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Sales & marketing
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Sales & marketing
Hardcover. Today's customers are overwhelmed by information and endless consumer options. In this environment, salespeople don't have all day to convince the customer. In fact, Mark Joyner says that salespeople actually have about three seconds in which to convince the customer to buy; after that, it's game over. Num Pages: 240 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 223 x 149 x 24. Weight in Grams: 432.
- Publisher
- Wiley
- Number of pages
- 240
- Format
- Hardback
- Publication date
- 2005
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780471738947
- ISBN
- 9780471738947
Hardback
Condition: New
€ 31.99€ 22.87
€ 31.99
€ 22.87
Hardcover. A rigorous, state of the art overview of the field of brand valuation from the Global Brand Manager of Deloitte Touche This book represents a remarkably complete, detailed and extensive review of the main brand valuation models, depicting the state of the art in the field and coherently relating major trends. Num Pages: 448 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 241 x 164 x 30. Weight in Grams: 862.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 448
- Condition
- New
- SKU
- V9780470740316
- ISBN
- 9780470740316
Hardback
Condition: New
€ 62.64
€ 62.64
Paperback. Think Freakonomics meets The Undercover Economist The Inner Lives of Markets is a journey into the mysterious corners of everyday economics. Who buys, who sells, why it matters, when it works, and what to do when it breaks. Num Pages: 224 pages. BIC Classification: JFFT; KCC; KCY; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 129. .
- Publisher
- Hodder & Stoughton General Division
- Format
- Paperback
- Publication date
- 2017
- Condition
- New
- SKU
- V9781444788587
- ISBN
- 9781444788587
Paperback
Condition: New
€ 17.99€ 13.47
€ 17.99
€ 13.47
Paperback. This is the step-by-step, proven programme that will allow you to create a highly effective marketing plan that works - in just one hour! Num Pages: 176 pages, Illustrations. BIC Classification: KJC; KJH; KJS. Category: (G) General (US: Trade). Dimension: 235 x 157 x 12. Weight in Grams: 350.
- Publisher
- Pearson Education Limited United Kingdom
- Number of pages
- 176
- Format
- Paperback
- Publication date
- 2008
- Condition
- New
- SKU
- V9780273687863
- ISBN
- 9780273687863
Paperback
Condition: New
€ 20.99€ 16.75
€ 20.99
€ 16.75
Hardback. Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes. Num Pages: 384 pages, Illustrations. BIC Classification: JMH; KJS; VSP. Category: (P) Professional & Vocational. Dimension: 233 x 157 x 34. Weight in Grams: 652.
- Publisher
- McGraw-Hill Education - Europe New York
- Number of pages
- 384
- Format
- Hardback
- Publication date
- 2001
- Edition
- Illustrated
- Condition
- New
- SKU
- V9780071364157
- ISBN
- 9780071364157
Hardback
Condition: New
€ 35.99€ 26.29
€ 35.99
€ 26.29
Paperback. Includes information on the on-line and social media opportunities for sales and marketing, as well as fresh advice and invaluable tips from successful crafters and artists. Num Pages: 256 pages, full colour throughout. BIC Classification: KJS; KJVS; WF. Category: (G) General (US: Trade). Dimension: 192 x 168 x 20. Weight in Grams: 382.
- Publisher
- Workman Publishing
- Format
- Paperback
- Publication date
- 2014
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9781612123356
- ISBN
- 9781612123356
Paperback
Condition: New
€ 18.99€ 14.27
€ 18.99
€ 14.27
Hardback. The Handbook of Organic and Fair Trade Food Marketing provides a practical guide to successful marketing in these two dynamic sectors, underpinned by case-histories and lessons from companies that have been successful in these areas, including Green & Black's, Yeo Valley and Duchy Originals. Editor(s): Wright, Simon; McCrea, Diane. Num Pages: 312 pages, 85. BIC Classification: KJS; KNDF. Category: (P) Professional & Vocational. Dimension: 253 x 180 x 21. Weight in Grams: 822.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 312
- Condition
- New
- SKU
- V9781405150583
- ISBN
- 9781405150583
Hardback
Condition: New
€ 242.52
€ 242.52
Hardcover. Drawing together the new techniques available to the market researcher into a single reference, The Handbook of Online and Social Media Research explores how these innovations are being used by the leaders in the field. Num Pages: 462 pages, black & white illustrations, black & white tables, figures. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 252 x 179 x 31. Weight in Grams: 928.
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 464
- Format
- Hardback
- Publication date
- 2010
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470710401
- ISBN
- 9780470710401
Hardback
Condition: New
€ 56.06
€ 56.06
Hardback. The premier guide to mobile market research The Handbook of Mobile Market Research is the first guide to focus exclusively on the use of mobile technology in market research. Num Pages: 312 pages. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 250 x 170 x 21. Weight in Grams: 686.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2014
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118935620
- ISBN
- 9781118935620
Hardback
Condition: New
€ 34.64
€ 34.64
Hardback. An important update to this roadmap for the development of a corporate intelligence program Market intelligence is the distinct discipline by which organisations systematically gather and process information about their external operating environment in order to facilitate accurate and confident decision making that is based on insight. Num Pages: 288 pages. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 252 x 176 x 21. Weight in Grams: 666.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2014
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9781118923627
- ISBN
- 9781118923627
Hardback
Condition: New
€ 53.77
€ 53.77
Paperback. aeo Fills a recognised gap in international marketing literature. aeo Written by an international team of prestigious academics and practitioners including Professor Michael J. Baker, Professor Andrew Ehrenberg, Professor Sam Black, and Professor Eugene Johnson. aeo Unique in its truly global and integrative approach. Editor(s): Monye, Sylvester O. Num Pages: 320 pages, 0. BIC Classification: KJK; KJP; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 253 x 182 x 16. Weight in Grams: 560.
- Format
- Paperback
- Publication date
- 1999
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 320
- Condition
- New
- SKU
- V9780631200918
- ISBN
- 9780631200918
Paperback
Condition: New
€ 42.99€ 33.63
€ 42.99
€ 33.63
Paperback. With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell s series of handbooks on communication and media reflects the growing visibility of large businesses ethical profiles, and tracks the benefits that positive public attitudes can bring. Editor(s): Carroll, Craig E. Series: Handbooks in Communication and Media. Num Pages: 650 pages, black & white illustrations. BIC Classification: GTC; KJP; KJSP. Category: (P) Professional & Vocational. Dimension: 174 x 319 x 30. Weight in Grams: 986.
- Publisher
- John Wiley & Sons Inc
- Format
- Paperback
- Publication date
- 2015
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119061236
- ISBN
- 9781119061236
Paperback
Condition: New
€ 63.85
€ 63.85
Hardcover. Give your business a successful credit and collections plan with this easy and clear guide Over 100,000 businesses have slow or non-paying customers. Yet very few actually have a workable plan for claiming the missing revenue that results. Num Pages: 204 pages. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 230 x 161 x 22. Weight in Grams: 408.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 204
- Condition
- New
- SKU
- V9781118011614
- ISBN
- 9781118011614
Hardback
Condition: New
€ 25.99€ 21.18
€ 25.99
€ 21.18
Hardcover.
- Format
- Hardback
- Publication date
- 2006
- Publisher
- John Wiley and Sons Ltd United States
- Number of pages
- 244
- Condition
- New
- SKU
- V9780471778233
- ISBN
- 9780471778233
Hardback
Condition: New
€ 19.99€ 17.38
€ 19.99
€ 17.38
Hardcover. A father and son sales team reveal the secrets of sales success In Golden Circle Secrets, father--and--son team Dale and Ben Midgley show management and the sales team how to achieve consistent success in sales. Num Pages: 192 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 223 x 139 x 18. Weight in Grams: 338.
- Format
- Hardback
- Publication date
- 2005
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 192
- Condition
- New
- SKU
- V9780471718574
- ISBN
- 9780471718574
Hardback
Condition: New
€ 23.99€ 19.29
€ 23.99
€ 19.29
Hardcover. Discusses the twin forces of ideological and technological change that make globalization the most important issue facing executives. This book shows how many companies who have developed a global strategy, face the challenge of balancing a multinational presence with demands of the 'unglobal consumer' who does not have a 'one size fits all' need. Editor(s): Quelch, John A.; Deshpande, Rohit. Num Pages: 432 pages, Illustrations. BIC Classification: JFFS; KJS; KJVG. Category: (P) Professional & Vocational. Dimension: 231 x 159 x 33. Weight in Grams: 685.
- Format
- Hardback
- Publication date
- 2004
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 432
- Condition
- New
- SKU
- V9780787968571
- ISBN
- 9780787968571
Hardback
Condition: New
€ 63.32
€ 63.32
Paperback. Series: Fundamentals. Num Pages: 216 pages, 150 colour illus. BIC Classification: AKTA; KJS; KNSX. Category: (U) Tertiary Education (US: College). Dimension: 233 x 202 x 18. Weight in Grams: 670.
- Publisher
- Bloomsbury Publishing PLC
- Format
- Paperback
- Publication date
- 2017
- Condition
- New
- SKU
- V9781474220859
- ISBN
- 9781474220859
Paperback
Condition: New
€ 40.99€ 34.09
€ 40.99
€ 34.09
Paperback. Provides an introduction to the key elements of creative advertising. This book takes you, step-by-step, through each stage of the creative process from the initial planning and development, through to the production and execution of some of the worlds successful campaigns. Series: Fundamentals. Num Pages: 184 pages, 200. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 230 x 203 x 14. Weight in Grams: 684.
- Publisher
- AVA Publishing
- Number of pages
- 184
- Format
- Paperback
- Publication date
- 2011
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9782940411566
- ISBN
- 9782940411566
Paperback
Condition: New
€ 37.99€ 34.03
€ 37.99
€ 34.03
Paperback. Meet the characters from the hit BBC series, Beck. The fifth book in the classic Martin Beck detective series from the 1960s - the novels that shaped the future of Scandinavian crime writing. Series: The Martin Beck Series. Num Pages: 288 pages. BIC Classification: JPQB; KJS. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 197 x 129 x 20. Weight in Grams: 230.
- Publisher
- HarperCollins Publishers
- Number of pages
- 288
- Format
- Paperback
- Publication date
- 2011
- Edition
- (Reissue)
- Condition
- New
- SKU
- V9780007439157
- ISBN
- 9780007439157
Paperback
Condition: New
€ 13.99€ 10.70
€ 13.99
€ 10.70
Paperback. The Findability Formula is for anyone who wants to improve results from Internet marketing. The book is specifically written for business owners who are frustrated with a website that is not showing up in search results and not generating business. Num Pages: 288 pages, Illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 233 x 192 x 16. Weight in Grams: 528.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 288
- Condition
- New
- SKU
- V9780470420904
- ISBN
- 9780470420904
Paperback
Condition: New
€ 24.99€ 20.23
€ 24.99
€ 20.23