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Sales & marketing
Results 2329 - 2352 of 3939
Sales & marketing
paperback. Editor(s): Spotts, Harlan E. Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Num Pages: 314 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 279 x 210. Weight in Grams: 781.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer International Publishing AG Switzerland
- Edition
- Softcover reprint of the original 1st ed. 2015
- Number of pages
- 314
- Condition
- New
- SKU
- V9783319385754
- ISBN
- 9783319385754
Paperback
Condition: New
€ 129.49
€ 129.49
Paperback. Editor(s): Spotts, Harlan E. Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Num Pages: 386 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 279 x 210. Weight in Grams: 953.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer International Publishing AG Switzerland
- Edition
- Softcover reprint of the original 1st ed. 2015
- Number of pages
- 386
- Condition
- New
- SKU
- V9783319385747
- ISBN
- 9783319385747
Paperback
Condition: New
€ 196.80
€ 196.80
paperback. Editor(s): Spotts, Harlan E. Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Num Pages: 307 pages, biography. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 279 x 210 x 17. Weight in Grams: 762.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer International Publishing AG Switzerland
- Edition
- Softcover reprint of the original 1st ed. 2015
- Number of pages
- 307
- Condition
- New
- SKU
- V9783319385730
- ISBN
- 9783319385730
Paperback
Condition: New
€ 68.56
€ 68.56
Paperback. Editor(s): Spotts, Harlan E. Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Num Pages: 339 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 279 x 210 x 18. Weight in Grams: 839.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer International Publishing AG Switzerland
- Edition
- Softcover reprint of the original 1st ed. 2015
- Number of pages
- 339
- Condition
- New
- SKU
- V9783319385723
- ISBN
- 9783319385723
Paperback
Condition: New
€ 129.83
€ 129.83
Hardback. The advertising universe is changing rapidly. Communication technologies have given advertisers new platforms to communicate and promote their messages. This book provides conceptual overviews, literature reviews, research work, and developing viewpoints on the key issues, providing a valuable overview of insights into modern advertising practice. Num Pages: 432 pages. BIC Classification: KJMV7; KJSA; KNTY. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 162 x 237 x 28. Weight in Grams: 764.
- Publisher
- Emerald Publishing Limited
- Format
- Hardback
- Publication date
- 2016
- Condition
- New
- SKU
- V9781785603136
- ISBN
- 9781785603136
Hardback
Condition: New
€ 125.46
€ 125.46
Paperback / so. Series: Konsum Und Verhalten. Num Pages: 414 pages, black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 23. Weight in Grams: 689.
- Format
- Paperback
- Publication date
- 1987
- Publisher
- Physica-Verlag GmbH & Co Germany
- Number of pages
- 414
- Condition
- New
- SKU
- V9783790803723
- ISBN
- 9783790803723
Paperback
Condition: New
€ 74.45
€ 74.45
Paperback / so. Num Pages: 245 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 15. Weight in Grams: 349.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Deutscher Universitatsverlag United States
- Number of pages
- 245
- Condition
- New
- SKU
- V9783835005044
- ISBN
- 9783835005044
Paperback
Condition: New
€ 89.08
€ 89.08
Paperback. Num Pages: 378 pages, black & white illustrations, bibliography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 244 x 170 x 20. Weight in Grams: 637.
- Format
- Paperback
- Publication date
- 1998
- Publisher
- Gabler Germany
- Number of pages
- 378
- Condition
- New
- SKU
- V9783409122054
- ISBN
- 9783409122054
Paperback
Condition: New
€ 84.94
€ 84.94
Hardback. Num Pages: 259 pages, black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 229 x 152 x 16. Weight in Grams: 517.
- Format
- Hardback
- Publication date
- 2001
- Publisher
- Gabler Verlag United States
- Edition
- 3
- Number of pages
- 259
- Condition
- New
- SKU
- V9783409389600
- ISBN
- 9783409389600
Hardback
Condition: New
€ 78.66
€ 78.66
Paperback. Wer seine Wettbewerbsposition sichern will, muss Kundenbeziehungen aktiv gestalten und Kaufprozesse grundlegend analysieren. Hierfur bietet dieses Buch praxiserprobte Instrumente und Strategien." Num Pages: 259 pages, black & white illustrations, bibliography. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 14. Weight in Grams: 318.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Germany
- Edition
- Softcover reprint of the original 3rd ed. 2001
- Number of pages
- 259
- Condition
- New
- SKU
- V9783322871664
- ISBN
- 9783322871664
Paperback
Condition: New
€ 71.81
€ 71.81
Hardback. Places emphasis on the basic building blocks of market response modeling: markets, data, and sales drivers, through a separate chapter. This title discusses techniques and findings spawned by the marketing information revolution. It emphasizes insights available on marketing sales drivers, especially improved understanding of sales promotion. Series: International Series in Quantitative Marketing. Num Pages: 516 pages, biography. BIC Classification: KJSM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 156 x 28. Weight in Grams: 901.
- Format
- Hardback
- Publication date
- 2001
- Publisher
- Kluwer Academic Publishers United States
- Edition
- 2nd ed. 2001
- Number of pages
- 516
- Condition
- New
- SKU
- V9780792378266
- ISBN
- 9780792378266
Hardback
Condition: New
€ 347.91
€ 347.91
Paperback / so. Die 1. Auflage ist unter dem Titel Handbuch Kundenzufriedenheit. Strategie und Umsetzung in der Praxis erschienen." Editor(s): Kunzel, Hansjorg. Series: Erfolgsfaktor Serie. Num Pages: black & white illustrations, bibliography. BIC Classification: KJC; KJM; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 18. Weight in Grams: 540.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- 2
- Condition
- New
- SKU
- V9783642371158
- ISBN
- 9783642371158
Paperback
Condition: New
€ 78.80
€ 78.80
Hardback. Die 1. Auflage ist unter dem Titel Handbuch Kundenzufriedenheit. Strategie und Umsetzung in der Praxis erschienen." Editor(s): Kunzel, Hansjorg. Series: Erfolgsfaktor. Num Pages: black & white illustrations, bibliography. BIC Classification: KJC; KJM; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 21. Weight in Grams: 739.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- 2
- Condition
- New
- SKU
- V9783642325519
- ISBN
- 9783642325519
Hardback
Condition: New
€ 85.51
€ 85.51
Paperback. Series: International Studies in Entrepreneurship. Num Pages: 134 pages, biography. BIC Classification: KCG; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 8. Weight in Grams: 225.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Springer-Verlag New York Inc. United States
- Edition
- Softcover reprint of the original 1st ed. 2004
- Number of pages
- 134
- Condition
- New
- SKU
- V9781475788693
- ISBN
- 9781475788693
Paperback
Condition: New
€ 65.46
€ 65.46
Hardback. Provides the reader with an understanding of the interface between retailers and consumers. This book includes several core areas: consumer choice factors, quality and value, store image, retail competition, location, modern quantitative techniques including LISREL and hierarchical Bayes modelling, future perspectives. Series: International Studies in Entrepreneurship. Num Pages: 134 pages, biography. BIC Classification: KJSM. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 234 x 156 x 9. Weight in Grams: 377.
- Format
- Hardback
- Publication date
- 2004
- Publisher
- Springer-Verlag New York Inc. United States
- Number of pages
- 134
- Condition
- New
- SKU
- V9781402079542
- ISBN
- 9781402079542
Hardback
Condition: New
€ 69.43
€ 69.43
Paperback. "Branding and Advertising" presents a wide spectre of contemporary studies and works in the fields of branding, advertising and communication effects. This book presents a series of interesting papers related to advertising and branding, presented at the Copenhagen Conference 2002. Editor(s): Hansen, Flemming; Christensen, Lars Bech. Num Pages: 473 pages, Illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 231 x 158 x 31. Weight in Grams: 808.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Copenhagen Business School Press
- Number of pages
- 473
- Condition
- New
- SKU
- V9788763001182
- ISBN
- 9788763001182
Paperback
Condition: New
€ 36.99€ 26.81
€ 36.99
€ 26.81
paperback. Series: Bank- Und Finanzwirtschaftliche Abhandlungen. Num Pages: black & white illustrations, bibliography. BIC Classification: KFC; KFF; KJS. Category: (G) General (US: Trade). Dimension: 234 x 156 x 6. Weight in Grams: 163.
- Format
- Paperback
- Publication date
- 1929
- Publisher
- Springer Germany
- Edition
- 1929th Edition
- Condition
- New
- SKU
- V9783642903816
- ISBN
- 9783642903816
Paperback
Condition: New
€ 70.63
€ 70.63
Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 13. Weight in Grams: 399.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag United States
- Edition
- 5
- Condition
- New
- SKU
- V9783834942821
- ISBN
- 9783834942821
Paperback
Condition: New
€ 89.08
€ 89.08
Hardback. Num Pages: black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 234 x 156 x 11. Weight in Grams: 426.
- Format
- Hardback
- Publication date
- 2006
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783409142960
- ISBN
- 9783409142960
Hardback
Condition: New
€ 72.50
€ 72.50
Paperback / so. Num Pages: colour illustrations, colour tables, bibliography. BIC Classification: KFC; KFFN; KJM; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 13. Weight in Grams: 409.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Springer Gabler United States
- Condition
- New
- SKU
- V9783658090777
- ISBN
- 9783658090777
Paperback
Condition: New
€ 56.36
€ 56.36
Book. Num Pages: 356 pages, Etwa 330 S. BIC Classification: KJM; KJSA; KNTX; LNB; LNJ; LNK. Category: (G) General (US: Trade). Dimension: 242 x 165 x 26. Weight in Grams: 692.
- Publication date
- 2007
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- 3., aktualisierte Aufl.
- Number of pages
- 356
- Condition
- New
- SKU
- V9783540483786
- ISBN
- 9783540483786
Paperback
Condition: New
€ 118.62
€ 118.62
Paperback / so. Mit einem Geleitwort von Prof. Dr. Bertram Scheufele Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 22. Weight in Grams: 513.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Condition
- New
- SKU
- V9783834931160
- ISBN
- 9783834931160
Paperback
Condition: New
€ 90.15
€ 90.15
Hardback. Num Pages: black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 14. Weight in Grams: 562.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- Springer Gabler United States
- Edition
- 3
- Condition
- New
- SKU
- V9783658009021
- ISBN
- 9783658009021
Hardback
Condition: New
€ 84.23
€ 84.23
Paperback / so. Originally presented as the author's thesis (doctoral)--Universit'at G'ottingen. Series: Konsum Und Verhalten. Num Pages: 227 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 13. Weight in Grams: 395.
- Format
- Paperback
- Publication date
- 1992
- Publisher
- Physica-Verlag GmbH & Co Germany
- Number of pages
- 227
- Condition
- New
- SKU
- V9783790806588
- ISBN
- 9783790806588
Paperback
Condition: New
€ 72.34
€ 72.34