E-commerce: business aspects
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E-commerce: business aspects
Hardcover. .
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 318
- Format
- Hardback
- Publication date
- 2013
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118524541
- ISBN
- 9781118524541
Hardback
Condition: New
€ 27.59
€ 27.59
Hardback. The first book to explain how you can measure social media ROI across multiple departments, for internal/external social media based activities, as well as for new business models (product/services). Num Pages: 156 pages. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 162 x 228 x 18. Weight in Grams: 388.
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 224
- Format
- Hardback
- Publication date
- 2014
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118844397
- ISBN
- 9781118844397
Hardback
Condition: New
€ 26.99€ 22.26
€ 26.99
€ 22.26
Paperback. The Social Media Manifesto is a handbook to enable leaders across the business to understand how social technology can be incorporated into their company. Including case studies from Google, IBM, Spotify, Unilever, and Coca-Cola, it provides insight and practical advice for managers to implement their own social business plans. Num Pages: 163 pages, biography. BIC Classification: KJC; KJE; KJMV6; KJS; KJSP. Category: (G) General (US: Trade). Dimension: 216 x 140 x 10. Weight in Grams: 236.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 163
- Condition
- New
- SKU
- V9781349444571
- ISBN
- 9781349444571
Paperback
Condition: New
€ 55.88
€ 55.88
Hardcover. The Social Media Handbook is a comprehensive risk and compliance management toolkit that walks employers step-by-step through the process of developing and implementing effective social media policy and compliance management programs that are designed to minimize and in some cases prevent social networking and web 2. Num Pages: 370 pages. BIC Classification: KJE; KJMV7. Category: (P) Professional & Vocational. Dimension: 156 x 229 x 31. Weight in Grams: 592.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 370
- Condition
- New
- SKU
- V9781118084625
- ISBN
- 9781118084625
Hardback
Condition: New
€ 57.31
€ 57.31
Hardcover. Proven methods for building an online income stream
You don't have to quit your current job, or already have piles of money, or be 24 years old, or riding a booming economy, in order to start a successful online business. Num Pages: 242 pages, Illustrations, map. BIC Classification: KJE. Category: (P) Professional & Vocational. Dimension: 235 x 162 x 23. Weight in Grams: 452.
- Publisher
- John Wiley & Sons Inc United Kingdom
- Number of pages
- 242
- Format
- Hardback
- Publication date
- 2010
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470633953
- ISBN
- 9780470633953
Hardback
Condition: New
€ 27.99€ 21.28
€ 27.99
€ 21.28
Paperback. Num Pages: 256 pages, 16 figures, 2 tables. BIC Classification: KCY; KJE. Category: (G) General (US: Trade). Dimension: 229 x 152 x 15. .
- Publisher
- MIT Press Ltd
- Format
- Paperback
- Publication date
- 2017
- Edition
- Reprint
- Condition
- New
- SKU
- V9780262533522
- ISBN
- 9780262533522
Paperback
Condition: New
€ 21.99€ 19.32
€ 21.99
€ 19.32
Paperback. If you want to establish an ongoing SEO program with the goal of increased traffic and search prominence, this practical step-by-step guide will help you understand SEO methodology and then show you how to put those theories into practice. You'll learn how to solve the problem of establishing SEO programs from the development perspective. Num Pages: 192 pages. BIC Classification: KJE; UMW. Category: (P) Professional & Vocational. Dimension: 250 x 150 x 15. Weight in Grams: 666.
- Publisher
- O´Reilly Media, Inc, USA
- Format
- Paperback
- Publication date
- 2017
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781491958377
- ISBN
- 9781491958377
Paperback
Condition: New
€ 43.99€ 41.37
€ 43.99
€ 41.37
Hardback. Develop the skills and capabilities quickly becoming essential in the new marketing paradigm The Rise of the Platform Marketer helps you leverage the "always-on" consumer to deliver more personalized engagements across media, channels, and devices. Num Pages: 240 pages, illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 165 x 238 x 25. Weight in Grams: 422.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2015
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119059721
- ISBN
- 9781119059721
Hardback
Condition: New
€ 37.99€ 29.91
€ 37.99
€ 29.91
Paperback. A practical and engaging guide offering cutting-edge strategies for how to control, curate and optimise your digital reputation to improve professional, financial and social prospects Num Pages: 256 pages. BIC Classification: KJC; KJE. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 153 x 235 x 17. Weight in Grams: 340.
- Publisher
- Little, Brown Book Group
- Format
- Paperback
- Publication date
- 2015
- Condition
- New
- SKU
- V9780349406831
- ISBN
- 9780349406831
Paperback
Condition: New
€ 18.99€ 14.29
€ 18.99
€ 14.29
Paperback. Phones, TVa s, PDAa s, watches and even fridges are rapidly taking the place of the PC. Now Europea s proliferating channels and devices -- plus its multiple cultures and languages -- are writing tomorrowa s rules. Num Pages: 278 pages, Ill. BIC Classification: KJE; KJM; KJS; UDB. Category: (G) General (US: Trade). Dimension: 233 x 156 x 21. Weight in Grams: 438.
- Format
- Paperback
- Publication date
- 2001
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st
- Number of pages
- 278
- Condition
- New
- SKU
- V9781841121598
- ISBN
- 9781841121598
Paperback
Condition: New
€ 19.00€ 18.44
€ 19.00
€ 18.44
Hardback. To stay competitive, firms need to build great products but they also need to lend these products to the uses and misuses of their customers and learn extensively from them. This is the first book to explore the idea that allowing customers to adapt features in online products or services to suit their needs is the key to viral growth. Num Pages: 200 pages, 22 figures, 4 black & white tables. BIC Classification: KJE; KJSM; KJSP. Category: (G) General (US: Trade). Dimension: 219 x 147 x 17. Weight in Grams: 378.
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 200
- Format
- Hardback
- Publication date
- 2013
- Edition
- 2014th Edition
- Condition
- New
- SKU
- V9781137348913
- ISBN
- 9781137348913
Hardback
Condition: New
€ 61.44
€ 61.44
The Power of Customer Misbehavior. Drive Growth and Innovation by Lear...
Fisher, M.; Abbott, M.; Lyytinen, Kalle
Paperback. To stay competitive, firms need to build great products but they also need to lend these products to the uses and misuses of their customers and learn extensively from them. This is the first book to explore the idea that allowing customers to adapt features in online products or services to suit their needs is the key to viral growth. Num Pages: 200 pages, biography. BIC Classification: KCM; KJE; KJS; KJSM; KJSP; KJSU. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 200
- Condition
- New
- SKU
- V9781349467792
- ISBN
- 9781349467792
Paperback
Condition: New
€ 48.15
€ 48.15
Hardback. There is no shortage of strategic reasons for taking partnering seriously in todaya s converging and colliding marketplace. However, there certainly is a lack of credible explanations as to why so many fail. This book provides the ingredients for successful business partnerships. Num Pages: 166 pages, Illustrations. BIC Classification: KJE; KJQ; UDB. Category: (P) Professional & Vocational. Dimension: 245 x 167 x 14. Weight in Grams: 418.
- Format
- Hardback
- Publication date
- 2003
- Publisher
- John Wiley & Sons Inc United Kingdom
- Number of pages
- 166
- Condition
- New
- SKU
- V9780470851593
- ISBN
- 9780470851593
Hardback
Condition: New
€ 59.86
€ 59.86
Paperback. First World Summit on the Knowledge Society, WSKS 2008, Athens, Greece, September 24-26, 2008. Proceedings Series: Communications in Computer and Information Science. Num Pages: 753 pages, biography. BIC Classification: JNV; KJE; UBJ; UKR; UY. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 39. Weight in Grams: 1079.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 753
- Condition
- New
- SKU
- V9783540877820
- ISBN
- 9783540877820
Paperback
Condition: New
€ 132.59
€ 132.59
Paperback. Shows you how to grab attention and drive sales with customer-focused, results-based Web copy. This book applies persuasive techniques to the interactive capabilities and unique possibilities of the Web. It includes insider tips on how to write a copy for: Websites; Home pages; Internet direct mail; Banner ads; Landing pages; and E-zines. Num Pages: 336 pages, Illustrations. BIC Classification: KJE; KJSA; UDB. Category: (P) Professional & Vocational. Dimension: 229 x 153 x 20. Weight in Grams: 550.
- Publisher
- NTC Publishing Group,U.S. United States
- Number of pages
- 336
- Format
- Paperback
- Publication date
- 2003
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780658020995
- ISBN
- 9780658020995
Paperback
Condition: New
€ 31.99€ 22.94
€ 31.99
€ 22.94
Paperback. This edition has been updated to include the latest technical advances, market trends, and cutting-edge tools that all nonprofits need if they want to maintain their Internet advantage and thrive. It also includes a listing of sites of particular interest to nonprofits. Series: Wiley/NSFRE Fund Development S. Num Pages: 240 pages, bibliography, glossary. BIC Classification: JKSN1; KJE; UDB; UY. Category: (P) Professional & Scholarly; (UP) Postgraduate; (UU) Undergraduate. Dimension: 235 x 188 x 15. Weight in Grams: 439.
- Format
- Paperback
- Publication date
- 1999
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 2nd Edition
- Number of pages
- 240
- Condition
- New
- SKU
- V9780471328575
- ISBN
- 9780471328575
Paperback
Condition: New
€ 37.54
€ 37.54
Paperback. Whether shoppers, charitable donors, or election voters, today's customers are harnessing digital tools to connect to, communicate with, and contribute to businesses. This book shows business owners and company leaders how to think strategically about customer networks and harness their power to create new opportunities for any organization. Num Pages: 336 pages, 15 black-&-white illustrations. BIC Classification: KJC; KJE. Category: (G) General (US: Trade). Dimension: 154 x 233 x 22. Weight in Grams: 420.
- Publisher
- Yale University Press
- Number of pages
- 336
- Format
- Paperback
- Publication date
- 2012
- Condition
- New
- SKU
- V9780300188295
- ISBN
- 9780300188295
Paperback
Condition: New
€ 19.99€ 16.30
€ 19.99
€ 16.30
Paperback. What happens when there is almost unlimited choice? When everything becomes available to everyone? This book shows that the future of business does not lie in hits - the high-volume end of a traditional demand curve - but in what used to be regarded as misses - the endlessly long tail of that same curve. Num Pages: 288 pages, Illustrations. BIC Classification: JFFT; KJE; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 197 x 131 x 20. Weight in Grams: 210.
- Publisher
- Cornerstone
- Number of pages
- 288
- Format
- Paperback
- Publication date
- 2009
- Condition
- New
- SKU
- V9781847940360
- ISBN
- 9781847940360
Paperback
Condition: New
€ 16.99€ 13.47
€ 16.99
€ 13.47
Hardcover. The amazing rise and expansion of JD.com, one of China's most successful modern-day companies. As China's influence grows on the global economy, this book provides unique insights into the Chinese corporate world. E-commerce/online retail is the fastest growing sector in China - with JD.com and Alibaba battling for dominance. Num Pages: 296 pages. BIC Classification: 1FPC; KJE; KNPR. Category: (G) General (US: Trade). Dimension: 247 x 195 x 36. Weight in Grams: 704.
- Publisher
- Lid Publishing
- Format
- Hardback
- Publication date
- 2016
- Condition
- New
- SKU
- V9781910649718
- ISBN
- 9781910649718
Hardback
Condition: New
€ 33.99€ 24.65
€ 33.99
€ 24.65
Hardcover. The advancement of technology and of Internet commerce in a globalized market means that traditional methods and tools for accounting and logistics no longer suffice. This book focuses on developments taking place in the market, and how new technology effects commerce. Num Pages: 320 pages, biography. BIC Classification: KJE; KJMV8; PDR; UDB. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 219 x 149 x 34. Weight in Grams: 522.
- Format
- Hardback
- Publication date
- 2001
- Publisher
- Palgrave Macmillan
- Number of pages
- 320
- Condition
- New
- SKU
- V9780333949634
- ISBN
- 9780333949634
Hardback
Condition: New
€ 127.76
€ 127.76
Paperback. The Findability Formula is for anyone who wants to improve results from Internet marketing. The book is specifically written for business owners who are frustrated with a website that is not showing up in search results and not generating business. Num Pages: 288 pages, Illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 233 x 192 x 16. Weight in Grams: 528.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 288
- Condition
- New
- SKU
- V9780470420904
- ISBN
- 9780470420904
Paperback
Condition: New
€ 24.99€ 20.35
€ 24.99
€ 20.35
Paperback. Take advantage of Facebook to promote brands, products, and services. With The Facebook Marketing Book, you'll learn proven tactics that you can use right away to build your brand and engage prospective customers. Num Pages: 288 pages, Illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 177 x 203 x 16. Weight in Grams: 358.
- Publisher
- O´Reilly Media United States
- Number of pages
- 288
- Format
- Paperback
- Publication date
- 2011
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781449388485
- ISBN
- 9781449388485
Paperback
Condition: New
€ 22.26
€ 22.26
Hardcover. Social media has already transformed society. Now it is poised to revolutionize communications and collaborative business processes. This book provides you with an actionable framework for developing and executing successful enterprise social networking strategies. Series: Wiley and SAS Business Series. Num Pages: 204 pages. BIC Classification: KJC; KJE. Category: (P) Professional & Vocational. Dimension: 230 x 160 x 21. Weight in Grams: 400.
- Publisher
- John Wiley & Sons Inc United Kingdom
- Number of pages
- 204
- Format
- Hardback
- Publication date
- 2011
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470886021
- ISBN
- 9780470886021
Hardback
Condition: New
€ 46.99€ 36.59
€ 46.99
€ 36.59
Paperback. Though Amazon.com started off delivering books through the mail, its visionary founder, Jeff Bezos, was never content with being just a bookseller. He wanted Amazon to become 'the everything store', offering limitless selection and seductive convenience at disruptively low prices. Num Pages: 464 pages. BIC Classification: KJE; KNPR. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 197 x 131 x 30. Weight in Grams: 334.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Corgi
- Condition
- New
- SKU
- 9780552167833
- ISBN
- 9780552167833
Paperback
Condition: New
€ 15.99€ 10.76
€ 15.99
€ 10.76