Business & management
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Business & management
Hardcover. Companies and agencies spend vast amounts of money to advertise and brand products and music has been an important part of this. This book assesses how from selecting sound and music for individual products and adverts many large companies have moved to develop a music strategy to align their brand and create emotional impact. Num Pages: 212 pages, 12 figures, 4 black & white tables. BIC Classification: AV; KJS. Category: (G) General (US: Trade). Dimension: 144 x 224 x 18. Weight in Grams: 396.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- 2013th Edition
- Number of pages
- 200
- Condition
- New
- SKU
- V9781137271471
- ISBN
- 9781137271471
Hardback
Condition: New
€ 82.92
€ 82.92
Hardcover. This in-depth guide provides managers with a solid understanding of data and data trends, the opportunities that it can offer to businesses, and the dangers of these technologies. Written in an accessible style, Steven Finlay provides a contextual roadmap for developing solutions that deliver benefits to organizations. Series: Business in the Digital Economy. Num Pages: 260 pages, 9 black & white tables, 23 figures. BIC Classification: KJC; KJF; KJQ; KJU. Category: (G) General (US: Trade). Dimension: 151 x 217 x 20. Weight in Grams: 454.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan
- Condition
- New
- SKU
- V9781137379276
- ISBN
- 9781137379276
Hardback
Condition: New
€ 72.08
€ 72.08
Taking Down Goliath: Digital Marketing Strategies for Beating Competit...
Ryan, Kevin M., Graham, Rob "Spider" "Spider"
Hardcover. Advances in software, auction-based media, analytics, and big data have made it possible for the average marketer to compete with marketers with 100 times the spending power. Taking Down Goliath profiles the ways in which digital marketing can level the playing field, if you know how to use it. Num Pages: 256 pages, 8 diagrames, 2 graphs, 3 figures. BIC Classification: KJF; KJS. Category: (P) Professional & Vocational. Dimension: 161 x 239 x 23. Weight in Grams: 428.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan
- Condition
- New
- SKU
- V9781137444202
- ISBN
- 9781137444202
Hardback
Condition: New
€ 52.99€ 42.60
€ 52.99
€ 42.60
Hardcover. Do Less Better teaches leaders how to recognize the complexity and inefficiencies within their businesses and reveals how they can simplify and streamline through specialization and sacrifice. According to Bell, a company's willingness to focus on a particular vision or identity ensures viability and strengthens its competitive edge. Num Pages: 238 pages, biography. BIC Classification: KJC. Category: (P) Professional & Vocational. Dimension: 243 x 173 x 19. Weight in Grams: 396.
- Format
- Hardback
- Publication date
- 2015
- Publisher
- Palgrave Macmillan
- Condition
- New
- SKU
- V9781137452771
- ISBN
- 9781137452771
Hardback
Condition: New
€ 47.99€ 38.73
€ 47.99
€ 38.73
Hardback. Championship is the key differentiator between women who achieve leadership roles and those who don't. This book examines the reasons why championing works and why it is so important for female executive development in particular, and provides a user-friendly guide to develop workplace champions for female leaders in any organization Num Pages: 252 pages, 2 black & white tables, 12 figures. BIC Classification: JFSJ1; KJC; KJG; KJMB. Category: (P) Professional & Vocational. Dimension: 148 x 223 x 23. Weight in Grams: 440.
- Format
- Hardback
- Publication date
- 2015
- Publisher
- Palgrave Macmillan
- Edition
- 1st ed. 2016
- Condition
- New
- SKU
- V9781137478931
- ISBN
- 9781137478931
Hardback
Condition: New
€ 63.22
€ 63.22
Hardcover. Introducing SPEED, a fast and flexible talent strategy that shows companies how to access the 65 million people that are the on-demand, specialized talent pool in the UK. This shows how to: Stop spending months searching for talent; Test ideas and change direction fast; Reduce severance and layoffs; Gain the talent to be nimble and successful. Num Pages: 166 pages, biography. BIC Classification: KJC; KJMV2; KJSP; KJU. Category: (G) General (US: Trade). Dimension: 235 x 155 x 15. Weight in Grams: 386.
- Format
- Hardback
- Publication date
- 2016
- Publisher
- Palgrave Macmillan
- Edition
- 1st ed. 2016
- Condition
- New
- SKU
- V9781137548030
- ISBN
- 9781137548030
Hardback
Condition: New
€ 32.99€ 27.64
€ 32.99
€ 27.64
Hardcover. Num Pages: 222 pages, biography. BIC Classification: KJMV2. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 165 x 244 x 19. Weight in Grams: 502.
- Format
- Hardback
- Publication date
- 2005
- Publisher
- Palgrave Macmillan
- Number of pages
- 256
- Condition
- New
- SKU
- V9781403945747
- ISBN
- 9781403945747
Hardback
Condition: New
€ 66.86
€ 66.86
Paperback. Editor(s): Lopez-Claros, Augusto; Porter, Michael E.; Sala-i-Martin, Xavier I; Schwab, Klaus. Num Pages: 608 pages, biography. BIC Classification: KCLT; KJF; KJK. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College); (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 274 x 221 x 25. Weight in Grams: 1482.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Palgrave Macmillan
- Edition
- New edition
- Number of pages
- 308
- Condition
- New
- SKU
- V9781403996367
- ISBN
- 9781403996367
Paperback
Condition: New
€ 155.67
€ 155.67
The Global Information Technology Report 2007-2008: Fostering Innovati...
Dutta, Soumitra, Mia, Irene
Paperback. Editor(s): Lopez-Claros, Augusto; Dutta, Soumitra; Mia, Irene. Num Pages: 376 pages, biography. BIC Classification: KC; KJC; KJK. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 296 x 215 x 19. Weight in Grams: 1328.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Palgrave Macmillan
- Number of pages
- 376
- Condition
- New
- SKU
- V9781403999320
- ISBN
- 9781403999320
Paperback
Condition: New
€ 125.98
€ 125.98
Paperback.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer-Verlag New York Inc. United States
- Edition
- 2012th Edition
- Number of pages
- 260
- Condition
- New
- SKU
- V9781461437338
- ISBN
- 9781461437338
Paperback
Condition: New
€ 66.57
€ 66.57
With a strong emphasis on reflectivity and reflexivity, this book provides placement students with a guide to critically studying an organization from the inside, and is particularly suited to those needing to do a reflective journal or essay as part of their studies. Num Pages: 120 pages. BIC Classification: GPS; KJU. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 178 x 250 x 13. Weight in Grams: 364.
- Publication date
- 2016
- Publisher
- SAGE Publications Ltd United Kingdom
- Number of pages
- 120
- Condition
- New
- SKU
- V9781473968981
- ISBN
- 9781473968981
Paperback
Condition: New
€ 166.51
€ 166.51
Paperback. A guide to making better decisions, noticing important information in the world around you, and improving leadership skills. Num Pages: 240 pages. BIC Classification: KJMB. Category: (G) General (US: Trade). Dimension: 212 x 139 x 20. Weight in Grams: 209.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Simon & Schuster United States
- Number of pages
- 240
- Condition
- New
- SKU
- V9781476700304
- ISBN
- 9781476700304
Paperback
Condition: New
€ 18.99€ 17.53
€ 18.99
€ 17.53
Paperback. For anyone who doesn't "fit in," this book offers survival strategies for managing the dynamics of difference and mentoring others who are targeted because they are different. Num Pages: 256 pages. BIC Classification: JNK; KJMV2. Category: (G) General (US: Trade). Dimension: 155 x 229 x 20. Weight in Grams: 410.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- SAGE Publications Inc United States
- Number of pages
- 256
- Condition
- New
- SKU
- V9781506303024
- ISBN
- 9781506303024
Paperback
Condition: New
€ 37.94
€ 37.94
Paperback. Service-learning prepares business students to see new dimensions of relevance of their coursework. It provides structures for students to establish caring relationships with others that validate their humanity. This volume aims to provide a way to get involved. Editor(s): Godfrey, Paul C; Grasso, Edward T. Series: Service-learning in the Disciplines S. Num Pages: 222 pages, black & white illustrations. BIC Classification: JNM; KJB. Category: (UF) Further/Higher Education. Dimension: 227 x 152 x 15. Weight in Grams: 340.
- Format
- Paperback
- Publication date
- 2000
- Publisher
- Stylus Publishing
- Condition
- New
- SKU
- V9781563770210
- ISBN
- 9781563770210
Paperback
Condition: New
€ 51.73
€ 51.73
Women at the Top: What Women University and College Presidents Say Abo...
Wolverton, Mimi, Bower, Beverly L., Hyle, Adr...
Paperback. Explores women leaders in different contexts. This book presents the reflections of nine women community college, college, and university presidents on what they see as key tenets of leadership, illuminated by pivotal events in their careers. It also offers guidance for women who aspire to positions of leadership. Num Pages: 192 pages, black & white illustrations, black & white tables. BIC Classification: JFSJ1; JNK; JNM; KJMB. Category: (P) Professional & Vocational. Dimension: 203 x 127 x 15. Weight in Grams: 227.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Stylus Publishing
- Condition
- New
- SKU
- V9781579222567
- ISBN
- 9781579222567
Paperback
Condition: New
€ 36.51
€ 36.51
Paperback. Intended for scholars, researchers, and academic leaders who have a passion to share their knowledge outside their classroom, laboratory, or institution; who want to make a difference. This book offers insider advice on how to communicate your message. It includes an appendix which lists key media in North America, Australia and the UK. Num Pages: 176 pages. BIC Classification: JFD; KJSP. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 230 x 155 x 19. Weight in Grams: 376.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Stylus Publishing
- Condition
- New
- SKU
- V9781579223335
- ISBN
- 9781579223335
Paperback
Condition: New
€ 42.64
€ 42.64
Paperback. Whether it's relying on networking skills to win allies or maneuvering to gain a decisive advantage, this title shows through dozens of case studies from prominent women in business how to overcome the odds, defeat opponents, and forge successful careers. Num Pages: 224 pages. BIC Classification: JFSJ1; KJ. Category: (G) General (US: Trade). Dimension: 213 x 171 x 16. Weight in Grams: 268. The Art of War for Winning in Business. 224 pages. Whether it's relying on networking skills to win allies or maneuvering to gain a decisive advantage, this title shows through dozens of case studies from prominent women in business how to overcome the odds, defeat opponents, and forge successful careers. Cateogry: (G) General (US: Trade). BIC Classification: JFSJ1; KJ. Dimension: 213 x 171 x 16. Weight: 272.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Adams Media
- Number of pages
- 224
- Condition
- New
- SKU
- V9781598699074
- ISBN
- 9781598699074
Paperback
Condition: New
€ 16.99€ 15.86
€ 16.99
€ 15.86
Paperback. Bitgood, a leading visitor researcher, offers an important new model of visitor attention and shows how museum practitioners can apply it to create more effective museum environments that capture and sustain visitor attention. Num Pages: 213 pages, diagrams, figures. BIC Classification: GM. Category: (G) General (US: Trade). Dimension: 153 x 228 x 13. Weight in Grams: 360.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Left Coast Press Inc United States
- Number of pages
- 213
- Condition
- New
- SKU
- V9781611322637
- ISBN
- 9781611322637
Paperback
Condition: New
€ 62.83
€ 62.83
Paperback. Num Pages: 288 pages. BIC Classification: KJMB; KJMV2. Category: (G) General (US: Trade). Dimension: 230 x 155 x 2. .
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Atlantic Publishing Co United States
- Edition
- 2 Rev ed
- Number of pages
- 288
- Condition
- New
- SKU
- V9781620230695
- ISBN
- 9781620230695
Paperback
Condition: New
€ 20.99€ 19.40
€ 20.99
€ 19.40
Hardcover. Num Pages: 240 pages. BIC Classification: KJSU. Category: (G) General (US: Trade). Dimension: 236 x 151 x 23. Weight in Grams: 498.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- Greenleaf Book Group LLC United States
- Number of pages
- 233
- Condition
- New
- SKU
- V9781626340091
- ISBN
- 9781626340091
Hardback
Condition: New
€ 26.99€ 24.74
€ 26.99
€ 24.74