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Sales & marketing
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Sales & marketing
Hardback. The rapid growth of consumerism has industry across all sectors scrambling to meet consumer demands and rapid shifts in consumer attitudes. The authors have put forward a system of coping with this level of demand called "Quick Response". Num Pages: 304 pages, bibliography. BIC Classification: KJMV5; KJMV6; KJMV9; KJS. Category: (P) Professional & Vocational. Dimension: 238 x 163 x 23. Weight in Grams: 596.
- Format
- Hardback
- Publication date
- 1999
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 304
- Condition
- New
- SKU
- V9780471988335
- ISBN
- 9780471988335
Hardback
Condition: New
€ 75.79
€ 75.79
Hardcover. Most businesses don't have a good understanding of the faith community and how to market to this huge audience in effective, culturally sensitive ways. Many attempts to market to Christians have backfired, because the marketers had little understanding of Christians' values, taboos, and "hot buttons". Num Pages: 256 pages, Illustrations. BIC Classification: HRC; KJS. Category: (P) Professional & Vocational. Dimension: 237 x 164 x 22. Weight in Grams: 442.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 256
- Condition
- New
- SKU
- V9780470422106
- ISBN
- 9780470422106
Hardback
Condition: New
€ 30.99€ 24.17
€ 30.99
€ 24.17
Paperback. Most of us think of sales as a struggle to make people do something they don't really want to do. But that cut-throat mentality makes the process much harder than it has to be. This practical guide turns giving into the cornerstone of a powerful and effective approach to selling. Num Pages: 208 pages. BIC Classification: KJS; VSC. Category: (G) General (US: Trade). Dimension: 196 x 129 x 8. Weight in Grams: 152.
- Publisher
- Penguin Books Ltd
- Number of pages
- 208
- Format
- Paperback
- Publication date
- 2010
- Condition
- New
- SKU
- V9780141049588
- ISBN
- 9780141049588
Paperback
Condition: New
€ 15.99€ 12.61
€ 15.99
€ 12.61
Paperback. Introduces Attraction Marketing System, a tool that brings the market for a product or service to the business through targeted initiatives using direct mail, email, telemarketing, and websites. Num Pages: 304 pages. BIC Classification: KJS. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 230 x 152 x 19. Weight in Grams: 426.
- Publisher
- McGraw-Hill Education - Europe United States
- Number of pages
- 288
- Format
- Paperback
- Publication date
- 2005
- Edition
- 3rd Edition
- Condition
- New
- SKU
- V9780071462075
- ISBN
- 9780071462075
Paperback
Condition: New
€ 33.99€ 24.65
€ 33.99
€ 24.65
Paperback / so. Series: Konsum Und Verhalten. Num Pages: 248 pages, black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 14. Weight in Grams: 413.
- Format
- Paperback
- Publication date
- 1983
- Publisher
- Physica-Verlag GmbH & Co Germany
- Number of pages
- 248
- Condition
- New
- SKU
- V9783790802924
- ISBN
- 9783790802924
Paperback
Condition: New
€ 72.92
€ 72.92
Hardcover. Based on decades of research, teaching and application, this book presents a comprehensive treatment of database marketing. Integrating theory and practice, it offers rigorous models, methodologies and techniques illustrated through numerous examples. Series: International Series in Quantitative Marketing. Num Pages: 872 pages, 106 black & white tables, biography. BIC Classification: KJSM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 235 x 156 x 48. Weight in Grams: 1304.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- Springer-Verlag New York Inc. United States
- Edition
- 2008th Edition
- Number of pages
- 896
- Condition
- New
- SKU
- V9780387725789
- ISBN
- 9780387725789
Hardback
Condition: New
€ 233.59
€ 233.59
Paperback. Num Pages: 220 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 229 x 152 x 13. Weight in Grams: 171.
- Publisher
- RDA Press, LLC
- Format
- Paperback
- Publication date
- 2012
- Edition
- Reprint
- Condition
- New
- SKU
- V9781937832124
- ISBN
- 9781937832124
Paperback
Condition: New
€ 24.99€ 21.84
€ 24.99
€ 21.84
Hardback. This text by Interrand Newell and Sorrell provides thinking on branding for the pharmaceutical industry and lessons for anyone involved in brand development and management. Editor(s): Blackett, Tom; Robins, Rebecca. Num Pages: 335 pages, 155 black & white illustrations, biography. BIC Classification: KJS; KNDP; MMG. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 229 x 152 x 25. Weight in Grams: 638.
- Format
- Hardback
- Publication date
- 2001
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 335
- Condition
- New
- SKU
- V9780333930984
- ISBN
- 9780333930984
Hardback
Condition: New
€ 68.17
€ 68.17
Hardcover.
- Format
- Hardback
- Publication date
- 1999
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 160
- Condition
- New
- SKU
- V9780333760895
- ISBN
- 9780333760895
Hardback
Condition: New
€ 66.73
€ 66.73
Paperback. Am Beispiel der Pauschaltouristik analysiert Bjorn-Olaf Borth, welche Faktoren die Beschwerdezufriedenheit umfasst, durch welche Hebel sie gesteigert werden kann und welche Wirkung sie auf die Kundenloyalitat ausubt. Die Ergebnisse verdeutlichen, dass die Beschwerdezufriedenheit von fundamentaler Bedeutung fur die Kundenloyalitat ist." Series: Forum Marketing. Num Pages: 282 pages, 66 black & white illustrations, 34 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 15. Weight in Grams: 370.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 282
- Condition
- New
- SKU
- V9783824482245
- ISBN
- 9783824482245
Paperback
Condition: New
€ 88.55
€ 88.55
Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KJK; KJM; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 17. Weight in Grams: 494.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783322903679
- ISBN
- 9783322903679
Paperback
Condition: New
€ 48.71
€ 48.71
Paperback / so. Num Pages: black & white illustrations, colour illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 203 x 203 x 10. Weight in Grams: 290.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783322824738
- ISBN
- 9783322824738
Paperback
Condition: New
€ 71.51
€ 71.51
Paperback / so. Series: Journalistische Praxis. Num Pages: black & white illustrations, bibliography. BIC Classification: CBWJ; KJSP. Category: (G) General (US: Trade). Dimension: 210 x 148 x 14. Weight in Grams: 327.
- Format
- Paperback
- Publication date
- 2017
- Publisher
- Springer vs United States
- Condition
- New
- SKU
- V9783658117825
- ISBN
- 9783658117825
Paperback
Condition: New
€ 50.37
€ 50.37
Paperback / so. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 12. Weight in Grams: 272.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Deutscher Universitatsverlag United States
- Condition
- New
- SKU
- V9783835003743
- ISBN
- 9783835003743
Paperback
Condition: New
€ 94.61
€ 94.61
Paperback / so. Dissertation Fakultat fur Wirtschaftswissenschaften der Technischen Universitat Ostrava (Ostrau), 2010" Num Pages: 239 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 14. Weight in Grams: 397.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Number of pages
- 239
- Condition
- New
- SKU
- V9783834926777
- ISBN
- 9783834926777
Paperback
Condition: New
€ 77.63
€ 77.63
Paperback. Bjorn Schafers untersucht, inwiefern verschiedene Verkaufsformen im Internet, bei denen Konsumenten taglich unter realen Kaufbedingungen Millionen von Preisgeboten abgeben, als Datenquelle fur die Ermittlung individueller Zahlungsbereitschaften genutzt werden konnen, und zeigt die Potenziale von Preisgeboten im Internet fur das Marketing auf." Series: Betriebswirtschaftliche Aspekte Lose Gekoppelter Systeme Und Electronic Business. Num Pages: 283 pages, 5 black & white illustrations, 42 black & white tables. BIC Classification: KJS; KJSM. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 15. Weight in Grams: 372.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 283
- Condition
- New
- SKU
- V9783824408061
- ISBN
- 9783824408061
Paperback
Condition: New
€ 88.55
€ 88.55
Paperback / so. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 14. Weight in Grams: 318.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer Gabler United States
- Condition
- New
- SKU
- V9783834942036
- ISBN
- 9783834942036
Paperback
Condition: New
€ 89.04
€ 89.04
Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 240 x 168 x 10. Weight in Grams: 308.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer Gabler United States
- Edition
- 2
- Condition
- New
- SKU
- V9783658048242
- ISBN
- 9783658048242
Paperback
Condition: New
€ 72.46
€ 72.46
Hardback. Num Pages: 192 pages, B&W illustrations, charts, tables. BIC Classification: KJC; KJS. Category: (G) General (US: Trade). Dimension: 149 x 224 x 17. Weight in Grams: 384.
- Publisher
- Taylor & Francis Inc
- Format
- Hardback
- Publication date
- 2014
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781937134853
- ISBN
- 9781937134853
Hardback
Condition: New
€ 36.27
€ 36.27
Hardcover. Praise for The Best Service Is No Service "A very sharp and practical treatise on why so many call centers and service operations are playing with the wrong deck of cards altogether. We strongly recommend it to anyone involved in customer service issues. " -Don Peppers and Martha Rogers, Ph.D. Num Pages: 336 pages, Illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 238 x 164 x 29. Weight in Grams: 540.
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 336
- Format
- Hardback
- Publication date
- 2008
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470189085
- ISBN
- 9780470189085
Hardback
Condition: New
€ 32.99€ 23.81
€ 32.99
€ 23.81
Hardback. Num Pages: 240 pages, Illustrations. BIC Classification: KJSU. Category: (G) General (US: Trade). Dimension: 242 x 165 x 22. Weight in Grams: 448.
- Publisher
- Harvard Business Review Press United States
- Number of pages
- 256
- Format
- Hardback
- Publication date
- 2012
- Condition
- New
- SKU
- V9781422172315
- ISBN
- 9781422172315
Hardback
Condition: New
€ 29.99€ 26.29
€ 29.99
€ 26.29
Hardcover. How to dominate your market and receive sales results that are better than the competition An "800-Pound Gorilla" is a business term used to describe the dominant player in any marketplace that gets an 'unfair share' of the available business. Num Pages: 208 pages. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 220 x 138 x 20. Weight in Grams: 310.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 208
- Condition
- New
- SKU
- V9780470496756
- ISBN
- 9780470496756
Hardback
Condition: New
€ 23.99€ 19.38
€ 23.99
€ 19.38
Paperback. Discover how brands are created, managed, differentiated, leveraged, and licensed
Whether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. Num Pages: 384 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 188 x 236 x 16. Weight in Grams: 518.
- Publisher
- John Wiley & Sons Inc
- Format
- Paperback
- Publication date
- 2015
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9781118958087
- ISBN
- 9781118958087
Paperback
Condition: New
€ 30.99€ 22.07
€ 30.99
€ 22.07
hardcover. Studies the motivation for the mathematical modeling. This title deals with developments in credit risk research. It covers mathematical developments and gives the structural and reduced-form approaches to credit risk modeling. It includes a study of various arbitrage-free models of default term structures with several rating grades. Series: Springer Finance. Num Pages: 519 pages, biography. BIC Classification: KFF; KJS; PBWH. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 241 x 165 x 35. Weight in Grams: 904.
- Format
- Hardback
- Publication date
- 2001
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- 1st ed. 2002. Corr. 2nd printing 2004
- Number of pages
- 519
- Condition
- New
- SKU
- V9783540675938
- ISBN
- 9783540675938
Hardback
Condition: New
€ 160.10
€ 160.10