Sales & marketing
Results 1849 - 1872 of 2200
Sales & marketing
Paperback. What happened when a rag-tag band of scruffs and smart-arses invaded Westminster, sprinkling creative fairy dust over earnest politicians? How much did snappy slogans and simplistic soundbites influence election results and even government policies? This book deals with these questions. Num Pages: 320 pages. BIC Classification: 1DBK; JPVL; JPVN; KJSA. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 233 x 154 x 24. Weight in Grams: 420.
- Publisher
- Faber & Faber
- Format
- Paperback
- Publication date
- 2015
- Condition
- New
- SKU
- V9780571312382
- ISBN
- 9780571312382
Paperback
Condition: New
€ 9.50
€ 9.50
Paperback. A robust guide to practicing ethnographic research in the private sector. Num Pages: 200 pages, black & white illustrations, black & white tables, figures. BIC Classification: JHB; JHMC; KJSM. Category: (G) General (US: Trade). Dimension: 229 x 152 x 15. Weight in Grams: 340.
- Publisher
- Left Coast Press Inc
- Format
- Paperback
- Publication date
- 2014
- Condition
- New
- SKU
- V9781611323900
- ISBN
- 9781611323900
Paperback
Condition: New
€ 50.17
€ 50.17
Hardback. The internationalization and consolidation of retailing is turning the traditional retail industry on its head. International purchasing, fast and efficient operational models and new technologies constantly challenge retailers. This title analyses the changes in the retail industry and the strategic options now open to companies. Num Pages: 384 pages, Illustrations, plans. BIC Classification: KJS; KNPR. Category: (P) Professional & Vocational. Dimension: 245 x 169 x 33. Weight in Grams: 716.
- Publisher
- Kogan Page Ltd United Kingdom
- Number of pages
- 384
- Format
- Hardback
- Publication date
- 2008
- Condition
- New
- SKU
- V9780749454562
- ISBN
- 9780749454562
Hardback
Condition: New
€ 43.99€ 40.05
€ 43.99
€ 40.05
Paperback. Num Pages: 227 pages, biography. BIC Classification: KJC; KJH; KJSM; KJU; KJVS; KNP. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 227
- Condition
- New
- SKU
- V9781349501977
- ISBN
- 9781349501977
Paperback
Condition: New
€ 126.70
€ 126.70
Paperback. Num Pages: 144 pages, b/w illus & tables. BIC Classification: KJH; KJS. Category: (G) General (US: Trade). Dimension: 252 x 173 x 9. Weight in Grams: 290.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- Select Books Inc United States
- Edition
- 1st Edition
- Number of pages
- 144
- Condition
- New
- SKU
- V9781590791073
- ISBN
- 9781590791073
Paperback
Condition: New
€ 17.99€ 16.98
€ 17.99
€ 16.98
paperback. Num Pages: 261 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 15. Weight in Grams: 408.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- Gabler Verlag Germany
- Number of pages
- 261
- Condition
- New
- Edition
- 2009th Edition
- SKU
- V9783834915702
- ISBN
- 9783834915702
Paperback
Condition: New
€ 88.76
€ 88.76
Paperback / so. Series: Applied Marketing Science/Angewandte Marketingforschung. Num Pages: black & white illustrations, colour illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 15. Weight in Grams: 331.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783834924612
- ISBN
- 9783834924612
Paperback
Condition: New
€ 77.65
€ 77.65
Hardcover. The theme of this text is customer transformation. It discusses how firms, in both the manufacturing and service industries, can change to meet new customer demands. It contains examples, checklists and case studies to help managers understand what is involved and how to make it happen. Num Pages: 262 pages, illustrations. BIC Classification: KJM; KJSU. Category: (P) Professional & Vocational. Dimension: 256 x 182 x 21. Weight in Grams: 636.
- Format
- Hardback
- Publication date
- 1996
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 262
- Condition
- New
- SKU
- V9780471958239
- ISBN
- 9780471958239
Hardback
Condition: New
€ 47.73
€ 47.73
Paperback. Num Pages: 360 pages. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Weight in Grams: 666.
- Publisher
- John Wiley & Sons Inc
- Format
- Paperback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119224853
- ISBN
- 9781119224853
Paperback
Condition: New
€ 29.99€ 22.07
€ 29.99
€ 22.07
Paperback. Customer loyalty is useful to the long term financial success of your business, but with more choice then ever before, customers this day have high expectations of the products and services they use. This book takes you through how you can develop and sustain a customer-service focus within your company. Num Pages: 288 pages, Illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 233 x 158 x 18. Weight in Grams: 494.
- Publisher
- Kogan Page Ltd United Kingdom
- Number of pages
- 288
- Format
- Paperback
- Publication date
- 2010
- Edition
- 6th Edition
- Condition
- New
- SKU
- V9780749457051
- ISBN
- 9780749457051
Paperback
Condition: New
€ 40.99€ 36.59
€ 40.99
€ 36.59
Paperback. Provides practical advice, tools and techniques for managers to adopt when managing any complaints that come into their organisation. With case studies from companies as diverse as John Lewis, Waitrose, DHL, Hilton Hotels, the Starwood group and BT, this title explains what customers are really looking for when they make a compliant. Num Pages: 208 pages, illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 233 x 154 x 12. Weight in Grams: 326.
- Publisher
- Kogan Page Ltd United Kingdom
- Number of pages
- 208
- Format
- Paperback
- Publication date
- 2012
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780749465308
- ISBN
- 9780749465308
Paperback
Condition: New
€ 46.99€ 42.28
€ 46.99
€ 42.28
Hardcover. In the current economic climate, nonprofits need to focus on ways to stand out from the crowd, win charitable dollars, and survive the downturn. Effective, mission-focused communications can help organizations build strong identities, heightened reputations, and increased fundraising capability. Num Pages: 208 pages, Illustrations. BIC Classification: KJS; KJVX. Category: (P) Professional & Vocational. Dimension: 225 x 145 x 15. Weight in Grams: 370.
- Publisher
- John Wiley & Sons Inc United Kingdom
- Number of pages
- 208
- Format
- Hardback
- Publication date
- 2010
- Edition
- Har/Psc
- Condition
- New
- SKU
- V9780470527535
- ISBN
- 9780470527535
Hardback
Condition: New
€ 49.03
€ 49.03
paperback. Mit einem Geleitwort von Prof. Dr . Gunter Silberer" Series: Interaktives Marketing. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 18. Weight in Grams: 390.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Gabler Verlag Germany
- Condition
- New
- Edition
- 2011th Edition
- SKU
- V9783834926371
- ISBN
- 9783834926371
Paperback
Condition: New
€ 89.22
€ 89.22
Hardcover. This book takes a novel and holistic view of the global financial crisis and gives a comprehensive agenda for the reform of the global economy. It highlights why financial markets are more volatile than other markets and need better regulation. Num Pages: 285 pages, 8 black & white tables, biography. BIC Classification: KCB; KCL; KCP; KFF; KJSM; PBUD. Category: (P) Professional & Vocational. Dimension: 244 x 164 x 23. Weight in Grams: 642.
- Publisher
- Springer, India, Private Ltd India
- Number of pages
- 320
- Format
- Hardback
- Publication date
- 2013
- Edition
- 2013th Edition
- Condition
- New
- SKU
- V9788132207979
- ISBN
- 9788132207979
Hardback
Condition: New
€ 68.36
€ 68.36
Hardcover. Chinese Consumers are Changing The World Understand Them and Sell To Them
China has transformed itself from a feudal economy in the 19th century, to Mao and Communism in the 20th century, to the largest consumer market in the world by the early 21st century. Num Pages: 240 pages. BIC Classification: KCLT; KJS. Category: (P) Professional & Vocational. Dimension: 155 x 237 x 22. Weight in Grams: 426.
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 240
- Format
- Hardback
- Publication date
- 2014
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118834749
- ISBN
- 9781118834749
Hardback
Condition: New
€ 25.99€ 21.30
€ 25.99
€ 21.30
Paperback. Rethinking the Future of Europe has brought together three contrasting collections of contributions: the incrementalist perspective concerning the step by step development of Europe, the more radical reform/restructuring approach to the future of Europe, and a view of Europe from the outside. Editor(s): Kakabadse, Andrew. Num Pages: 291 pages, biography. BIC Classification: KCL; KJC; KJM; KJMV6; KJSM. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 291
- Condition
- New
- SKU
- V9781349438426
- ISBN
- 9781349438426
Paperback
Condition: New
€ 66.41
€ 66.41
Die Energie Der Marke. Ein Konsequentes Und Pragmatisches Markenfuhrun...
Schmidt, Detlef; Vest, Peter
Hardback. Num Pages: colour illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 16. Weight in Grams: 612.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783834914798
- ISBN
- 9783834914798
Hardback
Condition: New
€ 79.86
€ 79.86
Paperback. Num Pages: 224 pages, biography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2002
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- Softcover reprint of the original 1st ed. 2002
- Number of pages
- 224
- Condition
- New
- SKU
- V9781349430154
- ISBN
- 9781349430154
Paperback
Condition: New
€ 114.56
€ 114.56
Traumziel Nachhaltigkeit: Innovative Vermarktungskonzepte nachhaltiger...
Schmied, Martin; Gotz, Konrad; Kreilkamp, Edg...
hardcover. Series: Nachhaltigkeit Und Innovation. Num Pages: 167 pages, black & white illustrations, black & white tables, figures, bibliography. BIC Classification: KCN; KJS. Category: (G) General (US: Trade). Dimension: 234 x 157 x 15. Weight in Grams: 363.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- Physica Germany
- Number of pages
- 167
- Condition
- New
- Edition
- 2009th Edition
- SKU
- V9783790820942
- ISBN
- 9783790820942
Hardback
Condition: New
€ 105.53
€ 105.53
Paperback / so. Originally presented as the author's thesis (doctoral)--Universit'at T'ubingen. Series: Wirtschaftswissenschaftliche Beitrage. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 17. Weight in Grams: 513.
- Format
- Paperback
- Publication date
- 1991
- Publisher
- Physica-Verlag GmbH & Co Germany
- Condition
- New
- SKU
- V9783790805338
- ISBN
- 9783790805338
Paperback
Condition: New
€ 73.14
€ 73.14
Hardback. Series: Palgrave Studies in Media and Environmental Communication. Num Pages: 202 pages, 7 colour illustrations, biography. BIC Classification: 1KBB; GTC; JFD; KJSP; KNBC; RN. Category: (G) General (US: Trade). Dimension: 210 x 148. Weight in Grams: 396.
- Format
- Hardback
- Publication date
- 2016
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 202
- Condition
- New
- SKU
- V9781137533142
- ISBN
- 9781137533142
Hardback
Condition: New
€ 149.47
€ 149.47
Paperback. Num Pages: 200 pages, 1 black & white illustrations, 43 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 11. Weight in Grams: 340.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 200
- Condition
- New
- SKU
- V9783824407897
- ISBN
- 9783824407897
Paperback
Condition: New
€ 77.26
€ 77.26
Hardcover. From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's greatest brands are poised for global dominance. Num Pages: 231 pages, biography. BIC Classification: 1FPC; KJK; KJS. Category: (P) Professional & Vocational. Dimension: 217 x 146 x 19. Weight in Grams: 424.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 232
- Condition
- New
- SKU
- V9781137276346
- ISBN
- 9781137276346
Hardback
Condition: New
€ 66.80
€ 66.80