Sales & marketing
Results 141 - 160 of 1019
Sales & marketing
Paperback. The essential roadmap for the new realities of selling when buyers are in charge Sales and service are being radically redefined by the biggest communications revolution in human history. Today buyers are in charge! There is no more 'selling' there is only buying. Num Pages: 304 pages. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 230 x 287 x 23. Weight in Grams: 366.
- Publisher
- John Wiley & Sons Inc
- Format
- Paperback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119272427
- ISBN
- 9781119272427
Paperback
Condition: New
€ 21.99€ 17.75
€ 21.99
€ 17.75
Hardcover. An updated and revised version of the business classic Power Base Selling Power Base Selling, originally published in 1990, left readers with an understanding of and language for gaining political advantage within accounts. Num Pages: 234 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 234 x 161 x 23. Weight in Grams: 446.
- Publisher
- John Wiley & Sons Inc
- Number of pages
- 234
- Format
- Hardback
- Publication date
- 2012
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118206676
- ISBN
- 9781118206676
Hardback
Condition: New
€ 27.99€ 21.16
€ 27.99
€ 21.16
Hardback. When it comes to quality, style, and service, The Ritz-Carlton Hotel Company has set the gold standard for delivering the highest level of customer experience. This book features the five key principles behind The Ritz-Carlton Hotel Company's success and customer service innovations. It is intended for executives and managers at all levels. Num Pages: 304 pages, Illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 226 x 146 x 28. Weight in Grams: 490.
- Publisher
- McGraw-Hill Education - Europe United States
- Number of pages
- 224
- Format
- Hardback
- Publication date
- 2008
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780071548335
- ISBN
- 9780071548335
Hardback
Condition: New
€ 29.99€ 22.00
€ 29.99
€ 22.00
Paperback. Offers practical lessons that broke down the boundaries of traditional product-pitch selling. Based on the world-renowned Miller Heiman sales training programme, this title teaches you how to identify your customer's real needs, tailor sales you make to one specific client and earn and maintain your credibility. Num Pages: 240 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 232 x 154 x 15. Weight in Grams: 370.
- Publisher
- Kogan Page Ltd United Kingdom
- Number of pages
- 240
- Format
- Paperback
- Publication date
- 2011
- Edition
- 2nd Revised edition
- Condition
- New
- SKU
- V9780749462918
- ISBN
- 9780749462918
Paperback
Condition: New
€ 43.99€ 39.91
€ 43.99
€ 39.91
Paperback. Blogs, networking sites, and other examples of the social web provide businesses with a largely untapped marketing channel for products and services. But how do you take advantage of them? This book helps you understand how social web technologies work, and learn practical and effective ways to reach people who frequent these sites. Num Pages: 346 pages, black & white illustrations, figures. BIC Classification: KJS; UMWS. Category: (P) Professional & Vocational. Dimension: 232 x 180 x 23. Weight in Grams: 668.
- Publisher
- O'Reilly Media, Inc, USA United States
- Number of pages
- 346
- Format
- Paperback
- Publication date
- 2009
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780596156817
- ISBN
- 9780596156817
Paperback
Condition: New
€ 27.01
€ 27.01
Hardback. To find more information about Rowman and Littlefield titles, please visit www.rowmanlittlefield.com. Num Pages: 218 pages. BIC Classification: KJS; KN. Category: (G) General (US: Trade). Dimension: 218 x 146 x 21. Weight in Grams: 399.
- Format
- Hardback
- Publication date
- 1981
- Publisher
- Rowman & Littlefield United States
- Number of pages
- 218
- Condition
- New
- SKU
- V9780847669837
- ISBN
- 9780847669837
Hardback
Condition: New
€ 78.01
€ 78.01
Paperback. Num Pages: 324 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 229 x 152. Weight in Grams: 514.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Entrepreneur Press United States
- Edition
- 2nd Edition
- Number of pages
- 324
- Condition
- New
- SKU
- V9781599185590
- ISBN
- 9781599185590
Paperback
Condition: New
€ 21.30
€ 21.30
Hardback. Discover what's possible when the art and science of marketing collide
The Marketing Performance Blueprint is an actionable and innovative guide to unlocking your potential as a marketer and accelerating success for your business. Num Pages: 256 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 163 x 232 x 23. Weight in Grams: 448.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2014
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118883433
- ISBN
- 9781118883433
Hardback
Condition: New
€ 29.99€ 22.04
€ 29.99
€ 22.04
Hardback. Provides the basic models applicable to, and the applicable methods for, the profitable use and marketing of advanced technology. Series: ISTE. Num Pages: 320 pages, Illustrations. BIC Classification: KJS; KNDH. Category: (P) Professional & Vocational. Dimension: 235 x 164 x 20. Weight in Grams: 508.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- ISTE Ltd and John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 320
- Condition
- New
- SKU
- V9781848211049
- ISBN
- 9781848211049
Hardback
Condition: New
€ 179.65
€ 179.65
The Marketing Director's Role in Business Planning and Corporate Gover...
The Marketing Director 8242 S Role In
hardcover. Corporate governance is a hot topic, as is the need for marketing to operate at board level. But no-one has yet brought the two issues together. This book changes that. Gerald MichIaluk builds on the latest research to help marketing directors incorporate marketing systems and best practice into a board's decision-making process. Num Pages: 312 pages, ill. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 233 x 157 x 23. Weight in Grams: 572.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- Wiley United Kingdom
- Edition
- 1st Edition
- Number of pages
- 312
- Condition
- New
- SKU
- V9780470515808
- ISBN
- 9780470515808
Hardback
Condition: New
€ 60.72
€ 60.72
Hardcover. Build a disruptive marketing agency for the modern age The marketing services industry is on the cusp of a truly transformational period. The old guard, rooted in tradition and resistant to change, will fall and new leaders will emerge. Num Pages: 256 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 236 x 170 x 22. Weight in Grams: 438.
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 238
- Format
- Hardback
- Publication date
- 2012
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118131367
- ISBN
- 9781118131367
Hardback
Condition: New
€ 32.99€ 32.57
€ 32.99
€ 32.57
Paperback. An ideal resource for busy managers and professionals seeking to build and expand their marketing research skills. Num Pages: 400 pages. BIC Classification: KJSM. Category: (G) General (US: Trade). Dimension: 155 x 229 x 24. Weight in Grams: 548.
- Publisher
- SAGE Publications Inc
- Format
- Paperback
- Publication date
- 2015
- Edition
- 4th Edition
- Condition
- New
- SKU
- V9781452291581
- ISBN
- 9781452291581
Paperback
Condition: New
€ 164.02
€ 164.02
The Market Research and Insight Yearbook: Transforming Evidence into I...
The Market Research Society
Hardback. In an exclusive selection of case studies, this book challenges how we think about market research and tells a powerful story by showcasing excellence, innovative methodology and remarkable results. Num Pages: 208 pages. BIC Classification: KJSM. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 247 x 175 x 19. Weight in Grams: 703.
- Publisher
- Kogan Page Ltd
- Format
- Hardback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780749478339
- ISBN
- 9780749478339
Hardback
Condition: New
€ 42.99€ 38.12
€ 42.99
€ 38.12
Paperback. Lessons and insights from one of the world's most successful marketing and branding campaigns. Num Pages: 104 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 216 x 138 x 8. Weight in Grams: 182.
- Publisher
- LID Publishing Inc
- Number of pages
- 104
- Format
- Paperback
- Publication date
- 2014
- Condition
- New
- SKU
- V9781907794469
- ISBN
- 9781907794469
Paperback
Condition: New
€ 17.99€ 14.51
€ 17.99
€ 14.51
Hardback. Explores the diversity of meanings of "luxury" across different markets as well as the impact of social networks and digital developments on the luxury strategy. This book provides a blueprint for the effective management of luxury brands and companies at the highest level, including human resources and financial management. Num Pages: 408 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 235 x 164 x 29. Weight in Grams: 756.
- Publisher
- Kogan Page Ltd United Kingdom
- Number of pages
- 408
- Format
- Hardback
- Publication date
- 2012
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780749464912
- ISBN
- 9780749464912
Hardback
Condition: New
€ 48.99€ 44.43
€ 48.99
€ 44.43
Paperback. What happens when there is almost unlimited choice? When everything becomes available to everyone? This book shows that the future of business does not lie in hits - the high-volume end of a traditional demand curve - but in what used to be regarded as misses - the endlessly long tail of that same curve. Num Pages: 288 pages, Illustrations. BIC Classification: JFFT; KJE; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 197 x 131 x 20. Weight in Grams: 210.
- Publisher
- Cornerstone
- Number of pages
- 288
- Format
- Paperback
- Publication date
- 2009
- Condition
- New
- SKU
- V9781847940360
- ISBN
- 9781847940360
Paperback
Condition: New
€ 16.99€ 12.69
€ 16.99
€ 12.69
Paperback. The Last Mile helps lay readers not only to understand behavioral science, but to apply its lessons to their own organizations' last mile problems, whether they work in business, government, or the nonprofit sector. Series: Rotman-UTP Publishing. Num Pages: 296 pages. BIC Classification: KCA; KJC; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 229 x 152. .
- Publisher
- University of Toronto Press
- Format
- Paperback
- Publication date
- 2017
- Edition
- Reprint
- Condition
- New
- SKU
- V9781487521820
- ISBN
- 9781487521820
Paperback
Condition: New
€ 35.99€ 33.07
€ 35.99
€ 33.07
Paperback. A highly timely book about what innovative companies can learn from the way celebrities engage their fan bases. Num Pages: 256 pages. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 232 x 154 x 20. Weight in Grams: 342.
- Publisher
- Little, Brown Book Group
- Format
- Paperback
- Publication date
- 2017
- Condition
- New
- SKU
- V9780349412986
- ISBN
- 9780349412986
Paperback
Condition: New
€ 19.99€ 15.08
€ 19.99
€ 15.08
Hardcover. Today's customers are overwhelmed by information and endless consumer options. In this environment, salespeople don't have all day to convince the customer. In fact, Mark Joyner says that salespeople actually have about three seconds in which to convince the customer to buy; after that, it's game over. Num Pages: 240 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 223 x 149 x 24. Weight in Grams: 432.
- Publisher
- Wiley
- Number of pages
- 240
- Format
- Hardback
- Publication date
- 2005
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780471738947
- ISBN
- 9780471738947
Hardback
Condition: New
€ 31.99€ 22.91
€ 31.99
€ 22.91
Hardback. Building on the work of Daniel Kahneman (Thinking Fast and Slow), Dan Ariely (Predictably Irrational), Shaw and Hamilton provide a new understanding of how people behave, explain what it means for organizations who really want to understand their customers, and show you what to do to create exceptional customer experiences. Num Pages: 216 pages, 23 black & white illustrations, biography. BIC Classification: KJC; KJSM; KJU. Category: (G) General (US: Trade). Dimension: 159 x 217 x 21. Weight in Grams: 416.
- Publisher
- Palgrave Macmillan
- Format
- Hardback
- Publication date
- 2016
- Edition
- 1st ed. 2016
- Condition
- New
- SKU
- V9781137534286
- ISBN
- 9781137534286
Hardback
Condition: New
€ 71.11
€ 71.11