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Sales & marketing
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Sales & marketing
Paperback. Num Pages: 264 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 236 x 156 x 20. Weight in Grams: 396.
- Publisher
- FT Press
- Format
- Paperback
- Publication date
- 2017
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9781292134604
- ISBN
- 9781292134604
Paperback
Condition: New
€ 23.99€ 17.77
€ 23.99
€ 17.77
Paperback / so. Series: Sozialwissenschaft. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS; UY. Category: (G) General (US: Trade). Dimension: 210 x 148 x 19. Weight in Grams: 435.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Deutscher Universit?tsverlag United Kingdom
- Condition
- New
- SKU
- V9783824421954
- ISBN
- 9783824421954
Paperback
Condition: New
€ 100.14
€ 100.14
Paperback. Helps to develop the essential Internet presence needed for promotion, sales, and distribution. This title provides instructions on how to set up a website, as well as how to use the Internet to promote you or your client, and the website. Num Pages: 304 pages, 17 black & white tables, 125 black & white halftones. BIC Classification: AV; KJS; KNTF. Category: (P) Professional & Vocational. Dimension: 230 x 193 x 18. Weight in Grams: 530.
- Publisher
- Taylor & Francis Ltd United Kingdom
- Number of pages
- 304
- Format
- Paperback
- Publication date
- 2012
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780240823706
- ISBN
- 9780240823706
Paperback
Condition: New
€ 50.99€ 35.83
€ 50.99
€ 35.83
Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KFFK; KJE; KJS; UF. Category: (G) General (US: Trade). Dimension: 239 x 165 x 15. Weight in Grams: 363.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer Gabler United States
- Condition
- New
- SKU
- V9783658005566
- ISBN
- 9783658005566
Paperback
Condition: New
€ 55.88
€ 55.88
Paperback. Why are companies still trying to build products for the masses? Why are we still acting like the masses even exist? This book answers this question. Num Pages: 112 pages. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 130 x 178 x 8. Weight in Grams: 78.
- Publisher
- Penguin Books Ltd
- Format
- Paperback
- Publication date
- 2015
- Condition
- New
- SKU
- V9780241209011
- ISBN
- 9780241209011
Paperback
Condition: New
€ 15.99€ 12.61
€ 15.99
€ 12.61
Hardcover. Num Pages: 224 pages, tables & charts. BIC Classification: KJSU. Category: (G) General (US: Trade). Dimension: 235 x 162 x 22. Weight in Grams: 476.
- Publisher
- Select Books Inc United States
- Number of pages
- 224
- Format
- Hardback
- Publication date
- 2007
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781590791219
- ISBN
- 9781590791219
Hardback
Condition: New
€ 24.99€ 22.38
€ 24.99
€ 22.38
Hardcover. Editor(s): Easter, K. William; Huang, Qiuqiong. Series: Global Issues in Water Policy. Num Pages: 359 pages, 6 black & white illustrations, 30 colour illustrations, 22 black & white tables, biograph. BIC Classification: KJS; LNKJ; TQSW; TVB. Category: (P) Professional & Vocational. Dimension: 242 x 162 x 19. Weight in Grams: 650.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Springer
- Edition
- 2014th Edition
- Condition
- New
- SKU
- V9789401790802
- ISBN
- 9789401790802
Hardback
Condition: New
€ 195.54
€ 195.54
Paperback. Editor(s): Easter, K. William; Huang, Qiuqiong. Series: Global Issues in Water Policy. Num Pages: 359 pages, 6 black & white illustrations, 30 colour illustrations, 22 black & white tables, biograph. BIC Classification: KJS; LNKJ; TQSW; TVB. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 19. Weight in Grams: 548.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer Netherlands
- Edition
- Softcover reprint of the original 1st ed. 2014
- Number of pages
- 359
- Condition
- New
- SKU
- V9789402407945
- ISBN
- 9789402407945
Paperback
Condition: New
€ 194.46
€ 194.46
Hardback. This text is a series of essays on the nature of brands and brand building by some of the most successful and high-profile names in business, edited by a top brand consultant. It includes: comparisons between different strategies and definitions of best practice. Num Pages: 240 pages, Illustrations. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 234 x 153. Weight in Grams: 500. Fine in good dust wrapper. DW showing light shelf wear with nicks and rubing, remains a nice copy
- Condition
- Used, Very Good
- Publisher
- HarperCollins Publishers
- Format
- Hardback
- Publication date
- 2001
- SKU
- KSG0011991
- ISBN
- 9780007112296
Hardback
Condition: Used, Very Good
€ 4.99
€ 4.99
Hardcover. Adweek books." Includes index. Commissioning organisation: by Agnieszka Winkler. xii, 227 p. ill. 24 cm. Stiff boards. As new with dw." Keywords: "Business, Finance & Law - E-Commerce - General,Business, Finance & Law - E-Commerce - Managers' Guides to Computing,"
- Condition
- Used, Like New
- Publisher
- John Wiley & Sons
- Format
- Hardback
- Publication date
- 1999
- Edition
- 1st Edition
- SKU
- KEX0164428
- ISBN
- 9780471295556
Hardback
Condition: Used, Like New
€ 4.99
€ 4.99
Hardcover. Used hardback, in good condition. With dustjacket.
- Condition
- Used, Good
- Publisher
- John Wiley & Sons
- Format
- Hardback
- Publication date
- 1999
- Edition
- 1st Edition
- SKU
- KIN0008804
- ISBN
- 9780471295556
Hardback
Condition: Used, Good
€ 4.99
€ 4.99
Paperback / so. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJC; KJMV3; KJS; UF. Category: (G) General (US: Trade). Dimension: 234 x 156 x 22. Weight in Grams: 594.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- 3
- Condition
- New
- SKU
- V9783642636851
- ISBN
- 9783642636851
Paperback
Condition: New
€ 106.94
€ 106.94
Paperback. Shows that the fight over the practices of Wal-Mart can provide us with important insight into the dreams and realities of American capitalism Num Pages: 256 pages, 5 black & white illustrations. BIC Classification: KJS; KNPR. Category: (P) Professional & Vocational. Dimension: 228 x 155 x 18. Weight in Grams: 386.
- Publisher
- New York University Press United States
- Number of pages
- 256
- Format
- Paperback
- Publication date
- 2013
- Condition
- New
- SKU
- V9780814763346
- ISBN
- 9780814763346
Paperback
Condition: New
€ 32.99€ 29.90
€ 32.99
€ 29.90
hardcover. Shows that the fight over the practices of Wal-Mart can provide us with important insight into the dreams and realities of American capitalism Num Pages: 256 pages, 5 black & white illustrations. BIC Classification: KJS; KNPR. Category: (P) Professional & Vocational. Dimension: 231 x 155 x 23. Weight in Grams: 499.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- New York University Press United States
- Number of pages
- 256
- Condition
- New
- Edition
- Illustrated
- SKU
- V9780814763339
- ISBN
- 9780814763339
Hardback
Condition: New
€ 92.36
€ 92.36
Paperback. Stephan Gunther prasentiert ein Modell zur Verbraucherwahrnehmung und -beur-teilung von Markentransfers, das die zentralen Einflussfaktoren aufzeigt und ihre Wirkungszusammenhange verdeutlicht." Series: Marken- Und Produktmanagement. Num Pages: 253 pages, 3 black & white illustrations, 25 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 14. Weight in Grams: 332.
- Format
- Paperback
- Publication date
- 2002
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 253
- Condition
- New
- SKU
- V9783824475247
- ISBN
- 9783824475247
Paperback
Condition: New
€ 71.75
€ 71.75
Vorteilhaftigkeit Von Kaufakzeleration Bei Konsumentengerichteter Verk...
. Ed(S): Gamble, Professor And Department Hea...
Paperback / so. Editor(s): Gamble, Professor and Department Head of Politics Andrew (University of Cambridge UK); Payne, Anthony (University of Sheffield UK). Num Pages: black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 14. Weight in Grams: 322.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- Deutscher Universitatsverlag United States
- Condition
- New
- SKU
- V9783835007833
- ISBN
- 9783835007833
Paperback
Condition: New
€ 78.03
€ 78.03
Paperback. Meike Niedbal zeigt, dass Produktvorankundigungen zwar das Kauferverhalten positiv beeinflussen, aber auch zu Nachteilen auf der Wettbewerbsseite, z.B. durch Nachahmung, fuhren konnen." Series: Business-to-Business-Marketing. Num Pages: 314 pages, 18 black & white illustrations, 30 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 17. Weight in Grams: 413.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 314
- Condition
- New
- SKU
- V9783835000490
- ISBN
- 9783835000490
Paperback
Condition: New
€ 88.81
€ 88.81
Paperback / so. Series: Gabler Edition Wissenschaft. Num Pages: 293 pages, black & white illustrations, bibliography. BIC Classification: KJS; TDCT; WBA. Category: (G) General (US: Trade). Dimension: 229 x 152 x 17. Weight in Grams: 454.
- Format
- Paperback
- Publication date
- 2000
- Publisher
- Deutscher Universit?tsverlag United Kingdom
- Number of pages
- 293
- Condition
- New
- SKU
- V9783824472550
- ISBN
- 9783824472550
Paperback
Condition: New
€ 83.59
€ 83.59
paperback. Stephan Platt zeigt anhand der Einfuhrungskampagne des Audi TT, dass sich auf der Basis klassischer Lehr-Lern-Theorien zwar preisgekronte Kommunikation gestalten lasst. Wenn aber konstruktivistische Prinzipien unberucksichtigt bleiben, werden wesentliche Moglichkeiten zur Markenbindung nicht ausgeschopft." Num Pages: 286 pages, 160 black & white illustrations. BIC Classification: GTC; KJS. Category: (P) Professional & Vocational. Dimension: 244 x 170 x 15. Weight in Grams: 500.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Deutscher Universitätsverlag Germany
- Edition
- 2005th Edition
- Number of pages
- 286
- Condition
- New
- SKU
- V9783824408214
- ISBN
- 9783824408214
Paperback
Condition: New
€ 78.29
€ 78.29
Paperback. Was sichert den Erfolg im E-Business nach dem Launch von Start-up-Firma oder Internet-Strategie in einem grosseren Unternehmen? Dieses aussergewohnliche Buch gibt Antworten. Es weist uber die experimentelle Startphase des .com-Engagements weit hinaus und hilft bei der Entwicklung eines profitablen Geschaftsmodells." Num Pages: 276 pages, black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (P) Professional & Vocational. Dimension: 229 x 152 x 15. Weight in Grams: 376.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Edition
- Softcover reprint of the original 1st ed. 2001
- Number of pages
- 276
- Condition
- New
- SKU
- V9783322823717
- ISBN
- 9783322823717
Paperback
Condition: New
€ 55.59
€ 55.59