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Sales & marketing
Results 141 - 160 of 1347
Sales & marketing
Hardback. The internationalization and consolidation of retailing is turning the traditional retail industry on its head. International purchasing, fast and efficient operational models and new technologies constantly challenge retailers. This title analyses the changes in the retail industry and the strategic options now open to companies. Num Pages: 384 pages, Illustrations, plans. BIC Classification: KJS; KNPR. Category: (P) Professional & Vocational. Dimension: 245 x 169 x 33. Weight in Grams: 716.
- Publisher
- Kogan Page Ltd United Kingdom
- Number of pages
- 384
- Format
- Hardback
- Publication date
- 2008
- Condition
- New
- SKU
- V9780749454562
- ISBN
- 9780749454562
Hardback
Condition: New
€ 44.99€ 40.05
€ 44.99
€ 40.05
Hardcover.
Traditional retail is becoming increasingly volatile and challenged as a business model. Brick-and-mortar has shifted to online, while online is shifting into pop-up storefronts. Virtual stores in subway platforms and airports are offering new levels of convenience for harried commuters. Num Pages: 272 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 221 x 150 x 21. Weight in Grams: 404.
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 272
- Format
- Hardback
- Publication date
- 2013
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118489673
- ISBN
- 9781118489673
Hardback
Condition: New
€ 24.99€ 18.64
€ 24.99
€ 18.64
Paperback. Why do some companies have a seemingly flawless reputation while others constantly fight a losing battle? Maybe you've always kept social media at arm's length, but the thought of a crisis unfolding online keeps you awake at night. This book offers an insightful examination of how social media affects corporate reputation-building. Num Pages: 238 pages, black & white illustrations. BIC Classification: KJSP. Category: (G) General (US: Trade). Dimension: 140 x 215 x 18. Weight in Grams: 324.
- Publisher
- Harriman House Publishing
- Format
- Paperback
- Publication date
- 2014
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780857193551
- ISBN
- 9780857193551
Paperback
Condition: New
€ 26.99€ 20.61
€ 26.99
€ 20.61
Hardcover. How building relationships is the answer to economic recovery Customers are obviously at the core of any business. However, most customers' trust in business is at an historic low, and many customers feel let down by businesses they formerly trusted. Num Pages: 166 pages. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 204 x 136 x 18. Weight in Grams: 286.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 166
- Condition
- New
- SKU
- V9780470687932
- ISBN
- 9780470687932
Hardback
Condition: New
€ 23.99€ 19.44
€ 23.99
€ 19.44
Paperback. Offers 74 tools and strategies for transforming bureaucratic public institutions, covering every aspect of public management, from budgeting and strategic planning to motivating employees and building a more entrepreneurial culture. Num Pages: 704 pages, Ill. BIC Classification: JPH; JPQ; KJSP. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 239 x 204 x 32. Weight in Grams: 1254.
- Format
- Paperback
- Publication date
- 2000
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 704
- Condition
- New
- SKU
- V9780787943325
- ISBN
- 9780787943325
Paperback
Condition: New
€ 79.61
€ 79.61
Paperback. Nobody likes cold calls. And nobody really needs to make them. The Referral of a Lifetime teaches a step-by-step system that will allow anyone to generate a steady stream of new business through consistent, qualified referrals from existing customers, colleagues, and friends while retaining and maximizing business with existing customers. Num Pages: 208 pages, illustrations. BIC Classification: KJMV7; KJSU; KJU. Category: (G) General (US: Trade). Dimension: 141 x 217 x 16. Weight in Grams: 264.
- Publisher
- Berrett-Koehler
- Format
- Paperback
- Publication date
- 2016
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9781626568518
- ISBN
- 9781626568518
Paperback
Condition: New
€ 26.99€ 22.16
€ 26.99
€ 22.16
Paperback. A renowned marketing expert offers practical techniques for harnessing the power of referrals to ensure a steady flow of new customers. Num Pages: 256 pages. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 211 x 136 x 17. Weight in Grams: 224.
- Publisher
- Penguin Putnam Inc United States
- Number of pages
- 256
- Format
- Paperback
- Publication date
- 2013
- Edition
- Reprint
- Condition
- New
- SKU
- V9781591844426
- ISBN
- 9781591844426
Paperback
Condition: New
€ 30.99€ 22.07
€ 30.99
€ 22.07
Hardcover. The second edition of the Public Relations Writer's Handbook offers a simple, step-by-step approach to creating a wide range of writing, from basic news releases, pitch letters, biographies, and media alerts, to more complex and sophisticated speeches, media campaign proposals, crisis responses, and in-house publications. Num Pages: 368 pages, Illustrations. BIC Classification: KJSP. Category: (P) Professional & Vocational. Dimension: 231 x 155 x 31. Weight in Grams: 584.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 2nd Edition
- Number of pages
- 368
- Condition
- New
- SKU
- V9780787986315
- ISBN
- 9780787986315
Hardback
Condition: New
€ 42.64
€ 42.64
Paperback. Addresses the psychological issues related to team sport activities on and off the court or field. Chapter 1 introduces a three-phase model to cut through the complexities associated with team sports and chapters 2 to 12 offer theoretical and practical advice. Series: Sport Management Library. Num Pages: 278 pages, b/w illlus. BIC Classification: KJS; KNSP. Category: (G) General (US: Trade); (U) Tertiary Education (US: College). Dimension: 229 x 154 x 19. Weight in Grams: 486.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Fitness Information Technology, Inc, U.S. United States
- Number of pages
- 278
- Condition
- New
- SKU
- V9781885693327
- ISBN
- 9781885693327
Paperback
Condition: New
€ 49.36
€ 49.36
paperback. Brian Tracy, one of the top professional speakers and sales trainers in the world today, found that his most important breakthrough in selling was the discovery that it is the "Psychology of Selling" that is more important than the techniques and methods of selling. Num Pages: 240 pages, black & white illustrations. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 216 x 139 x 16. Weight in Grams: 228.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Nelson Books
- Condition
- New
- SKU
- 9780785288060
- ISBN
- 9780785288060
Paperback
Condition: New
€ 13.99€ 12.62
€ 13.99
€ 12.62
Paperback. Phones, TVa s, PDAa s, watches and even fridges are rapidly taking the place of the PC. Now Europea s proliferating channels and devices -- plus its multiple cultures and languages -- are writing tomorrowa s rules. Num Pages: 278 pages, Ill. BIC Classification: KJE; KJM; KJS; UDB. Category: (G) General (US: Trade). Dimension: 233 x 156 x 21. Weight in Grams: 438.
- Format
- Paperback
- Publication date
- 2001
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st
- Number of pages
- 278
- Condition
- New
- SKU
- V9781841121598
- ISBN
- 9781841121598
Paperback
Condition: New
€ 21.99€ 18.44
€ 21.99
€ 18.44
Hardcover. Offers practical information, examples, and thought-provoking tips that provide ideas and insights that enable financial services professionals to improve their own marketing approaches and achieve ambitious marketing goals. This book includes examples drawn from basic marketing approaches and successful consumer marketing. Num Pages: 288 pages, black & white illustrations. BIC Classification: KJS; KNST. Category: (P) Professional & Vocational. Dimension: 235 x 162 x 27. Weight in Grams: 470.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 288
- Condition
- New
- SKU
- V9780470410790
- ISBN
- 9780470410790
Hardback
Condition: New
€ 32.45
€ 32.45
Hardback. The go-to guide for creating and managing a fully integrated product lifecycle--updated with critical information about innovative new tools and evolving customer perceptions Num Pages: 432 pages, ill. BIC Classification: KJMV5; KJS. Category: (P) Professional & Vocational. Dimension: 161 x 236 x 32. Weight in Grams: 642.
- Publisher
- McGraw-Hill Education - Europe United States
- Number of pages
- 432
- Format
- Hardback
- Publication date
- 2011
- Edition
- 4th Edition
- Condition
- New
- SKU
- V9780071772983
- ISBN
- 9780071772983
Hardback
Condition: New
€ 85.64€ 65.07
€ 85.64
€ 65.07
Paperback.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- LID Publishing United Kingdom
- Number of pages
- 192
- Condition
- New
- SKU
- V9781907794513
- ISBN
- 9781907794513
Paperback
Condition: New
€ 17.99€ 14.58
€ 17.99
€ 14.58
Hardcover. * The Price Advantage by three preeminent experts at McKinsey & Company is the most pragmatic and insightful book on pricing available. Series: Wiley Finance Series. Num Pages: 384 pages, Illustrations. BIC Classification: KJMV1; KJS. Category: (P) Professional & Vocational. Dimension: 236 x 165 x 33. Weight in Grams: 602.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 2nd Edition
- Number of pages
- 384
- Condition
- New
- SKU
- V9780470481776
- ISBN
- 9780470481776
Hardback
Condition: New
€ 80.89€ 61.64
€ 80.89
€ 61.64
Paperback. .
- Publisher
- Pearson
- Format
- Paperback
- Publication date
- 1972
- Edition
- 13th edition
- Condition
- New
- SKU
- V9781292160054
- ISBN
- 9781292160054
Paperback
Condition: New
€ 111.23
€ 111.23
Hardback. Editor(s): Lee, Mordecai; Neeley, Grant; Stewart, Kendra B. Series: ASPA Series in Public Administration and Public Policy. Num Pages: 272 pages, 9 black & white illustrations, 10 black & white tables. BIC Classification: JPP; KJSP. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 163 x 237 x 22. Weight in Grams: 554.
- Publisher
- Taylor & Francis Inc United States
- Number of pages
- 271
- Format
- Hardback
- Publication date
- 2011
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781439834657
- ISBN
- 9781439834657
Hardback
Condition: New
€ 84.49
€ 84.49
Paperback. Offers practical advice and solutions for anyone involved in the PR function, as well as a full breakdown on the individual skills required in briefing, writing and presenting. This book covers the role and importance of PR and communications in organisations, key theories for PR, skills and disciplines, channels and creativity. Series: PR in Practice. Num Pages: 376 pages, black & white illustrations. BIC Classification: KJSP. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 233 x 158 x 20. Weight in Grams: 560.
- Publisher
- Kogan Page Ltd United Kingdom
- Number of pages
- 256
- Format
- Paperback
- Publication date
- 2014
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780749468422
- ISBN
- 9780749468422
Paperback
Condition: New
€ 40.99€ 36.59
€ 40.99
€ 36.59
Hardcover. Every successful brand in history is inherently unpopular with a specific demographic. Somewhere along the way, people felt they had to be popular in order to be successful, when in fact, the opposite is true. The brands playing in the space you want to dominate have already figured out the inherent power of being unpopular. Num Pages: 224 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 228 x 161 x 13. Weight in Grams: 410.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 224
- Condition
- New
- SKU
- V9781118134665
- ISBN
- 9781118134665
Hardback
Condition: New
€ 25.99€ 21.30
€ 25.99
€ 21.30
Hardback. Num Pages: 192 pages. BIC Classification: 1KBB; AMVD; GBC; HBJK; KJS. Category: (G) General (US: Trade). Dimension: 210 x 274 x 17. Weight in Grams: 201.
- Format
- Hardback
- Publication date
- 1997
- Publisher
- Addax Publishing Group,U.S. United States
- Number of pages
- 192
- Condition
- New
- SKU
- V9781886110199
- ISBN
- 9781886110199
Hardback
Condition: New
€ 38.99€ 36.11
€ 38.99
€ 36.11