Sales & marketing
Results 2497 - 2512 of 2512
Sales & marketing
Paperback / so. Editor(s): Suchting, Joachim; Heitmuller, Hans-Michael. Num Pages: 661 pages, black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 34. Weight in Grams: 1048.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag United States
- Edition
- 3
- Number of pages
- 661
- Condition
- New
- SKU
- V9783322931801
- ISBN
- 9783322931801
Paperback
Condition: New
€ 95.60
€ 95.60
Paperback / so. Editor(s): Tscheulin, Dieter K; Helmig, Bernd. Num Pages: black & white illustrations, bibliography. BIC Classification: KC; KJM; KJSM. Category: (G) General (US: Trade). Dimension: 234 x 156 x 30. Weight in Grams: 807.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783322946362
- ISBN
- 9783322946362
Paperback
Condition: New
€ 136.63
€ 136.63
Paperback. Interaktivitat, Books on demand, digitales Buch - die Medienbranche steht vor grossen Herausforderungen. Hier analysieren erstmals Berater die Hintergrunde und zukunftsweisende Entwicklungen, und Branchenexperten zeigen auf, welche Trends das Geschaft revolutionieren." Editor(s): Vizjak, Andrej; Ringlstetter, Max Josef. Num Pages: 214 pages, black & white illustrations, bibliography. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 244 x 170 x 12. Weight in Grams: 444.
- Format
- Paperback
- Publication date
- 2001
- Publisher
- Gabler Germany
- Number of pages
- 214
- Condition
- New
- SKU
- V9783409119047
- ISBN
- 9783409119047
Paperback
Condition: New
€ 59.32
€ 59.32
Das Internet Der Zukunft. Bewahrte Erfolgstreiber Und Neue Chancen.
. Ed(S): Wagner, Udo; Wiedmann, Klaus-Peter; ...
Hardback. Editor(s): Wagner, Udo; Wiedmann, Klaus-Peter; Von Der Oelsnitz, Dietrich. Num Pages: black & white illustrations, colour illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 25. Weight in Grams: 903.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- Gabler Verlag United Kingdom
- Condition
- New
- SKU
- V9783834929280
- ISBN
- 9783834929280
Hardback
Condition: New
€ 89.42
€ 89.42
Paperback / so. Editor(s): Wiedmann, Klaus-Peter; Buxel, Holger; Frenzel, Tobias; Walsh, Gianfranco. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 30. Weight in Grams: 930.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783409125765
- ISBN
- 9783409125765
Paperback
Condition: New
€ 105.45
€ 105.45
Ertragsorientiertes Zielkundenmanagement Fur Finanzdienstleister
. Ed(S): Wiedmann, Klaus-Peter; Klee, Alexand...
Paperback / so. Editor(s): Wiedmann, Klaus-Peter; Klee, Alexander; Buxel, Holger; Buckler, Frank. Num Pages: black & white illustrations, bibliography. BIC Classification: KFC; KFF; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 28. Weight in Grams: 857.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783322890474
- ISBN
- 9783322890474
Paperback
Condition: New
€ 93.37
€ 93.37
Agricultural Marketing and Consumer Behavior in a Changing World
. Ed(S): Wierenga, Berend; Van Tilburg, Aad; ...
Hardback. This volume describes and interprets changes in the domain of agriculture and food. It takes an interdisciplinary approach to these changes, using concepts and methods developed in general marketing, which are adapted to apply to the particular characteristics of the food and agriculture sector. Editor(s): Wierenga, Berend; van Tilburg, Aad; Grunert, Klaus G.; Steenkamp, Jan-Benedict E. M.; Wedel, Michel. Num Pages: 315 pages, biography. BIC Classification: KJSM; KNAC. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 19. Weight in Grams: 642.
- Format
- Hardback
- Publication date
- 1997
- Publisher
- Kluwer Academic Publishers United States
- Number of pages
- 315
- Condition
- New
- SKU
- V9780792398561
- ISBN
- 9780792398561
Hardback
Condition: New
€ 193.54
€ 193.54
Hardback. Emphasizes the various developments in Bayesian decision analysis, multivariate analysis, multidimensional scaling, conjoint analysis, applications of conjoint and MDS technique, data mining, cluster analysis, and neural networks. Editor(s): Wind, Yoram; Green, Paul E. Series: International Series in Quantitative Marketing. Num Pages: 346 pages, biography. BIC Classification: KJSM. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 234 x 156 x 20. Weight in Grams: 720.
- Format
- Hardback
- Publication date
- 2003
- Publisher
- Kluwer Academic Publishers United States
- Number of pages
- 346
- Condition
- New
- SKU
- V9781402075964
- ISBN
- 9781402075964
Hardback
Condition: New
€ 279.50
€ 279.50
Paperback. Editor(s): Wirtz, Bernd W.; Gottgens, Olaf. Num Pages: 575 pages, 14 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 244 x 170 x 30. Weight in Grams: 975.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Gabler Germany
- Number of pages
- 575
- Condition
- New
- SKU
- V9783409127417
- ISBN
- 9783409127417
Paperback
Condition: New
€ 94.68
€ 94.68
Hardback. Editor(s): Wirtz, Bernd W; Burmann, Christoph. Num Pages: colour illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 40. Weight in Grams: 1352.
- Format
- Hardback
- Publication date
- 2006
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783409143455
- ISBN
- 9783409143455
Hardback
Condition: New
€ 97.23
€ 97.23
Paperback / so. Editor(s): Wirtz, Bernd W; Salzer, Eva. Num Pages: black & white illustrations, colour illustrations, black & white tables, bibliography. BIC Classification: KFC; KFF; KJSP. Category: (G) General (US: Trade). Dimension: 244 x 170 x 29. Weight in Grams: 885.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag Germany
- Condition
- New
- SKU
- V9783322929679
- ISBN
- 9783322929679
Paperback
Condition: New
€ 89.18
€ 89.18
Essays by Distinguished Marketing Scholars of the Society for Marketin...
. Ed(S): Woodside, Arch G.; Moore, E. (Univer...
hardcover. This volume presents a collection of papers written by senior marketing scholars based on their presentations upon receiving the "Society for Marketing Advances Distinguished Marketing Scholar Award". Editor(s): Woodside, Arch G.; Moore, E. (University of South Carolina, USA). Series: Advances in Business Marketing and Purchasing. Num Pages: 236 pages, black & white illustrations. BIC Classification: KJMV8; KJS. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 14. Weight in Grams: 509.
- Format
- Hardback
- Publication date
- 2002
- Publisher
- Emerald Group Publishing Limited United States
- Number of pages
- 236
- Condition
- New
- Edition
- 1st Edition
- SKU
- V9780762308699
- ISBN
- 9780762308699
Hardback
Condition: New
€ 139.73
€ 139.73
Paperback / so. Editor(s): Wust, Cornelia; Kreutzer, Ralf T. Num Pages: black & white illustrations, bibliography. BIC Classification: KJM; KJSP. Category: (G) General (US: Trade). Dimension: 244 x 170 x 21. Weight in Grams: 621.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag United Kingdom
- Condition
- New
- SKU
- V9783834930439
- ISBN
- 9783834930439
Paperback
Condition: New
€ 92.60
€ 92.60
Mixed media pr. Editor(s): Zentes, Joachim; Swoboda, Bernhard; Morschett, Dirk. Num Pages: 996 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 51. Weight in Grams: 1579.
- Publication date
- 2011
- Publisher
- Gabler Verlag United States
- Edition
- 4
- Number of pages
- 996
- Condition
- New
- SKU
- V9783834929679
- ISBN
- 9783834929679
Paperback
Condition: New
€ 105.70
€ 105.70
Paperback / so. Series: Kundenmanagement & Electronic Commerce. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 15. Weight in Grams: 340.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783834908681
- ISBN
- 9783834908681
Paperback
Condition: New
€ 85.51
€ 85.51
Hardcover. Num Pages: 373 pages, black & white illustrations. BIC Classification: KJS; KNP. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 229 x 152 x 25. Weight in Grams: 724.
- Format
- Hardback
- Publication date
- 1989
- Publisher
- ABC-CLIO United States
- Edition
- Illustrated
- Number of pages
- 373
- Condition
- New
- SKU
- V9780899302492
- ISBN
- 9780899302492
Hardback
Condition: New
€ 87.94€ 84.77
€ 87.94
€ 84.77
Paperback. Series: Marketing-Management. Num Pages: 370 pages, 89 black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 20. Weight in Grams: 468.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 370
- Condition
- New
- SKU
- V9783835001619
- ISBN
- 9783835001619
Paperback
Condition: New
€ 80.81
€ 80.81
Hardcover. In some parts of the world, especially in developing markets, category management today remains a stretch goal - a new idea full of untapped potential. In other areas, the original eight-step process that emerged in the late 1980's forms the foundation of many companies' approach to category management. Num Pages: 368 pages, Illustrations. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 239 x 163 x 32. Weight in Grams: 654.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 368
- Condition
- New
- SKU
- V9780471703594
- ISBN
- 9780471703594
Hardback
Condition: New
€ 62.32
€ 62.32
Paperback. Num Pages: 240 pages, illustrations. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 156 x 228 x 13. Weight in Grams: 346.
- Publisher
- OUP Australia and New Zealand
- Format
- Paperback
- Publication date
- 2014
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780195593921
- ISBN
- 9780195593921
Paperback
Condition: New
€ 33.40
€ 33.40
Hardcover. Adam Morgan follows bestseller 'Eating the Big Fish' with a close up of the kind of person it takes to challenge established brands. Num Pages: 348 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 234 x 159 x 24. Weight in Grams: 704.
- Publisher
- John Wiley & Sons Inc United Kingdom
- Number of pages
- 348
- Format
- Hardback
- Publication date
- 2004
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470860823
- ISBN
- 9780470860823
Hardback
Condition: New
€ 34.99€ 25.33
€ 34.99
€ 25.33
Hardcover. A revised and updated version of the classic book on what it takes for small brands to eat the big tuna Since Wiley first published Eating the Big Fish in 1999, the concept of the challenger brand has become a mainstream idea among marketers and advertisers. Num Pages: 368 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 237 x 161 x 30. Weight in Grams: 584.
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 368
- Format
- Hardback
- Publication date
- 2009
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780470238271
- ISBN
- 9780470238271
Hardback
Condition: New
€ 37.99€ 26.97
€ 37.99
€ 26.97
Paperback. Provides the customer-facing professionals with advice designed to transform them into heroes in the eyes of the customers they serve. This book show readers how to: achieve the mindset required for Hero-Class service; understand the customer's expectations - and exceed them; develop powerful communication skills; and more. Num Pages: 256 pages. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 230 x 153 x 19. Weight in Grams: 422.
- Publisher
- AMACOM
- Format
- Paperback
- Publication date
- 2015
- Condition
- New
- SKU
- V9780814449059
- ISBN
- 9780814449059
Paperback
Condition: New
€ 19.99€ 18.40
€ 19.99
€ 18.40
Hardback. Num Pages: 208 pages, illustrations. BIC Classification: KJMV7; KJS. Category: (G) General (US: Trade). Dimension: 243 x 165 x 23. Weight in Grams: 416.
- Publisher
- Harvard Business School Publishing
- Format
- Hardback
- Publication date
- 2016
- Condition
- New
- SKU
- V9781625278456
- ISBN
- 9781625278456
Hardback
Condition: New
€ 36.99€ 30.63
€ 36.99
€ 30.63
Hardback. Num Pages: black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 18. Weight in Grams: 653.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783834905819
- ISBN
- 9783834905819
Hardback
Condition: New
€ 72.01
€ 72.01