E-commerce: business aspects
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E-commerce: business aspects
Paperback. If you want to establish an ongoing SEO program with the goal of increased traffic and search prominence, this practical step-by-step guide will help you understand SEO methodology and then show you how to put those theories into practice. You'll learn how to solve the problem of establishing SEO programs from the development perspective. Num Pages: 192 pages. BIC Classification: KJE; UMW. Category: (P) Professional & Vocational. Dimension: 250 x 150 x 15. Weight in Grams: 666.
- Publisher
- O´Reilly Media, Inc, USA
- Format
- Paperback
- Publication date
- 2017
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781491958377
- ISBN
- 9781491958377
Paperback
Condition: New
€ 43.99€ 41.03
€ 43.99
€ 41.03
paperback. Series: International Economics S. Num Pages: 336 pages, illustrations. BIC Classification: KJE; KNSG. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 209 x 147 x 22. Weight in Grams: 621.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Lit Verlag
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9783825874049
- ISBN
- 9783825874049
Paperback
Condition: New
€ 46.99€ 38.56
€ 46.99
€ 38.56
Hardback. Develop the skills and capabilities quickly becoming essential in the new marketing paradigm The Rise of the Platform Marketer helps you leverage the "always-on" consumer to deliver more personalized engagements across media, channels, and devices. Num Pages: 240 pages, illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 165 x 238 x 25. Weight in Grams: 422.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2015
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119059721
- ISBN
- 9781119059721
Hardback
Condition: New
€ 37.99€ 29.69
€ 37.99
€ 29.69
Paperback. A practical and engaging guide offering cutting-edge strategies for how to control, curate and optimise your digital reputation to improve professional, financial and social prospects Num Pages: 256 pages. BIC Classification: KJC; KJE. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 153 x 235 x 17. Weight in Grams: 340.
- Publisher
- Little, Brown Book Group
- Format
- Paperback
- Publication date
- 2015
- Condition
- New
- SKU
- V9780349406831
- ISBN
- 9780349406831
Paperback
Condition: New
€ 18.99€ 14.16
€ 18.99
€ 14.16
Paperback. Shows you how to grab attention and drive sales with customer-focused, results-based Web copy. This book applies persuasive techniques to the interactive capabilities and unique possibilities of the Web. It includes insider tips on how to write a copy for: Websites; Home pages; Internet direct mail; Banner ads; Landing pages; and E-zines. Num Pages: 336 pages, Illustrations. BIC Classification: KJE; KJSA; UDB. Category: (P) Professional & Vocational. Dimension: 229 x 153 x 20. Weight in Grams: 550.
- Publisher
- NTC Publishing Group,U.S. United States
- Number of pages
- 336
- Format
- Paperback
- Publication date
- 2003
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780658020995
- ISBN
- 9780658020995
Paperback
Condition: New
€ 31.99€ 22.64
€ 31.99
€ 22.64
Hardback. Series: Princeton Legacy Library. Num Pages: 542 pages, black & white illustrations. BIC Classification: KCM; KJE. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 216 x 140 x 30. Weight in Grams: 771.
- Format
- Hardback
- Publication date
- 2017
- Publisher
- Princeton University Press United States
- Number of pages
- 542
- Condition
- New
- SKU
- V9780691648835
- ISBN
- 9780691648835
Hardback
Condition: New
€ 282.20
€ 282.20
Paperback. Whether shoppers, charitable donors, or election voters, today's customers are harnessing digital tools to connect to, communicate with, and contribute to businesses. This book shows business owners and company leaders how to think strategically about customer networks and harness their power to create new opportunities for any organization. Num Pages: 336 pages, 15 black-&-white illustrations. BIC Classification: KJC; KJE. Category: (G) General (US: Trade). Dimension: 154 x 233 x 22. Weight in Grams: 420.
- Publisher
- Yale University Press
- Number of pages
- 336
- Format
- Paperback
- Publication date
- 2012
- Condition
- New
- SKU
- V9780300188295
- ISBN
- 9780300188295
Paperback
Condition: New
€ 19.99€ 16.07
€ 19.99
€ 16.07
Hardback. Num Pages: 256 pages. BIC Classification: KJC; KJE; KJM. Category: (G) General (US: Trade). Dimension: 245 x 166 x 30. Weight in Grams: 474.
- Publisher
- Harvard Business Review Press
- Format
- Hardback
- Publication date
- 2016
- Condition
- New
- SKU
- V9781633692053
- ISBN
- 9781633692053
Hardback
Condition: New
€ 34.99€ 30.43
€ 34.99
€ 30.43
Paperback. What happens when there is almost unlimited choice? When everything becomes available to everyone? This book shows that the future of business does not lie in hits - the high-volume end of a traditional demand curve - but in what used to be regarded as misses - the endlessly long tail of that same curve. Num Pages: 288 pages, Illustrations. BIC Classification: JFFT; KJE; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 197 x 131 x 20. Weight in Grams: 210.
- Publisher
- Cornerstone
- Number of pages
- 288
- Format
- Paperback
- Publication date
- 2009
- Condition
- New
- SKU
- V9781847940360
- ISBN
- 9781847940360
Paperback
Condition: New
€ 16.99€ 12.58
€ 16.99
€ 12.58
Hardcover. The amazing rise and expansion of JD.com, one of China's most successful modern-day companies. As China's influence grows on the global economy, this book provides unique insights into the Chinese corporate world. E-commerce/online retail is the fastest growing sector in China - with JD.com and Alibaba battling for dominance. Num Pages: 296 pages. BIC Classification: 1FPC; KJE; KNPR. Category: (G) General (US: Trade). Dimension: 247 x 195 x 36. Weight in Grams: 704.
- Publisher
- Lid Publishing
- Format
- Hardback
- Publication date
- 2016
- Condition
- New
- SKU
- V9781910649718
- ISBN
- 9781910649718
Hardback
Condition: New
€ 33.99€ 24.39
€ 33.99
€ 24.39
Paperback. The Findability Formula is for anyone who wants to improve results from Internet marketing. The book is specifically written for business owners who are frustrated with a website that is not showing up in search results and not generating business. Num Pages: 288 pages, Illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 233 x 192 x 16. Weight in Grams: 528.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 288
- Condition
- New
- SKU
- V9780470420904
- ISBN
- 9780470420904
Paperback
Condition: New
€ 24.99€ 20.13
€ 24.99
€ 20.13
Paperback. Take advantage of Facebook to promote brands, products, and services. With The Facebook Marketing Book, you'll learn proven tactics that you can use right away to build your brand and engage prospective customers. Num Pages: 288 pages, Illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 177 x 203 x 16. Weight in Grams: 358.
- Publisher
- O´Reilly Media United States
- Number of pages
- 288
- Format
- Paperback
- Publication date
- 2011
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781449388485
- ISBN
- 9781449388485
Paperback
Condition: New
€ 22.03
€ 22.03
Hardcover. Social media has already transformed society. Now it is poised to revolutionize communications and collaborative business processes. This book provides you with an actionable framework for developing and executing successful enterprise social networking strategies. Series: Wiley and SAS Business Series. Num Pages: 204 pages. BIC Classification: KJC; KJE. Category: (P) Professional & Vocational. Dimension: 230 x 160 x 21. Weight in Grams: 400.
- Publisher
- John Wiley & Sons Inc United Kingdom
- Number of pages
- 204
- Format
- Hardback
- Publication date
- 2011
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470886021
- ISBN
- 9780470886021
Hardback
Condition: New
€ 46.99€ 36.00
€ 46.99
€ 36.00
Paperback. Though Amazon.com started off delivering books through the mail, its visionary founder, Jeff Bezos, was never content with being just a bookseller. He wanted Amazon to become 'the everything store', offering limitless selection and seductive convenience at disruptively low prices. Num Pages: 464 pages. BIC Classification: KJE; KNPR. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 197 x 131 x 30. Weight in Grams: 340.
- Publisher
- Corgi
- Format
- Paperback
- Publication date
- 2012
- Edition
- 0th Edition
- Condition
- New
- SKU
- V9780552167833
- ISBN
- 9780552167833
Paperback
Condition: New
€ 17.99€ 13.28
€ 17.99
€ 13.28
Paperback. This A-Z guide provides expert advice on building an online presence and getting your creations into the hands of buyers. You'll learn about the pros and cons of all the major art and craft sites, as well as tips for creating your own store online. Series: Everything. Num Pages: 304 pages, figures. BIC Classification: KJE; KJS; WF. Category: (G) General (US: Trade). Dimension: 232 x 204 x 17. Weight in Grams: 442.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Adams Media
- Number of pages
- 304
- Condition
- New
- SKU
- V9781440559198
- ISBN
- 9781440559198
Paperback
Condition: New
€ 19.99€ 18.80
€ 19.99
€ 18.80
Hardback. The Internet has revolutionized the way consumers and firms interact in the marketplace, and it has dramatically changed the information enjoyed by market participants at various points in the value chain. Discussing the Internet and e-commerce, this title provides academics and practitioners with research to hold the new economy together. Series: Advances in Applied Micro-economics. Num Pages: 278 pages, Illustrations. BIC Classification: KC; KJE; UDB. Category: (P) Professional & Vocational. Dimension: 244 x 159 x 21. Weight in Grams: 548.
- Format
- Hardback
- Publication date
- 2002
- Publisher
- Emerald Publishing Limited United States
- Edition
- Illustrated
- Number of pages
- 278
- Condition
- New
- SKU
- V9780762309719
- ISBN
- 9780762309719
Hardback
Condition: New
€ 216.49
€ 216.49
Hardback. Offers professionals, investors, and MBA students the tools they need to evaluate the range of actual and potential e-commerce businesses at the microeconomic level. This title demonstrates how these tools can be used to assess a variety of applications. It is suitable for those seeking e-commerce solutions or planning to work in the field. Num Pages: 240 pages, 9 line illus. BIC Classification: KC; KJE; KNP; UDB. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 229 x 152 x 21. Weight in Grams: 514.
- Format
- Hardback
- Publication date
- 2003
- Publisher
- Princeton University Press United States
- Number of pages
- 240
- Condition
- New
- SKU
- V9780691089065
- ISBN
- 9780691089065
Hardback
Condition: New
€ 104.61€ 79.32
€ 104.61
€ 79.32
Hardcover. The eBay Phenomenon taps into the dynamics and strategies that have made eBay one of the most profitable e:commerce companies in business today. Through inside access to the top players including CEO Meg Whitman, Richard Brandt reveals the philosophies and inner workings of this emerging digital giant. Num Pages: 224 pages, illustrations. BIC Classification: KJE; KNPR; UDB. Category: (P) Professional & Vocational. Dimension: 234 x 162 x 22. Weight in Grams: 506.
- Format
- Hardback
- Publication date
- 2000
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 224
- Condition
- New
- SKU
- V9780471384908
- ISBN
- 9780471384908
Hardback
Condition: New
€ 47.99€ 37.13
€ 47.99
€ 37.13
Paperback. Explores the requirements that various new businesses must meet: the satisfaction of its four primary influencers - its employees, customers, suppliers, and investors - through four fundamental categories - visual, emotional, functional, and financial. Num Pages: 224 pages, black & white illustrations. BIC Classification: KJE; KJH. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 202 x 135 x 14. Weight in Grams: 176.
- Publisher
- HarperCollins Publishers Inc
- Number of pages
- 240
- Format
- Paperback
- Publication date
- 2010
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780061733826
- ISBN
- 9780061733826
Paperback
Condition: New
€ 17.99€ 15.48
€ 17.99
€ 15.48
Hardcover. Proven strategies for harnessing the power of social media to drive social change Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. Num Pages: 240 pages, Illustrations. BIC Classification: KJE. Category: (P) Professional & Vocational. Dimension: 216 x 151 x 22. Weight in Grams: 368.
- Publisher
- John Wiley & Sons Inc United Kingdom
- Number of pages
- 240
- Format
- Hardback
- Publication date
- 2010
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470614150
- ISBN
- 9780470614150
Hardback
Condition: New
€ 26.99€ 20.01
€ 26.99
€ 20.01
Paperback. Num Pages: 180 pages, Includes 11 b&w illustrations. BIC Classification: KJE; KJWX; PDR. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 244 x 173 x 16. Weight in Grams: 532.
- Publisher
- Taylor & Francis Ltd
- Format
- Paperback
- Publication date
- 2014
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781472437204
- ISBN
- 9781472437204
Paperback
Condition: New
€ 49.59
€ 49.59
Paperback.
How do I know if my idea will work? How do I decide on the business model? How do I find my audience?
Your digital business start-up journey begins here. Num Pages: 312 pages, port. BIC Classification: KJE; KJVS. Category: (P) Professional & Vocational. Dimension: 155 x 234 x 17. Weight in Grams: 486.
- Publisher
- John Wiley and Sons Ltd
- Number of pages
- 312
- Format
- Paperback
- Publication date
- 2012
- Edition
- 2nd ed.
- Condition
- New
- SKU
- V9780857082855
- ISBN
- 9780857082855
Paperback
Condition: New
€ 19.99€ 15.90
€ 19.99
€ 15.90
Hardcover. The leading email marketing firm shows you how to create high-impact, low-cost campaigns Email marketing is an incredibly cost-effective way to establish and build relationships that drive business success. But, it can also be a challenge because the inbox is a hostile environment. Num Pages: 224 pages, Illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 162 x 22. Weight in Grams: 406.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 224
- Condition
- New
- SKU
- V9780470503416
- ISBN
- 9780470503416
Hardback
Condition: New
€ 26.99€ 23.10
€ 26.99
€ 23.10
231 pages. Cateogry: (G) General (US: Trade). BIC Classification: KJE; KJS; UT. Dimension: 225 x 152 x 13. Weight: 344.
- Number of pages
- 231
- Condition
- New
- SKU
- V9781610350525
- ISBN
- 9781610350525
Hardback
Condition: New
€ 34.99€ 23.50
€ 34.99
€ 23.50