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Sales & marketing
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Sales & marketing
paperback. In an age of me-too products and instant communications, keeping up with the competition is not a winning strategy. You have to out-position, out-maneuver, and out-design the competition. Written by the bestseller "The Brand Gap", this title illustrates the first discipline for building a high-performance brand-radical differentiation. Num Pages: 192 pages, Illustrations. BIC Classification: KJS; UG. Category: (U) Tertiary Education (US: College). Dimension: 202 x 134 x 14. Weight in Grams: 270.
- Publisher
- Pearson Education (US)
- Number of pages
- 192
- Format
- Paperback
- Publication date
- 2006
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780321426772
- ISBN
- 9780321426772
Paperback
Condition: New
€ 32.99€ 29.26
€ 32.99
€ 29.26
Hardcover. The world has changed. Everyone keeps reminding marketers and advertisers about the never ending and accelerating forces of technology disruption, consumer changes, and innovation evolution in the marketing world today. Sounds exciting except for the fact that we re doing absolutely nothing about it. Zero. Num Pages: 288 pages, illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 153 x 234 x 24. Weight in Grams: 494.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 288
- Condition
- New
- SKU
- V9781118801154
- ISBN
- 9781118801154
Hardback
Condition: New
€ 31.99€ 24.98
€ 31.99
€ 24.98
Hardcover. Youth is no longer an age it's a commodity
YouthNation is an indispensable brand roadmap to the youth-driven economy. Num Pages: 320 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 238 x 166 x 31. Weight in Grams: 508.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2015
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118981146
- ISBN
- 9781118981146
Hardback
Condition: New
€ 25.99€ 21.18
€ 25.99
€ 21.18
Hardback. Praise for Your Gut Is Still Not Smarter Than Your Head "Too many companies treat marketing as a communication exercise to help sales move a few more cases of product out of the door. Num Pages: 296 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 232 x 161 x 28. Weight in Grams: 508.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 296
- Condition
- New
- SKU
- V9780471979937
- ISBN
- 9780471979937
Hardback
Condition: New
€ 26.99€ 22.12
€ 26.99
€ 22.12
Paperback. Num Pages: 288 pages. BIC Classification: KJS; VSC. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 236 x 188 x 18. Weight in Grams: 524.
- Publisher
- Prima Publishing
- Number of pages
- 288
- Format
- Paperback
- Publication date
- 1998
- Edition
- First Edition
- Condition
- New
- SKU
- V9780761512196
- ISBN
- 9780761512196
Paperback
Condition: New
€ 23.99€ 17.67
€ 23.99
€ 17.67
Paperback. Investigates the rise of "guerrilla marketing" as a way of understanding increasingly covert and interactive flows of commercial persuasion. Series: Postmillennial Pop Series. Num Pages: 237 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 228 x 153 x 17. Weight in Grams: 370.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- NYU Press
- Number of pages
- 224
- Condition
- New
- SKU
- V9780814785904
- ISBN
- 9780814785904
Paperback
Condition: New
€ 32.99€ 29.60
€ 32.99
€ 29.60
Hardback. Investigates the rise of "guerrilla marketing" as a way of understanding increasingly covert and interactive flows of commercial persuasion. Series: Postmillennial Pop Series. Num Pages: 237 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 229 x 152 x 18. Weight in Grams: 490.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- New York University Press United States
- Number of pages
- 237
- Condition
- New
- SKU
- V9780814745472
- ISBN
- 9780814745472
Hardback
Condition: New
€ 85.43
€ 85.43
Hardback. .
- Publisher
- McGraw-Hill Education - Europe
- Format
- Hardback
- Publication date
- 2015
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780071847827
- ISBN
- 9780071847827
Hardback
Condition: New
€ 34.99€ 25.44
€ 34.99
€ 25.44
Paperback. A guide to style and techniques for all written communication. From the dos and don'ts of English grammar, to jargon and cliches, to the important legal considerations, It advises on how to write clear, appropriate and engaging copy and tailor your approach to different mediums and audiences. Series: PR in Practice. Num Pages: 280 pages, black & white illustrations, figures. BIC Classification: CJCW; KJSP. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 235 x 157 x 15. Weight in Grams: 428.
- Publisher
- Kogan Page Ltd
- Number of pages
- 280
- Format
- Paperback
- Publication date
- 2012
- Edition
- 5th Edition
- Condition
- New
- SKU
- V9780749465438
- ISBN
- 9780749465438
Paperback
Condition: New
€ 40.99€ 36.22
€ 40.99
€ 36.22
Hardcover. The client/agency relationship is an area fraught with potential for mishap. Competition in the field has created an urgent need to understand the relationship far more thoroughly to help clients get better value from agencies, with the demand moving from a need for client satisfaction to a need for excellent agency performance. Num Pages: 218 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 248 x 176. Weight in Grams: 550.
- Format
- Hardback
- Publication date
- 2005
- Publisher
- John Wiley & Sons Inc United Kingdom
- Number of pages
- 218
- Condition
- New
- SKU
- V9780470024614
- ISBN
- 9780470024614
Hardback
Condition: New
€ 57.75
€ 57.75
Paperback. A Marxist investigation into the forms of resistance occurring in the UK call centre today Series: Wildcat. Num Pages: 208 pages. BIC Classification: 1DBK; JHBL; KJS; KNTT. Category: (P) Professional & Vocational. Dimension: 136 x 215 x 18. Weight in Grams: 262.
- Publisher
- Pluto Press
- Format
- Paperback
- Publication date
- 2016
- Edition
- Reprint
- Condition
- New
- SKU
- V9780745399065
- ISBN
- 9780745399065
Paperback
Condition: New
€ 23.99€ 16.58
€ 23.99
€ 16.58
Paperback. A reference for advertising, sales, and marketing professionals looking for the right word to clinch the deal. It lists high-powered words, phrases, and slogans, arranged in categories ranging from 'snappy transitions' to 'knocking the competition', from 'grabbers' to 'clinchers.' Num Pages: 160 pages. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 222 x 218 x 8. Weight in Grams: 318.
- Publisher
- McGraw-Hill Education - Europe United States
- Number of pages
- 144
- Format
- Paperback
- Publication date
- 2006
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780071467858
- ISBN
- 9780071467858
Paperback
Condition: New
€ 18.99€ 15.15
€ 18.99
€ 15.15
Paperback. Wired Marketing provides a unique mix of strategic and technical knowledge designed primarily for students on marketing--related courses. It focuses on the Internet as a marketing tool in the context of rapidly changing business and consumer markets, including the emergence of eCommerce on the World Wide Web. Num Pages: 282 pages, illustrations. BIC Classification: KJE; KJS; UDB. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 236 x 194 x 16. Weight in Grams: 514.
- Format
- Paperback
- Publication date
- 2001
- Publisher
- John Wiley and Sons Ltd
- Number of pages
- 282
- Condition
- New
- SKU
- V9780471496458
- ISBN
- 9780471496458
Paperback
Condition: New
€ 71.45
€ 71.45
Hardcover. * Customer Value Creation (CVC) provides an understanding of how leading Business to Business (B2B) companies use deep customer understanding to reduce their cost of serving customers and increase revenues- all leading to profit growth. Num Pages: 464 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 235 x 160 x 37. Weight in Grams: 690.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 464
- Condition
- New
- SKU
- V9780470547991
- ISBN
- 9780470547991
Hardback
Condition: New
€ 89.23
€ 89.23
Hardback. Argues that only those brands that tell values-driven stories through the right channels will revolutionize marketing. The author systematically breaks down how communicators can go beyond the sell by creating stories that inspire people not just to listen, but to proselytize. Num Pages: 288 pages, Illustrations. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 239 x 157 x 27. Weight in Grams: 594.
- Publisher
- Harvard Business Review Press United States
- Number of pages
- 272
- Format
- Hardback
- Publication date
- 2012
- Edition
- 0th Edition
- Condition
- New
- SKU
- V9781422143568
- ISBN
- 9781422143568
Hardback
Condition: New
€ 30.99€ 27.61
€ 30.99
€ 27.61
Hardcover. Professional services providers have had to rethink their sales methods and adapt to profound changes in the way customers buy services. In response, Michael McLaughlin presents a strategy for winning new business with a holistic approach to each customer relationship. Num Pages: 224 pages, , black & white illustrations, black & white line drawings. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 236 x 163 x 21. Weight in Grams: 460.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 224
- Condition
- New
- SKU
- V9780470455852
- ISBN
- 9780470455852
Hardback
Condition: New
€ 35.99€ 26.29
€ 35.99
€ 26.29
Hardcover. Strategic marketing planning in technology-intensive businesses (e.g. , computers, telecommunications, software, biotechnology, semiconductors, and pharmaceuticals) is more complex and unmanageable than in most other businesses, traditionally taking up huge amounts of management time and producing plans that are quickly obsolete. Num Pages: 324 pages, Illustrations. BIC Classification: KJS; KNTX. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 236 x 162 x 21. Weight in Grams: 586.
- Format
- Hardback
- Publication date
- 1999
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 324
- Condition
- New
- SKU
- V9780471644309
- ISBN
- 9780471644309
Hardback
Condition: New
€ 37.99€ 29.73
€ 37.99
€ 29.73
Hardback. A new marketing paradigm focuses on the concentrated economic power of 600 global cities. City-Centered Marketing: Why Local is the Future of Global Business is a compelling practical analysis of a new direction of marketing within the context of intensifying urbanization and the shift of global economy from West to East. Num Pages: 288 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 237 x 157 x 25. Weight in Grams: 486.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- John Wiley & Sons Inc
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118893814
- ISBN
- 9781118893814
Hardback
Condition: New
€ 31.99€ 24.98
€ 31.99
€ 24.98
Paperback. When you are selling, the way you deliver your message will matter as much as, or more than, what you actually say. In this book, the authors reveal nonverbal communication skills guaranteed to give you the advantage in every sales situation. It reveals the universal body language signals that command respect and teaches you how to use them. Num Pages: 256 pages, Illustrations. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 154 x 229 x 18. Weight in Grams: 404.
- Publisher
- McGraw-Hill Education - Europe United States
- Number of pages
- 256
- Format
- Paperback
- Publication date
- 2012
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780071793001
- ISBN
- 9780071793001
Paperback
Condition: New
€ 31.99€ 22.71
€ 31.99
€ 22.71
Hardcover. Aims to reveal the secrets to service success by analyzing four service companies that grew from small beginnings to the leaders in their industries. This book includes interviews with the four CEOs who guided the companies to their success which reveal the three basic principles they all share. Num Pages: 200 pages, illustrations. BIC Classification: KJM; KJSU; KNS. Category: (P) Professional & Vocational. Dimension: 234 x 155 x 19. Weight in Grams: 428.
- Format
- Hardback
- Publication date
- 2003
- Publisher
- John Wiley & Sons Inc
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470848234
- ISBN
- 9780470848234
Hardback
Condition: New
€ 53.77
€ 53.77