Sales & marketing
Results 2473 - 2496 of 2717
Sales & marketing
Paperback. Andreas Spengel untersucht, welche Chancen und Risiken sich aus der externen Wachstumsoption strategischer Markenallianzen ergeben. Im Mittelpunkt steht die fundierte Analyse dominanter Phanotypen von Markenallianzen und ihre Bewertung im Hinblick auf die verfolgten Zielsetzungen." Num Pages: 325 pages, 2 black & white illustrations. BIC Classification: KJM; KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 18. Weight in Grams: 420.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 325
- Condition
- New
- SKU
- V9783835000896
- ISBN
- 9783835000896
Paperback
Condition: New
€ 95.27
€ 95.27
Paperback / so. Num Pages: 510 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 28. Weight in Grams: 649.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- Deutscher Universitatsverlag United States
- Number of pages
- 510
- Condition
- New
- SKU
- V9783835009240
- ISBN
- 9783835009240
Paperback
Condition: New
€ 108.77
€ 108.77
paperback. Andreas Scharff untersucht, was Kunden nach Unternehmenszusammenschlussen dazu veranlasst, eine Geschaftsbeziehung zu beenden. Er zeigt auch jene Veranderungen auf, die Kunden als positiv wahrnehmen und die einer Kundenabwanderung entgegenwirken, und analysiert, in welchen Phasen ein Kunde eine Geschaftsbeziehung beendet." Series: Schriftenreihe Der Hhl - Leipzig Graduate School of Management. Num Pages: 297 pages, 1 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 16. Weight in Grams: 385.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Deutscher Universitats-Verlag Germany
- Edition
- 2005th Edition
- Number of pages
- 297
- Condition
- New
- SKU
- V9783835001596
- ISBN
- 9783835001596
Paperback
Condition: New
€ 100.60
€ 100.60
paperback. Series: Forum Marketing. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 203 x 127 x 32. Weight in Grams: 608.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Deutscher Universit?tsverlag United Kingdom
- Edition
- 2004th Edition
- Condition
- New
- SKU
- V9783824482658
- ISBN
- 9783824482658
Paperback
Condition: New
€ 75.37
€ 75.37
Paperback / so. Series: Basler Schriften Zum Marketing. Num Pages: 252 pages, black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 15. Weight in Grams: 397.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Gabler Verlag United States
- Number of pages
- 252
- Condition
- New
- SKU
- V9783834913807
- ISBN
- 9783834913807
Paperback
Condition: New
€ 72.74
€ 72.74
Paperback. Andreas Klein untersucht das Problemfeld der Bundelungskosten, indem er diese transaktionskostentheoretisch begrundet. Anschliessend vergleicht er auf der Basis marktforscherischer Gutemerkmale ein kompositionelles mit einem dekompositionellen Messverfahren. Untersuchungskriterien sind Hohe und Struktur von Bundelungskosten. " Num Pages: 324 pages, 5 black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 18. Weight in Grams: 425.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 324
- Condition
- New
- SKU
- V9783824481118
- ISBN
- 9783824481118
Paperback
Condition: New
€ 95.27
€ 95.27
Paperback / so. Series: Entrepreneurship. Num Pages: 289 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJH; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 18. Weight in Grams: 408.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- Deutscher Universitatsverlag United States
- Number of pages
- 289
- Condition
- New
- SKU
- V9783835008083
- ISBN
- 9783835008083
Paperback
Condition: New
€ 89.87
€ 89.87
Paperback. Editor(s): Hinterhuber, Andreas; Liozu, Stephan M. Num Pages: 234 pages, 34 black & white illustrations, 16 black & white tables, 34 black & white line drawings. BIC Classification: KJS. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 236 x 158 x 18. Weight in Grams: 332.
- Publisher
- Taylor & Francis Ltd
- Format
- Paperback
- Publication date
- 2015
- Condition
- New
- SKU
- V9781138791886
- ISBN
- 9781138791886
Paperback
Condition: New
€ 66.85
€ 66.85
Paperback / so. Num Pages: 247 pages, black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 15. Weight in Grams: 354.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Gabler Verlag United Kingdom
- Number of pages
- 247
- Condition
- New
- SKU
- V9783835009738
- ISBN
- 9783835009738
Paperback
Condition: New
€ 73.10
€ 73.10
Paperback / so. Series: Innovatives Markenmanagement. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 16. Weight in Grams: 367.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag United Kingdom
- Condition
- New
- SKU
- V9783834939852
- ISBN
- 9783834939852
Paperback
Condition: New
€ 83.90
€ 83.90
Paperback. Andrea Skimutis zeigt auf, welche Anforderungen die Harmonisierung von Vertrieb und Marketing an die Organisation stellt. Besonderen Wert legt sie auf die gesamtheitliche Geschaftsprozessabwicklung unter Einbezug aller Erfolgsfaktoren (Marke, Handler, Vertriebsschiene)." Num Pages: 324 pages, 43 black & white illustrations, 11 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 18. Weight in Grams: 418.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 324
- Condition
- New
- SKU
- V9783835000407
- ISBN
- 9783835000407
Paperback
Condition: New
€ 89.68
€ 89.68
Paperback / so. Series: Handel Und Internationales Marketing / Retailing and Interna. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 16. Weight in Grams: 358.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783834930842
- ISBN
- 9783834930842
Paperback
Condition: New
€ 78.67
€ 78.67
paperback. Series: Business-to-Business-Marketing. BIC Classification: KJS. Dimension: 210 x 148. Weight in Grams: 355.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Gabler Verlag
- Edition
- 2008th Edition
- Condition
- New
- SKU
- V9783834911186
- ISBN
- 9783834911186
Paperback
Condition: New
€ 84.26
€ 84.26
Paperback / so. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: GTC; KJM; KJSP. Category: (G) General (US: Trade). Dimension: 244 x 170 x 16. Weight in Grams: 485.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783834926920
- ISBN
- 9783834926920
Paperback
Condition: New
€ 79.10
€ 79.10
Paperback / so. Series: Forum Marketing. Num Pages: black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 22. Weight in Grams: 503.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Gabler Verlag United States
- Edition
- 2
- Condition
- New
- SKU
- V9783834932280
- ISBN
- 9783834932280
Paperback
Condition: New
€ 90.50
€ 90.50
Paperback / so. Editor(s): Groppel-Klein, Andrea. Series: Gabler Edition Wissenschaft: Fokus Dienstleistungsmarketing. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: JMB; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 37. Weight in Grams: 862.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Deutscher Universitatsverlag United States
- Condition
- New
- SKU
- V9783824481699
- ISBN
- 9783824481699
Paperback
Condition: New
€ 109.87
€ 109.87
Paperback. Andre Salfeld beschreibt, wie starke Betriebstypenmarken auf- und auszubauen sind. Er erarbeitet theoretisch die Kompetenzstruktur und Kompetenzwirkung fur Betriebstypenmarken und uberpruft diese empirisch anhand des Bekleidungseinzelhandels." Series: Unternehmenskooperation und Netzwerkmanagement. Num Pages: 272 pages, 1 black & white illustrations, 24 black & white tables. BIC Classification: KJM; KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 15. Weight in Grams: 357.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 272
- Condition
- New
- SKU
- V9783824479900
- ISBN
- 9783824479900
Paperback
Condition: New
€ 78.07
€ 78.07
Hardcover. This updated revision explains how to design, implement and manage a cutting-edge distribution system based on quick response/continuous replenishment concepts. Practical guidelines demonstrate how to dramatically improve the accuracy of product deliveries, reduce levels of inventory, lower operating costs and refine productivity. Num Pages: 352 pages, black & white illustrations. BIC Classification: KJMV9; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 239 x 162 x 28. Weight in Grams: 722.
- Format
- Hardback
- Publication date
- 1992
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 3rd
- Number of pages
- 352
- Condition
- New
- SKU
- V9780471132226
- ISBN
- 9780471132226
Hardback
Condition: New
€ 81.71€ 68.68
€ 81.71
€ 68.68
Hardcover. "Commissioning organisation: Andre Martin. xxiv, 212 p. Publishers cloth. As new with dw." Keywords: "Business, Finance & Law,Business, Finance & Law - Management - Management Skills,Busin"
- Format
- Hardback
- Publication date
- 1995
- Publisher
- John Wiley & Sons New York
- Edition
- 2Rev Ed
- Number of pages
- 240
- Condition
- Used, Like New
- SKU
- KEX0164405
- ISBN
- 9780471131953
Hardback
Condition: Used, Like New
€ 4.99
€ 4.99
Hardcover. "Commissioning organisation: Andre Martin. xxiv, 212 p. Publishers cloth. As new with dw." Keywords: "Business, Finance & Law,Business, Finance & Law - Management - Management Skills,Busin"
- Format
- Hardback
- Publication date
- 1995
- Publisher
- John Wiley & Sons New York
- Edition
- 2Rev Ed
- Number of pages
- 240
- Condition
- Used, Like New
- SKU
- KEX0164404
- ISBN
- 9780471131953
Hardback
Condition: Used, Like New
€ 4.99
€ 4.99
Hardcover. "Commissioning organisation: Andre Martin. xxiv, 212 p. Publishers cloth. As new with dw." Keywords: "Business, Finance & Law,Business, Finance & Law - Management - Management Skills,Busin"
- Format
- Hardback
- Publication date
- 1995
- Publisher
- John Wiley & Sons New York
- Edition
- 2Rev Ed
- Number of pages
- 240
- Condition
- Used, Like New
- SKU
- KEX0164403
- ISBN
- 9780471131953
Hardback
Condition: Used, Like New
€ 4.99
€ 4.99
Hardcover. "Commissioning organisation: Andre Martin. xxiv, 212 p. Publishers cloth. As new with dw." Keywords: "Business, Finance & Law,Business, Finance & Law - Management - Management Skills,Busin"
- Format
- Hardback
- Publication date
- 1995
- Publisher
- John Wiley & Sons New York
- Edition
- 2Rev Ed
- Number of pages
- 240
- Condition
- Used, Like New
- SKU
- KEX0164140
- ISBN
- 9780471131953
Hardback
Condition: Used, Like New
€ 4.99
€ 4.99
Hardcover. "Commissioning organisation: Andre Martin. xxiv, 212 p. Publishers cloth. As new with dw." Keywords: "Business, Finance & Law,Business, Finance & Law - Management - Management Skills,Busin"
- Condition
- Used, Like New
- Publisher
- John Wiley & Sons New York
- Number of pages
- 240
- Format
- Hardback
- Publication date
- 1995
- Edition
- 2Rev Ed
- SKU
- KEX0164402
- ISBN
- 9780471131953
Hardback
Condition: Used, Like New
€ 4.99
€ 4.99
Hardcover. Marketing to the 90s Generation is based on original research conducted by sociologists and psychologists on generational cohorts, how they come about, what defines them and what it means to society, its institutions and companies. Num Pages: 206 pages, biography. BIC Classification: KJK; KJSM. Category: (P) Professional & Vocational. Dimension: 144 x 218 x 15. Weight in Grams: 378.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan
- Condition
- New
- SKU
- V9781137444295
- ISBN
- 9781137444295
Hardback
Condition: New
€ 67.24
€ 67.24