Sales & marketing
Results 1201 - 1224 of 2195
Sales & marketing
Hardcover. Pricing, Online Marketing Behavior, and Analytics covers many different aspects of how online marketing works and its continuous evolution. Num Pages: 106 pages, 1 black & white illustrations, biography. BIC Classification: KJE; KJP; KJSA. Category: (P) Professional & Vocational. Dimension: 224 x 142 x 14. Weight in Grams: 296.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Palgrave Pivot
- Condition
- New
- SKU
- V9781137413253
- ISBN
- 9781137413253
Hardback
Condition: New
€ 66.00
€ 66.00
Hardcover. The Luxury Market in Brazil provides a holistic and practitioners approach to luxury marketing in Brazil. The book analyses the key challenges and opportunities facing luxury brands, while providing an insight into the skills and competencies to develop and implement effective luxury marketing strategies that are specific to the market in question. Num Pages: 195 pages, biography. BIC Classification: JFCK; KJD; KJK; KJS. Category: (P) Professional & Vocational. Dimension: 224 x 136 x 16. Weight in Grams: 356.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan
- Condition
- New
- SKU
- V9781137432544
- ISBN
- 9781137432544
Hardback
Condition: New
€ 66.36
€ 66.36
Hardcover. Marketing to the 90s Generation is based on original research conducted by sociologists and psychologists on generational cohorts, how they come about, what defines them and what it means to society, its institutions and companies. Num Pages: 206 pages, biography. BIC Classification: KJK; KJSM. Category: (P) Professional & Vocational. Dimension: 144 x 218 x 15. Weight in Grams: 378.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan
- Condition
- New
- SKU
- V9781137444295
- ISBN
- 9781137444295
Hardback
Condition: New
€ 66.65
€ 66.65
Brand Breakout: How Emerging Market Brands Will Go Global
Kumar, Nirmalya, Steenkamp, Jan-Benedict E.M
Paperback. Written by the world's leading thinkers on brand strategy, this updated paperback edition looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with Western brands. Num Pages: 276 pages. BIC Classification: KJC; KJK; KJS. Category: (P) Professional & Vocational. Dimension: 236 x 157 x 16. Weight in Grams: 430.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Palgrave Macmillan
- Condition
- New
- SKU
- V9781137467591
- ISBN
- 9781137467591
Paperback
Condition: New
€ 61.27
€ 61.27
Hardback. Understanding new strategic approaches is provided by examining how the online world is being exploited by organisations in sectors of a modern economy such retailing, healthcare and the public sector in terms of creating new forms of competitive advantage as a consequence of the advent of mobile technology and online social networks. Num Pages: 297 pages, biography. BIC Classification: KJD; KJS. Category: (P) Professional & Vocational. Dimension: 216 x 140 x 18. Weight in Grams: 505.
- Format
- Hardback
- Publication date
- 2015
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 297
- Condition
- New
- SKU
- V9781137488947
- ISBN
- 9781137488947
Hardback
Condition: New
€ 128.00
€ 128.00
Hardback. Num Pages: 222 pages, biography. BIC Classification: JFC; JFD; JHMC; KJSA. Category: (G) General (US: Trade). Dimension: 210 x 148 x 18. Weight in Grams: 421.
- Format
- Hardback
- Publication date
- 2016
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 222
- Condition
- New
- SKU
- V9781137496553
- ISBN
- 9781137496553
Hardback
Condition: New
€ 66.58
€ 66.58
hardcover. Num Pages: 337 pages, 27 black & white illustrations, biography. BIC Classification: JFFT; JMH; KJSM; KJU. Category: (G) General (US: Trade). Dimension: 210 x 148 x 24. Weight in Grams: 570.
- Format
- Hardback
- Publication date
- 2016
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- 1st ed. 2016
- Number of pages
- 337
- Condition
- New
- SKU
- V9781137501196
- ISBN
- 9781137501196
Hardback
Condition: New
€ 67.49
€ 67.49
Hardback. Series: Language and Globalization. Num Pages: 398 pages, 8 black & white illustrations, biography. BIC Classification: CFB; JFC; JFD; KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148. .
- Format
- Hardback
- Publication date
- 2017
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- 1st ed. 2017
- Number of pages
- 398
- Condition
- New
- SKU
- V9781137506146
- ISBN
- 9781137506146
Hardback
Condition: New
€ 139.38
€ 139.38
Hardback. Num Pages: 294 pages, 4 black & white illustrations, 1 colour illustrations, biography. BIC Classification: KJMV2; KJSP. Category: (G) General (US: Trade). Dimension: 210 x 148. Weight in Grams: 539.
- Format
- Hardback
- Publication date
- 2017
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 294
- Condition
- New
- SKU
- V9781137522115
- ISBN
- 9781137522115
Hardback
Condition: New
€ 139.31
€ 139.31
Hardback. Series: Palgrave Studies in Media and Environmental Communication. Num Pages: 202 pages, 7 colour illustrations, biography. BIC Classification: 1KBB; GTC; JFD; KJSP; KNBC; RN. Category: (G) General (US: Trade). Dimension: 210 x 148. Weight in Grams: 396.
- Format
- Hardback
- Publication date
- 2016
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 202
- Condition
- New
- SKU
- V9781137533142
- ISBN
- 9781137533142
Hardback
Condition: New
€ 149.47
€ 149.47
Hardback. Green Marketing examines the concept of 'Green Marketing' using examples from Turkey and the rest of the world. The book examines Sa-ba Inc. as a case study which is among the pioneering enterprises in Turket's automative sub-industy and its green marketing strategies. Num Pages: 171 pages, biography. BIC Classification: 1DVT; KJJ; KJMV7; KJS; RNA. Category: (P) Professional & Vocational. Dimension: 216 x 140 x 14. Weight in Grams: 370.
- Format
- Hardback
- Publication date
- 2015
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 171
- Condition
- New
- SKU
- V9781137535870
- ISBN
- 9781137535870
Hardback
Condition: New
€ 66.38
€ 66.38
Hardback. Luxury the Chinese Way identifies the main strengths and opportunities associated with the Chinese luxury market, explains the influence of 'Chinese characteristics' on its development and mode of operations, and reflects on the challenges associated with diverse consumption orientations. Num Pages: 185 pages, biography. BIC Classification: 1FPC; KJK; KJS. Category: (P) Professional & Vocational. Dimension: 216 x 140 x 13. Weight in Grams: 381.
- Format
- Hardback
- Publication date
- 2016
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 185
- Condition
- New
- SKU
- V9781137537737
- ISBN
- 9781137537737
Hardback
Condition: New
€ 138.33
€ 138.33
Hardback. Num Pages: 256 pages, 11 black & white illustrations, biography. BIC Classification: KJK; KJS; KJSM. Category: (P) Professional & Vocational. Dimension: 210 x 148. .
- Format
- Hardback
- Publication date
- 2017
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- 1st ed. 2017
- Number of pages
- 256
- Condition
- New
- SKU
- V9781137547132
- ISBN
- 9781137547132
Hardback
Condition: New
€ 161.10
€ 161.10
Hardback. David G. Pier offers an ethnographic study of the Senator Extravaganza traditional dance competition in Uganda, and the performers, marketers, and other actors who were involved in it. Pier illustrates the event as part of a broader moment in Ugandan and African public culture - one in which marketing is playing an increasingly dominant role. Num Pages: 205 pages, biography. BIC Classification: 1HFGU; ASD; JFC; JHMC; KJS. Category: (P) Professional & Vocational. Dimension: 216 x 140 x 14. Weight in Grams: 405.
- Format
- Hardback
- Publication date
- 2015
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 205
- Condition
- New
- SKU
- V9781137549396
- ISBN
- 9781137549396
Hardback
Condition: New
€ 127.42
€ 127.42
hardcover. Num Pages: 173 pages, biography. BIC Classification: JHBL; KJSP. Category: (G) General (US: Trade). Dimension: 210 x 148. Weight in Grams: 360.
- Format
- Hardback
- Publication date
- 2016
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- 1st ed. 2016
- Number of pages
- 173
- Condition
- New
- SKU
- V9781137573087
- ISBN
- 9781137573087
Hardback
Condition: New
€ 71.87
€ 71.87
Hardback. Num Pages: 318 pages, 34 black & white illustrations, 11 black & white tables, biography. BIC Classification: 1DST; KJC; KJSM; KJU; KJVS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 23. Weight in Grams: 549.
- Format
- Hardback
- Publication date
- 2016
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 318
- Condition
- New
- SKU
- V9781137578099
- ISBN
- 9781137578099
Hardback
Condition: New
€ 128.20
€ 128.20
Hardback. Political Branding Strategies tells the story of branding by the Australian Labor Party across seven years and three brands - Kevin07, The Real Julia and that of the party. Employing a new framework to understand and evaluate branding, the book offers lessons for practitioners, researchers and citizens in democracies everywhere. Series: Palgrave Studies in Political Marketing and Management. Num Pages: 150 pages, biography. BIC Classification: 1MBF; JPL; JPVL; KJSP. Category: (P) Professional & Vocational. Dimension: 225 x 147 x 21. Weight in Grams: 344.
- Format
- Hardback
- Publication date
- 2015
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 150
- Condition
- New
- SKU
- V9781137580283
- ISBN
- 9781137580283
Hardback
Condition: New
€ 72.48
€ 72.48
Paperback. Num Pages: 171 pages, biography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 216 x 140 x 11. Weight in Grams: 242.
- Format
- Paperback
- Publication date
- 1974
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- 1st ed. 1974
- Number of pages
- 171
- Condition
- New
- SKU
- V9781349020386
- ISBN
- 9781349020386
Paperback
Condition: New
€ 65.54
€ 65.54
Paperback. Num Pages: 213 pages, biography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 216 x 140 x 13. Weight in Grams: 296.
- Format
- Paperback
- Publication date
- 1979
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 213
- Condition
- New
- SKU
- V9781349038091
- ISBN
- 9781349038091
Paperback
Condition: New
€ 126.70
€ 126.70
Paperback. Editor(s): Cunningham, Malcolm T.; Ford, I. D.; Homse, Elling; Turnbull, Peter W. Num Pages: 148 pages, biography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 216 x 140 x 9. Weight in Grams: 202.
- Format
- Paperback
- Publication date
- 1981
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 148
- Condition
- New
- SKU
- V9781349054770
- ISBN
- 9781349054770
Paperback
Condition: New
€ 192.43
€ 192.43
paperback. This book provides a survey of the phenomenon of marketing which has become the dogma of America's politicians and their campaign managers. It poses some fundamental questions about how the import of commercial techniques to politics has revolutionized the nature of American democracy. Num Pages: 298 pages, biography. BIC Classification: JPA; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140 x 18. Weight in Grams: 394.
- Format
- Paperback
- Publication date
- 1990
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- 1st ed. 1990
- Number of pages
- 298
- Condition
- New
- SKU
- V9781349103546
- ISBN
- 9781349103546
Paperback
Condition: New
€ 66.56
€ 66.56
Paperback. Although written primarily for use by British businessmen, this book also aims to provide an introduction to the subject of competition policy to students of law, of economics, and of public administration. Num Pages: 239 pages, biography. BIC Classification: JP; KJSM; LNCB. Category: (G) General (US: Trade). Dimension: 216 x 140 x 14. Weight in Grams: 316.
- Format
- Paperback
- Publication date
- 1990
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 239
- Condition
- New
- SKU
- V9781349107841
- ISBN
- 9781349107841
Paperback
Condition: New
€ 66.05
€ 66.05
Paperback. Num Pages: 317 pages, biography. BIC Classification: KJM; KJSM. Category: (G) General (US: Trade). Dimension: 216 x 140 x 19. Weight in Grams: 424.
- Format
- Paperback
- Publication date
- 1993
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 317
- Condition
- New
- SKU
- V9781349128594
- ISBN
- 9781349128594
Paperback
Condition: New
€ 127.54
€ 127.54
The Regional Distribution of Foreign Manufacturing Investment in the U...
Hill, Stephen; Munday, Max
Paperback. Num Pages: 167 pages, biography. BIC Classification: KCD; KCL; KFFM; KJS; KN. Category: (G) General (US: Trade). Dimension: 216 x 140 x 10. Weight in Grams: 227.
- Format
- Paperback
- Publication date
- 1994
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 167
- Condition
- New
- SKU
- V9781349131037
- ISBN
- 9781349131037
Paperback
Condition: New
€ 126.25
€ 126.25