Sales & marketing
Results 1249 - 1272 of 2196
Sales & marketing
Hardcover. Consumer Brand Relationships further advances the understanding of consumers' relationships with brands. The book discusses what brand relationship means and how to measure and manage brand relationships by compiling eleven chapters written by leading experts to provide an important contribution to a better understanding of brand relationships. Editor(s): Fetscherin, Marc; Heilmann, Tobias. Num Pages: 321 pages, biography. BIC Classification: KJC; KJSM. Category: (P) Professional & Vocational. Dimension: 146 x 223 x 22. Weight in Grams: 480.
- Format
- Hardback
- Publication date
- 2015
- Publisher
- Palgrave Macmillan
- Condition
- New
- SKU
- V9781137427106
- ISBN
- 9781137427106
Hardback
Condition: New
€ 128.03
€ 128.03
Hardcover. Advertising Confluence offers a unique blend of both traditional and contemporary social media thinking about advertising and integrated brand promotions from both the developed and emerging world. Editor(s): Arora, Anshu; Bacouel-Jentjens, Sabine. Series: International Marketing and Management Research. Num Pages: 122 pages, biography. BIC Classification: KJD; KJH; KJP; KJS. Category: (P) Professional & Vocational. Dimension: 146 x 219 x 13. Weight in Grams: 322.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Palgrave Pivot
- Condition
- New
- SKU
- V9781137492241
- ISBN
- 9781137492241
Hardback
Condition: New
€ 66.05
€ 66.05
Hardcover. This book intervenes in discussions of the fate of nationalism and national identity by exploring the relationship between state appropriation of marketing and branding strategies on the one hand, and, on the other, the commercial mobilization of nationalist discourses. Editor(s): Volcic, Zala; Andrejevic, Mark. Series: Palgrave Studies in Communication for Social Change. Num Pages: 212 pages, biography. BIC Classification: JFD; JPFN; KJS. Category: (P) Professional & Vocational. Dimension: 225 x 144 x 17. Weight in Grams: 394.
- Format
- Hardback
- Publication date
- 2015
- Publisher
- Palgrave Macmillan
- Condition
- New
- SKU
- V9781137500984
- ISBN
- 9781137500984
Hardback
Condition: New
€ 127.36
€ 127.36
Hardcover. Editor(s): Kitchen, Philip J. Num Pages: 162 pages, biography. BIC Classification: KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 216 x 140 x 15. Weight in Grams: 336.
- Format
- Hardback
- Publication date
- 2004
- Publisher
- Palgrave Macmillan
- Number of pages
- 168
- Condition
- New
- SKU
- V9781403906823
- ISBN
- 9781403906823
Hardback
Condition: New
€ 127.00
€ 127.00
Paperback / so. Editor(s): Zu Salm, Christiane. Num Pages: 240 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 14. Weight in Grams: 417.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag United States
- Number of pages
- 240
- Condition
- New
- SKU
- V9783322824950
- ISBN
- 9783322824950
Paperback
Condition: New
€ 94.56
€ 94.56
Paperback. Dieses Buch liefert die geeigneten Grundlagen und Werkzeuge, um Kostenreduktionspotenziale innerhalb der CRM-Wertkette zu identifizieren und gezielt umzusetzen. Num Pages: 217 pages, black & white illustrations, bibliography. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 229 x 152 x 12. Weight in Grams: 299.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Germany
- Edition
- Softcover reprint of the original 1st ed. 2002
- Number of pages
- 217
- Condition
- New
- SKU
- V9783322867070
- ISBN
- 9783322867070
Paperback
Condition: New
€ 77.17
€ 77.17
Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 229 x 152 x 13. Weight in Grams: 327.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783322869500
- ISBN
- 9783322869500
Paperback
Condition: New
€ 55.27
€ 55.27
Hardback. Num Pages: black & white illustrations, bibliography. BIC Classification: KJMV2; KJS. Category: (G) General (US: Trade). Dimension: 234 x 156 x 18. Weight in Grams: 581.
- Format
- Hardback
- Publication date
- 2000
- Publisher
- Gabler Verlag United States
- Edition
- 2
- Condition
- New
- SKU
- V9783409294102
- ISBN
- 9783409294102
Hardback
Condition: New
€ 106.57
€ 106.57
Paperback / so. Num Pages: 272 pages, black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 229 x 152 x 15. Weight in Grams: 372.
- Format
- Paperback
- Publication date
- 2000
- Publisher
- Gabler Verlag United States
- Edition
- 2
- Number of pages
- 272
- Condition
- New
- SKU
- V9783409295697
- ISBN
- 9783409295697
Paperback
Condition: New
€ 78.61
€ 78.61
Hardcover. Marketing Cases from Emerging Markets Editor(s): Mutum, Dilip S.; Roy, Sanjit Kumar; Kipnis, Eva. Num Pages: 176 pages, 6 black & white illustrations, biography. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 160 x 240 x 15. Weight in Grams: 410.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- 2014th Edition
- Number of pages
- 350
- Condition
- New
- SKU
- V9783642368608
- ISBN
- 9783642368608
Hardback
Condition: New
€ 66.80
€ 66.80
Electronic Business und Knowledge Management ― Neue Dimensionen für...
August-Wilhem . Ed(S): Scheer
paperback. Editor(s): Scheer, August-Wilhem. Series: Saarbrucker Arbeitstagung. Num Pages: black & white illustrations, bibliography. BIC Classification: KJC; KJMV3; KJS; UF. Category: (G) General (US: Trade). Dimension: 234 x 156 x 30. Weight in Grams: 816.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Physica Germany
- Edition
- Softcover reprint of the original 1st ed. 1999
- Condition
- New
- SKU
- V9783642636868
- ISBN
- 9783642636868
Paperback
Condition: New
€ 115.88
€ 115.88
Paperback / so. Series: Schriftenreihe Des Instituts Fur Marktorientierte Unternehme. Num Pages: 132 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 9. Weight in Grams: 213.
- Format
- Paperback
- Publisher
- United Kingdom
- Number of pages
- 132
- Condition
- New
- SKU
- V9783658019976
- ISBN
- 9783658019976
Paperback
Condition: New
€ 87.47
€ 87.47
Paperback / so. Editor(s): Hartmann, Wolfgang; Kreutzer, Ralf T; Kuhfuss, Holger. Num Pages: colour illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 42. Weight in Grams: 1297.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783663015604
- ISBN
- 9783663015604
Paperback
Condition: New
€ 67.76
€ 67.76
Paperback / so. Editor(s): Bruhn, Manfred; Steffenhagen, Hartwig. Num Pages: 597 pages, black & white illustrations, bibliography. BIC Classification: KJMB; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 32. Weight in Grams: 971.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Gabler Verlag United States
- Edition
- 2
- Number of pages
- 597
- Condition
- New
- SKU
- V9783663015819
- ISBN
- 9783663015819
Paperback
Condition: New
€ 87.49
€ 87.49
Paperback / so. Num Pages: 252 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJMV3; KJS. Category: (G) General (US: Trade). Dimension: 246 x 171 x 18. Weight in Grams: 470.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Gabler Verlag United Kingdom
- Edition
- 2
- Number of pages
- 252
- Condition
- New
- SKU
- V9783663015857
- ISBN
- 9783663015857
Paperback
Condition: New
€ 56.02
€ 56.02
Paperback / so. Num Pages: 97 pages, black & white illustrations, bibliography. BIC Classification: GB; KJMV5; KJS; PD. Category: (G) General (US: Trade). Dimension: 210 x 148 x 6. Weight in Grams: 132.
- Format
- Paperback
- Publication date
- 1949
- Publisher
- Gabler Verlag United Kingdom
- Number of pages
- 97
- Condition
- New
- SKU
- V9783663031444
- ISBN
- 9783663031444
Paperback
Condition: New
€ 70.47
€ 70.47
Paperback / so. Series: Schriftenreihe "Das Bankrecht". Num Pages: 299 pages, black & white illustrations, bibliography. BIC Classification: KFCM; KFF; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 16. Weight in Grams: 520.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Gabler Verlag United Kingdom
- Number of pages
- 299
- Condition
- New
- SKU
- V9783663052142
- ISBN
- 9783663052142
Paperback
Condition: New
€ 89.51
€ 89.51
Paperback. Editor(s): Tscheulin, Dieter K; Helmig, Bernd. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KC; KJM; KJS. Category: (G) General (US: Trade). Dimension: 246 x 169 x 46. Weight in Grams: 1410.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Gabler Verlag
- Edition
- Softcover reprint of the original 1st ed. 2001
- Condition
- New
- SKU
- V9783663094401
- ISBN
- 9783663094401
Paperback
Condition: New
€ 95.69
€ 95.69
Paperback / so. Series: Wissenschaft & Praxis. Num Pages: black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 14. Weight in Grams: 431.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Gabler Verlag United Kingdom
- Condition
- New
- SKU
- V9783663098447
- ISBN
- 9783663098447
Paperback
Condition: New
€ 72.57
€ 72.57
Paperback / so. Editor(s): Backhaus, Klaus; Gunter, Bernd; Kleinaltenkamp, Michael; Plinke, Wulff; Raffee, Hans. Num Pages: 536 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 28. Weight in Grams: 866.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Gabler Verlag United Kingdom
- Number of pages
- 536
- Condition
- New
- SKU
- V9783663107446
- ISBN
- 9783663107446
Paperback
Condition: New
€ 75.70
€ 75.70
Paperback / so. Editor(s): Meffert, Heribert. Num Pages: black & white illustrations, bibliography. BIC Classification: KC; KJM; KJS; KNS. Category: (G) General (US: Trade). Dimension: 234 x 156 x 15. Weight in Grams: 413.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Gabler Verlag United Kingdom
- Condition
- New
- SKU
- V9783663117438
- ISBN
- 9783663117438
Paperback
Condition: New
€ 50.34
€ 50.34
Paperback / so. Editor(s): Strothmann, Karl-Heinz; Busche, Manfred. Num Pages: black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 35. Weight in Grams: 1089.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Gabler Verlag United Kingdom
- Condition
- New
- SKU
- V9783663121633
- ISBN
- 9783663121633
Paperback
Condition: New
€ 82.82
€ 82.82
Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 234 x 156 x 13. Weight in Grams: 345.
- Format
- Paperback
- Publication date
- 1952
- Publisher
- Gabler Verlag United Kingdom
- Edition
- 4
- Condition
- New
- SKU
- V9783663124986
- ISBN
- 9783663124986
Paperback
Condition: New
€ 71.99
€ 71.99
Paperback / so. Series: Studienreihe Betrieb Und Markt. Num Pages: black & white illustrations, bibliography. BIC Classification: JM; KJS. Category: (G) General (US: Trade). Dimension: 234 x 156 x 8. Weight in Grams: 213.
- Format
- Paperback
- Publication date
- 1963
- Publisher
- Gabler Verlag United Kingdom
- Condition
- New
- SKU
- V9783663125143
- ISBN
- 9783663125143
Paperback
Condition: New
€ 71.01
€ 71.01