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Sales & marketing

Results 3701 - 3720 of 3786

Sales & marketing

paperback. Presents an examination of the schizophrenic relationship that advertising has with multilingualism and the implications of market-driven language choices for notions of language and languages. This book has data on a range of real-life advertising wording that makes it a useful recommended reading for undergraduates. Num Pages: 220 pages, biography. BIC Classification: CFB; KJSA. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 216 x 140 x 12. Weight in Grams: 291.
Format
Paperback
Publication date
2004
Publisher
Palgrave Macmillan United Kingdom
Edition
2005th Edition
Number of pages
220
Condition
New
SKU
V9780230217065
ISBN
9780230217065
Paperback
Condition: New

€ 65.86

Paperback. Num Pages: 171 pages, biography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 216 x 140 x 11. Weight in Grams: 242.
Format
Paperback
Publication date
1974
Publisher
Palgrave Macmillan United Kingdom
Edition
1st ed. 1974
Number of pages
171
Condition
New
SKU
V9781349020386
ISBN
9781349020386
Paperback
Condition: New

€ 65.53

Hardcover. To effectively plan, implement, and evaluate Integrated Marketing Communications programs, one must understand the overall marketing process, consumer behavior, and communications theory. This book helps students understand the marketing communications process, how it influences consumer decision making, and how to develop promotional strategies. BIC Classification: KJMV7; KJS. Category: (U) Tertiary Education (US: College). .
Publisher
McGraw-Hill Education
Format
Hardback
Publication date
2017
Edition
11th Edition
Condition
New
SKU
V9781259548147
ISBN
9781259548147
Hardback
Condition: New

€ 311.61

Paperback. Explores the relationship between new media, advertising and new media consumers. Tracing the shift from 'mass' media to 'my' media, this work evaluates the social and cultural implications on increased interactivity and consumer creativity for the future of advertising. It also includes examples taken from across the globe. Num Pages: 144 pages, 3 black & white tables. BIC Classification: JFD; KJSA. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 233 x 155 x 11. Weight in Grams: 236.
Format
Paperback
Publication date
2007
Publisher
Taylor & Francis Ltd
Edition
1st Edition
Number of pages
144
Condition
New
SKU
V9780415430357
ISBN
9780415430357
Paperback
Condition: New

€ 50.29

Multiple-component retail product. .
Publisher
Cengage Learning, Inc United States
Number of pages
512
Format
Paperback
Publication date
2014
Edition
7th Edition
Condition
New
SKU
V9781285187815
ISBN
9781285187815
Paperback
Condition: New

€ 178.23
€ 110.67

hardcover. Part of the "Advances in Applied Microeconomics" series, this volume contains 11 chapters, which cover theoretical and empirical contributions. It examines theoretical models of incomplete information; product innovations in services; and both advertising and product differentiation, including generic advertising, advertising bans and more. Editor(s): Baye, Michael R.; Nelson, J.P. Series: Advances in Applied Micro-economics. Num Pages: 308 pages, black & white illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 19. Weight in Grams: 609.
Format
Hardback
Publication date
2001
Publisher
Emerald Group Publishing Limited United States
Number of pages
308
Condition
New
SKU
V9780762308231
ISBN
9780762308231
Hardback
Condition: New

€ 142.59

Paperback. Examines the social, psychological, legal, and ethical impact, perceived or proven, that may result from advertising in the booming Chinese market. This book provides readers with an understanding of the two-way relationship between advertising and Chinese society. Editor(s): Cheng, Hong; Chan, Kara. Num Pages: 315 pages, Illustrations. BIC Classification: 1FPC; JFDV; KJSA. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 230 x 156 x 20. Weight in Grams: 540.
Publisher
Copenhagen Business School Press
Number of pages
315
Format
Paperback
Publication date
2009
Condition
New
SKU
V9788763002271
ISBN
9788763002271
Paperback
Condition: New

€ 51.09
€ 40.83

Paperback. Series: Princeton Legacy Library. Num Pages: 216 pages, black & white illustrations. BIC Classification: 1KBB; JFD; JPVH2; KJSA; KNTJ. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 229 x 152 x 12. Weight in Grams: 28.
Format
Paperback
Publication date
2014
Publisher
Princeton University Press United States
Number of pages
216
Condition
New
SKU
V9780691604930
ISBN
9780691604930
Paperback
Condition: New

€ 43.99
€ 31.19

Paperback. Num Pages: 262 pages, 15 black & white tables, 72 black & white line drawings. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 229 x 152 x 15. Weight in Grams: 362.
Publisher
Taylor & Francis Ltd United States
Number of pages
262
Format
Paperback
Publication date
2014
Edition
3rd Edition
Condition
New
SKU
V9780765640369
ISBN
9780765640369
Paperback
Condition: New

€ 92.34

Hardcover. Editor(s): Mann, Evelyn P. Num Pages: 156 pages, illustrations. BIC Classification: KJSA. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 235 x 164 x 15. Weight in Grams: 350.
Format
Hardback
Publication date
2013
Publisher
Nova Science Publishers Inc United States
Number of pages
156
Condition
New
SKU
V9781613246795
ISBN
9781613246795
Hardback
Condition: New

€ 160.40
€ 110.66

Hardback. Advancing Women in Science Editor(s): Pearson, Willie, Jr.; Frehill, Lisa M.; McNeely, Connie L. Num Pages: 360 pages, 8 black & white illustrations, 67 colour illustrations, 29 black & white tables, biograph. BIC Classification: JFSJ; KCP; KJSM; PD. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 21. Weight in Grams: 740.
Format
Hardback
Publication date
2015
Publisher
Springer International Publishing AG Switzerland
Number of pages
360
Condition
New
SKU
V9783319086286
ISBN
9783319086286
Hardback
Condition: New

€ 129.23

Paperback. Editor(s): Janssen, Jacques; Skiadas, Christos H.; Zopounidis, Constantin. Num Pages: 438 pages, biography. BIC Classification: KFFK; KJS; KJT; PBT; UYQ. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 22. Weight in Grams: 676.
Format
Paperback
Publication date
2010
Publisher
Springer Netherlands
Edition
1st ed. Softcover of orig. ed. 1995
Number of pages
438
Condition
New
SKU
V9789048145744
ISBN
9789048145744
Paperback
Condition: New

€ 129.25

Paperback. Editor(s): Diener, Ed; Rahtz, Don. Series: Social Indicators Research Series. Num Pages: 267 pages, biography. BIC Classification: JFF; JHB; JPA; KJM; KJS. Category: (P) Professional & Vocational. Dimension: 240 x 160 x 15. Weight in Grams: 457.
Format
Paperback
Publication date
2012
Publisher
Springer Netherlands
Edition
Softcover reprint of the original 1st ed. 2000
Number of pages
267
Condition
New
SKU
V9789401058599
ISBN
9789401058599
Paperback
Condition: New

€ 127.81

Paperback. Editor(s): Martinez-Lopez, Francisco J.; Gazquez-Abad, Juan Carlos; Sethuraman, Raj. Series: Springer Proceedings in Business and Economics. Num Pages: 222 pages, 18 black & white illustrations, 5 colour illustrations, biography. BIC Classification: JMJ; KJC; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 12. Weight in Grams: 318.
Format
Paperback
Publication date
2015
Publisher
Springer International Publishing AG Switzerland
Number of pages
222
Condition
New
SKU
V9783319201818
ISBN
9783319201818
Paperback
Condition: New

€ 127.73

Hardcover. Editor(s): Kapferer, Jean Noel; Kernstock, Joachim; Powell, Shaun M.; Brexendorf, Tim. Series: Journal of Brand Management: Advanced Collections. Num Pages: 256 pages, 15 black & white illustrations, biography. BIC Classification: KJSM; KJSU. Category: (P) Professional & Vocational. Dimension: 210 x 148. .
Format
Hardback
Publication date
2017
Publisher
Palgrave Macmillan
Edition
1st ed. 2017
Condition
New
SKU
V9783319511269
ISBN
9783319511269
Hardback
Condition: New

€ 227.33

Hardback. Editor(s): Balmer, John M. T.; Chen, Weifeng. Series: Journal of Brand Management: Advanced Collections. Num Pages: 354 pages, biography. BIC Classification: 1FPC; KCL; KJMB; KJP; KJSM. Category: (P) Professional & Vocational. Dimension: 216 x 140. Weight in Grams: 590.
Format
Hardback
Publication date
2016
Publisher
Palgrave Macmillan United Kingdom
Number of pages
354
Condition
New
SKU
V9781352000108
ISBN
9781352000108
Hardback
Condition: New

€ 183.65

Hardcover. Intends to present advanced studies in the application of forecasting methodologies to such areas as sales, marketing, and strategic decision making. This title includes topics such as: sales and marketing, forecasting, new product forecasting, judgmentally-based forecasting, the application of surveys to forecasting, and sales response models. Editor(s): Lawrence, Kenneth D.; Klimberg, Ronald K. Series Editor(s): Lawrence, Kenneth D. Series: Advances in Business and Management Forecasting. Num Pages: 208 pages, Illustrations. BIC Classification: KJMD; KJMV1; KJS. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 234 x 156 x 23. Weight in Grams: 476.
Format
Hardback
Publication date
2011
Publisher
Emerald Publishing Limited United Kingdom
Number of pages
208
Condition
New
Edition
Illustrated
SKU
V9780857249593
ISBN
9780857249593
Hardback
Condition: New

€ 126.34

Paperback. Editor(s): Langner, Tobias; Okazaki, Shintaro; Eisend, Martin. Series: European Advertising Academy. Num Pages: 448 pages, 65 black & white tables, biography. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 23. Weight in Grams: 625.
Format
Paperback
Publication date
2014
Publisher
Gabler Germany
Number of pages
448
Condition
New
SKU
V9783834946492
ISBN
9783834946492
Paperback
Condition: New

€ 68.15

Hardcover. A compilation of research presented at the 10th International Conference on Research in Advertising (ICORIA) which was held in Berlin (Germany) in June 2011. It provides advanced research in international advertising with twenty-nine articles by renowned advertising and communication scholars from the worldwide ICORIA network. Editor(s): Langner, Tobias; Okazaki, Shintaro; Eisend, Martin. Series: European Advertising Academy. Num Pages: 436 pages, 65 black & white tables, biography. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 157 x 213 x 34. Weight in Grams: 668.
Format
Hardback
Publication date
2012
Publisher
Springer Fachmedien Wiesbaden Germany
Edition
2012th Edition
Number of pages
430
Condition
New
SKU
V9783834942906
ISBN
9783834942906
Hardback
Condition: New

€ 68.61

Hardback. Editor(s): Eisend, Martin. Series: European Advertising Academy. Num Pages: 326 pages, 51 black & white illustrations, biography. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 23. Weight in Grams: 555.
Format
Hardback
Publication date
2016
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
Edition
1st ed. 2017
Number of pages
326
Condition
New
SKU
V9783658152192
ISBN
9783658152192
Hardback
Condition: New

€ 128.21

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