E-commerce: business aspects
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E-commerce: business aspects
Paperback. Fully updated with new information, including the latest changes to YouTube! If you're a marketer, consultant, or small business owner, this is the guide you need to understand video marketing tactics, develop a strategy, implement the campaign, and measure results. Num Pages: 504 pages, Illustrations, ports. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 233 x 189 x 28. Weight in Grams: 746.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 2nd Edition
- Number of pages
- 504
- Condition
- New
- SKU
- V9780470945018
- ISBN
- 9780470945018
Paperback
Condition: New
€ 31.99€ 28.62
€ 31.99
€ 28.62
Paperback. Wired Marketing provides a unique mix of strategic and technical knowledge designed primarily for students on marketing--related courses. It focuses on the Internet as a marketing tool in the context of rapidly changing business and consumer markets, including the emergence of eCommerce on the World Wide Web. Num Pages: 282 pages, illustrations. BIC Classification: KJE; KJS; UDB. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 236 x 194 x 16. Weight in Grams: 514.
- Format
- Paperback
- Publication date
- 2001
- Publisher
- John Wiley and Sons Ltd
- Number of pages
- 282
- Condition
- New
- SKU
- V9780471496458
- ISBN
- 9780471496458
Paperback
Condition: New
€ 70.89
€ 70.89
Hardback. Shows how companies are using their understanding of the Internet's brain like powers to create competitive advantage - such as building more effective Web sites, predicting consumer behavior, leveraging social media, and creating a collective consciousness. Num Pages: 256 pages, Illustrations, map. BIC Classification: KJE; UNN. Category: (P) Professional & Vocational. Dimension: 244 x 162 x 22. Weight in Grams: 494.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- Harvard Business Review Press United States
- Number of pages
- 256
- Condition
- New
- SKU
- V9781422146644
- ISBN
- 9781422146644
Hardback
Condition: New
€ 28.00€ 27.53
€ 28.00
€ 27.53
Paperback. Two experts on the information economy explore the true economic value of technology and innovation. Num Pages: 176 pages, 13 figures. BIC Classification: KJE; KJMV3. Category: (P) Professional & Vocational. Dimension: 197 x 134 x 14. Weight in Grams: 210.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- MIT Press Ltd United States
- Number of pages
- 176
- Condition
- New
- SKU
- V9780262518611
- ISBN
- 9780262518611
Paperback
Condition: New
€ 19.99€ 16.86
€ 19.99
€ 16.86
Hardcover. Num Pages: 272 pages, illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 238 x 164 x 28. Weight in Grams: 458.
- Format
- Hardback
- Publication date
- 2015
- Publisher
- John Wiley & Sons Inc
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119002581
- ISBN
- 9781119002581
Hardback
Condition: New
€ 25.99€ 21.03
€ 25.99
€ 21.03
Paperback. The knowledge, resources, and computing power of billions of people are self-organizing into a massive collective force. This book investigates how small businesses can achieve success by using a dynamic ecosystem of partners to co-create and peer-produce value in a networked economy. Num Pages: 336 pages. BIC Classification: KJC; KJE. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 198 x 129 x 28. Weight in Grams: 342.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Atlantic Books
- Condition
- New
- SKU
- V9781843546375
- ISBN
- 9781843546375
Paperback
Condition: New
€ 26.99€ 20.17
€ 26.99
€ 20.17
Paperback. * A coherent introduction to e-business. * Integrates the vast range of relevant topics and issues within a clear theoretical framework. * Written by an author with fifteen years' experience of teaching the subject. * Allows students to understand and interpret the new developments that are taking place. Num Pages: 264 pages, 6 illustrations. BIC Classification: KJE. Category: (P) Professional & Vocational. Dimension: 246 x 172 x 21. Weight in Grams: 452.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- John Wiley and Sons Ltd
- Edition
- 1st Edition
- Number of pages
- 264
- Condition
- New
- SKU
- V9781405125581
- ISBN
- 9781405125581
Paperback
Condition: New
€ 40.99€ 31.65
€ 40.99
€ 31.65
Hardcover. * A coherent introduction to e-business. * Integrates the vast range of relevant topics and issues within a clear theoretical framework. * Written by an author with fifteen years' experience of teaching the subject. * Allows students to understand and interpret the new developments that are taking place. Num Pages: 264 pages, 6 illustrations. BIC Classification: KJE. Category: (P) Professional & Vocational. Dimension: 248 x 179 x 21. Weight in Grams: 630.
- Format
- Hardback
- Publication date
- 2006
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 264
- Condition
- New
- SKU
- V9781405125574
- ISBN
- 9781405125574
Hardback
Condition: New
€ 85.03€ 71.13
€ 85.03
€ 71.13
Hardback. This text looks at various applications of the World Wide Web, including the search for and use of information by individuals and groups, and the creation and application of knowledge in organizations. Series: Information Science and Knowledge Management. Num Pages: 219 pages, biography. BIC Classification: KJE; KJMD; UDB. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 234 x 156 x 14. Weight in Grams: 514.
- Format
- Hardback
- Publication date
- 2000
- Publisher
- Kluwer Academic Publishers United States
- Number of pages
- 219
- Condition
- New
- SKU
- V9780792364603
- ISBN
- 9780792364603
Hardback
Condition: New
€ 126.23
€ 126.23
Paperback. Contains papers from the 5th International Conference on Web Information Systems and Technologies, WEBIST 2009, held in Lisbon, Portugal, in March 2009, organized by the Institute for Systems and Technologies of Information, Control and Communication, in collaboration with ACM SIGMIS and co-sponsored by the Workflow Management Coalition (WFMC). Editor(s): Cordeiro, Jose; Filipe, Joaquim. Series: Lecture Notes in Business Information Processing. Num Pages: 311 pages, 110 black & white illustrations, biography. BIC Classification: KJE; KJQ; UKR; UYQ. Category: (P) Professional & Vocational. Dimension: 234 x 157 x 18. Weight in Grams: 499.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 311
- Condition
- New
- SKU
- V9783642124358
- ISBN
- 9783642124358
Paperback
Condition: New
€ 127.48
€ 127.48
Paperback. Your ticket to generating better results through infographics Visual Content Marketing is a more than just a guide to infographics. Written for business people dealing with complex offerings, this is a hands-on, in-the-trenches guide to leveraging this emerging medium to reach bottomline business goals. Num Pages: 256 pages. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Weight in Grams: 666.
- Publisher
- John Wiley & Sons Inc
- Format
- Paperback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119157434
- ISBN
- 9781119157434
Paperback
Condition: New
€ 31.99€ 24.80
€ 31.99
€ 24.80
Hardcover. Virtual Teams, Second Edition emphasizes the importance of focusing first on people rather than technology when trying to make a virtual workplace happen. Successful virtual companies observe the "The 90/10 Rule. " It's 90% people and 10% technology. Num Pages: 352 pages, illustrations. BIC Classification: KJC; KJE; KJMV2; UDB. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (XV) Technical / Manuals. Dimension: 231 x 162 x 30. Weight in Grams: 708.
- Format
- Hardback
- Publication date
- 2000
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 2nd Edition
- Number of pages
- 352
- Condition
- New
- SKU
- V9780471388258
- ISBN
- 9780471388258
Hardback
Condition: New
€ 59.28€ 50.25
€ 59.28
€ 50.25
Paperback. Series: ExpressExec S. Num Pages: 128 pages, Ill. BIC Classification: KJE; KJV; UDB. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 176 x 126 x 8. Weight in Grams: 132.
- Format
- Paperback
- Publication date
- 2002
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 128
- Condition
- New
- SKU
- V9781841122205
- ISBN
- 9781841122205
Paperback
Condition: New
€ 14.99€ 13.51
€ 14.99
€ 13.51
Paperback. Presents seven timeless laws for businesses and individuals in a world that is dominated by rapid change and digital technology. This title shares the vision and values required to succeed with the untold backstories to influential and iconic innovation. Num Pages: 272 pages. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 214 x 152 x 21. Weight in Grams: 338.
- Publisher
- Ebury Publishing United Kingdom
- Number of pages
- 272
- Format
- Paperback
- Publication date
- 2012
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780091947569
- ISBN
- 9780091947569
Paperback
Condition: New
€ 23.99€ 16.54
€ 23.99
€ 16.54
Paperback. Revised edition of the author's UnMarketing, c2012. Num Pages: 304 pages, illustrations. BIC Classification: KJE; KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 155 x 268 x 23. Weight in Grams: 364.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- John Wiley & Sons Inc
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9781119335009
- ISBN
- 9781119335009
Paperback
Condition: New
€ 25.99€ 21.16
€ 25.99
€ 21.16
Paperback. Written by the same team behind the bestselling Understanding Digital Marketing, Understanding Social Media is the ultimate guide to using social media to grow a customer base, increase engagement and build a business. Num Pages: 304 pages, black & white illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 158 x 234 x 19. Weight in Grams: 464.
- Publisher
- Kogan Page Ltd
- Format
- Paperback
- Publication date
- 2015
- Condition
- New
- SKU
- V9780749473563
- ISBN
- 9780749473563
Paperback
Condition: New
€ 33.99€ 30.93
€ 33.99
€ 30.93
Paperback. Series: Ultimate Series. Num Pages: 300 pages, black & white illustrations, figures. BIC Classification: KJE; KJS. Category: (G) General (US: Trade). Dimension: 254 x 204 x 12. Weight in Grams: 424.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Entrepreneur Press United States
- Number of pages
- 300
- Condition
- New
- SKU
- V9781599185088
- ISBN
- 9781599185088
Paperback
Condition: New
€ 23.99€ 21.36
€ 23.99
€ 21.36
Paperback. Series: Ultimate Series. Num Pages: 240 pages, black & white illustrations, figures. BIC Classification: KJE; KJS; KJVS; UDBR. Category: (G) General (US: Trade). Dimension: 253 x 203 x 17. Weight in Grams: 618.
- Publisher
- Entrepreneur Press
- Format
- Paperback
- Publication date
- 2014
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9781599185347
- ISBN
- 9781599185347
Paperback
Condition: New
€ 23.99€ 22.51
€ 23.99
€ 22.51
Paperback. Series: Ultimate Series. Num Pages: 268 pages, illustrations. BIC Classification: KJE; KJSA; UDBS. Category: (G) General (US: Trade). Dimension: 253 x 203 x 17. Weight in Grams: 710. Clean copy with minor shelf wear
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Entrepreneur Press
- Condition
- Used, Very Good
- SKU
- KMK0006236
- ISBN
- 9781599185460
Paperback
Condition: Used, Very Good
€ 4.99
€ 4.99
Paperback.
The complete guide to a successful Twitter marketing campaign
Twitter is a microblogging service that's changing the way we communicate. Num Pages: 504 pages, Illustrations. BIC Classification: KJE; KJS; UDBS. Category: (P) Professional & Vocational. Dimension: 226 x 195 x 30. Weight in Grams: 744.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 504
- Condition
- New
- SKU
- V9780470562260
- ISBN
- 9780470562260
Paperback
Condition: New
€ 32.02
€ 32.02