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Sales & marketing

Results 1849 - 1872 of 2200

Sales & marketing

Paperback. What happened when a rag-tag band of scruffs and smart-arses invaded Westminster, sprinkling creative fairy dust over earnest politicians? How much did snappy slogans and simplistic soundbites influence election results and even government policies? This book deals with these questions. Num Pages: 320 pages. BIC Classification: 1DBK; JPVL; JPVN; KJSA. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 233 x 154 x 24. Weight in Grams: 420.
Publisher
Faber & Faber
Format
Paperback
Publication date
2015
Condition
New
SKU
V9780571312382
ISBN
9780571312382
Paperback
Condition: New

€ 9.50

Paperback.
Format
Paperback
Publication date
2009
Publisher
Penguin Putnam Inc United States
Edition
Reprint
Number of pages
235
Condition
New
SKU
V9780399533617
ISBN
9780399533617
Paperback
Condition: New

€ 17.99
€ 15.98

Paperback. A robust guide to practicing ethnographic research in the private sector. Num Pages: 200 pages, black & white illustrations, black & white tables, figures. BIC Classification: JHB; JHMC; KJSM. Category: (G) General (US: Trade). Dimension: 229 x 152 x 15. Weight in Grams: 340.
Publisher
Left Coast Press Inc
Format
Paperback
Publication date
2014
Condition
New
SKU
V9781611323900
ISBN
9781611323900
Paperback
Condition: New

€ 50.17

Hardback. The internationalization and consolidation of retailing is turning the traditional retail industry on its head. International purchasing, fast and efficient operational models and new technologies constantly challenge retailers. This title analyses the changes in the retail industry and the strategic options now open to companies. Num Pages: 384 pages, Illustrations, plans. BIC Classification: KJS; KNPR. Category: (P) Professional & Vocational. Dimension: 245 x 169 x 33. Weight in Grams: 716.
Publisher
Kogan Page Ltd United Kingdom
Number of pages
384
Format
Hardback
Publication date
2008
Condition
New
SKU
V9780749454562
ISBN
9780749454562
Hardback
Condition: New

€ 43.99
€ 40.05

Paperback. Num Pages: 227 pages, biography. BIC Classification: KJC; KJH; KJSM; KJU; KJVS; KNP. Category: (G) General (US: Trade). Dimension: 216 x 140. .
Format
Paperback
Publication date
2015
Publisher
Palgrave Macmillan United Kingdom
Number of pages
227
Condition
New
SKU
V9781349501977
ISBN
9781349501977
Paperback
Condition: New

€ 126.70

Paperback. Num Pages: 144 pages, b/w illus & tables. BIC Classification: KJH; KJS. Category: (G) General (US: Trade). Dimension: 252 x 173 x 9. Weight in Grams: 290.
Format
Paperback
Publication date
2007
Publisher
Select Books Inc United States
Edition
1st Edition
Number of pages
144
Condition
New
SKU
V9781590791073
ISBN
9781590791073
Paperback
Condition: New

€ 17.99
€ 16.98

paperback. Num Pages: 261 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 15. Weight in Grams: 408.
Format
Paperback
Publication date
2009
Publisher
Gabler Verlag Germany
Number of pages
261
Condition
New
Edition
2009th Edition
SKU
V9783834915702
ISBN
9783834915702
Paperback
Condition: New

€ 88.76

Paperback / so. Series: Applied Marketing Science/Angewandte Marketingforschung. Num Pages: black & white illustrations, colour illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 15. Weight in Grams: 331.
Format
Paperback
Publication date
2010
Publisher
Gabler Verlag United States
Condition
New
SKU
V9783834924612
ISBN
9783834924612
Paperback
Condition: New

€ 77.65

Hardcover. The theme of this text is customer transformation. It discusses how firms, in both the manufacturing and service industries, can change to meet new customer demands. It contains examples, checklists and case studies to help managers understand what is involved and how to make it happen. Num Pages: 262 pages, illustrations. BIC Classification: KJM; KJSU. Category: (P) Professional & Vocational. Dimension: 256 x 182 x 21. Weight in Grams: 636.
Format
Hardback
Publication date
1996
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
1st Edition
Number of pages
262
Condition
New
SKU
V9780471958239
ISBN
9780471958239
Hardback
Condition: New

€ 47.73

Paperback. Num Pages: 360 pages. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Weight in Grams: 666.
Publisher
John Wiley & Sons Inc
Format
Paperback
Publication date
2016
Edition
1st Edition
Condition
New
SKU
V9781119224853
ISBN
9781119224853
Paperback
Condition: New

€ 29.99
€ 22.07

Paperback. Customer loyalty is useful to the long term financial success of your business, but with more choice then ever before, customers this day have high expectations of the products and services they use. This book takes you through how you can develop and sustain a customer-service focus within your company. Num Pages: 288 pages, Illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 233 x 158 x 18. Weight in Grams: 494.
Publisher
Kogan Page Ltd United Kingdom
Number of pages
288
Format
Paperback
Publication date
2010
Edition
6th Edition
Condition
New
SKU
V9780749457051
ISBN
9780749457051
Paperback
Condition: New

€ 40.99
€ 36.59

Paperback. Provides practical advice, tools and techniques for managers to adopt when managing any complaints that come into their organisation. With case studies from companies as diverse as John Lewis, Waitrose, DHL, Hilton Hotels, the Starwood group and BT, this title explains what customers are really looking for when they make a compliant. Num Pages: 208 pages, illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 233 x 154 x 12. Weight in Grams: 326.
Publisher
Kogan Page Ltd United Kingdom
Number of pages
208
Format
Paperback
Publication date
2012
Edition
1st Edition
Condition
New
SKU
V9780749465308
ISBN
9780749465308
Paperback
Condition: New

€ 46.99
€ 42.28

Hardcover. In the current economic climate, nonprofits need to focus on ways to stand out from the crowd, win charitable dollars, and survive the downturn. Effective, mission-focused communications can help organizations build strong identities, heightened reputations, and increased fundraising capability. Num Pages: 208 pages, Illustrations. BIC Classification: KJS; KJVX. Category: (P) Professional & Vocational. Dimension: 225 x 145 x 15. Weight in Grams: 370.
Publisher
John Wiley & Sons Inc United Kingdom
Number of pages
208
Format
Hardback
Publication date
2010
Edition
Har/Psc
Condition
New
SKU
V9780470527535
ISBN
9780470527535
Hardback
Condition: New

€ 49.03

paperback. Mit einem Geleitwort von Prof. Dr . Gunter Silberer" Series: Interaktives Marketing. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 18. Weight in Grams: 390.
Format
Paperback
Publication date
2011
Publisher
Gabler Verlag Germany
Condition
New
Edition
2011th Edition
SKU
V9783834926371
ISBN
9783834926371
Paperback
Condition: New

€ 89.22

Hardcover. This book takes a novel and holistic view of the global financial crisis and gives a comprehensive agenda for the reform of the global economy. It highlights why financial markets are more volatile than other markets and need better regulation. Num Pages: 285 pages, 8 black & white tables, biography. BIC Classification: KCB; KCL; KCP; KFF; KJSM; PBUD. Category: (P) Professional & Vocational. Dimension: 244 x 164 x 23. Weight in Grams: 642.
Publisher
Springer, India, Private Ltd India
Number of pages
320
Format
Hardback
Publication date
2013
Edition
2013th Edition
Condition
New
SKU
V9788132207979
ISBN
9788132207979
Hardback
Condition: New

€ 68.36

Hardcover. Chinese Consumers are Changing The World Understand Them and Sell To Them

China has transformed itself from a feudal economy in the 19th century, to Mao and Communism in the 20th century, to the largest consumer market in the world by the early 21st century. Num Pages: 240 pages. BIC Classification: KCLT; KJS. Category: (P) Professional & Vocational. Dimension: 155 x 237 x 22. Weight in Grams: 426.

Publisher
John Wiley & Sons Inc United States
Number of pages
240
Format
Hardback
Publication date
2014
Edition
1st Edition
Condition
New
SKU
V9781118834749
ISBN
9781118834749
Hardback
Condition: New

€ 25.99
€ 21.30

Paperback. Rethinking the Future of Europe has brought together three contrasting collections of contributions: the incrementalist perspective concerning the step by step development of Europe, the more radical reform/restructuring approach to the future of Europe, and a view of Europe from the outside. Editor(s): Kakabadse, Andrew. Num Pages: 291 pages, biography. BIC Classification: KCL; KJC; KJM; KJMV6; KJSM. Category: (G) General (US: Trade). Dimension: 216 x 140. .
Format
Paperback
Publication date
2014
Publisher
Palgrave Macmillan United Kingdom
Number of pages
291
Condition
New
SKU
V9781349438426
ISBN
9781349438426
Paperback
Condition: New

€ 66.41

Hardback. Num Pages: colour illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 16. Weight in Grams: 612.
Format
Hardback
Publication date
2009
Publisher
Gabler Verlag United States
Condition
New
SKU
V9783834914798
ISBN
9783834914798
Hardback
Condition: New

€ 79.86

Paperback. Num Pages: 224 pages, biography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140. .
Format
Paperback
Publication date
2002
Publisher
Palgrave Macmillan United Kingdom
Edition
Softcover reprint of the original 1st ed. 2002
Number of pages
224
Condition
New
SKU
V9781349430154
ISBN
9781349430154
Paperback
Condition: New

€ 114.56

hardcover. Series: Nachhaltigkeit Und Innovation. Num Pages: 167 pages, black & white illustrations, black & white tables, figures, bibliography. BIC Classification: KCN; KJS. Category: (G) General (US: Trade). Dimension: 234 x 157 x 15. Weight in Grams: 363.
Format
Hardback
Publication date
2008
Publisher
Physica Germany
Number of pages
167
Condition
New
Edition
2009th Edition
SKU
V9783790820942
ISBN
9783790820942
Hardback
Condition: New

€ 105.53

Paperback / so. Originally presented as the author's thesis (doctoral)--Universit'at T'ubingen. Series: Wirtschaftswissenschaftliche Beitrage. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 17. Weight in Grams: 513.
Format
Paperback
Publication date
1991
Publisher
Physica-Verlag GmbH & Co Germany
Condition
New
SKU
V9783790805338
ISBN
9783790805338
Paperback
Condition: New

€ 73.14

Hardback. Series: Palgrave Studies in Media and Environmental Communication. Num Pages: 202 pages, 7 colour illustrations, biography. BIC Classification: 1KBB; GTC; JFD; KJSP; KNBC; RN. Category: (G) General (US: Trade). Dimension: 210 x 148. Weight in Grams: 396.
Format
Hardback
Publication date
2016
Publisher
Palgrave Macmillan United Kingdom
Number of pages
202
Condition
New
SKU
V9781137533142
ISBN
9781137533142
Hardback
Condition: New

€ 149.47

Paperback. Num Pages: 200 pages, 1 black & white illustrations, 43 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 11. Weight in Grams: 340.
Format
Paperback
Publication date
2004
Publisher
Deutscher Universitats-Verlag Germany
Number of pages
200
Condition
New
SKU
V9783824407897
ISBN
9783824407897
Paperback
Condition: New

€ 77.26

Hardcover. From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's greatest brands are poised for global dominance. Num Pages: 231 pages, biography. BIC Classification: 1FPC; KJK; KJS. Category: (P) Professional & Vocational. Dimension: 217 x 146 x 19. Weight in Grams: 424.
Format
Hardback
Publication date
2013
Publisher
Palgrave Macmillan United Kingdom
Number of pages
232
Condition
New
SKU
V9781137276346
ISBN
9781137276346
Hardback
Condition: New

€ 66.80

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