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Sales & marketing
Results 21 - 40 of 3784
Sales & marketing
Paperback. Over 4,000 entries on key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing. Num Pages: 256 pages, black & white illustrations. BIC Classification: GBC; KJS. Category: (U) Tertiary Education (US: College). Dimension: 254 x 177 x 13. Weight in Grams: 454.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- SAGE Publications Inc United States
- Number of pages
- 256
- Condition
- New
- Edition
- 1st Edition
- SKU
- V9780761927716
- ISBN
- 9780761927716
Paperback
Condition: New
€ 77.06
€ 77.06
Hardcover. Find out how to reap the benefits of motivating and engaging the new, direct customer voice
The Customer's New Voice shows businesses how to motivate and transform directly volunteered consumer knowledge into profitable insights, enabling a new echelon of marketing relevancy, customer experience, and personalization. Num Pages: 352 pages, black & white illustrations, black & white tables, figures. BIC Classification: KJSM; KJSU. Category: (P) Professional & Vocational. Dimension: 236 x 158 x 29. Weight in Grams: 558.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- John Wiley & Sons Inc
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119002321
- ISBN
- 9781119002321
Hardback
Condition: New
€ 48.99€ 38.03
€ 48.99
€ 38.03
Paperback. Series: Marketing for a New Century. Num Pages: 216 pages, Illustrations. BIC Classification: KJSA; KNT. Category: (U) Tertiary Education (US: College). Dimension: 229 x 153 x 11. Weight in Grams: 314.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- SAGE Publications Inc United States
- Number of pages
- 216
- Condition
- New
- SKU
- V9780761922537
- ISBN
- 9780761922537
Paperback
Condition: New
€ 129.52€ 81.28
€ 129.52
€ 81.28
Paperback. Identifies universal principles of responsible advocacy in public relations. This book explores such matters as the fragile line between ethical and legal public relations practices, ethical challenges in building relationships with increasingly diverse publics, and the requirements of ethical advocacy online. Editor(s): Fitzpatrick, Kathy R.; Bronstein, Carolyn B. Num Pages: 256 pages, black & white illustrations. BIC Classification: KJSA; KJSP. Category: (U) Tertiary Education (US: College). Dimension: 155 x 229 x 14. Weight in Grams: 346.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- SAGE Publications Inc United States
- Number of pages
- 256
- Condition
- New
- Edition
- 1st Edition
- SKU
- V9781412917988
- ISBN
- 9781412917988
Paperback
Condition: New
€ 142.04
€ 142.04
Paperback. Editor(s): Krishna, Aradhna. Num Pages: 422 pages, 10 black & white tables. BIC Classification: JMJ; KJSM. Category: (P) Professional & Vocational. Dimension: 228 x 154 x 21. Weight in Grams: 682. Good clean copy with some minor shelf wear
- Format
- Paperback
- Publication date
- 2009
- Publisher
- Routledge
- Condition
- Used, Very Good
- SKU
- KKD0001969
- ISBN
- 9781841698892
Paperback
Condition: Used, Very Good
€ 17.95
€ 17.95
Paperback. Witten by an experienced marketing professional working in the crafts market, this book is full of practical tips to improve your online networking skills and save you precious time. It will teach you everything you need to know about online marketing, and how to set measurable goals which will have a positive impact on sales and brand awareness. Num Pages: 144 pages, illustrations. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 220 x 216 x 14. Weight in Grams: 510.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- David & Charles
- Condition
- New
- SKU
- V9781446304891
- ISBN
- 9781446304891
Paperback
Condition: New
€ 19.00€ 16.91
€ 19.00
€ 16.91
Hardcover. Product sales, especially for new products, are influenced by various factors. These factors are both internal and external to the selling organization, and are both controllable and uncontrollable. This book aims to distill, synthesize, and integrate the best thinking that is available on the theory and practice of new product diffusion models. Editor(s): Mahajan, Vijay; Muller, Eitan; Wind, Yoram. Series: International Series in Quantitative Marketing. Num Pages: 355 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 243 x 166 x 29. Weight in Grams: 706.
- Format
- Hardback
- Publication date
- 2000
- Publisher
- Springer
- Edition
- 2000th Edition
- Condition
- New
- SKU
- V9780792377511
- ISBN
- 9780792377511
Hardback
Condition: New
€ 256.42
€ 256.42
Paperback.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Elsevier Science & Technology United States
- Edition
- 1st Edition
- Number of pages
- 312
- Condition
- New
- SKU
- V9780123854964
- ISBN
- 9780123854964
Paperback
Condition: New
€ 54.15
€ 54.15
Hardcover. Professional services providers have had to rethink their sales methods and adapt to profound changes in the way customers buy services. In response, Michael McLaughlin presents a strategy for winning new business with a holistic approach to each customer relationship. Num Pages: 224 pages, , black & white illustrations, black & white line drawings. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 236 x 163 x 21. Weight in Grams: 460.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 224
- Condition
- New
- SKU
- V9780470455852
- ISBN
- 9780470455852
Hardback
Condition: New
€ 36.99€ 26.44
€ 36.99
€ 26.44
Paperback. Originally published by Stevenson, Inc. , this practical resource assists nonprofit leaders and professionals in discovering new and better ways of identifying, cultivating, and successfully soliciting more planned gifts. Editor(s): Stevenson, Scott C. Series: Major Gifts Report. Num Pages: 48 pages, black & white illustrations. BIC Classification: KJS; KJVX. Category: (P) Professional & Vocational. Dimension: 274 x 208 x 4. Weight in Grams: 116.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 48
- Condition
- New
- SKU
- V9781118690451
- ISBN
- 9781118690451
Paperback
Condition: New
€ 70.61
€ 70.61
Paperback. Shares the secret to sales success: don't just build relationships with customers. This title argues that classic relationship-building is the wrong approach. Num Pages: 240 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 233 x 155 x 18. Weight in Grams: 318.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Portfolio Penguin
- Condition
- New
- SKU
- 9780670922857
- ISBN
- 9780670922857
Paperback
Condition: New
€ 20.99€ 15.38
€ 20.99
€ 15.38
Hardcover. The only guide devoted exclusively to social media metrics Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix. Series: New Rules Social Media Series. Num Pages: 272 pages, Illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 236 x 162 x 23. Weight in Grams: 442.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 272
- Condition
- New
- SKU
- V9780470583784
- ISBN
- 9780470583784
Hardback
Condition: New
€ 25.99€ 21.30
€ 25.99
€ 21.30
Paperback. A guide to maximising your company's potential through PR. It helps the reader to gain an understanding of the concepts and principles and learn how to use them in actual business scenarios. It covers strategic public relations, public relations and the internet, working with the media, how to deal with different stakeholders, and more. Series: Creating Success. Num Pages: 176 pages, 1, black & white illustrations. BIC Classification: KJSP. Category: (P) Professional & Vocational. Dimension: 219 x 147 x 12. Weight in Grams: 274.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Kogan Page Ltd
- Number of pages
- 178
- Condition
- New
- Edition
- 1st Edition
- SKU
- V9780749459703
- ISBN
- 9780749459703
Paperback
Condition: New
€ 15.99€ 14.54
€ 15.99
€ 14.54
Paperback. Num Pages: 216 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 154 x 229 x 17. Weight in Grams: 300.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- John Wiley & Sons Australia Ltd
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780730309642
- ISBN
- 9780730309642
Paperback
Condition: New
€ 24.99€ 20.31
€ 24.99
€ 20.31
Hardcover. Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us? In this book, the author answers these questions with his years of research, consulting, and practical experience. It also provides readers with practical insights. Num Pages: 256 pages. BIC Classification: KJMV6; KJSM. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 205 x 139 x 24. Weight in Grams: 340.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Portfolio Penguin
- Condition
- New
- SKU
- 9780241184837
- ISBN
- 9780241184837
Hardback
Condition: New
€ 18.99€ 13.87
€ 18.99
€ 13.87
Paperback. This text explores the complexities involved in researching, planning and implementing effective social marketing programmes, using illustrative cases from both successful and unsuccessful real-world programmes. Num Pages: 368 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 246 x 188 x 19. Weight in Grams: 710.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Pearson Education Limited United Kingdom
- Edition
- 0th Edition
- Number of pages
- 368
- Condition
- New
- SKU
- V9780273727224
- ISBN
- 9780273727224
Paperback
Condition: New
€ 111.23
€ 111.23
Paperback. Presents local business owners, retailers, service providers, restaurateurs, and professional practice owners with a tactical grassroots marketing plan to help increase customer retention, generate greater referrals, and build a thriving business for the long-term. This title covers 9 inconvenient truths of grassroots marketing. Series: No B. S. Num Pages: 240 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 227 x 153 x 13. Weight in Grams: 326.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Entrepreneur Press
- Edition
- 1st Edition
- Number of pages
- 240
- Condition
- New
- SKU
- V9781599184395
- ISBN
- 9781599184395
Paperback
Condition: New
€ 19.72
€ 19.72
Hardcover. "Commissioning organisation: Andre Martin. xxiv, 212 p. Publishers cloth. As new with dw." Keywords: "Business, Finance & Law,Business, Finance & Law - Management - Management Skills,Busin"
- Format
- Hardback
- Publication date
- 1995
- Publisher
- John Wiley & Sons New York
- Edition
- 2Rev Ed
- Number of pages
- 240
- Condition
- Used, Like New
- SKU
- KEX0164140
- ISBN
- 9780471131953
Hardback
Condition: Used, Like New
€ 4.99
€ 4.99
Hardcover. "Commissioning organisation: Andre Martin. xxiv, 212 p. Publishers cloth. As new with dw." Keywords: "Business, Finance & Law,Business, Finance & Law - Management - Management Skills,Busin"
- Format
- Hardback
- Publication date
- 1995
- Publisher
- John Wiley & Sons New York
- Edition
- 2Rev Ed
- Number of pages
- 240
- Condition
- Used, Like New
- SKU
- KEX0164403
- ISBN
- 9780471131953
Hardback
Condition: Used, Like New
€ 4.99
€ 4.99
Hardcover. "Commissioning organisation: Andre Martin. xxiv, 212 p. Publishers cloth. As new with dw." Keywords: "Business, Finance & Law,Business, Finance & Law - Management - Management Skills,Busin"
- Format
- Hardback
- Publication date
- 1995
- Publisher
- John Wiley & Sons New York
- Edition
- 2Rev Ed
- Number of pages
- 240
- Condition
- Used, Like New
- SKU
- KEX0164404
- ISBN
- 9780471131953
Hardback
Condition: Used, Like New
€ 4.99
€ 4.99