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Sales & marketing
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Sales & marketing
paperback. Num Pages: black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 18. Weight in Grams: 399.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Gabler Verlag United States
- Edition
- 3. Aufl. 2009
- Condition
- New
- SKU
- V9783834914286
- ISBN
- 9783834914286
Paperback
Condition: New
€ 94.80
€ 94.80
Paperback / so. Series: Markenkommunikation Und Beziehungsmarketing. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 22. Weight in Grams: 503.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Springer Gabler United States
- Condition
- New
- SKU
- V9783834941978
- ISBN
- 9783834941978
Paperback
Condition: New
€ 95.23
€ 95.23
paperback. Series: Essentials. Num Pages: black & white illustrations, bibliography. BIC Classification: JFCA; KJS; WS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 3. Weight in Grams: 86.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer Gabler United States
- Edition
- 2015th Edition
- Condition
- New
- SKU
- V9783658079796
- ISBN
- 9783658079796
Paperback
Condition: New
€ 23.67
€ 23.67
Paperback / so. Series: Marken- Und Produktmanagement. Num Pages: black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 15. Weight in Grams: 336.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Deutscher Universitatsverlag United States
- Condition
- New
- SKU
- V9783835005815
- ISBN
- 9783835005815
Paperback
Condition: New
€ 94.61
€ 94.61
Paperback. Series: Business, Economics, and Law. Num Pages: 79 pages, 7 black & white illustrations, biography. BIC Classification: KJMV5; KJSM. Category: (G) General (US: Trade). Dimension: 210 x 148 x 5. Weight in Grams: 122.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 79
- Condition
- New
- SKU
- V9783658097677
- ISBN
- 9783658097677
Paperback
Condition: New
€ 71.62
€ 71.62
Hardcover. If marketers knew why customers behave the way they do, they would increase their power in gaining the best share of the marketplace. Jan Hofmeyr and John Rice have developed the conversion model, which is a technique that analyzes the degree of a persona s psychological commitment to anything and everything. Num Pages: 320 pages, Illustrations, maps. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 238 x 161 x 23. Weight in Grams: 594.
- Format
- Hardback
- Publication date
- 2001
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 320
- Condition
- New
- SKU
- V9780471495741
- ISBN
- 9780471495741
Hardback
Condition: New
€ 57.93
€ 57.93
Paperback / so. Num Pages: 505 pages, black & white illustrations, bibliography. BIC Classification: KJM; KJSP. Category: (G) General (US: Trade). Dimension: 210 x 148 x 27. Weight in Grams: 674.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer Gabler United States
- Number of pages
- 505
- Condition
- New
- SKU
- V9783834944962
- ISBN
- 9783834944962
Paperback
Condition: New
€ 85.05
€ 85.05
Paperback. BIC Classification: KJSP. Dimension: 190 x 127. Weight in Grams: 255.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Springer Fachmedien Wiesbaden
- Condition
- New
- SKU
- V9783658087418
- ISBN
- 9783658087418
Paperback
Condition: New
€ 50.37
€ 50.37
Hardback. Num Pages: 235 pages, 31 black & white illustrations, biography. BIC Classification: GTC; JPA; KJSP. Category: (G) General (US: Trade). Dimension: 210 x 148. Weight in Grams: 437.
- Format
- Hardback
- Publication date
- 2016
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Number of pages
- 235
- Condition
- New
- SKU
- V9783658135508
- ISBN
- 9783658135508
Hardback
Condition: New
€ 66.78
€ 66.78
Paperback. Num Pages: 222 pages, 8 black & white illustrations, 11 black & white tables, biography. BIC Classification: KJMV2; KJS; KJSM. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 13. Weight in Grams: 300.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 222
- Condition
- New
- SKU
- V9783658103750
- ISBN
- 9783658103750
Paperback
Condition: New
€ 65.92
€ 65.92
Paperback / so. Series: Forum Marketing. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 14. Weight in Grams: 308.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783834930521
- ISBN
- 9783834930521
Paperback
Condition: New
€ 77.51
€ 77.51
Paperback / so. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 17. Weight in Grams: 395.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Springer Gabler United Kingdom
- Condition
- New
- SKU
- V9783658020460
- ISBN
- 9783658020460
Paperback
Condition: New
€ 94.19
€ 94.19
Paperback / so. Das Buch bietet organisatorische und informationstechnische Losungsbausteine fur das Stammdatenmanagement zwischen Industrie- und Handelsunternehmen. Fallbeispiele verdeutlichen den Nutzen. Mit Empfehlungen fur die Einfuhrung des Stammdatenmanagements." Series: Business Engineering. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KCCD; KJC; KJMV3; KJMV5; KJS; UF. Category: (G) General (US: Trade). Dimension: 234 x 156 x 15. Weight in Grams: 413.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Condition
- New
- SKU
- V9783642337239
- ISBN
- 9783642337239
Paperback
Condition: New
€ 61.41
€ 61.41
Paperback. Series: Marktorientiertes Management. Num Pages: 457 pages, 123 black & white illustrations, 78 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 24. Weight in Grams: 584.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 457
- Condition
- New
- SKU
- V9783824482573
- ISBN
- 9783824482573
Paperback
Condition: New
€ 73.46
€ 73.46
Paperback. Series: Innovatives Markenmanagement. BIC Classification: KJS. Dimension: 210 x 148. Weight in Grams: 363.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Gabler Verlag
- Condition
- New
- SKU
- V9783834909497
- ISBN
- 9783834909497
Paperback
Condition: New
€ 83.55
€ 83.55
paperback. Series: Schriftenreihe Des Instituts F R Marktorientierte Unternehme. Num Pages: 147 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 9. Weight in Grams: 209.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Gabler Verlag United States
- Edition
- 2009th Edition
- Number of pages
- 147
- Condition
- New
- SKU
- V9783834914453
- ISBN
- 9783834914453
Paperback
Condition: New
€ 76.70
€ 76.70
Paperback. .
- Publisher
- Marshall Cavendish International (Asia) Pte Ltd Singapore
- Number of pages
- 256
- Format
- Paperback
- Publication date
- 2012
- Condition
- New
- SKU
- V9789814382236
- ISBN
- 9789814382236
Paperback
Condition: New
€ 13.99€ 11.76
€ 13.99
€ 11.76
Paperback.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- LID Publishing, Inc.
- Number of pages
- 224
- Condition
- New
- SKU
- V9781907794254
- ISBN
- 9781907794254
Paperback
Condition: New
€ 23.99€ 18.09
€ 23.99
€ 18.09
Hardcover. This book meets a great need in the design field for a professional marketing resource focusing on small design firms (1-4 person firms). This book was developed as a resource for these designers, to aid in finding new clients and marketing design services. Num Pages: 272 pages, Illustrations. BIC Classification: AMR; KJS. Category: (P) Professional & Vocational. Dimension: 262 x 188 x 23. Weight in Grams: 690.
- Format
- Hardback
- Publication date
- 1995
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 272
- Condition
- New
- SKU
- V9780471118718
- ISBN
- 9780471118718
Hardback
Condition: New
€ 101.21
€ 101.21
Paperback. You are just seven steps away from mastering content marketing Imagine being able to attract, engage, convert and retain customers by creating content that they find relevant, useful and valuable. Now you can. Num Pages: 128 pages. BIC Classification: KJMV7; KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 129. .
- Publisher
- Hodder & Stoughton General Division United Kingdom
- Number of pages
- 128
- Format
- Paperback
- Publication date
- 2016
- Condition
- New
- SKU
- V9781473608252
- ISBN
- 9781473608252
Paperback
Condition: New
€ 15.99€ 11.92
€ 15.99
€ 11.92
Paperback. How Asian Women Lead provides a vastly different picture than Western-focused leadership literature, highlighting obstacles Asian women face reaching the top, and looking beneath the corporate surface to show cultural and family perspectives. Num Pages: 172 pages, biography. BIC Classification: JHBL; KJC; KJG; KJM; KJSM. Category: (G) General (US: Trade). Dimension: 235 x 155 x 10. Weight in Grams: 297.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- 1st ed. 2014
- Number of pages
- 172
- Condition
- New
- SKU
- V9781349478453
- ISBN
- 9781349478453
Paperback
Condition: New
€ 48.99€ 38.49
€ 48.99
€ 38.49
Paperback / so. Jane S. Oguachuba zeigt anhand eines verhaltenswissenschaftlichen Theorienfundaments und mittels zweier empirischer Studien, inwiefern produktbegleitende Dienstleistungen unter besonderer Berucksichtigung der Kundenmitwirkung Auswirkungen auf die Markeneinstellung und damit implizit auf die Markenprofilierung haben. " Series: Fokus Dienstleistungsmarketing. Num Pages: 320 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 18. Weight in Grams: 498.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Number of pages
- 320
- Condition
- New
- SKU
- V9783834915962
- ISBN
- 9783834915962
Paperback
Condition: New
€ 89.35
€ 89.35
Paperback. Suggests a step for marketing specialists who have realized that significant brand equity is built not just through advertising and public relations efforts. This book states that an integrated brand needs to be lived and expressed through every aspect of the brand's organisational culture, especially the human exchange of customer service. Num Pages: 264 pages, illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 151 x 228 x 18. Weight in Grams: 388.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Berrett-Koehler United States
- Number of pages
- 264
- Condition
- New
- SKU
- V9781576754047
- ISBN
- 9781576754047
Paperback
Condition: New
€ 25.99€ 22.10
€ 25.99
€ 22.10
Paperback. Series: Business-to-Business-Marketing. Num Pages: 318 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 18. Weight in Grams: 422.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 318
- Condition
- New
- SKU
- V9783835006010
- ISBN
- 9783835006010
Paperback
Condition: New
€ 66.97
€ 66.97