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Sales & marketing
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Sales & marketing
Paperback. Num Pages: 280 pages, black & white illustrations, bibliography. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 229 x 152 x 15. Weight in Grams: 386.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Edition
- Softcover reprint of the original 1st ed. 2004
- Number of pages
- 280
- Condition
- New
- SKU
- V9783322824790
- ISBN
- 9783322824790
Paperback
Condition: New
€ 83.28
€ 83.28
Paperback. This new casebook on retailing contains 18 up--to--date cases contributed by a team of 22 authors from universities teaching retailing in the UK. The cases focus on the type of operational problems or issues likely to face young graduate managers in multiple retail businesses. Editor(s): Hart, Cathy; Preston, Diane; Rafiq, Mohammed; Kirkup, Malcolm; Walley, Paul. Num Pages: 272 pages, 0. BIC Classification: 1DBK; KJS; KNP. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 231 x 157 x 17. Weight in Grams: 406.
- Format
- Paperback
- Publication date
- 1997
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 272
- Condition
- New
- SKU
- V9780631201731
- ISBN
- 9780631201731
Paperback
Condition: New
€ 41.37
€ 41.37
Hardcover. A practical guide to the revolutionary new marketing strategy that's got Madison Avenue shaking in its boots. The advertising genius behind such memorable campaigns as "A mind is a terrible thing to waste" and "I'm stuck on Band-Aid" has invented a powerful new marketing strategy called selective marketing. Num Pages: 232 pages, black & white illustrations. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 232 x 161 x 23. Weight in Grams: 518.
- Format
- Hardback
- Publication date
- 1998
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 232
- Condition
- New
- SKU
- V9780471176336
- ISBN
- 9780471176336
Hardback
Condition: New
€ 47.99€ 37.54
€ 47.99
€ 37.54
Hardcover. Secrets of the trade from the master of retail selling and sales training
No Thanks, I'm Just Looking gives anyone the inside scoop on how to skyrocket their selling career with a system of easy-to-learn practical money-making steps. Num Pages: 226 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 232 x 157 x 24. Weight in Grams: 422.
- Publisher
- John Wiley & Sons Inc
- Number of pages
- 226
- Format
- Hardback
- Publication date
- 2012
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118153406
- ISBN
- 9781118153406
Hardback
Condition: New
€ 27.99€ 21.22
€ 27.99
€ 21.22
Hardcover. Black Tie Optional is a complete guide to planning and managing high--profile special events. This revised and expanded Second Edition shows how to select the best location and date for an event, how to reach and book celebrities, choose menus, create invitations, get publicity, and much more. Num Pages: 240 pages, illustrations. BIC Classification: KJSP. Category: (P) Professional & Vocational. Dimension: 233 x 162 x 23. Weight in Grams: 532.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 2nd Edition
- Number of pages
- 240
- Condition
- New
- SKU
- V9780471703334
- ISBN
- 9780471703334
Hardback
Condition: New
€ 37.99€ 29.90
€ 37.99
€ 29.90
Paperback. A different and entertaining way of looking at the key drivers of successful marketing. Num Pages: 240 pages, diagrams and line illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 228 x 154 x 19. Weight in Grams: 358.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- LID Publishing United Kingdom
- Number of pages
- 240
- Condition
- New
- SKU
- V9781907794179
- ISBN
- 9781907794179
Paperback
Condition: New
€ 23.99€ 18.05
€ 23.99
€ 18.05
paperback. Series: Schriftenreihe Des Instituts F R Marktorientierte Unternehme. Num Pages: 243 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 14. Weight in Grams: 313.
- Format
- Paperback
- Publication date
- 2000
- Publisher
- Deutscher Universitatsverlag United States
- Edition
- 2000th Edition
- Number of pages
- 243
- Condition
- New
- SKU
- V9783824471010
- ISBN
- 9783824471010
Paperback
Condition: New
€ 88.36
€ 88.36
paperback. Editor(s): Spotts, Harlan E. Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Num Pages: 253 pages, biography. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 279 x 210 x 14. Weight in Grams: 638.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer International Publishing AG Switzerland
- Edition
- Softcover reprint of the original 1st ed. 2015
- Number of pages
- 253
- Condition
- New
- SKU
- V9783319385761
- ISBN
- 9783319385761
Paperback
Condition: New
€ 128.60
€ 128.60
paperback. Editor(s): Spotts, Harlan E. Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Num Pages: 314 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 279 x 210. Weight in Grams: 781.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer International Publishing AG Switzerland
- Edition
- Softcover reprint of the original 1st ed. 2015
- Number of pages
- 314
- Condition
- New
- SKU
- V9783319385754
- ISBN
- 9783319385754
Paperback
Condition: New
€ 129.49
€ 129.49
Paperback. Editor(s): Spotts, Harlan E. Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Num Pages: 386 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 279 x 210. Weight in Grams: 953.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer International Publishing AG Switzerland
- Edition
- Softcover reprint of the original 1st ed. 2015
- Number of pages
- 386
- Condition
- New
- SKU
- V9783319385747
- ISBN
- 9783319385747
Paperback
Condition: New
€ 196.80
€ 196.80
paperback. Editor(s): Spotts, Harlan E. Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Num Pages: 307 pages, biography. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 279 x 210 x 17. Weight in Grams: 762.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer International Publishing AG Switzerland
- Edition
- Softcover reprint of the original 1st ed. 2015
- Number of pages
- 307
- Condition
- New
- SKU
- V9783319385730
- ISBN
- 9783319385730
Paperback
Condition: New
€ 68.56
€ 68.56
Paperback. Editor(s): Spotts, Harlan E. Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Num Pages: 339 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 279 x 210 x 18. Weight in Grams: 839.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer International Publishing AG Switzerland
- Edition
- Softcover reprint of the original 1st ed. 2015
- Number of pages
- 339
- Condition
- New
- SKU
- V9783319385723
- ISBN
- 9783319385723
Paperback
Condition: New
€ 129.83
€ 129.83
Hardback. The advertising universe is changing rapidly. Communication technologies have given advertisers new platforms to communicate and promote their messages. This book provides conceptual overviews, literature reviews, research work, and developing viewpoints on the key issues, providing a valuable overview of insights into modern advertising practice. Num Pages: 432 pages. BIC Classification: KJMV7; KJSA; KNTY. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 162 x 237 x 28. Weight in Grams: 764.
- Publisher
- Emerald Publishing Limited
- Format
- Hardback
- Publication date
- 2016
- Condition
- New
- SKU
- V9781785603136
- ISBN
- 9781785603136
Hardback
Condition: New
€ 125.46
€ 125.46
Paperback / so. Series: Konsum Und Verhalten. Num Pages: 414 pages, black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 23. Weight in Grams: 689.
- Format
- Paperback
- Publication date
- 1987
- Publisher
- Physica-Verlag GmbH & Co Germany
- Number of pages
- 414
- Condition
- New
- SKU
- V9783790803723
- ISBN
- 9783790803723
Paperback
Condition: New
€ 74.45
€ 74.45
Paperback / so. Num Pages: 245 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 15. Weight in Grams: 349.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Deutscher Universitatsverlag United States
- Number of pages
- 245
- Condition
- New
- SKU
- V9783835005044
- ISBN
- 9783835005044
Paperback
Condition: New
€ 89.08
€ 89.08
Paperback. Num Pages: 378 pages, black & white illustrations, bibliography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 244 x 170 x 20. Weight in Grams: 637.
- Format
- Paperback
- Publication date
- 1998
- Publisher
- Gabler Germany
- Number of pages
- 378
- Condition
- New
- SKU
- V9783409122054
- ISBN
- 9783409122054
Paperback
Condition: New
€ 84.94
€ 84.94
Hardback. Num Pages: 259 pages, black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 229 x 152 x 16. Weight in Grams: 517.
- Format
- Hardback
- Publication date
- 2001
- Publisher
- Gabler Verlag United States
- Edition
- 3
- Number of pages
- 259
- Condition
- New
- SKU
- V9783409389600
- ISBN
- 9783409389600
Hardback
Condition: New
€ 78.66
€ 78.66
Paperback. Wer seine Wettbewerbsposition sichern will, muss Kundenbeziehungen aktiv gestalten und Kaufprozesse grundlegend analysieren. Hierfur bietet dieses Buch praxiserprobte Instrumente und Strategien." Num Pages: 259 pages, black & white illustrations, bibliography. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 14. Weight in Grams: 318.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Germany
- Edition
- Softcover reprint of the original 3rd ed. 2001
- Number of pages
- 259
- Condition
- New
- SKU
- V9783322871664
- ISBN
- 9783322871664
Paperback
Condition: New
€ 71.81
€ 71.81
Hardback. Places emphasis on the basic building blocks of market response modeling: markets, data, and sales drivers, through a separate chapter. This title discusses techniques and findings spawned by the marketing information revolution. It emphasizes insights available on marketing sales drivers, especially improved understanding of sales promotion. Series: International Series in Quantitative Marketing. Num Pages: 516 pages, biography. BIC Classification: KJSM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 156 x 28. Weight in Grams: 901.
- Format
- Hardback
- Publication date
- 2001
- Publisher
- Kluwer Academic Publishers United States
- Edition
- 2nd ed. 2001
- Number of pages
- 516
- Condition
- New
- SKU
- V9780792378266
- ISBN
- 9780792378266
Hardback
Condition: New
€ 347.91
€ 347.91
Paperback / so. Die 1. Auflage ist unter dem Titel Handbuch Kundenzufriedenheit. Strategie und Umsetzung in der Praxis erschienen." Editor(s): Kunzel, Hansjorg. Series: Erfolgsfaktor Serie. Num Pages: black & white illustrations, bibliography. BIC Classification: KJC; KJM; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 18. Weight in Grams: 540.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- 2
- Condition
- New
- SKU
- V9783642371158
- ISBN
- 9783642371158
Paperback
Condition: New
€ 78.80
€ 78.80