Num Pages: 256 pages, Illustrations, map. BIC Classification: KJE; UNN. Category: (P) Professional & Vocational. Dimension: 244 x 162 x 22. Weight in Grams: 494.
Format
Hardback
Publication date
2009
Publisher
Harvard Business Review Press United States
Number of pages
256
Condition
New
SKU
V9781422146644
ISBN
9781422146644
Hardback
Condition: New

€ 28.00
€ 27.53

Paperback. Two experts on the information economy explore the true economic value of technology and innovation. Num Pages: 176 pages, 13 figures. BIC Classification: KJE; KJMV3. Category: (P) Professional & Vocational. Dimension: 197 x 134 x 14. Weight in Grams: 210.
Format
Paperback
Publication date
2013
Publisher
MIT Press Ltd United States
Number of pages
176
Condition
New
SKU
V9780262518611
ISBN
9780262518611
Paperback
Condition: New

€ 19.99
€ 16.86

Hardcover. Num Pages: 272 pages, illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 238 x 164 x 28. Weight in Grams: 458.
Format
Hardback
Publication date
2015
Publisher
John Wiley & Sons Inc
Edition
1st Edition
Condition
New
SKU
V9781119002581
ISBN
9781119002581
Hardback
Condition: New

€ 25.99
€ 21.03

Paperback. The knowledge, resources, and computing power of billions of people are self-organizing into a massive collective force. This book investigates how small businesses can achieve success by using a dynamic ecosystem of partners to co-create and peer-produce value in a networked economy. Num Pages: 336 pages. BIC Classification: KJC; KJE. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 198 x 129 x 28. Weight in Grams: 342.
Format
Paperback
Publication date
2008
Publisher
Atlantic Books
Condition
New
SKU
V9781843546375
ISBN
9781843546375
Paperback
Condition: New

€ 26.99
€ 20.17

Paperback. * A coherent introduction to e-business. * Integrates the vast range of relevant topics and issues within a clear theoretical framework. * Written by an author with fifteen years' experience of teaching the subject. * Allows students to understand and interpret the new developments that are taking place. Num Pages: 264 pages, 6 illustrations. BIC Classification: KJE. Category: (P) Professional & Vocational. Dimension: 246 x 172 x 21. Weight in Grams: 452.
Format
Paperback
Publication date
2006
Publisher
John Wiley and Sons Ltd
Edition
1st Edition
Number of pages
264
Condition
New
SKU
V9781405125581
ISBN
9781405125581
Paperback
Condition: New

€ 40.99
€ 31.65

Hardcover. * A coherent introduction to e-business. * Integrates the vast range of relevant topics and issues within a clear theoretical framework. * Written by an author with fifteen years' experience of teaching the subject. * Allows students to understand and interpret the new developments that are taking place. Num Pages: 264 pages, 6 illustrations. BIC Classification: KJE. Category: (P) Professional & Vocational. Dimension: 248 x 179 x 21. Weight in Grams: 630.
Format
Hardback
Publication date
2006
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
1st Edition
Number of pages
264
Condition
New
SKU
V9781405125574
ISBN
9781405125574
Hardback
Condition: New

€ 85.03
€ 71.13

Hardback. This text looks at various applications of the World Wide Web, including the search for and use of information by individuals and groups, and the creation and application of knowledge in organizations. Series: Information Science and Knowledge Management. Num Pages: 219 pages, biography. BIC Classification: KJE; KJMD; UDB. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 234 x 156 x 14. Weight in Grams: 514.
Format
Hardback
Publication date
2000
Publisher
Kluwer Academic Publishers United States
Number of pages
219
Condition
New
SKU
V9780792364603
ISBN
9780792364603
Hardback
Condition: New

€ 126.23

Paperback. Contains papers from the 5th International Conference on Web Information Systems and Technologies, WEBIST 2009, held in Lisbon, Portugal, in March 2009, organized by the Institute for Systems and Technologies of Information, Control and Communication, in collaboration with ACM SIGMIS and co-sponsored by the Workflow Management Coalition (WFMC). Editor(s): Cordeiro, Jose; Filipe, Joaquim. Series: Lecture Notes in Business Information Processing. Num Pages: 311 pages, 110 black & white illustrations, biography. BIC Classification: KJE; KJQ; UKR; UYQ. Category: (P) Professional & Vocational. Dimension: 234 x 157 x 18. Weight in Grams: 499.
Format
Paperback
Publication date
2010
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
Number of pages
311
Condition
New
SKU
V9783642124358
ISBN
9783642124358
Paperback
Condition: New

€ 127.48

Paperback. Your ticket to generating better results through infographics Visual Content Marketing is a more than just a guide to infographics. Written for business people dealing with complex offerings, this is a hands-on, in-the-trenches guide to leveraging this emerging medium to reach bottomline business goals. Num Pages: 256 pages. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Weight in Grams: 666.
Publisher
John Wiley & Sons Inc
Format
Paperback
Publication date
2016
Edition
1st Edition
Condition
New
SKU
V9781119157434
ISBN
9781119157434
Paperback
Condition: New

€ 31.99
€ 24.80

Hardcover. Virtual Teams, Second Edition emphasizes the importance of focusing first on people rather than technology when trying to make a virtual workplace happen. Successful virtual companies observe the "The 90/10 Rule. " It's 90% people and 10% technology. Num Pages: 352 pages, illustrations. BIC Classification: KJC; KJE; KJMV2; UDB. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (XV) Technical / Manuals. Dimension: 231 x 162 x 30. Weight in Grams: 708.
Format
Hardback
Publication date
2000
Publisher
John Wiley and Sons Ltd United States
Edition
2nd Edition
Number of pages
352
Condition
New
SKU
V9780471388258
ISBN
9780471388258
Hardback
Condition: New

€ 59.28
€ 50.25

Paperback. Series: ExpressExec S. Num Pages: 128 pages, Ill. BIC Classification: KJE; KJV; UDB. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 176 x 126 x 8. Weight in Grams: 132.
Format
Paperback
Publication date
2002
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
1st Edition
Number of pages
128
Condition
New
SKU
V9781841122205
ISBN
9781841122205
Paperback
Condition: New

€ 14.99
€ 13.51

Paperback. Presents seven timeless laws for businesses and individuals in a world that is dominated by rapid change and digital technology. This title shares the vision and values required to succeed with the untold backstories to influential and iconic innovation. Num Pages: 272 pages. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 214 x 152 x 21. Weight in Grams: 338.
Publisher
Ebury Publishing United Kingdom
Number of pages
272
Format
Paperback
Publication date
2012
Edition
1st Edition
Condition
New
SKU
V9780091947569
ISBN
9780091947569
Paperback
Condition: New

€ 23.99
€ 16.54

Paperback. Revised edition of the author's UnMarketing, c2012. Num Pages: 304 pages, illustrations. BIC Classification: KJE; KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 155 x 268 x 23. Weight in Grams: 364.
Format
Paperback
Publication date
2016
Publisher
John Wiley & Sons Inc
Edition
2nd Edition
Condition
New
SKU
V9781119335009
ISBN
9781119335009
Paperback
Condition: New

€ 25.99
€ 21.16

Paperback. Written by the same team behind the bestselling Understanding Digital Marketing, Understanding Social Media is the ultimate guide to using social media to grow a customer base, increase engagement and build a business. Num Pages: 304 pages, black & white illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 158 x 234 x 19. Weight in Grams: 464.
Publisher
Kogan Page Ltd
Format
Paperback
Publication date
2015
Condition
New
SKU
V9780749473563
ISBN
9780749473563
Paperback
Condition: New

€ 33.99
€ 30.93

Paperback. Series: Ultimate Series. Num Pages: 300 pages, black & white illustrations, figures. BIC Classification: KJE; KJS. Category: (G) General (US: Trade). Dimension: 254 x 204 x 12. Weight in Grams: 424.
Format
Paperback
Publication date
2013
Publisher
Entrepreneur Press United States
Number of pages
300
Condition
New
SKU
V9781599185088
ISBN
9781599185088
Paperback
Condition: New

€ 23.99
€ 21.36

Paperback. Series: Ultimate Series. Num Pages: 240 pages, black & white illustrations, figures. BIC Classification: KJE; KJS; KJVS; UDBR. Category: (G) General (US: Trade). Dimension: 253 x 203 x 17. Weight in Grams: 618.
Publisher
Entrepreneur Press
Format
Paperback
Publication date
2014
Edition
2nd Edition
Condition
New
SKU
V9781599185347
ISBN
9781599185347
Paperback
Condition: New

€ 23.99
€ 22.51

Paperback. Series: Ultimate Series. Num Pages: 268 pages, illustrations. BIC Classification: KJE; KJSA; UDBS. Category: (G) General (US: Trade). Dimension: 253 x 203 x 17. Weight in Grams: 710. Clean copy with minor shelf wear
Format
Paperback
Publication date
2015
Publisher
Entrepreneur Press
Condition
Used, Very Good
SKU
KMK0006236
ISBN
9781599185460
Paperback
Condition: Used, Very Good

€ 4.99

Paperback.

The complete guide to a successful Twitter marketing campaign

Twitter is a microblogging service that's changing the way we communicate. Num Pages: 504 pages, Illustrations. BIC Classification: KJE; KJS; UDBS. Category: (P) Professional & Vocational. Dimension: 226 x 195 x 30. Weight in Grams: 744.

Format
Paperback
Publication date
2010
Publisher
John Wiley & Sons Inc United Kingdom
Edition
1st Edition
Number of pages
504
Condition
New
SKU
V9780470562260
ISBN
9780470562260
Paperback
Condition: New

€ 32.02

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