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Sales & marketing
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Sales & marketing
Hardback. This important new work provides a comprehensive discussion of the customer satisfaction evaluation problem. It presents an overview of the existing methodologies as well as the development and implementation of an original multicriteria method dubbed MUSA. Series: International Series in Operations Research & Management Science. Num Pages: 308 pages, 129 black & white illustrations, 57 black & white tables, biography. BIC Classification: KJSM; KJT; PBUH. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 19. Weight in Grams: 1400.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- Springer-Verlag New York Inc. United States
- Number of pages
- 308
- Condition
- New
- SKU
- V9781441916396
- ISBN
- 9781441916396
Hardback
Condition: New
€ 255.58
€ 255.58
Paperback / so. Num Pages: 295 pages, black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 240 x 168 x 17. Weight in Grams: 587.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Number of pages
- 295
- Condition
- New
- SKU
- V9783834927170
- ISBN
- 9783834927170
Paperback
Condition: New
€ 49.06
€ 49.06
Hardcover. For brands to succeed in a competitive environment they need to build a 'loving' relationship with their customers. Brands need to construct an emotional engagement with customers so that they feel genuinely connected to it and what it has to offer. Through 15 steps this books reveals how to use High Design principles to build a truly loved brand. Num Pages: 246 pages, biography. BIC Classification: KJC; KJF; KJSA. Category: (G) General (US: Trade). Dimension: 147 x 221 x 20. Weight in Grams: 440.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- 2013th Edition
- Number of pages
- 246
- Condition
- New
- SKU
- V9781137369000
- ISBN
- 9781137369000
Hardback
Condition: New
€ 66.78
€ 66.78
Paperback / so. Series: Betriebswirtschaftliche Aspekte Lose Gekoppelter Systeme Und. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 35. Weight in Grams: 798.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Deutscher Universitatsverlag United States
- Condition
- New
- SKU
- V9783835001589
- ISBN
- 9783835001589
Paperback
Condition: New
€ 108.52
€ 108.52
Paperback. Fully updated with new information, including the latest changes to YouTube! If you're a marketer, consultant, or small business owner, this is the guide you need to understand video marketing tactics, develop a strategy, implement the campaign, and measure results. Num Pages: 504 pages, Illustrations, ports. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 233 x 189 x 28. Weight in Grams: 746.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 2nd Edition
- Number of pages
- 504
- Condition
- New
- SKU
- V9780470945018
- ISBN
- 9780470945018
Paperback
Condition: New
€ 32.99€ 29.83
€ 32.99
€ 29.83
Paperback. Your fastest route to successful key account management Learn in a week, what the experts learn about negotiation in a lifetime. Written by Grant Stewart, a leading expert on key account management, Successful Key Account Management In A Week gives you the insider secrets to building successful relationships with your customers. Num Pages: 128 pages. BIC Classification: KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 129. .
- Publisher
- Hodder & Stoughton General Division United Kingdom
- Number of pages
- 128
- Format
- Paperback
- Publication date
- 2016
- Condition
- New
- SKU
- V9781473608542
- ISBN
- 9781473608542
Paperback
Condition: New
€ 15.99€ 11.94
€ 15.99
€ 11.94
Hardback. Crucial Help for Getting the Most from Today's Information Systems Technology Deciding what type of information systems your company will need to stay competitive into the twenty-first century is a highly complex and risky exercise. Num Pages: 304 pages, Illustrations. BIC Classification: KFC; KJS; UF. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 169 x 244 x 23. Weight in Grams: 604.
- Format
- Hardback
- Publication date
- 1998
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 304
- Condition
- New
- SKU
- V9780471249924
- ISBN
- 9780471249924
Hardback
Condition: New
€ 168.80
€ 168.80
Paperback. If you work in a small business, you have to know how to sell. Full stop. But selling as most people know it doesn't work anymore. It's relationships that count. Real selling is about understanding customers' goals and helping them to buy, not topping off a template presentation with a pushy attitude. Num Pages: 206 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 214 x 133 x 13. Weight in Grams: 266.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 206
- Condition
- New
- SKU
- V9781841127781
- ISBN
- 9781841127781
Paperback
Condition: New
€ 17.99€ 15.56
€ 17.99
€ 15.56
Paperback. A guide to produce effective marketing communications in a world of consumers empowered by digital technology. It shows readers how providing return on engagement, rather than return on investment, and a customer engagement point, rather than a unique selling point, is what will make the difference in today's cluttered marketing place. Num Pages: 272 pages, black & white illustrations. BIC Classification: KJMV7; KJSM. Category: (G) General (US: Trade). Dimension: 232 x 157 x 13. Weight in Grams: 416.
- Publisher
- Kogan Page Ltd
- Format
- Paperback
- Publication date
- 2014
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780749471088
- ISBN
- 9780749471088
Paperback
Condition: New
€ 33.99€ 31.10
€ 33.99
€ 31.10
Paperback. Explains how the communication revolution has transformed consumer behaviour and thus selling, providing a framework for salespeople to generate digital leads and convert them to transactions. Num Pages: 216 pages, black & white illustrations. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 158 x 234 x 15. Weight in Grams: 344.
- Publisher
- Kogan Page Ltd
- Format
- Paperback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780749475079
- ISBN
- 9780749475079
Paperback
Condition: New
€ 33.65
€ 33.65
Hardcover. Based on the themes and concepts the authors have devised through their research, this title combines principles and creative strategies with inspiring yet rapidly executed work to show how for advertising to be effective it has to move fast. It features Global brands throughout and includes campaigns for Nestle, Samsung, Adidas, and Heineken. Num Pages: 224 pages, 400 colour illustrations. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 225 x 279 x 26. Weight in Grams: 1326.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- Thames and Hudson Ltd
- Condition
- New
- SKU
- 9780500516720
- ISBN
- 9780500516720
Hardback
Condition: New
€ 29.99€ 7.28
€ 29.99
€ 7.28
Paperback. A follow-up to "Culture and Consumption", this book trades the platitudes about the consumer society for an anthropological treatment. It includes essays on homes, cars, people, and social mobility, celebrities, consumerism, self-invention, museums and the power of objects, the anthropology of advertising, and more. Num Pages: 240 pages, 15 b&w photos, 5 figures, 1 bibliog., 1 index. BIC Classification: KJS. Category: (G) General (US: Trade); (U) Tertiary Education (US: College). Dimension: 235 x 155 x 17. Weight in Grams: 380.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Indiana University Press United States
- Number of pages
- 232
- Condition
- New
- SKU
- V9780253217615
- ISBN
- 9780253217615
Paperback
Condition: New
€ 23.99€ 22.10
€ 23.99
€ 22.10
Hardcover. During economic contractions, it becomes much more difficult to sell your products, maintain your customer base, and gain market share. Mistakes become more costly, and failure becomes a real possibility for all those who are not able to make the transition. Num Pages: 272 pages. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 236 x 162 x 25. Weight in Grams: 480.
- Publisher
- John Wiley & Sons Inc United Kingdom
- Number of pages
- 272
- Format
- Hardback
- Publication date
- 2010
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470624357
- ISBN
- 9780470624357
Hardback
Condition: New
€ 27.99€ 21.22
€ 27.99
€ 21.22
Paperback. .
- Format
- Paperback
- Publication date
- 2014
- Publisher
- FT Publishing International
- Edition
- 1st Edition
- Number of pages
- 256
- Condition
- New
- SKU
- V9780273792918
- ISBN
- 9780273792918
Paperback
Condition: New
€ 21.07
€ 21.07
Paperback. Num Pages: 636 pages, ill. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 246 x 189 x 34. Weight in Grams: 1202. Very good copy with light shelf wear. Light nicks, remains very good
- Format
- Paperback
- Publication date
- 2007
- Publisher
- Financial Times/ Prentice Hall
- Condition
- Used, Very Good
- SKU
- KCW0016777
- ISBN
- 9780273706977
Paperback
Condition: Used, Very Good
€ 4.99
€ 4.99
Standort-Marketing und Event-Management: Kulturfaktor Gestüt als Elem...
Graf, Christof; Kalina-Klensch, Nicole
paperback. Num Pages: colour illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 13. Weight in Grams: 286.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- Deutscher Universitätsverlag United States
- Condition
- New
- Edition
- 2007th Edition
- SKU
- V9783824407910
- ISBN
- 9783824407910
Paperback
Condition: New
€ 88.29
€ 88.29
Place Branding: Glocal, Virtual and Physical Identities, Constructed, ...
Govers, Robert, Go, Frank M.
Hardcover. The topic of place branding is moving from infancy to adolescence. Many cities, and nations have already established their place brand and this well documented new book brings the fundamentals of place branding together in an academic format but is at the same time useful for practice. Num Pages: 338 pages, biography. BIC Classification: KJK; KJSA; KNSG. Category: (P) Professional & Vocational. Dimension: 243 x 166 x 24. Weight in Grams: 660.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- Palgrave Macmillan
- Number of pages
- 256
- Condition
- New
- SKU
- V9780230230736
- ISBN
- 9780230230736
Hardback
Condition: New
€ 84.99
€ 84.99
Hardcover. .
- Publisher
- Gabler Verlag
- Format
- Hardback
- Publication date
- 2007
- Edition
- 2007th Edition
- Condition
- New
- SKU
- V9783834906885
- ISBN
- 9783834906885
Hardback
Condition: New
€ 118.67€ 74.83
€ 118.67
€ 74.83
Paperback. Indian Stock Market Series: SpringerBriefs in Economics. Num Pages: 143 pages, 7 black & white illustrations, 28 black & white tables, biography. BIC Classification: KCBM; KCH; KFF; KJSM. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 7. Weight in Grams: 231.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Springer, India, Private Ltd India
- Number of pages
- 143
- Condition
- New
- SKU
- V9788132215899
- ISBN
- 9788132215899
Paperback
Condition: New
€ 65.34
€ 65.34
Hardcover. Introduces the concepts and practices that help students build, develop, and work with fashion brands. This title covers how branding and merchandising activities are interrelated and interdependent with respect to marketing fashion-related products. Num Pages: 416 pages, 8 pp colour section. BIC Classification: KJS; KNSX. Category: (UU) Undergraduate. Dimension: 183 x 232 x 26. Weight in Grams: 836.
- Publisher
- Fairchild Pubns
- Format
- Hardback
- Publication date
- 2009
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781563675614
- ISBN
- 9781563675614
Hardback
Condition: New
€ 119.84
€ 119.84
Paperback. The leading introductory book on data mining, fully updated and revised!
When Berry and Linoff wrote the first edition of Data Mining Techniques in the late 1990s, data mining was just starting to move out of the lab and into the office and has since grown to become an indispensable tool of modern business. Num Pages: 888 pages, charts. BIC Classification: KJS; UNF. Category: (P) Professional & Vocational. Dimension: 234 x 186 x 49. Weight in Grams: 1312.
- Publisher
- John Wiley & Sons Inc United Kingdom
- Number of pages
- 888
- Format
- Paperback
- Publication date
- 2011
- Edition
- 3rd Edition
- Condition
- New
- SKU
- V9780470650936
- ISBN
- 9780470650936
Paperback
Condition: New
€ 52.85
€ 52.85
hardcover. Num Pages: 337 pages, 27 black & white illustrations, biography. BIC Classification: JFFT; JMH; KJSM; KJU. Category: (G) General (US: Trade). Dimension: 210 x 148 x 24. Weight in Grams: 570.
- Format
- Hardback
- Publication date
- 2016
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- 1st ed. 2016
- Number of pages
- 337
- Condition
- New
- SKU
- V9781137501196
- ISBN
- 9781137501196
Hardback
Condition: New
€ 67.48
€ 67.48
Hardcover. Num Pages: 268 pages, 6 black & white illustrations, biography. BIC Classification: JFFT; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 221 x 163 x 20. Weight in Grams: 444.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- Palgrave Schol, Print UK London
- Condition
- New
- SKU
- V9781403998620
- ISBN
- 9781403998620
Hardback
Condition: New
€ 67.07
€ 67.07
Hardback. Num Pages: 278 pages, biography. BIC Classification: KJSM. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 216 x 140 x 19. Weight in Grams: 505.
- Format
- Hardback
- Publication date
- 2005
- Publisher
- Palgrave USA United States
- Number of pages
- 278
- Condition
- New
- SKU
- V9781403914927
- ISBN
- 9781403914927
Hardback
Condition: New
€ 128.07
€ 128.07