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Sales & marketing
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Sales & marketing
Paperback. Why are companies still trying to build products for the masses? Why are we still acting like the masses even exist? This book answers this question. Num Pages: 112 pages. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 130 x 178 x 8. Weight in Grams: 78.
- Publisher
- Penguin Books Ltd
- Format
- Paperback
- Publication date
- 2015
- Condition
- New
- SKU
- V9780241209011
- ISBN
- 9780241209011
Paperback
Condition: New
€ 15.99€ 11.85
€ 15.99
€ 11.85
Hardback. This text is a series of essays on the nature of brands and brand building by some of the most successful and high-profile names in business, edited by a top brand consultant. It includes: comparisons between different strategies and definitions of best practice. Num Pages: 240 pages, Illustrations. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 234 x 153. Weight in Grams: 500. Fine in good dust wrapper. DW showing light shelf wear with nicks and rubing, remains a nice copy
- Condition
- Used, Very Good
- Publisher
- HarperCollins Publishers
- Format
- Hardback
- Publication date
- 2001
- SKU
- KSG0011991
- ISBN
- 9780007112296
Hardback
Condition: Used, Very Good
€ 4.99
€ 4.99
Hardcover. Adweek books." Includes index. Commissioning organisation: by Agnieszka Winkler. xii, 227 p. ill. 24 cm. Stiff boards. As new with dw." Keywords: "Business, Finance & Law - E-Commerce - General,Business, Finance & Law - E-Commerce - Managers' Guides to Computing,"
- Condition
- Used, Like New
- Publisher
- John Wiley & Sons
- Format
- Hardback
- Publication date
- 1999
- Edition
- 1st Edition
- SKU
- KEX0164428
- ISBN
- 9780471295556
Hardback
Condition: Used, Like New
€ 4.99
€ 4.99
Hardcover. Used hardback, in good condition. With dustjacket.
- Condition
- Used, Good
- Publisher
- John Wiley & Sons
- Format
- Hardback
- Publication date
- 1999
- Edition
- 1st Edition
- SKU
- KIN0008804
- ISBN
- 9780471295556
Hardback
Condition: Used, Good
€ 4.99
€ 4.99
Paperback. Shows that the fight over the practices of Wal-Mart can provide us with important insight into the dreams and realities of American capitalism Num Pages: 256 pages, 5 black & white illustrations. BIC Classification: KJS; KNPR. Category: (P) Professional & Vocational. Dimension: 228 x 155 x 18. Weight in Grams: 386.
- Publisher
- New York University Press United States
- Number of pages
- 256
- Format
- Paperback
- Publication date
- 2013
- Condition
- New
- SKU
- V9780814763346
- ISBN
- 9780814763346
Paperback
Condition: New
€ 32.99€ 29.73
€ 32.99
€ 29.73
hardcover. Shows that the fight over the practices of Wal-Mart can provide us with important insight into the dreams and realities of American capitalism Num Pages: 256 pages, 5 black & white illustrations. BIC Classification: KJS; KNPR. Category: (P) Professional & Vocational. Dimension: 231 x 155 x 23. Weight in Grams: 499.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- New York University Press United States
- Number of pages
- 256
- Condition
- New
- Edition
- Illustrated
- SKU
- V9780814763339
- ISBN
- 9780814763339
Hardback
Condition: New
€ 92.06
€ 92.06
Paperback. With a great introduction for retail students, this is a guide to all aspects of visual merchandising and covers both window dressing and in-store areas. It reveals the secrets of their toolkit and information on the use of mannequins, the technology and how to construct and source props. It also explains the psychology behind buyer behaviour. Num Pages: 224 pages. BIC Classification: KJS; KNPR. Category: (G) General (US: Trade). .
- Publisher
- Laurence King Publishing United Kingdom
- Number of pages
- 224
- Format
- Paperback
- Publication date
- 2016
- Edition
- 3rd Edition
- Condition
- New
- SKU
- V9781780676876
- ISBN
- 9781780676876
Paperback
Condition: New
€ 33.99€ 23.71
€ 33.99
€ 23.71
Paperback. Your ticket to generating better results through infographics Visual Content Marketing is a more than just a guide to infographics. Written for business people dealing with complex offerings, this is a hands-on, in-the-trenches guide to leveraging this emerging medium to reach bottomline business goals. Num Pages: 256 pages. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Weight in Grams: 666.
- Publisher
- John Wiley & Sons Inc
- Format
- Paperback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119157434
- ISBN
- 9781119157434
Paperback
Condition: New
€ 31.99€ 24.98
€ 31.99
€ 24.98
Hardcover. .
- Publisher
- Gabler Verlag
- Format
- Hardback
- Publication date
- 2006
- Edition
- 2006th Edition
- Condition
- New
- SKU
- V9783834900364
- ISBN
- 9783834900364
Hardback
Condition: New
€ 65.12€ 11.85
€ 65.12
€ 11.85
Paperback. Presents seven timeless laws for businesses and individuals in a world that is dominated by rapid change and digital technology. This title shares the vision and values required to succeed with the untold backstories to influential and iconic innovation. Num Pages: 272 pages. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 214 x 152 x 21. Weight in Grams: 338.
- Publisher
- Ebury Publishing United Kingdom
- Number of pages
- 272
- Format
- Paperback
- Publication date
- 2012
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780091947569
- ISBN
- 9780091947569
Paperback
Condition: New
€ 23.99€ 16.54
€ 23.99
€ 16.54
Paperback. Focuses on how to be competitive through pricing services based upon value to the client. Contains excellent advice on managing cost, contract types, pricing change orders, cost accounting techniques, negotiating methods, liability considerations, bidding approaches and much more. Num Pages: 232 pages, Ill. BIC Classification: AMC; KJMV1; KJS. Category: (P) Professional & Vocational. Dimension: 244 x 191 x 14. Weight in Grams: 432.
- Format
- Paperback
- Publication date
- 1993
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 232
- Condition
- New
- SKU
- V9780471579335
- ISBN
- 9780471579335
Paperback
Condition: New
€ 100.89
€ 100.89
Paperback. Market a business by creating and sharing valuable content which gets the message across in the right way to attract more clients and customers. Num Pages: 328 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 159 x 233 x 20. Weight in Grams: 496.
- Publisher
- Kogan Page Ltd
- Format
- Paperback
- Publication date
- 2015
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780749473273
- ISBN
- 9780749473273
Paperback
Condition: New
€ 33.99€ 30.83
€ 33.99
€ 30.83
Hardback. Editor(s): Simpson, Diana. Num Pages: 170 pages. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 232 x 160 x 17. Weight in Grams: 396.
- Publisher
- Nova Science Publishers Inc
- Format
- Hardback
- Publication date
- 2016
- Edition
- UK ed.
- Condition
- New
- SKU
- V9781634853187
- ISBN
- 9781634853187
Hardback
Condition: New
€ 200.11€ 149.87
€ 200.11
€ 149.87
Hardback. Turn unstructured data into valuable business insight Unstructured Data Analytics provides an accessible, non-technical introduction to the analysis of unstructured data. Num Pages: 304 pages. BIC Classification: KJSM. Category: (P) Professional & Vocational. Weight in Grams: 666.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2018
- Condition
- New
- SKU
- V9781119129752
- ISBN
- 9781119129752
Hardback
Condition: New
€ 44.99€ 35.62
€ 44.99
€ 35.62
Hardcover. UnSelling is about everything but the sell. We put all of our focus on the individual purchase transaction, while putting the rest of our business actions second. We've become blind to customer service, support, branding, experiences and even product quality. Num Pages: 240 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 244 x 181 x 22. Weight in Grams: 428.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- John Wiley & Sons Inc
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118943007
- ISBN
- 9781118943007
Hardback
Condition: New
€ 26.99€ 22.15
€ 26.99
€ 22.15
Paperback. Revised edition of the author's UnMarketing, c2012. Num Pages: 304 pages, illustrations. BIC Classification: KJE; KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 155 x 268 x 23. Weight in Grams: 364.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- John Wiley & Sons Inc
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9781119335009
- ISBN
- 9781119335009
Paperback
Condition: New
€ 25.99€ 21.16
€ 25.99
€ 21.16
Hardcover. A step-by-step guide to designing and implementing an amazing customer service culture In today's competitive business environment, keeping customers happy is the key to long-term success. But some businesses provide much better customer service than others. Num Pages: 256 pages, Illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 236 x 156 x 23. Weight in Grams: 454.
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 256
- Format
- Hardback
- Publication date
- 2009
- Edition
- 2nd Revised edition
- Condition
- New
- SKU
- V9780470503805
- ISBN
- 9780470503805
Hardback
Condition: New
€ 27.99€ 23.10
€ 27.99
€ 23.10
Paperback. A guide for sales people, giving them insight into the behaviour and strategies of buyers, so that they are able to deal with them more successfully and regain power in the buyer-seller relationship. Num Pages: 208 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 232 x 158 x 13. Weight in Grams: 330.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Kogan Page Ltd United Kingdom
- Number of pages
- 208
- Condition
- New
- SKU
- V9780749461232
- ISBN
- 9780749461232
Paperback
Condition: New
€ 40.99€ 36.49
€ 40.99
€ 36.49
Paperback. Written by the same team behind the bestselling Understanding Digital Marketing, Understanding Social Media is the ultimate guide to using social media to grow a customer base, increase engagement and build a business. Num Pages: 304 pages, black & white illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 158 x 234 x 19. Weight in Grams: 464.
- Publisher
- Kogan Page Ltd
- Format
- Paperback
- Publication date
- 2015
- Condition
- New
- SKU
- V9780749473563
- ISBN
- 9780749473563
Paperback
Condition: New
€ 33.99€ 30.93
€ 33.99
€ 30.93
Paperback. Marketing is a social and managerial process. Both individuals and groups obtain what they need and want by creating and exchanging products and value with others. This collection of case studies covers the key aspects of this field. Num Pages: 232 pages, Illustrations. BIC Classification: KJK; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 232 x 156 x 14. Weight in Grams: 368.
- Format
- Paperback
- Publication date
- 2000
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 232
- Condition
- New
- SKU
- V9780471860938
- ISBN
- 9780471860938
Paperback
Condition: New
€ 56.26
€ 56.26