Sales & marketing
Results 2401 - 2424 of 2511
Sales & marketing
Paperback / so. Num Pages: 222 pages, black & white illustrations, bibliography. BIC Classification: JPQB; KCF; KJS; KNXB. Category: (G) General (US: Trade). Dimension: 244 x 170 x 13. Weight in Grams: 395.
- Format
- Paperback
- Publication date
- 1991
- Publisher
- Gabler Verlag United Kingdom
- Edition
- 2
- Number of pages
- 222
- Condition
- New
- SKU
- V9783663198185
- ISBN
- 9783663198185
Paperback
Condition: New
€ 70.38
€ 70.38
Paperback / so. Series: Duv Wirtschaftswissenschaft. Num Pages: black & white illustrations, bibliography. BIC Classification: KJS; TD. Category: (G) General (US: Trade). Dimension: 203 x 133 x 13. Weight in Grams: 268.
- Format
- Paperback
- Publication date
- 2001
- Publisher
- Deutscher Universit?tsverlag United Kingdom
- Condition
- New
- SKU
- V9783824405718
- ISBN
- 9783824405718
Paperback
Condition: New
€ 69.70
€ 69.70
Paperback. Is there a method to the madness when it comes to shopping? Hailed by the "San Francisco Chronicle" as "a Sherlock Holmes for retailers," author and CEO Underhill answers with a definitive "yes" in this witty, eye-opening report on the nation's ever-evolving consumer culture. Num Pages: 306 pages. BIC Classification: JHMC; KJS; KJSM. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 212 x 141 x 20. Weight in Grams: 276.
- Publisher
- Simon & Schuster
- Number of pages
- 306
- Format
- Paperback
- Publication date
- 2008
- Edition
- Updated, Revised ed.
- Condition
- New
- SKU
- V9781416595243
- ISBN
- 9781416595243
Paperback
Condition: New
€ 21.99€ 18.37
€ 21.99
€ 18.37
Paperback. Provides readers with a comprehensive look into the field of public communication campaigns. This title features chapters on topics such as campaign history, theoretical foundations, formative evaluation, systems approaches, input-output persuasion matrix, design and evaluation, meta-analysis, and sense-making methodology. Editor(s): Rice, Ronald E.; Atkin, Charles K. Num Pages: 392 pages, Illustrations. BIC Classification: KJSP. Category: (U) Tertiary Education (US: College). Dimension: 233 x 187 x 20. Weight in Grams: 664.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- SAGE Publications, Inc
- Edition
- Fourth Edition
- Number of pages
- 392
- Condition
- New
- SKU
- V9781412987707
- ISBN
- 9781412987707
Paperback
Condition: New
€ 215.08
€ 215.08
Paperback. Series: Fell's Official Know-it-all Guide. Num Pages: 240 pages. BIC Classification: KJS; VS. Category: (G) General (US: Trade). Dimension: 228 x 187 x 16. Weight in Grams: 518.
- Format
- Paperback
- Publication date
- 2002
- Publisher
- Frederick Fell United States
- Edition
- 1st
- Number of pages
- 240
- Condition
- New
- SKU
- V9780883910696
- ISBN
- 9780883910696
Paperback
Condition: New
€ 18.29
€ 18.29
paperback.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Harvard Business Review Press United States
- Edition
- 1st Edition
- Number of pages
- 230
- Condition
- New
- SKU
- V9781591397625
- ISBN
- 9781591397625
Paperback
Condition: New
€ 26.99€ 23.43
€ 26.99
€ 23.43
Paperback. Introduces students to the special moral and ethical burdens of social marketing, and challenges practitioners to address difficult issues that are easily minimized or avoided. This book focuses on such complex issues as unintended consequences, ethical marketing alliances, and professional ethical codes. Editor(s): Andreasen, Alan R. Num Pages: 224 pages, black & white illustrations. BIC Classification: JHBA; KJG; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 229 x 153 x 14. Weight in Grams: 364.
- Format
- Paperback
- Publication date
- 2001
- Publisher
- Georgetown University Press United States
- Number of pages
- 224
- Condition
- New
- SKU
- V9780878408207
- ISBN
- 9780878408207
Paperback
Condition: New
€ 71.74
€ 71.74
Paperback. Bridging the gap between the study of aesthetics and its application in the merchandising and design environments, this revised text presents a research-based focus on the concepts of aesthetics and their effect on product value and consumer behaviour. Num Pages: 416 pages, full colour + illus. BIC Classification: AKT; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 274 x 216 x 25. Weight in Grams: 1512.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Fairchild Pubns
- Edition
- 2nd Revised edition
- Number of pages
- 416
- Condition
- New
- SKU
- V9781563678097
- ISBN
- 9781563678097
Paperback
Condition: New
€ 135.93
€ 135.93
Paperback / so. Series: Neue Betriebswirtschaftliche Forschung (Nbf). Num Pages: 274 pages, black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 234 x 156 x 16. Weight in Grams: 422.
- Format
- Paperback
- Publication date
- 1992
- Publisher
- Gabler Verlag United Kingdom
- Number of pages
- 274
- Condition
- New
- SKU
- V9783409134682
- ISBN
- 9783409134682
Paperback
Condition: New
€ 70.02
€ 70.02
Paperback. Series: Markt und Unternehmensentwicklung / Markets and Organisations. Num Pages: 151 pages, 13 black & white tables, biography. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 9. Weight in Grams: 225.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 151
- Condition
- New
- SKU
- V9783835003828
- ISBN
- 9783835003828
Paperback
Condition: New
€ 64.63
€ 64.63
Paperback / so. Series: Business-To-Business-Marketing. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 15. Weight in Grams: 331.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- Deutscher Universitatsverlag United States
- Condition
- New
- SKU
- V9783835008045
- ISBN
- 9783835008045
Paperback
Condition: New
€ 84.86
€ 84.86
Paperback / so. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 17. Weight in Grams: 386.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- Deutscher Universitatsverlag United States
- Condition
- New
- SKU
- V9783835008007
- ISBN
- 9783835008007
Paperback
Condition: New
€ 86.16
€ 86.16
Paperback / so. Editor(s): Swoboda, Uwe. Num Pages: colour illustrations, bibliography. BIC Classification: KFC; KFF; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140 x 23. Weight in Grams: 522.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783322912671
- ISBN
- 9783322912671
Paperback
Condition: New
€ 92.05
€ 92.05
Paperback. Uwe Rutsatz untersucht anhand umfangreicher empirischer und experimenteller Analysen fur den Versandhandel, welche inaktiven Geschaftsbeziehungen wann, in welchem Umfang und wie reaktiviert werden sollten." Series: Kundenmanagement and Electronic Commerce. Num Pages: 282 pages, 8 black & white illustrations, 56 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 15. Weight in Grams: 370.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 282
- Condition
- New
- SKU
- V9783824478415
- ISBN
- 9783824478415
Paperback
Condition: New
€ 101.40
€ 101.40
Hardcover. Through a series of case studies, this book demonstrates how organizations of all types and sizes can realize the infinite potential of email to strengthen their brands and reach their audiences in incredibly creative ways. Num Pages: 240 pages, black & white illustrations, black & white tables. BIC Classification: KJD; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 242 x 157 x 24. Weight in Grams: 438.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- Skyhorse Publishing United States
- Edition
- 1st Edition
- Number of pages
- 240
- Condition
- New
- SKU
- V9781621532637
- ISBN
- 9781621532637
Hardback
Condition: New
€ 26.99€ 22.52
€ 26.99
€ 22.52
Paperback. Provides global/international view of marketing and marketing research; how to conduct research Num Pages: 560 pages. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 196 x 252 x 40. Weight in Grams: 1198.
- Publisher
- SAGE Publications Pvt. Ltd
- Format
- Paperback
- Publication date
- 2015
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9789351507505
- ISBN
- 9789351507505
Paperback
Condition: New
€ 51.99€ 51.69
€ 51.99
€ 51.69
Paperback. Num Pages: 240 pages, black & white illustrations. BIC Classification: KJM; KJSU. Category: (G) General (US: Trade). Dimension: 228 x 152 x 17. Weight in Grams: 372.
- Publisher
- Simon & Schuster
- Format
- Paperback
- Publication date
- 2009
- Condition
- New
- SKU
- KRA0013566
- ISBN
- 9781439167281
Paperback
Condition: New
€ 6.23
€ 6.23
Paperback. Num Pages: 272 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 226 x 157 x 19. Weight in Grams: 340.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- John Wiley & Sons Inc
- Edition
- 1st Edition
- Number of pages
- 272
- Condition
- New
- SKU
- V9781118231937
- ISBN
- 9781118231937
Paperback
Condition: New
€ 21.99€ 18.21
€ 21.99
€ 18.21
Paperback. Num Pages: 164 pages, 6 black & white tables. BIC Classification: KJMV2; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 9. Weight in Grams: 339.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Gabler Germany
- Number of pages
- 164
- Condition
- New
- SKU
- V9783409127400
- ISBN
- 9783409127400
Paperback
Condition: New
€ 58.65
€ 58.65
Paperback. Num Pages: 167 pages, 36 black & white illustrations, 2 black & white tables. BIC Classification: KJS. Category: (G) General (US: Trade); (U) Tertiary Education (US: College). Dimension: 255 x 180 x 14. Weight in Grams: 364.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Taylor & Francis Inc
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781498707718
- ISBN
- 9781498707718
Paperback
Condition: New
€ 52.29€ 48.20
€ 52.29
€ 48.20
Paperback. In her first essay Vera Magin uses primary experimental data to explore the effects of information on marketing decisions, performance, and competition. In the second essay she discusses several approaches to measure product differentiation in spatial contexts. Num Pages: 145 pages, 30 black & white illustrations, 10 black & white tables, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 10. Weight in Grams: 245.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 145
- Condition
- New
- SKU
- V9783835004320
- ISBN
- 9783835004320
Paperback
Condition: New
€ 64.63
€ 64.63
Paperback / so. Series: Applied Marketing Science / Angewandte Marketingforschung. Num Pages: 358 pages, black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 21. Weight in Grams: 494.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Springer Gabler United States
- Number of pages
- 358
- Condition
- New
- SKU
- V9783658088194
- ISBN
- 9783658088194
Paperback
Condition: New
€ 69.60
€ 69.60
Paperback / so. Num Pages: 291 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 17. Weight in Grams: 464.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Gabler Verlag United States
- Number of pages
- 291
- Condition
- New
- SKU
- V9783834931566
- ISBN
- 9783834931566
Paperback
Condition: New
€ 80.69
€ 80.69
Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 15. Weight in Grams: 336.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783834912091
- ISBN
- 9783834912091
Paperback
Condition: New
€ 69.40
€ 69.40