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Sales & marketing
Results 1897 - 1920 of 3917
Sales & marketing
Hardcover. Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization. Num Pages: 396 pages, Illustrations, maps. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 231 x 160 x 27. Weight in Grams: 712.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- John Wiley & Sons Inc
- Edition
- 2nd Edition
- Number of pages
- 398
- Condition
- New
- SKU
- V9781118489529
- ISBN
- 9781118489529
Hardback
Condition: New
€ 47.73
€ 47.73
Paperback. Die lukrativsten Marktpositionen besetzen Unternehmen nur, wenn sie eine tief verwurzelte, kraftvoll spirituelle Uberzeugung haben - eine starke Corporate Religion." Num Pages: 341 pages, black & white illustrations, bibliography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 244 x 170 x 18. Weight in Grams: 553.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Edition
- Softcover reprint of the original 1st ed. 2000
- Number of pages
- 341
- Condition
- New
- SKU
- V9783322822857
- ISBN
- 9783322822857
Paperback
Condition: New
€ 73.40
€ 73.40
Paperback / so. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: JHB; JHMC; JPS; KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 11. Weight in Grams: 263.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Springer vs United States
- Condition
- New
- SKU
- V9783658084806
- ISBN
- 9783658084806
Paperback
Condition: New
€ 48.15
€ 48.15
Paperback. By applying a resource perspective, this title explores drivers and barriers affecting the ability to innovate in the airport industry. It reveals significant categories and deliver valuable findings for academia and managerial practice particularly with regard to leadership issues, organizational structure, and roles of individuals. Series: Markt und Unternehmensentwicklung / Markets and Organisations. Num Pages: 215 pages, 19 black & white tables, biography. BIC Classification: KJD; KJSM. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 15. Weight in Grams: 343.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Number of pages
- 215
- Condition
- New
- SKU
- V9783834934062
- ISBN
- 9783834934062
Paperback
Condition: New
€ 66.04
€ 66.04
Paperback. Num Pages: 320 pages. BIC Classification: KJSP. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 242 x 175 x 19. Weight in Grams: 558.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- Sterling Publishers Pvt.Ltd India
- Number of pages
- 320
- Condition
- New
- SKU
- V9788120746114
- ISBN
- 9788120746114
Paperback
Condition: New
€ 13.99€ 11.12
€ 13.99
€ 11.12
Paperback. Providing Customer Loyalty model, this edition includes business-to-business examples that seek to help suppliers shore up loyalty in their distribution chain. It discusses the increase in loyalty when companies use multiple channels of distribution. Num Pages: 272 pages, illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 233 x 173 x 20. Weight in Grams: 534.
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 272
- Format
- Paperback
- Publication date
- 2002
- Edition
- New and Revised Edition
- Condition
- New
- SKU
- V9780787963880
- ISBN
- 9780787963880
Paperback
Condition: New
€ 24.99€ 20.35
€ 24.99
€ 20.35
Paperback. Series: Jossey-Bass Business and Management Reader Series. Num Pages: 336 pages, Ill. BIC Classification: KJSU. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 229 x 153 x 22. Weight in Grams: 540.
- Format
- Paperback
- Publication date
- 2001
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 336
- Condition
- New
- SKU
- V9780787946678
- ISBN
- 9780787946678
Paperback
Condition: New
€ 38.99€ 30.94
€ 38.99
€ 30.94
Paperback. Shows you how to overcome customer hesitation to get more appointments, speed up decisions, and win sales. This title offers the following SNAP rules Keep It Simple: Make things easy and clear for your customers; Be invaluable: Stand out by being the person your customers can't live without. Num Pages: 320 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 141 x 215 x 21. Weight in Grams: 280.
- Publisher
- Penguin Putnam Inc United States
- Number of pages
- 320
- Format
- Paperback
- Publication date
- 2012
- Edition
- Reprint
- Condition
- New
- SKU
- V9781591844709
- ISBN
- 9781591844709
Paperback
Condition: New
€ 19.99€ 17.77
€ 19.99
€ 17.77
Paperback. Packed full of lively debate and funny anecdotes, this book covers topics that students will recognize from their marketing course, such as key thinkers and concepts, and some that they won't. It will challenge students' thinking and help them get a good mark in their exams. Series: Very Short, Fairly Interesting & Cheap Books. Num Pages: 160 pages. BIC Classification: KJS. Category: (U) Tertiary Education (US: College). Dimension: 198 x 129 x 9. Weight in Grams: 163.
- Publisher
- SAGE Publications Inc United Kingdom
- Number of pages
- 160
- Format
- Paperback
- Publication date
- 2006
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781412930888
- ISBN
- 9781412930888
Paperback
Condition: New
€ 24.54
€ 24.54
Hardcover. Simple, powerful marketing strategies every business can afford to implement
There's never been a better time to be a marketer or entrepreneur than right now. Thanks to the Internet, a new world of free and inexpensive tactics can help get the word out to the prospects of any business with a limited marketing budget. Num Pages: 352 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 231 x 163 x 30. Weight in Grams: 560.
- Publisher
- John Wiley & Sons Inc
- Number of pages
- 352
- Format
- Hardback
- Publication date
- 2011
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118034712
- ISBN
- 9781118034712
Hardback
Condition: New
€ 30.99€ 18.93
€ 30.99
€ 18.93
Drive Web traffic and take your business into the future
In todays social Web marketplace, attention equals revenue. When you direct more attention online to your brand or business, you drive more long-term revenue. Regardless of who you are or how small your business is, you can have a huge impact using free Internet tools. Num Pages: 290 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 236 x 165 x 26. Weight in Grams: 504.
- Publication date
- 2010
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 290
- Condition
- New
- SKU
- V9780470599273
- ISBN
- 9780470599273
Hardback
Condition: New
€ 25.99€ 19.49
€ 25.99
€ 19.49
Hardcover. This is a follow-up to the author's successful Power Base Selling. It provides step-by-step guidance and instruction for defeating your sales competition and offers tips on ranking sales opportunities, identifying accounts worth pursuing, establishing personal credibility, and more. Num Pages: 240 pages, Ill. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 231 x 163 x 23. Weight in Grams: 540.
- Publisher
- John Wiley and Sons Ltd United States
- Number of pages
- 240
- Format
- Hardback
- Publication date
- 2002
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780471061809
- ISBN
- 9780471061809
Hardback
Condition: New
€ 41.99€ 32.77
€ 41.99
€ 32.77
Hardcover. An updated and revised version of the business classic Power Base Selling Power Base Selling, originally published in 1990, left readers with an understanding of and language for gaining political advantage within accounts. Num Pages: 234 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 234 x 161 x 23. Weight in Grams: 446.
- Publisher
- John Wiley & Sons Inc
- Number of pages
- 234
- Format
- Hardback
- Publication date
- 2012
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118206676
- ISBN
- 9781118206676
Hardback
Condition: New
€ 27.99€ 21.22
€ 27.99
€ 21.22
Hardback. This book reveals the true secrets of market research and lays out useful information the author has learned during his long career. Num Pages: 192 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 196 x 150 x 21. Weight in Grams: 413.
- Format
- Hardback
- Publication date
- 2003
- Publisher
- Longstreet Press United States
- Number of pages
- 192
- Condition
- New
- SKU
- V9781563527098
- ISBN
- 9781563527098
Hardback
Condition: New
€ 24.99€ 22.30
€ 24.99
€ 22.30
Paperback. This is a concise and authoritative guide to all current procedures regarding the movement of goods internationally. Num Pages: 352 pages, 0. BIC Classification: KJK; KJMV9; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 231 x 152 x 24. Weight in Grams: 548.
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 352
- Format
- Paperback
- Publication date
- 1994
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780631191698
- ISBN
- 9780631191698
Paperback
Condition: New
€ 41.37
€ 41.37
Hardcover. The only guide devoted exclusively to social media metrics Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix. Series: New Rules Social Media Series. Num Pages: 272 pages, Illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 236 x 162 x 23. Weight in Grams: 442.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 272
- Condition
- New
- SKU
- V9780470583784
- ISBN
- 9780470583784
Hardback
Condition: New
€ 25.99€ 21.30
€ 25.99
€ 21.30
Paperback. Offers a perspective on the advertising and marketing culture of China. This book takes us inside an advertising agency to show the influence of American branding theories and models. It examines the impact of media practices on Chinese advertising and deliberates on the convergence of grassroots creative culture and viral marketing strategies. Num Pages: 432 pages, 12 halftones, 8 tables. BIC Classification: 1FPC; JFCA; KJK; KJSA. Category: (G) General (US: Trade); (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 202 x 132 x 28. Weight in Grams: 486.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Harvard University Press United States
- Number of pages
- 432
- Condition
- New
- SKU
- V9780674047082
- ISBN
- 9780674047082
Paperback
Condition: New
€ 36.99€ 31.06
€ 36.99
€ 31.06
Paperback. Num Pages: 460 pages, 40 black & white illustrations, 169 black & white tables, biography. BIC Classification: KJC; KJMV2; KJSM. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 26. Weight in Grams: 602.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 460
- Condition
- New
- SKU
- V9783658068639
- ISBN
- 9783658068639
Paperback
Condition: New
€ 67.89
€ 67.89
Paperback. Num Pages: 272 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 214 x 139 x 18. Weight in Grams: 412.
- Publisher
- FT Press
- Number of pages
- 272
- Format
- Paperback
- Publication date
- 2010
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780273731276
- ISBN
- 9780273731276
Paperback
Condition: New
€ 19.99€ 16.06
€ 19.99
€ 16.06
Paperback. Editor(s): Klewes, Joachim. Series: Unternehmenskommunikation und Reputation Marketing. Num Pages: 322 pages, 17 black & white illustrations, 18 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 17. Weight in Grams: 421.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 322
- Condition
- New
- SKU
- V9783824408399
- ISBN
- 9783824408399
Paperback
Condition: New
€ 116.55
€ 116.55
Paperback / so. Editor(s): Zentes, Joachim. Series: Mir-Edition. Num Pages: black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 16. Weight in Grams: 490.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783834935038
- ISBN
- 9783834935038
Paperback
Condition: New
€ 89.51
€ 89.51
Paperback. Editor(s): Zentes, Joachim. Series: Betriebs- und Wirtschaftsinformatik. Num Pages: 253 pages, black & white illustrations, bibliography. BIC Classification: KJQ; KJS. Category: (P) Professional & Vocational. Dimension: 244 x 170 x 14. Weight in Grams: 460.
- Format
- Paperback
- Publication date
- 1985
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 253
- Condition
- New
- SKU
- V9783540156642
- ISBN
- 9783540156642
Paperback
Condition: New
€ 83.60
€ 83.60
paperback. Joachim W. H. Haes erklart, was Netzwerkeffekte sind und wie sie in Kommunikationsnetzen wirken, und verdeutlicht an drei Fallstudien, dass die konsequente Nutzung von Netzwerkeffekten zur besseren Vermarktung von Produkten beitragt." Num Pages: 221 pages, 22 black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 12. Weight in Grams: 333.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 221
- Condition
- New
- Edition
- 2003rd Edition
- SKU
- V9783824478460
- ISBN
- 9783824478460
Paperback
Condition: New
€ 115.92
€ 115.92
Paperback / so. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJC; KJMV3; KJS; UF. Category: (G) General (US: Trade). Dimension: 234 x 156 x 22. Weight in Grams: 594.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- 3
- Condition
- New
- SKU
- V9783642636851
- ISBN
- 9783642636851
Paperback
Condition: New
€ 106.94
€ 106.94