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E-commerce: business aspects

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E-commerce: business aspects

Hardback. The first book to explain how you can measure social media ROI across multiple departments, for internal/external social media based activities, as well as for new business models (product/services). Num Pages: 156 pages. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 162 x 228 x 18. Weight in Grams: 388.
Publisher
John Wiley & Sons Inc United States
Number of pages
224
Format
Hardback
Publication date
2014
Edition
1st Edition
Condition
New
SKU
V9781118844397
ISBN
9781118844397
Hardback
Condition: New

€ 26.99
€ 22.12

Paperback. Attract, engage, and delight customers online Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online is a comprehensive guide to increasing online visibility and engagement. Num Pages: 224 pages, illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 154 x 230 x 15. Weight in Grams: 284.
Publisher
John Wiley & Sons Inc
Format
Paperback
Publication date
2014
Edition
2nd Edition
Condition
New
SKU
V9781118896655
ISBN
9781118896655
Paperback
Condition: New

€ 25.99
€ 19.44

Paperback. While online marketing is increasingly visible in our daily lives, it is still a young medium: it is still in its experimental stage. Online marketing is changing form rapidly. This book considers the major online trends that may continue in one form or another for some time. It also highlights big marketing ideas and case studies. Series: Basics Marketing. Num Pages: 184 pages, 50 colour illustrations. BIC Classification: KJE; KJS. Category: (UU) Undergraduate. Dimension: 229 x 162 x 16. Weight in Grams: 548.
Publisher
AVA Publishing
Number of pages
184
Format
Paperback
Publication date
2010
Edition
0th Edition
Condition
New
SKU
V9782940411337
ISBN
9782940411337
Paperback
Condition: New

€ 33.99
€ 28.86

Paperback. A practical and engaging guide offering cutting-edge strategies for how to control, curate and optimise your digital reputation to improve professional, financial and social prospects Num Pages: 256 pages. BIC Classification: KJC; KJE. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 153 x 235 x 17. Weight in Grams: 340.
Publisher
Little, Brown Book Group
Format
Paperback
Publication date
2015
Condition
New
SKU
V9780349406831
ISBN
9780349406831
Paperback
Condition: New

€ 18.99
€ 14.17

Paperback.
Publisher
John Wiley & Sons Inc
Number of pages
400
Format
Paperback
Publication date
2011
Edition
2nd UK Edition
Condition
New
SKU
V9781119991380
ISBN
9781119991380
Paperback
Condition: New

€ 26.99
€ 22.12

Hardcover. The amazing rise and expansion of JD.com, one of China's most successful modern-day companies. As China's influence grows on the global economy, this book provides unique insights into the Chinese corporate world. E-commerce/online retail is the fastest growing sector in China - with JD.com and Alibaba battling for dominance. Num Pages: 296 pages. BIC Classification: 1FPC; KJE; KNPR. Category: (G) General (US: Trade). Dimension: 247 x 195 x 36. Weight in Grams: 704.
Publisher
Lid Publishing
Format
Hardback
Publication date
2016
Condition
New
SKU
V9781910649718
ISBN
9781910649718
Hardback
Condition: New

€ 33.99
€ 24.58

Paperback. Num Pages: 384 pages. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Weight in Grams: 666.
Publisher
John Wiley & Sons Inc United States
Number of pages
384
Format
Paperback
Publication date
2016
Edition
1st Edition
Condition
New
SKU
V9781119154549
ISBN
9781119154549
Paperback
Condition: New

€ 31.99
€ 22.71

Hardcover. Num Pages: 240 pages, illustrations. BIC Classification: KCBM; KJE. Category: (P) Professional & Vocational. Dimension: 237 x 155 x 22. Weight in Grams: 426.
Publisher
John Wiley & Sons Inc
Format
Hardback
Publication date
2015
Edition
1st Edition
Condition
New
SKU
V9781118963661
ISBN
9781118963661
Hardback
Condition: New

€ 35.99
€ 28.86

Paperback. Contains strategies for marketing on the Internet, putting new technologies to work, targeting prospects, cultivating repeat and referral business, and managing in the age of telecommuting and freelance employees, among others. Num Pages: 384 pages. BIC Classification: KJE; KJMV7. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 27. Weight in Grams: 506.
Publisher
PIATKUS BOOKS
Number of pages
384
Format
Paperback
Publication date
2007
Edition
4Rev Ed
Condition
New
SKU
V9780749928117
ISBN
9780749928117
Paperback
Condition: New

€ 18.99
€ 14.13

Paperback. Take advantage of Facebook to promote brands, products, and services. With The Facebook Marketing Book, you'll learn proven tactics that you can use right away to build your brand and engage prospective customers. Num Pages: 288 pages, Illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 177 x 203 x 16. Weight in Grams: 358.
Publisher
O´Reilly Media United States
Number of pages
288
Format
Paperback
Publication date
2011
Edition
1st Edition
Condition
New
SKU
V9781449388485
ISBN
9781449388485
Paperback
Condition: New

€ 22.15

Hardcover. Social media has already transformed society. Now it is poised to revolutionize communications and collaborative business processes. This book provides you with an actionable framework for developing and executing successful enterprise social networking strategies. Series: Wiley and SAS Business Series. Num Pages: 204 pages. BIC Classification: KJC; KJE. Category: (P) Professional & Vocational. Dimension: 230 x 160 x 21. Weight in Grams: 400.
Publisher
John Wiley & Sons Inc United Kingdom
Number of pages
204
Format
Hardback
Publication date
2011
Edition
1st Edition
Condition
New
SKU
V9780470886021
ISBN
9780470886021
Hardback
Condition: New

€ 46.99
€ 36.36

Paperback. Learn in a week, what the experts learn in a lifetime. Num Pages: 128 pages. BIC Classification: KJE; KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 129. .
Publisher
John Murray Press United Kingdom
Number of pages
128
Format
Paperback
Publication date
2019
Edition
1st Edition
Condition
New
SKU
V9781473607538
ISBN
9781473607538
Paperback
Condition: New

€ 11.99
€ 10.30

Paperback. Whether shoppers, charitable donors, or election voters, today's customers are harnessing digital tools to connect to, communicate with, and contribute to businesses. This book shows business owners and company leaders how to think strategically about customer networks and harness their power to create new opportunities for any organization. Num Pages: 336 pages, 15 black-&-white illustrations. BIC Classification: KJC; KJE. Category: (G) General (US: Trade). Dimension: 154 x 233 x 22. Weight in Grams: 420.
Publisher
Yale University Press
Number of pages
336
Format
Paperback
Publication date
2012
Condition
New
SKU
V9780300188295
ISBN
9780300188295
Paperback
Condition: New

€ 19.99
€ 16.22

Paperback. When relations are facilitated by communication technologies such as e-business, food supply networks can improve efficiency, flexibility and effectiveness. This title features chapters that discuss trust-building methods for food networks in an e-business environment. Editor(s): Canavari, Maurizio; Fritz, M.; Schiefer, G. Num Pages: 272 pages. BIC Classification: KJE; KNDF. Category: (P) Professional & Vocational. Dimension: 244 x 172. .
Publisher
CABI Publishing United Kingdom
Number of pages
272
Format
Paperback
Publication date
2015
Condition
New
SKU
V9781845936389
ISBN
9781845936389
Paperback
Condition: New

€ 43.99
€ 42.20

Paperback. Electronic Commerce 2008, the #1 best seller in the business school market, offers a comprehensive managerial approach to electronic commerce. This new edition emphasizes the impact that social computing is having on the business world and global economy. Num Pages: 1008 pages, col. Illustrations. BIC Classification: KJE. Category: (P) Professional & Vocational. Dimension: 276 x 210. Weight in Grams: 1870. Good clean copy with some minor shelf wear
Condition
Used, Very Good
Publisher
Pearson
Format
Paperback
Publication date
2007
SKU
KRA0003679
ISBN
9780135135440
Paperback
Condition: Used, Very Good

€ 4.99

Paperback. .
Publisher
Springer Vieweg
Format
Paperback
Publication date
2016
Edition
1. Aufl. 2015
Condition
New
SKU
V9783658122805
ISBN
9783658122805
Paperback
Condition: New

€ 13.99
€ 7.09

Paperback. In a world with a seemingly infinite amount of content and scores of methods for consuming that content, marketing communication today is about appealing to individuals, person by person. Series: Advances and Opportunities with Big Data and Analytics. Num Pages: 280 pages. BIC Classification: KJE; KJSM. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 154 x 229 x 18. Weight in Grams: 410.
Publisher
World Scientific Publishing Co Pte Ltd
Format
Paperback
Publication date
2016
Edition
1st Edition
Condition
New
SKU
V9789814725651
ISBN
9789814725651
Paperback
Condition: New

€ 37.99
€ 36.23

Paperback. Your ticket to generating better results through infographics Visual Content Marketing is a more than just a guide to infographics. Written for business people dealing with complex offerings, this is a hands-on, in-the-trenches guide to leveraging this emerging medium to reach bottomline business goals. Num Pages: 256 pages. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Weight in Grams: 666.
Publisher
John Wiley & Sons Inc
Format
Paperback
Publication date
2016
Edition
1st Edition
Condition
New
SKU
V9781119157434
ISBN
9781119157434
Paperback
Condition: New

€ 31.99
€ 24.98

Hardback. 'The Strategically Networked Organization' shows top and upper-middle management how cultivating an understanding of intra-firm social relations can help them to build unique strategic advantage and make use of the day-to-day knowledge that emerges in the social connections and interactions within an organization. Num Pages: 208 pages. BIC Classification: KJC; KJE; UDBS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 162 x 238 x 16. Weight in Grams: 420.
Publisher
Emerald Publishing Limited
Format
Hardback
Publication date
2016
Condition
New
SKU
V9781786352927
ISBN
9781786352927
Hardback
Condition: New

€ 86.97

Hardcover. Delve inside China's massive e-commerce sector to find extraordinary investment opportunity East-Commerce is a detailed exploration of China's e-commerce explosion, and the opportunities it brings for global investors. Num Pages: 140 pages. BIC Classification: 1FPC; KCM; KFF; KJE. Category: (P) Professional & Vocational. Dimension: 244 x 170. .
Publisher
John Wiley & Sons Inc
Format
Hardback
Publication date
2016
Edition
1st Edition
Condition
New
SKU
V9781119230885
ISBN
9781119230885
Hardback
Condition: New

€ 23.99
€ 19.28

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