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Sales & marketing
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Sales & marketing
Paperback. Num Pages: 224 pages. BIC Classification: KJC; KJS; KJVS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 132 x 197 x 18. Weight in Grams: 162.
- Publisher
- Penguin Books Ltd
- Format
- Paperback
- Publication date
- 2016
- Condition
- New
- SKU
- V9780241247006
- ISBN
- 9780241247006
Paperback
Condition: New
€ 15.99€ 12.61
€ 15.99
€ 12.61
Hardback. Global Talent Management Editor(s): Al Ariss, Akram. Series: Management for Professionals. Num Pages: 289 pages, 18 black & white illustrations, biography. BIC Classification: JFC; KJMV2; KJSM. Category: (P) Professional & Vocational. Dimension: 241 x 165 x 21. Weight in Grams: 588.
- Publisher
- Springer International Publishing AG
- Format
- Hardback
- Publication date
- 2014
- Edition
- 2014th Edition
- Condition
- New
- SKU
- V9783319051246
- ISBN
- 9783319051246
Hardback
Condition: New
€ 183.92
€ 183.92
Hardback. Editor(s): Busch, Oliver. Series: Management for Professionals. Num Pages: 285 pages, 82 black & white illustrations, 12 colour illustrations, 82 colour tables, biography. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 155. .
- Publisher
- Springer International Publishing AG Switzerland
- Number of pages
- 285
- Format
- Hardback
- Publication date
- 2015
- Edition
- 1st ed. 2016
- Condition
- New
- SKU
- V9783319250212
- ISBN
- 9783319250212
Hardback
Condition: New
€ 101.16
€ 101.16
Paperback. Presents an action-oriented book for managers and entrepreneurs searching ways to tackle issues they face in terms of developing and delivering services. The book focuses on service organizations, but has a broad interpretation of what services are. It introduces specific methods, reviews their strengths and limitations. Num Pages: 240 pages. BIC Classification: KJSU. Category: (G) General (US: Trade). Dimension: 190 x 240 x 21. Weight in Grams: 730.
- Publisher
- BIS Publishers
- Format
- Paperback
- Publication date
- 2015
- Condition
- New
- SKU
- V9789063693534
- ISBN
- 9789063693534
Paperback
Condition: New
€ 41.99€ 30.31
€ 41.99
€ 30.31
Hardback. The advertising universe is changing rapidly. Communication technologies have given advertisers new platforms to communicate and promote their messages. This book provides conceptual overviews, literature reviews, research work, and developing viewpoints on the key issues, providing a valuable overview of insights into modern advertising practice. Num Pages: 432 pages. BIC Classification: KJMV7; KJSA; KNTY. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 162 x 237 x 28. Weight in Grams: 764.
- Publisher
- Emerald Publishing Limited
- Format
- Hardback
- Publication date
- 2016
- Condition
- New
- SKU
- V9781785603136
- ISBN
- 9781785603136
Hardback
Condition: New
€ 125.46
€ 125.46
Paperback. Num Pages: 496 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 244 x 191 x 25. Weight in Grams: 968.
- Publisher
- Pearson Education Limited United Kingdom
- Number of pages
- 496
- Format
- Paperback
- Publication date
- 2013
- Edition
- 6th Edition
- Condition
- New
- SKU
- V9780273757733
- ISBN
- 9780273757733
Paperback
Condition: New
€ 101.53
€ 101.53
Paperback. Whatever your company's sales revenue, chances are that at least half of it comes from a few crucial accounts. So what does it take to keep them going strong? This title shows you how to protect those crucial accounts that you can't afford to lose. It describes a process that helps to improve your most important business relationships. Num Pages: 192 pages. BIC Classification: KJSU. Category: (G) General (US: Trade). Dimension: 155 x 231 x 14. Weight in Grams: 306.
- Publisher
- Kogan Page Ltd United Kingdom
- Number of pages
- 192
- Format
- Paperback
- Publication date
- 2011
- Edition
- 3rd Edition
- Condition
- New
- SKU
- V9780749462901
- ISBN
- 9780749462901
Paperback
Condition: New
€ 40.99€ 36.59
€ 40.99
€ 36.59
Paperback. .
- Publisher
- Pearson Education Limited
- Format
- Paperback
- Publication date
- 2015
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781292076690
- ISBN
- 9781292076690
Paperback
Condition: New
€ 19.99€ 16.06
€ 19.99
€ 16.06
Paperback. Num Pages: 144 pages. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 202 x 141 x 12. Weight in Grams: 164.
- Publisher
- Profile Books Ltd
- Format
- Paperback
- Publication date
- 2014
- Edition
- Main
- Condition
- New
- SKU
- V9781781254363
- ISBN
- 9781781254363
Paperback
Condition: New
€ 13.99€ 11.76
€ 13.99
€ 11.76
Hardcover. Announcing an update of one of the best marketing books of all time. Differentiation has become a very big word in business thanks in great part to Differentiate or Die. It has been called one of the best marketing books of all time. Num Pages: 272 pages, , black & white tables, figures. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 235 x 165 x 24. Weight in Grams: 466.
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 272
- Format
- Hardback
- Publication date
- 2008
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780470223390
- ISBN
- 9780470223390
Hardback
Condition: New
€ 30.99€ 22.08
€ 30.99
€ 22.08
Hardback. Reveals tips for preparing effective presentations and shows how to combine those tips with technologies for better visuals. This book provides information on how to prepare different types of charts - pie, bar, column, line, or dot - and when to use each, and recommendations on lettering size, color choice, appropriate chart types. Num Pages: 225 pages, illustrations (some colour). BIC Classification: KJM; KJP; KJSP; U. Category: (P) Professional & Vocational. Dimension: 242 x 191 x 16. Weight in Grams: 564.
- Publisher
- McGraw-Hill Education - Europe United States
- Number of pages
- 225
- Format
- Hardback
- Publication date
- 2001
- Edition
- 4th Edition
- Condition
- New
- SKU
- V9780071369978
- ISBN
- 9780071369978
Hardback
Condition: New
€ 53.99€ 44.01
€ 53.99
€ 44.01
Paperback. There are a few available training programs on the practical aspects of succeeding in the mental health profession for mental health professionals. Num Pages: 208 pages, Illustrations. BIC Classification: KJS; MBPK. Category: (P) Professional & Vocational. Dimension: 228 x 153 x 15. Weight in Grams: 296.
- Publisher
- John Wiley & Sons Inc United Kingdom
- Number of pages
- 208
- Format
- Paperback
- Publication date
- 2010
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470560914
- ISBN
- 9780470560914
Paperback
Condition: New
€ 40.05
€ 40.05
Paperback. Advances in software, auction-based media, analytics, and big data have made it possible for the average marketer to compete with marketers with 100 times the spending power. Taking Down Goliath profiles the ways in which digital marketing can level the playing field, if you know how to use it. Num Pages: 252 pages, biography. BIC Classification: KC; KJC; KJS; KJSM; KJVS. Category: (G) General (US: Trade). Dimension: 158 x 244 x 20. Weight in Grams: 398.
- Publisher
- Palgrave Macmillan
- Format
- Paperback
- Publication date
- 2014
- Edition
- 1st ed. 2014
- Condition
- New
- SKU
- V9781349495580
- ISBN
- 9781349495580
Paperback
Condition: New
€ 27.99€ 24.19
€ 27.99
€ 24.19
Hardback. Drawing on over 200 interviews and visits with winery owners, executives and managers from over 100 companies in five countries, industry experts across marketing and supply chain management examine successful marketing frameworks as they apply to growers, wineries, distributors and retailers. Num Pages: 272 pages, 6 tables, 8 figures. BIC Classification: KJS; KNDF; TDCT2. Category: (P) Professional & Vocational. Dimension: 216 x 140 x 16. Weight in Grams: 454.
- Publisher
- Palgrave Macmillan
- Format
- Hardback
- Publication date
- 2015
- Edition
- 1st ed. 2016
- Condition
- New
- SKU
- V9781137492425
- ISBN
- 9781137492425
Hardback
Condition: New
€ 227.31
€ 227.31
Paperback. Num Pages: 240 pages, illustrations. BIC Classification: KJP; KJSU. Category: (U) Tertiary Education (US: College). Dimension: 205 x 252 x 7. Weight in Grams: 386.
- Publisher
- Pearson Education (US) United States
- Number of pages
- 240
- Format
- Paperback
- Publication date
- 2013
- Edition
- 6th Edition
- Condition
- New
- SKU
- V9780133056259
- ISBN
- 9780133056259
Paperback
Condition: New
€ 167.37
€ 167.37
Hardcover. Advance your B2B marketing plans with proven social media strategies
Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Num Pages: 218 pages, Illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 237 x 149 x 22. Weight in Grams: 410.
- Publisher
- John Wiley & Sons Inc
- Number of pages
- 218
- Format
- Hardback
- Publication date
- 2012
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118167762
- ISBN
- 9781118167762
Hardback
Condition: New
€ 25.99€ 19.49
€ 25.99
€ 19.49
Hardback. Argues that only those brands that tell values-driven stories through the right channels will revolutionize marketing. The author systematically breaks down how communicators can go beyond the sell by creating stories that inspire people not just to listen, but to proselytize. Num Pages: 288 pages, Illustrations. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 239 x 157 x 27. Weight in Grams: 594.
- Publisher
- Harvard Business Review Press United States
- Number of pages
- 272
- Format
- Hardback
- Publication date
- 2012
- Edition
- 0th Edition
- Condition
- New
- SKU
- V9781422143568
- ISBN
- 9781422143568
Hardback
Condition: New
€ 30.99€ 27.68
€ 30.99
€ 27.68
paperback. Presents a practical, method for growth that involves cross-functional teams and continuous testing and iteration. This book is designed for any company or leader looking to break out of the ruts of traditional marketing and become more collaborative, less wasteful, and achieve more consistent, replicable, and data-driven results. Num Pages: 320 pages. BIC Classification: KJC; KJD; KJS; VSC. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 234 x 153. .
- Publisher
- Virgin Books
- Format
- Paperback
- Publication date
- 2017
- Condition
- New
- SKU
- V9780753545379
- ISBN
- 9780753545379
Paperback
Condition: New
€ 19.00€ 16.91
€ 19.00
€ 16.91
Share This Too: More Social Media Solutions for PR Professionals
Cipr (Chartered Institute Of Public Relations...
Hardcover. The follow up to Share This: The Social Media Handbook for PR Professionals. Share This is a practical handbook to the changes taking place in the media and was conceived and written by 24 public relations practitioners using many of the social tools and techniques that it addresses. Num Pages: 324 pages, illustrations (black and white). BIC Classification: GTC; KJSP. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 30. Weight in Grams: 630.
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 324
- Format
- Hardback
- Publication date
- 2013
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118676936
- ISBN
- 9781118676936
Hardback
Condition: New
€ 31.99€ 25.14
€ 31.99
€ 25.14
Paperback. Consumer behaviour is the study of how, where, when and why we conduct the exchange elements of our lives to satisfy our needs and desires. It is fundamental to marketing as marketing is concerned with supplying and anticipating customer requirements; therefore understanding how customers behave is at the very heart of the marketing concept. Num Pages: 576 pages, Illustrations. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 260 x 196 x 28. Weight in Grams: 1188.
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 576
- Format
- Paperback
- Publication date
- 2009
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780470994658
- ISBN
- 9780470994658
Paperback
Condition: New
€ 78.27
€ 78.27