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Sales & marketing
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Sales & marketing
Paperback. Series: SpringerBriefs in Business. Num Pages: 152 pages, 3 black & white illustrations, 12 colour illustrations, 12 colour tables, biography. BIC Classification: KJQ; KJS; UNH. Category: (G) General (US: Trade). Dimension: 158 x 234 x 13. Weight in Grams: 250.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer International Publishing AG
- Edition
- 1st ed. 2016
- Condition
- New
- SKU
- V9783319312859
- ISBN
- 9783319312859
Paperback
Condition: New
€ 70.97
€ 70.97
Paperback. Series: Werbe- und Markenforschung. BIC Classification: KJS. Dimension: 210 x 148. Weight in Grams: 412.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Deutscher Universitatsverlag
- Condition
- New
- SKU
- V9783835004214
- ISBN
- 9783835004214
Paperback
Condition: New
€ 83.52
€ 83.52
Paperback / so. Series: Schriftenreihe Des Instituts F R Marktorientierte Unternehme. Num Pages: colour illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 19. Weight in Grams: 435.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Deutscher Universitatsverlag United States
- Condition
- New
- SKU
- V9783835002968
- ISBN
- 9783835002968
Paperback
Condition: New
€ 84.75
€ 84.75
Paperback. Num Pages: 536 pages, biography. BIC Classification: KJS; TRC; TRP. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 28. Weight in Grams: 848.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer-Verlag New York Inc. United States
- Edition
- Softcover reprint of the original 1st ed. 2002
- Number of pages
- 536
- Condition
- New
- SKU
- V9781461353775
- ISBN
- 9781461353775
Paperback
Condition: New
€ 251.92
€ 251.92
Paperback. This book presents an overall picture of both B2B and B2C marketing strategies, concepts and tools in the aeronautics sector. It deals with the whole value chain, both civil and defense, from parts, engine through airframers to airlines and airports. Series: Management for Professionals. Num Pages: 605 pages, 375 black & white illustrations, biography. BIC Classification: KJMV7; KJS; KNGV; TRP. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 31. Weight in Grams: 920.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer International Publishing AG Switzerland
- Edition
- Softcover reprint of the original 1st ed. 2014
- Number of pages
- 605
- Condition
- New
- SKU
- V9783319377582
- ISBN
- 9783319377582
Paperback
Condition: New
€ 102.66
€ 102.66
Hardback.
Harness "Code Halos" to gain competitive advantage in the digital era
Amazon beating Borders, Netflix beating Blockbuster, Apple beating Kodak, and the rise of companies like Google, LinkedIn, and Pandora are not isolated or random events. Num Pages: 256 pages, illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 243 x 167 x 22. Weight in Grams: 448.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2014
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118862070
- ISBN
- 9781118862070
Hardback
Condition: New
€ 30.99€ 24.17
€ 30.99
€ 24.17
Paperback. An imaginative, witty, original but deadly serious introduction to all the concepts you need in marketing today. Successful executives know that marketing as a process and an orientation is a necessity for understanding where a company needs to go and how to get there. Num Pages: 168 pages, Illustrations. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 171 x 244 x 15. Weight in Grams: 314.
- Publisher
- John Wiley & Sons Inc
- Number of pages
- 168
- Format
- Paperback
- Publication date
- 2012
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119943136
- ISBN
- 9781119943136
Paperback
Condition: New
€ 26.99€ 22.27
€ 26.99
€ 22.27
Paperback. Provides clear and concise guidance to the benefits of rigorous marketing planning, and shows how to produce a marketing plan which works in the real world. Num Pages: 192 pages, black & white illustrations. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 158 x 234 x 13. Weight in Grams: 310.
- Publisher
- Kogan Page Ltd
- Format
- Paperback
- Publication date
- 2016
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780749478216
- ISBN
- 9780749478216
Paperback
Condition: New
€ 35.00
€ 35.00
Paperback. A source of hard intelligence about the marketing discipline, broken down into over 60 constituent chapters - including internet marketing, understanding consumers, market audits, segmentation, advertising and PR, and managing a sales team. It applies the authors' marketing know-how to every aspect of the marketing mix. Num Pages: 336 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 235 x 167 x 22. Weight in Grams: 503.
- Publisher
- Kogan Page Ltd
- Number of pages
- 336
- Format
- Paperback
- Publication date
- 2013
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780749466763
- ISBN
- 9780749466763
Paperback
Condition: New
€ 32.99€ 29.98
€ 32.99
€ 29.98
Paperback. Nothing in business works unless markets are correctly defined, mapped, quantified and segmented. This title provides a structured approach to getting market segmentation right. It is suitable for professionals and students. Num Pages: 512 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 243 x 187 x 31. Weight in Grams: 990.
- Publisher
- Wiley
- Format
- Paperback
- Publication date
- 2012
- Edition
- Revised 4th Edition
- Condition
- New
- SKU
- V9781118432679
- ISBN
- 9781118432679
Paperback
Condition: New
€ 50.30
€ 50.30
Paperback. This helpful text clearly sets out the very best, state-of-the-art strategies in key account management. The authors provide the tools and processes for successful KAM, from developing a customer categorization system that really works, to analyzing the needs of key accounts. Num Pages: 496 pages, ill. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 243 x 193 x 24. Weight in Grams: 1086.
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 496
- Format
- Paperback
- Publication date
- 2011
- Edition
- 3rd Edition, Revised and Updated
- Condition
- New
- SKU
- V9780470974155
- ISBN
- 9780470974155
Paperback
Condition: New
€ 51.99€ 50.93
€ 51.99
€ 50.93
Paperback. Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. It connects marketing plans and investment to the valuation of the firm and how it can contribute to increasing stakeholder value. Num Pages: 280 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 245 x 187 x 16. Weight in Grams: 568.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 2nd Edition
- Number of pages
- 280
- Condition
- New
- SKU
- V9781119953388
- ISBN
- 9781119953388
Paperback
Condition: New
€ 40.99€ 31.81
€ 40.99
€ 31.81
paperback. Num Pages: 160 pages, 32 black & white illustrations, biography. BIC Classification: KJM; KJSP. Category: (G) General (US: Trade). Dimension: 210 x 148. .
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- Softcover reprint of the original 1st ed. 2003
- Number of pages
- 160
- Condition
- New
- SKU
- V9781349427420
- ISBN
- 9781349427420
Paperback
Condition: New
€ 66.95
€ 66.95
Hardcover. This comprehensive guide to the commercial production of ice creams and frozen desserts for retail or wholesale operations covers planning and starting up a business, marketing and merchandising, production and service. Num Pages: 560 pages, Illustrations. BIC Classification: KJS; KNDF; TDCT. Category: (P) Professional & Vocational. Dimension: 239 x 157 x 41. Weight in Grams: 1074.
- Format
- Hardback
- Publication date
- 1997
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 560
- Condition
- New
- SKU
- V9780471153924
- ISBN
- 9780471153924
Hardback
Condition: New
€ 126.50€ 100.62
€ 126.50
€ 100.62
Paperback / so. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 14. Weight in Grams: 327.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Deutscher Universit?tsverlag United Kingdom
- Condition
- New
- SKU
- V9783835002784
- ISBN
- 9783835002784
Paperback
Condition: New
€ 72.50
€ 72.50
Paperback / so. Series: Schriften Zur Handelsforschung. Num Pages: 258 pages, black & white illustrations, bibliography. BIC Classification: KJM; KJS; TB. Category: (G) General (US: Trade). Dimension: 244 x 170 x 15. Weight in Grams: 454.
- Format
- Paperback
- Publication date
- 1996
- Publisher
- Physica-Verlag GmbH & Co Germany
- Number of pages
- 258
- Condition
- New
- SKU
- V9783790809794
- ISBN
- 9783790809794
Paperback
Condition: New
€ 72.77
€ 72.77
Paperback / so. Series: Sozialwissenschaft. Num Pages: black & white illustrations, bibliography. BIC Classification: JHB; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 12. Weight in Grams: 277.
- Format
- Paperback
- Publication date
- 2002
- Publisher
- Deutscher Universit?tsverlag United Kingdom
- Condition
- New
- SKU
- V9783824444953
- ISBN
- 9783824444953
Paperback
Condition: New
€ 71.51
€ 71.51
Paperback / so. Editor(s): Bruhn, Manfred. Series: Wissenschaft & Praxis. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KC; KJM; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 37. Weight in Grams: 1152.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag United Kingdom
- Edition
- 2
- Condition
- New
- SKU
- V9783663059745
- ISBN
- 9783663059745
Paperback
Condition: New
€ 99.82
€ 99.82
Paperback. Editor(s): Krafft, Manfred. Series: ZfB Special Issue. BIC Classification: KJS. Dimension: 240 x 170. Weight in Grams: 231.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Gabler Verlag
- Condition
- New
- SKU
- V9783834901088
- ISBN
- 9783834901088
Paperback
Condition: New
€ 52.99€ 42.03
€ 52.99
€ 42.03
Paperback. Series: Basler Schriften zum Marketing. BIC Classification: KJS. Dimension: 216 x 140. Weight in Grams: 670.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Gabler Verlag
- Condition
- New
- SKU
- V9783834903457
- ISBN
- 9783834903457
Paperback
Condition: New
€ 129.29
€ 129.29
Paperback / so. Series: Basler Schriften Zum Marketing. Num Pages: black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 11. Weight in Grams: 245.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Condition
- New
- SKU
- V9783834924223
- ISBN
- 9783834924223
Paperback
Condition: New
€ 54.87
€ 54.87
Paperback. Series: Schweizerische Gesellschaft fur Organisation und Management. Num Pages: 282 pages, black & white illustrations, bibliography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 235 x 190 x 15. Weight in Grams: 499.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Germany
- Edition
- Softcover reprint of the original 1st ed. 2002
- Number of pages
- 282
- Condition
- New
- SKU
- V9783322867179
- ISBN
- 9783322867179
Paperback
Condition: New
€ 73.13
€ 73.13
Hardback. Editor(s): Bruhn, Manfred; Esch, Franz-Rudolf; Langner, Tobias. Series: Springer Reference Wirtschaft. Num Pages: black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 243 x 164 x 42. Weight in Grams: 1086.
- Publisher
- Springer Gabler
- Format
- Hardback
- Publication date
- 2016
- Edition
- 2., vollst. überarb. u. erw. Aufl. 2016
- Condition
- New
- SKU
- V9783658047054
- ISBN
- 9783658047054
Hardback
Condition: New
€ 264.75
€ 264.75
Hardback. BIC Classification: KJS. Dimension: 235 x 155. Weight in Grams: 765.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- Physica-Verlag HD
- Condition
- New
- SKU
- V9783790800500
- ISBN
- 9783790800500
Hardback
Condition: New
€ 141.22
€ 141.22