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Sales & marketing

Results 529 - 552 of 2512

Sales & marketing

Paperback. Num Pages: 224 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 144 x 217 x 11. Weight in Grams: 288.
Format
Paperback
Publication date
2013
Publisher
John Wiley & Sons Australia Ltd Australia
Number of pages
224
Condition
New
SKU
V9780730304784
ISBN
9780730304784
Paperback
Condition: New

€ 29.99
€ 22.86

Hardcover. Contains twelve papers discussing the interface between Marketing and Econometrics. The papers in this work are representative of the types of problems and methods that are used within the field of marketing. Editor(s): Franses, P.H. (Econometric Institute, Erasmus University, Rotterdam, The Netherlands); Montgomery, A.L. (Graduate School of Industrial Administration, Carnegie Mellon University, Pittsburgh, USA). Series: Advances in Econometrics. Num Pages: 364 pages, 1, black & white illustrations. BIC Classification: KCH; KJSM. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 20. Weight in Grams: 686.
Format
Hardback
Publication date
2002
Publisher
Emerald Group Publishing Limited
Edition
1st Edition
Number of pages
364
Condition
New
SKU
V9780762308576
ISBN
9780762308576
Hardback
Condition: New

€ 202.64

Paperback.
Format
Paperback
Publication date
1998
Publisher
Contemporary Books Inc United States
Edition
1st Edition
Number of pages
160
Condition
New
SKU
V9780809229772
ISBN
9780809229772
Paperback
Condition: New

€ 20.99
€ 19.48

Hardcover. Offers tips drawn from the experiences of various marketers, from how to gain the confidence of colleagues on the senior team, to how win customers' trust. This book helps readers discover the techniques that help to set them apart from the crowd and create lasting customer loyalty. Num Pages: 288 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 230 x 152 x 27. Weight in Grams: 560.
Format
Hardback
Publication date
2009
Publisher
Amacom United States
Number of pages
288
Condition
New
SKU
V9780814409435
ISBN
9780814409435
Hardback
Condition: New

€ 25.99
€ 23.47

Paperback. How much is a Facebook "like" worth? How can you effectively engage online influencers? What are the best dashboards for monitoring multiple social channels simutaneously? How do you keep it all going around the clock? This title explains the ins-and-outs of platforms such as Facebook,Twitter, LinkedIn, Google+, Foursquare, Pinterest, and others. Num Pages: 272 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 228 x 155 x 22. Weight in Grams: 458.
Format
Paperback
Publication date
2012
Publisher
AMACOM
Number of pages
272
Condition
New
SKU
V9780814432556
ISBN
9780814432556
Paperback
Condition: New

€ 20.99
€ 20.07

Hardcover.
Format
Hardback
Publication date
2001
Publisher
CABI Publishing United Kingdom
Edition
First
Number of pages
368
Condition
New
SKU
V9780851995359
ISBN
9780851995359
Hardback
Condition: New

€ 198.07

Paperback. Num Pages: 272 pages, black & white illustrations, figures. BIC Classification: AV; KJS; KNTF. Category: (G) General (US: Trade). Dimension: 228 x 154 x 14. Weight in Grams: 368.
Format
Paperback
Publication date
2009
Publisher
Berklee Press Publications United States
Edition
60520th
Number of pages
272
Condition
New
SKU
V9780876390986
ISBN
9780876390986
Paperback
Condition: New

€ 26.99
€ 23.18

Paperback. Series: Fell's Official Know-it-all Guide. Num Pages: 208 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 223 x 182 x 16. Weight in Grams: 412.
Format
Paperback
Publication date
2001
Publisher
Frederick Fell United States
Edition
New ed
Number of pages
208
Condition
New
SKU
V9780883910641
ISBN
9780883910641
Paperback
Condition: New

€ 17.99
€ 17.61

Paperback. Series: Fell's Official Know-it-all Guide. Num Pages: 240 pages. BIC Classification: KJS; VS. Category: (G) General (US: Trade). Dimension: 228 x 187 x 16. Weight in Grams: 518.
Format
Paperback
Publication date
2002
Publisher
Frederick Fell United States
Edition
1st
Number of pages
240
Condition
New
SKU
V9780883910696
ISBN
9780883910696
Paperback
Condition: New

€ 18.29

Paperback. Num Pages: 224 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 223 x 157 x 11. Weight in Grams: 290.
Format
Paperback
Publication date
2004
Publisher
Frederick Fell United States
Number of pages
224
Condition
New
SKU
V9780883911211
ISBN
9780883911211
Paperback
Condition: New

€ 16.99
€ 15.47

Hardcover. This book focuses on principles and practices in digital wine marketing. By providing a global overview of social media and e-commerce strategies and practices in the wine business, this book allows readers to understand how consumers and producers deal with these modern communication and selling platforms. Editor(s): Szolnoki, Gergely; Thach, Liz; Kolb, Dani. Num Pages: 182 pages, biography. BIC Classification: KJE; KJS; KNDF. Category: (P) Professional & Vocational. Dimension: 216 x 138 x 14. Weight in Grams: 385.
Format
Hardback
Publication date
2015
Publisher
Palgrave Macmillan
Edition
1st ed. 2090
Condition
New
SKU
V9781137602978
ISBN
9781137602978
Hardback
Condition: New

€ 80.61

Paperback. Num Pages: 173 pages, biography. BIC Classification: CBX; CFB; CFGR; GTC; JFSJ; KJSP. Category: (G) General (US: Trade). Dimension: 216 x 140. .
Format
Paperback
Publication date
2009
Publisher
Palgrave Macmillan United Kingdom
Number of pages
173
Condition
New
SKU
V9781349300013
ISBN
9781349300013
Paperback
Condition: New

€ 54.19

Paperback. In this book, economist and evolutionary game theorist Daniel Freidman demonstrates that our moral codes and our market systems, while often in conflict, are really devices evolved to achieve similar ends, and that society functions best when morals and markets are in balance with each other. Num Pages: 266 pages, biography. BIC Classification: KCA; KCZ; KJG; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140 x 14. Weight in Grams: 343.
Format
Paperback
Publication date
2008
Publisher
Palgrave Macmillan United Kingdom
Number of pages
266
Condition
New
SKU
V9781349370511
ISBN
9781349370511
Paperback
Condition: New

€ 40.99
€ 33.07

Paperback. Editor(s): Richards, L. Num Pages: 312 pages, biography. BIC Classification: KJM; KJS; KJSM. Category: (G) General (US: Trade). Dimension: 216 x 140. .
Format
Paperback
Publication date
2003
Publisher
Palgrave Macmillan United Kingdom
Edition
Softcover reprint of the original 1st ed. 2004
Number of pages
312
Condition
New
SKU
V9781349725069
ISBN
9781349725069
Paperback
Condition: New

€ 122.12

Hardback. Optimal control and differential games attracts strong interest from researchers involved in dynamical problems and models in management science. Covering a range of problems in management science, this volume explores the application of these methodologies to contemporary and classical decision problems in management sciences and economics. Editor(s): Zaccour, Georges. Series: Advances in Computational Management Science. Num Pages: 238 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 156 x 15. Weight in Grams: 542.
Format
Hardback
Publication date
2002
Publisher
Kluwer Academic Publishers United States
Number of pages
238
Condition
New
SKU
V9781402071539
ISBN
9781402071539
Hardback
Condition: New

€ 128.15

Hardback. Utilizing many methods, including Decision Support Systems (DSS), Artificial Intelligence in Marketing and Multicriteria Analysis, this book examines new product development, market penetration strategies, and other marketing decisions. It explores the use and implementation of these methodologies in making strategic marketing decisions. Series: International Series in Operations Research & Management Science. Num Pages: 523 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 156 x 28. Weight in Grams: 917.
Format
Hardback
Publication date
2002
Publisher
Kluwer Academic Publishers United States
Number of pages
523
Condition
New
SKU
V9781402071942
ISBN
9781402071942
Hardback
Condition: New

€ 197.12

Hardback. Reviews empirical and analytical research, and extends the research through analytical and numerical investigation. This book combines three types of model frameworks - Lanchester, Vidale-Wolfe, and diffusion - with two different approaches to developing competitive advertising strategies - perfect equilibria and dynamic conjectural variations. Series: International Series in Quantitative Marketing. Num Pages: 147 pages, biography. BIC Classification: KJSA; KJSM; PBWH. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 156 x 11. Weight in Grams: 890.
Format
Hardback
Publication date
2002
Publisher
Kluwer Academic Publishers United States
Edition
2nd ed. 2003
Number of pages
147
Condition
New
SKU
V9781402072673
ISBN
9781402072673
Hardback
Condition: New

€ 126.15

Hardback. Comprises the proceedings of the Ninth Working Conference on Database Semantics held in Hong Kong in April 2001. This volume is useful for researchers and practitioners working in the areas of database management, information retrieval and data mining, and user interfaces, as applied to e-commerce. Editor(s): Meersman, R.; Aberer, Karl; Dillon, Tharam S. Series: IFIP Advances in Information and Communication Technology. Num Pages: 360 pages, 31 black & white illustrations, biography. BIC Classification: KJE; KJS; UN. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 156 x 20. Weight in Grams: 686.
Format
Hardback
Publication date
2002
Publisher
Kluwer Academic Publishers United States
Number of pages
360
Condition
New
SKU
V9781402073519
ISBN
9781402073519
Hardback
Condition: New

€ 127.69

Hardback. Presents evidence on successful advertising campaigns where the brand benefits from more sales and higher prices. This book describes how good advertising can sometimes reduce the cost of doing business. It focuses on the psychological processes that are used to explain ad effect and on the point of purchase and online advertising. Editor(s): Kingston University. Num Pages: 118 pages, biography. BIC Classification: KJSA; KJSM. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 234 x 156 x 9. Weight in Grams: 339.
Format
Hardback
Publication date
2003
Publisher
Kluwer Academic Publishers United States
Number of pages
118
Condition
New
SKU
V9781402075148
ISBN
9781402075148
Hardback
Condition: New

€ 125.71

Hardback. Emphasizes the various developments in Bayesian decision analysis, multivariate analysis, multidimensional scaling, conjoint analysis, applications of conjoint and MDS technique, data mining, cluster analysis, and neural networks. Editor(s): Wind, Yoram; Green, Paul E. Series: International Series in Quantitative Marketing. Num Pages: 346 pages, biography. BIC Classification: KJSM. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 234 x 156 x 20. Weight in Grams: 720.
Format
Hardback
Publication date
2003
Publisher
Kluwer Academic Publishers United States
Number of pages
346
Condition
New
SKU
V9781402075964
ISBN
9781402075964
Hardback
Condition: New

€ 279.50

Hardback. Examines the interface of Marketing and Production, with the chapters written by well-known people in the field. Editor(s): Chakravarty, Amiya K.; Eliashberg, Jehoshua (The Wharton School, University of Pennsylvania, Philadelphia, USA). Series: International Series in Quantitative Marketing. Num Pages: 332 pages, biography. BIC Classification: KJC; KJS; KJU. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 234 x 156 x 20. Weight in Grams: 693.
Format
Hardback
Publication date
2003
Publisher
Kluwer Academic Publishers United States
Number of pages
332
Condition
New
SKU
V9781402076145
ISBN
9781402076145
Hardback
Condition: New

€ 193.62

Paperback. Deals with business-to-business products and services. Looking at numerous companies, this book defines two brand objectives that are specific to the industrial and service sectors: the minimization of risk as perceived by buyers, and the facilitation of the customer company's performance by the supplier brand. Num Pages: 398 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 234 x 156 x 21. Weight in Grams: 1290.
Format
Paperback
Publication date
2003
Publisher
Kluwer Academic Publishers United States
Edition
Softcover reprint of the original 1st ed. 2001
Number of pages
398
Condition
New
SKU
V9781402077531
ISBN
9781402077531
Paperback
Condition: New

€ 70.03

Paperback / so. "Updated throughout plus new introduction and new chapter"--Cover. BIC Classification: KJSU. Category: (G) General (US: Trade). Dimension: 220 x 163 x 21. Weight in Grams: 268.
Format
Paperback
Publication date
2010
Publisher
Simon & Schuster United States
Condition
New
SKU
V9781416546900
ISBN
9781416546900
Paperback
Condition: New

€ 17.99
€ 15.60

Paperback. Explores what marketing is and how an enterprise can differentiate itself from others in attracting and retaining customers. This book provides the foundation on which to begin developing those skills and insights applicable in a variety of situations: in the old economy as well as in the new; and in both service and manufacturing sectors. Num Pages: 224 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 231 x 155 x 19. Weight in Grams: 288.
Format
Paperback
Publication date
2006
Publisher
Harvard Business Review Press United States
Number of pages
224
Condition
New
SKU
V9781422104606
ISBN
9781422104606
Paperback
Condition: New

€ 34.99
€ 27.64

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