Sales & marketing
Results 1417 - 1440 of 2197
Sales & marketing
Paperback. Series: Werbe- und Markenforschung. BIC Classification: KJS. Dimension: 210 x 148. Weight in Grams: 368.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- Deutscher Universitatsverlag
- Condition
- New
- SKU
- V9783835008755
- ISBN
- 9783835008755
Paperback
Condition: New
€ 84.37
€ 84.37
Paperback / so. Num Pages: 361 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KFFD1; KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 20. Weight in Grams: 454.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- Deutscher Universitatsverlag United States
- Number of pages
- 361
- Condition
- New
- SKU
- V9783835008847
- ISBN
- 9783835008847
Paperback
Condition: New
€ 89.72
€ 89.72
Hardback. BIC Classification: KJS. Dimension: 210 x 148. Weight in Grams: 589.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- Deutscher Universitatsverlag
- Condition
- New
- SKU
- V9783835009288
- ISBN
- 9783835009288
Hardback
Condition: New
€ 106.85
€ 106.85
paperback. Series: Business-To-Business-Marketing. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 18. Weight in Grams: 399.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- Deutscher Universitatsverlag United States
- Edition
- 2008th Edition
- Condition
- New
- SKU
- V9783835009400
- ISBN
- 9783835009400
Paperback
Condition: New
€ 89.27
€ 89.27
Paperback / so. Series: Kundenmanagement & Electronic Commerce. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 19. Weight in Grams: 431.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Gabler Verlag United Kingdom
- Condition
- New
- SKU
- V9783835009455
- ISBN
- 9783835009455
Paperback
Condition: New
€ 95.01
€ 95.01
paperback. Series: Heritage. Num Pages: black & white illustrations. BIC Classification: 1KBC; HBJK; JFD; KJSA; KNTX. Category: (G) General (US: Trade). Dimension: 229 x 152 x 19. Weight in Grams: 485.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- University of Toronto Press United States
- Condition
- New
- SKU
- V9781442613072
- ISBN
- 9781442613072
Paperback
Condition: New
€ 40.99€ 36.59
€ 40.99
€ 36.59
Cultural Psychology: A Special Issue of the journal of Consumer Psycho...
. Ed(S): Maheswaran, Durairaj; Shavitt, Sharo...
paperback. A special issue of the "Journal of Consumer Psychology" (Volume 9, Number 2, 2000). It discusses issues in consumer psychology; effects of brand local/non-local origin on consumer attitudes in developing countries; and the role of culture in the resolution of information incongruity. Editor(s): Maheswaran, Durairaj; Shavitt, Sharon. Num Pages: 70 pages. BIC Classification: JFC; JMH; KJSM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 279 x 216. Weight in Grams: 181.
- Format
- Paperback
- Publication date
- 2000
- Publisher
- Psychology Press United States
- Number of pages
- 70
- Condition
- New
- Edition
- 1st Edition
- SKU
- V9780805897777
- ISBN
- 9780805897777
Paperback
Condition: New
€ 36.19
€ 36.19
Hardcover. Offers managers and supervisors in the power and petroleum fields basic economic skills that enable them to make better policy decisions relating to energy. This practical textbook contains toolbox of models, along with institutional, technological, and historical information on oil, coal, gas, and electricity (including renewables). Num Pages: 587 pages, illustrations. BIC Classification: KC; KJK; KJS; RNF. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 236 x 163 x 33. Weight in Grams: 1247.
- Format
- Hardback
- Publication date
- 2004
- Publisher
- Pennwell Pub
- Condition
- New
- SKU
- V9780878147991
- ISBN
- 9780878147991
Hardback
Condition: New
€ 149.37
€ 149.37
Hardcover. Num Pages: 250 pages. BIC Classification: KJSU. Category: (G) General (US: Trade). Dimension: 237 x 177 x 23. Weight in Grams: 581.
- Format
- Hardback
- Publication date
- 2005
- Publisher
- PennWell Corp.
- Condition
- New
- SKU
- V9781593700539
- ISBN
- 9781593700539
Hardback
Condition: New
€ 103.60
€ 103.60
Hardback. Helps readers to enhance the probability of success in winning bids at the desired margins and to set up and run effectively a bid management team. This book leads readers through various stages of planning for, producing and delivering a bid. It also offers advice on the use of bid management software and the bid review process. Num Pages: 234 pages, Illustrations. BIC Classification: KJM; KJS. Category: (P) Professional & Vocational. Dimension: 249 x 181 x 22. Weight in Grams: 608.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- Taylor & Francis Ltd United Kingdom
- Number of pages
- 234
- Condition
- New
- SKU
- V9780566088476
- ISBN
- 9780566088476
Hardback
Condition: New
€ 174.72
€ 174.72
Explores in detail and theoretical depth the relationships that the consumer has developed both with goods and services and with the stakeholders that animate markets. Beginning with an examination of the underpinnings of cultural inquiry, this book focuses on specific consumption venues. Editor(s): Sherry, John F., Jr.; Fischer, Eileen. Series: Routledge Interpretive Marketing Research. Num Pages: 240 pages, 10 black & white illustrations, 1 black & white tables, 5 black & white halftones, 5 blac. BIC Classification: KJS. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 162 x 241 x 19. Weight in Grams: 514.
- Publication date
- 2008
- Publisher
- Taylor & Francis Ltd United Kingdom
- Number of pages
- 240
- Condition
- New
- SKU
- V9780415776400
- ISBN
- 9780415776400
Hardback
Condition: New
€ 225.55
€ 225.55
Paperback. Offers advice to salespeople about getting prospects and making the sale. This book includes an introduction text. Num Pages: 184 pages. BIC Classification: KJS. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 186 x 111 x 8. Weight in Grams: 98.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- Adams Media Corporation United States
- Number of pages
- 184
- Condition
- New
- SKU
- V9781598698213
- ISBN
- 9781598698213
Paperback
Condition: New
€ 13.99€ 12.42
€ 13.99
€ 12.42
paperback. Num Pages: 240 pages. BIC Classification: KJSM. Category: (G) General (US: Trade). Dimension: 210 x 140 x 18. Weight in Grams: 318.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Ig Publishing United States
- Number of pages
- 240
- Condition
- New
- Edition
- Reissue
- SKU
- V9781632460325
- ISBN
- 9781632460325
Paperback
Condition: New
€ 25.99€ 22.72
€ 25.99
€ 22.72
paperback. Based on new CEB research from thousands of B2B marketers, sellers and buyers around the world, this book shows you how to find these 'mobilizers' and equip them with the tools to effectively challenge their own organizations on your behalf. Num Pages: 288 pages. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 154 x 234 x 24. Weight in Grams: 380. Very good copy showing minor age and wear
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Portfolio Penguin U.K.
- Condition
- Used, Very Good
- SKU
- KMK0026178
- ISBN
- 9780241196564
Paperback
Condition: Used, Very Good
€ 21.99€ 15.29
€ 21.99
€ 15.29
Paperback. Packaging the Presidency, third edition, is Jamieson's updated study of history of presidential campaign advertising. It offers an examination and criticism of every presidential election from 1952 to 1992. Num Pages: 608 pages, halftones. BIC Classification: 1KBB; 3JJP; JPHF; JPVL; KJSA; KJSP. Category: (P) Professional & Vocational. Dimension: 204 x 135 x 30. Weight in Grams: 453.
- Format
- Paperback
- Publication date
- 1996
- Publisher
- Oxford University Press Inc United States
- Edition
- 3 Rev ed
- Number of pages
- 608
- Condition
- New
- SKU
- V9780195089424
- ISBN
- 9780195089424
Paperback
Condition: New
€ 38.46
€ 38.46
Paperback. Num Pages: 432 pages, 17 illustrations. BIC Classification: KJSP. Category: (U) Tertiary Education (US: College). Dimension: 249 x 205 x 17. Weight in Grams: 958.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Oxford University Press Australia Australia
- Edition
- 2 Rev ed
- Number of pages
- 432
- Condition
- New
- SKU
- V9780195578607
- ISBN
- 9780195578607
Paperback
Condition: New
€ 130.12
€ 130.12
Paperback. The second edition of International Marketing serves as a textbook for an introductory course on international marketing. Num Pages: 816 pages, 335 figures. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 242 x 185 x 33. Weight in Grams: 1048.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Oxford University Press United Kingdom
- Edition
- 2 Rev ed
- Number of pages
- 816
- Condition
- New
- SKU
- V9780198077022
- ISBN
- 9780198077022
Paperback
Condition: New
€ 53.49
€ 53.49
Paperback. Social Marketing Research for Global Public Health offers proven guidelines for crafting campaigns that work in public health. It equips readers with tools pioneered by corporate marketers to increase the efficacy of public health interventions in any setting. Num Pages: 312 pages. BIC Classification: KJSM; MBGR; MBN; MBNH. Category: (G) General (US: Trade). Dimension: 235 x 157 x 18. Weight in Grams: 458.
- Format
- Paperback
- Publisher
- Oxford University Press Inc United States
- Number of pages
- 312
- Condition
- New
- SKU
- V9780199757398
- ISBN
- 9780199757398
Paperback
Condition: New
€ 152.33
€ 152.33
Paperback. BIC Classification: KJS. Category: (G) General (US: Trade). .
- Format
- Paperback
- Publication date
- 2017
- Publisher
- Amacom United States
- Condition
- New
- SKU
- V9780814438282
- ISBN
- 9780814438282
Paperback
Condition: New
€ 25.99€ 24.68
€ 25.99
€ 24.68
Paperback. A revised edition of Rob Jolles' valuable guide to being a fantastic salesperson by focusing on the needs and habits of the customer. Num Pages: 384 pages, Illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 228 x 152 x 23. Weight in Grams: 394.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- Simon & Schuster United States
- Number of pages
- 384
- Condition
- New
- SKU
- V9781439144633
- ISBN
- 9781439144633
Paperback
Condition: New
€ 20.99€ 19.04
€ 20.99
€ 19.04
Real Luxury: How Luxury Brands Can Create Value for the Long Term
Pinkhasov, Misha, Nair, Rachna Joshi
Hardcover. Real Luxury examines what a 'luxury brand' is from economic, sociological and psychological standpoints. It spells out the challenges the industry is facing and puts forward a new, practical model aimed at reviving and protecting luxury brands, based on the authors' hands-on experience in the industry. Num Pages: 236 pages, biography. BIC Classification: KJC; KJD; KJS. Category: (P) Professional & Vocational. Dimension: 145 x 217 x 19. Weight in Grams: 424.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan
- Edition
- 2014th Edition
- Condition
- New
- SKU
- V9781137395566
- ISBN
- 9781137395566
Hardback
Condition: New
€ 69.50
€ 69.50
Paperback. Num Pages: 240 pages. BIC Classification: GPQD; KJMD; KJMP; KJSP; KNT. Category: (G) General (US: Trade). Dimension: 155 x 228 x 15. Weight in Grams: 412.
- Format
- Paperback
- Publication date
- 2017
- Publisher
- Oxford University Press
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780190303365
- ISBN
- 9780190303365
Paperback
Condition: New
€ 54.77
€ 54.77
Paperback. Marketing 5e is prescribed in departments of Management, Marketing or Business Management at universities and universities of technology. It is an introductory level subject which is predominantly taught at first year level. Most universities teach Marketing over a semester. Num Pages: 512 pages, 4 x 1 (every second double page spread colour) Photos and diagrams. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 280 x 212 x 26. Weight in Grams: 1282.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Oxford University Press
- Edition
- 5th Edition
- Condition
- New
- SKU
- V9780199079926
- ISBN
- 9780199079926
Paperback
Condition: New
€ 66.54
€ 66.54
Hardcover. Companies and agencies spend vast amounts of money to advertise and brand products and music has been an important part of this. This book assesses how from selecting sound and music for individual products and adverts many large companies have moved to develop a music strategy to align their brand and create emotional impact. Num Pages: 212 pages, 12 figures, 4 black & white tables. BIC Classification: AV; KJS. Category: (G) General (US: Trade). Dimension: 144 x 224 x 18. Weight in Grams: 396.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- 2013th Edition
- Number of pages
- 200
- Condition
- New
- SKU
- V9781137271471
- ISBN
- 9781137271471
Hardback
Condition: New
€ 86.80
€ 86.80