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Sales & marketing

Results 505 - 528 of 2512

Sales & marketing

Hardcover. Discusses the evolution of the male consumer and the desire of marketers to tap into the male market. Using a typical modern male's weekday as a template and examining the influences affecting him, this book considers his exposure to brands and the ways marketers can exploit these channels, taking you through strategies for marketing to men. Num Pages: 256 pages, col. Illustrations. BIC Classification: KJMV7; KJSA. Category: (P) Professional & Vocational. Dimension: 241 x 163 x 20. Weight in Grams: 609.
Format
Hardback
Publication date
2008
Publisher
Kogan Page
Condition
New
SKU
V9780749450113
ISBN
9780749450113
Hardback
Condition: New

€ 31.99
€ 28.70

hardcover. Represents the type of business that many aspire towards - a business able to align its internal functions (sales, marketing etc) in order to collaborate with its key customers in the creation of real and unique value for mutual benefit. Num Pages: 240 pages, Illustrations. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 240 x 167 x 23. Weight in Grams: 580.
Format
Hardback
Publication date
2009
Publisher
Kogan Page Ltd United Kingdom
Edition
1st Edition
Number of pages
240
Condition
New
SKU
V9780749454852
ISBN
9780749454852
Hardback
Condition: New

€ 44.99
€ 39.81

Hardcover.
Format
Hardback
Publication date
2009
Publisher
Kogan Page Ltd United Kingdom
Number of pages
194
Condition
New
SKU
V9780749455071
ISBN
9780749455071
Hardback
Condition: New

€ 31.99
€ 28.70

Paperback. A guide for sales people, giving them insight into the behaviour and strategies of buyers, so that they are able to deal with them more successfully and regain power in the buyer-seller relationship. Num Pages: 208 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 232 x 158 x 13. Weight in Grams: 330.
Format
Paperback
Publication date
2010
Publisher
Kogan Page Ltd United Kingdom
Number of pages
208
Condition
New
SKU
V9780749461232
ISBN
9780749461232
Paperback
Condition: New

€ 40.99
€ 36.49

Hardcover. Develop an effective, straightforward selling system based on neuroscience insights on how customers' minds really work. Num Pages: 232 pages, black & white illustrations. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 243 x 164 x 19. Weight in Grams: 504.
Format
Hardback
Publication date
2013
Publisher
Kogan Page
Edition
Re-issue
Condition
New
SKU
V9780749476151
ISBN
9780749476151
Hardback
Condition: New

€ 97.45
€ 94.28

Hardcover. A must-have guide for all advertising professionals to creating great advertising in the digital age. Num Pages: 200 pages, black & white illustrations. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 243 x 166 x 18. Weight in Grams: 462.
Format
Hardback
Publication date
2014
Publisher
Kogan Page
Edition
1st Re-issue
Condition
New
SKU
V9780749476380
ISBN
9780749476380
Hardback
Condition: New

€ 97.45
€ 93.89

paperback. Series: Routledge Library Editions: Advertising. Num Pages: 336 pages, black & white illustrations. BIC Classification: JHB; KJSA; KJU; KNTY. Category: (G) General (US: Trade); (U) Tertiary Education (US: College). Dimension: 234 x 156 x 18. Weight in Grams: 616.
Format
Paperback
Publication date
2015
Publisher
Taylor & Francis Ltd United Kingdom
Edition
1st Edition
Number of pages
336
Condition
New
SKU
V9781138966185
ISBN
9781138966185
Paperback
Condition: New

€ 61.12

Paperback. How the New Muslim World is changing and influencing the world of business and branding. Num Pages: 328 pages, illustrations. BIC Classification: 1QFM; KJS. Category: (P) Professional & Vocational. Dimension: 233 x 156 x 18. Weight in Grams: 566.
Format
Paperback
Publication date
2014
Publisher
LID Publishing United Kingdom
Number of pages
328
Condition
New
SKU
V9781907794438
ISBN
9781907794438
Paperback
Condition: New

€ 26.99
€ 20.57

Paperback. A different and entertaining way of looking at the key drivers of successful marketing. Num Pages: 240 pages, diagrams and line illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 228 x 154 x 19. Weight in Grams: 358.
Format
Paperback
Publication date
2012
Publisher
LID Publishing United Kingdom
Number of pages
240
Condition
New
SKU
V9781907794179
ISBN
9781907794179
Paperback
Condition: New

€ 23.99
€ 17.96

paperback. In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book. Num Pages: 222 pages, illustrations. BIC Classification: KJS; TBC. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 235 x 136 x 13. Weight in Grams: 378.
Format
Paperback
Publication date
2000
Publisher
John Wiley
Condition
New
SKU
9781841120638
ISBN
9781841120638
Paperback
Condition: New

€ 19.99
€ 16.29

Paperback. A guide for small and large businesses to surviving a public crisis by the utilization of smart public relations. The book addresses changes in American corporations in the 1980s and 1990s and uses many of them as examples of how to and how not to weather a crisis. Num Pages: 171 pages. BIC Classification: KJSP. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 227 x 150 x 24. Weight in Grams: 593.
Format
Paperback
Publication date
1997
Publisher
Fordham University Press United States
Number of pages
171
Condition
New
SKU
V9780823217847
ISBN
9780823217847
Paperback
Condition: New

€ 32.99
€ 29.70

Paperback. HOW TO SELL TO AN IDIOT Selling to customers looking to get the most bang for their buck is a difficult feat. The only customers tougher than hagglers are the ones so uninformed about what they are buying, they don't even realize when they are getting the deal of a lifetime. Num Pages: 224 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 232 x 153 x 18. Weight in Grams: 360.
Format
Paperback
Publication date
2005
Publisher
John Wiley and Sons Ltd United States
Edition
1st Edition
Number of pages
224
Condition
New
SKU
V9780471718543
ISBN
9780471718543
Paperback
Condition: New

€ 18.99
€ 16.38

Paperback. Num Pages: 576 pages, colour illustrations. BIC Classification: KJC; KJS. Category: (G) General (US: Trade). Dimension: 251 x 203 x 21. Weight in Grams: 996.
Format
Paperback
Publication date
2012
Publisher
McGraw-Hill Education - Europe United States
Edition
8th Edition
Number of pages
576
Condition
New
SKU
V9780078028793
ISBN
9780078028793
Paperback
Condition: New

€ 303.62

Hardcover. Using concrete examples this book puts the commoditization phenomenon under the microscope, laying out an economic analysis, followed by solutions and strategic recommendations. Num Pages: 174 pages, biography. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 217 x 156 x 15. Weight in Grams: 330.
Format
Hardback
Publication date
2010
Publisher
Palgrave Macmillan
Number of pages
192
Condition
New
SKU
V9780230105300
ISBN
9780230105300
Hardback
Condition: New

€ 63.73

Hardback. Series: Columbia Business School Publishing. Num Pages: 304 pages. BIC Classification: KJC; KJM; KJSP. Category: (P) Professional & Vocational. Dimension: 229 x 152. Weight in Grams: 454.
Format
Hardback
Publication date
2017
Publisher
Columbia University Press
Condition
New
SKU
V9780231180566
ISBN
9780231180566
Hardback
Condition: New

€ 32.99
€ 27.31

Paperback. Intends to provide a roadmap to maximizing your profits as a disc jockey. This title includes practical tools, expert tips and cost-effective methods for increasing sales and creating loyal clients. It reveals specific ideas, proven techniques and creative approaches to multiplying your income and gaining the competitive edge. Num Pages: 272 pages, 1. BIC Classification: AVX; KJS; KNTF. Category: (P) Professional & Vocational. Dimension: 230 x 156 x 16. Weight in Grams: 402.
Format
Paperback
Publication date
2005
Publisher
Taylor & Francis Ltd United Kingdom
Edition
1st Edition
Number of pages
272
Condition
New
SKU
V9780240807829
ISBN
9780240807829
Paperback
Condition: New

€ 29.78

Hardcover.
Format
Hardback
Publication date
2012
Publisher
University of Washington Press United States
Number of pages
208
Condition
New
SKU
V9780295992396
ISBN
9780295992396
Hardback
Condition: New

€ 59.86

Paperback. Num Pages: 354 pages, 25 black & white illustrations, biography. BIC Classification: KJSP. Category: (G) General (US: Trade); (P) Professional & Scholarly; (UP) Postgraduate. Dimension: 229 x 152 x 33. Weight in Grams: 544.
Format
Paperback
Publication date
1975
Publisher
Kluwer Academic Publishers Group Netherlands
Edition
Softcover reprint of the original 1st ed. 1975
Number of pages
354
Condition
New
SKU
V9780306308420
ISBN
9780306308420
Paperback
Condition: New

€ 65.73

Paperback. Num Pages: 448 pages, Illustrations. BIC Classification: JFFT; KJS; LNCB3; P. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 210 x 140 x 32. Weight in Grams: 544.
Format
Paperback
Publication date
1997
Publisher
The Perseus Books Group United States
Number of pages
448
Condition
New
SKU
V9780306455636
ISBN
9780306455636
Paperback
Condition: New

€ 65.90

Hardback. This text expands on Bryan Reynolds' controversial transversal theory while offering groudbreaking analyses of Shakespeare plays - and textual, filmic and theatrical adaptations of them. Num Pages: 336 pages, biography. BIC Classification: 2AB; AN; DSGS; KJSA. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 216 x 140 x 24. Weight in Grams: 492.
Format
Hardback
Publication date
2003
Publisher
St Martin's Press United States
Number of pages
336
Condition
New
SKU
V9780312293314
ISBN
9780312293314
Hardback
Condition: New

€ 51.74
€ 46.37

Paperback. This book looks at international brands from all perspectives, from the development of new brands to brand management, from trade mark protection to the role of advertising. It includes contributions from trade mark lawyers, designers and advertising agencies. Editor(s): Hart, Susannah; Murphy, John M. Num Pages: 240 pages, facsimiles. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 233 x 156 x 16. Weight in Grams: 481.
Format
Paperback
Publication date
1997
Publisher
Palgrave Macmillan
Edition
1998th Edition
Condition
New
SKU
V9780333659090
ISBN
9780333659090
Paperback
Condition: New

€ 63.63

Hardcover. The leading email marketing firm shows you how to create high-impact, low-cost campaigns Email marketing is an incredibly cost-effective way to establish and build relationships that drive business success. But, it can also be a challenge because the inbox is a hostile environment. Num Pages: 224 pages, Illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 162 x 22. Weight in Grams: 406.
Format
Hardback
Publication date
2009
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
1st Edition
Number of pages
224
Condition
New
SKU
V9780470503416
ISBN
9780470503416
Hardback
Condition: New

€ 26.99
€ 21.99

Drive Web traffic and take your business into the future

In todays social Web marketplace, attention equals revenue. When you direct more attention online to your brand or business, you drive more long-term revenue. Regardless of who you are or how small your business is, you can have a huge impact using free Internet tools. Num Pages: 290 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 236 x 165 x 26. Weight in Grams: 504.

Publication date
2010
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
290
Condition
New
SKU
V9780470599273
ISBN
9780470599273
Hardback
Condition: New

€ 25.99
€ 19.25

Hardcover. Visual Selling provides salespeople with tools to sell in an increasingly image-oriented culture. More so than ever before, the way a salesperson looks and acts, the images on a screen or in handouts, and even room environments can impact people's trust, satisfaction and willingness to buy. Num Pages: 248 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 231 x 161 x 25. Weight in Grams: 452.
Format
Hardback
Publication date
2007
Publisher
John Wiley & Sons Inc United States
Edition
1st Edition
Number of pages
248
Condition
New
SKU
V9780471793618
ISBN
9780471793618
Hardback
Condition: New

€ 26.99
€ 22.56

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