Sales & marketing
Results 2449 - 2472 of 2513
Sales & marketing
Paperback. Explores what marketing is and how an enterprise can differentiate itself from others in attracting and retaining customers. This book provides the foundation on which to begin developing those skills and insights applicable in a variety of situations: in the old economy as well as in the new; and in both service and manufacturing sectors. Num Pages: 224 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 231 x 155 x 19. Weight in Grams: 288.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Harvard Business Review Press United States
- Number of pages
- 224
- Condition
- New
- SKU
- V9781422104606
- ISBN
- 9781422104606
Paperback
Condition: New
€ 34.99€ 27.64
€ 34.99
€ 27.64
Paperback. .
- Publisher
- Penguin Books Ltd United Kingdom
- Number of pages
- 192
- Format
- Paperback
- Publication date
- 2009
- Condition
- New
- SKU
- V9780141036878
- ISBN
- 9780141036878
Paperback
Condition: New
€ 17.99€ 14.28
€ 17.99
€ 14.28
Hardback. .
- Format
- Hardback
- Publication date
- 2008
- Publisher
- Rutgers University Press United States
- Number of pages
- 256
- Condition
- New
- Edition
- None ed.
- SKU
- V9780813543611
- ISBN
- 9780813543611
Hardback
Condition: New
€ 35.90
€ 35.90
Paperback. Shows you how to understand and do marketing without having to study a degree or a diploma in it. Along the way it shows you what has been learned about marketing over the centuries, what experts can teach us that we can use ourselves, how marketing has changed in our new 'digital' world, and more. Num Pages: 264 pages, black & white illustrations, diagrams, figures. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 197 x 127 x 26. Weight in Grams: 310.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- John Wiley and Sons Ltd
- Edition
- 1st Edition
- Number of pages
- 264
- Condition
- New
- SKU
- V9780857081506
- ISBN
- 9780857081506
Paperback
Condition: New
€ 17.99€ 14.29
€ 17.99
€ 14.29
Hardcover. What's the Secret? is a revolutionary book that finally answers the questions how companies like Disney, Nordstrom, and The Ritz-Carlton get 50,000 employees to deliver world class consistently, everyday, while the rest of companies and departments struggle with providing even good customer service with staffs of 12 or 15. Num Pages: 336 pages, Illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 237 x 163 x 30. Weight in Grams: 556.
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 336
- Format
- Hardback
- Publication date
- 2008
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470196120
- ISBN
- 9780470196120
Hardback
Condition: New
€ 31.99€ 24.88
€ 31.99
€ 24.88
Paperback. Combine the benefits of digital opportunity and service with human experience to add 'heart' to the digital experience and guarantee consumer satisfaction. Num Pages: 208 pages, black & white illustrations. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 235 x 157 x 14. Weight in Grams: 322.
- Publisher
- Kogan Page Ltd
- Format
- Paperback
- Publication date
- 2015
- Condition
- New
- SKU
- V9780749473235
- ISBN
- 9780749473235
Paperback
Condition: New
€ 36.99€ 33.15
€ 36.99
€ 33.15
Hardcover. Proven strategies for managing all types of media encounters!
Award-winning journalist and Fortune 500 consultant Jeff Ansell provides a how-to guide for leaders, executives, and other professionals whose high-visibility requires frequent contact with the media. Series: J-B International Association of Business Communicators. Num Pages: 256 pages, Illustrations. BIC Classification: KJSP. Category: (P) Professional & Vocational. Dimension: 237 x 161 x 24. Weight in Grams: 452.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 256
- Condition
- New
- SKU
- V9780470543948
- ISBN
- 9780470543948
Hardback
Condition: New
€ 31.99€ 22.71
€ 31.99
€ 22.71
Paperback. Contains papers drawn from over one hundred and fifty academic presentations delivered during the three day conference held in Memphis, Tennessee, November 18-20, 2004. Editor(s): Pitts, Brenda G. Num Pages: 259 pages, tables & charts. BIC Classification: KJS; KNSP. Category: (P) Professional & Vocational. Dimension: 275 x 214 x 18. Weight in Grams: 770.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Fitness Information Technology, Inc, U.S. United States
- Number of pages
- 259
- Condition
- New
- SKU
- V9781885693679
- ISBN
- 9781885693679
Paperback
Condition: New
€ 26.99€ 20.61
€ 26.99
€ 20.61
Paperback. A fast and easy way to write winning white papers! Whether you're a marketing manager seeking to use white papers to promote your business, or a copywriter keen to break into this well-paying field, White Papers For Dummies gives you a wealth of practical, hands-on advice from one of the world's leading experts in the field. Num Pages: 384 pages, black & white tables, figures. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 235 x 193 x 20. Weight in Grams: 514.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 384
- Condition
- New
- SKU
- V9781118496923
- ISBN
- 9781118496923
Paperback
Condition: New
€ 30.99€ 22.00
€ 30.99
€ 22.00
Paperback. Create compelling whiteboard presentations to engage your customers and win their business Whiteboard Selling offers a step-by-step approach to transforming your message and selling style by using powerful visual stories that inspire and engage customers and prospects. Num Pages: 256 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 201 x 203 x 18. Weight in Grams: 418.
- Publisher
- Wiley
- Number of pages
- 256
- Format
- Paperback
- Publication date
- 2013
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118379769
- ISBN
- 9781118379769
Paperback
Condition: New
€ 31.99€ 24.88
€ 31.99
€ 24.88
Hardback. This book addresses the challenges and subtleties behind marketing to women and confronts the idea that gender alone can be used as an indicator to target your market. Darroch provides practical insights into market segmentation and recommends a new approach that focuses on targeting human needs, not gender, in order to reach female customers. Num Pages: 254 pages, 41 black & white tables, 30 figures. BIC Classification: JFSJ1; KJSM. Category: (P) Professional & Vocational. Dimension: 151 x 217 x 20. Weight in Grams: 438.
- Publisher
- Palgrave Macmillan
- Format
- Hardback
- Publication date
- 2014
- Edition
- 2014th Edition
- Condition
- New
- SKU
- V9781137358165
- ISBN
- 9781137358165
Hardback
Condition: New
€ 54.27
€ 54.27
Hardback. .
- Publisher
- Palgrave Macmillan
- Format
- Hardback
- Publication date
- 2015
- Condition
- New
- SKU
- V9781137466679
- ISBN
- 9781137466679
Hardback
Condition: New
€ 55.43
€ 55.43
paperback. Num Pages: 240 pages. BIC Classification: KJSM. Category: (G) General (US: Trade). Dimension: 210 x 140 x 18. Weight in Grams: 318.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Ig Publishing United States
- Number of pages
- 240
- Condition
- New
- Edition
- Reissue
- SKU
- V9781632460325
- ISBN
- 9781632460325
Paperback
Condition: New
€ 24.99€ 21.84
€ 24.99
€ 21.84
Paperback. Num Pages: 336 pages. BIC Classification: KJSM. Category: (G) General (US: Trade). Dimension: 203 x 133 x 19. Weight in Grams: 244.
- Publisher
- Crown Publishing Group, Division of Random House Inc
- Format
- Paperback
- Publication date
- 2011
- Condition
- New
- SKU
- V9780307450395
- ISBN
- 9780307450395
Paperback
Condition: New
€ 23.99€ 16.71
€ 23.99
€ 16.71
Paperback. Is there a method to the madness when it comes to shopping? Hailed by the "San Francisco Chronicle" as "a Sherlock Holmes for retailers," author and CEO Underhill answers with a definitive "yes" in this witty, eye-opening report on the nation's ever-evolving consumer culture. Num Pages: 306 pages. BIC Classification: JHMC; KJS; KJSM. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 212 x 141 x 20. Weight in Grams: 276.
- Publisher
- Simon & Schuster
- Number of pages
- 306
- Format
- Paperback
- Publication date
- 2008
- Edition
- Updated, Revised ed.
- Condition
- New
- SKU
- V9781416595243
- ISBN
- 9781416595243
Paperback
Condition: New
€ 21.99€ 18.37
€ 21.99
€ 18.37
Hardcover. Praise for Wide Angle Vision "In this book, Wayne Burkan shows us that the vantage points from which we view and act can earn us critical advantages if we are willing to stretch our thoughts and practices beyond the edge of conventional thinking. " - Robert W. Num Pages: 276 pages, Illustrations. BIC Classification: KCJ; KJC; KJF; KJS. Category: (P) Professional & Vocational. Dimension: 238 x 162 x 25. Weight in Grams: 626.
- Format
- Hardback
- Publication date
- 1996
- Publisher
- John Wiley & Sons
- Condition
- New
- SKU
- V9780471134169
- ISBN
- 9780471134169
Hardback
Condition: New
€ 50.99€ 38.93
€ 50.99
€ 38.93
Hardback. BIC Classification: KJSP. Dimension: 244 x 170. Weight in Grams: 475.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- Gabler Verlag
- Condition
- New
- SKU
- V9783834905963
- ISBN
- 9783834905963
Hardback
Condition: New
€ 81.11
€ 81.11
Paperback / so. Series: Kundenmanagement & Electronic Commerce. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 18. Weight in Grams: 390.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783834910691
- ISBN
- 9783834910691
Paperback
Condition: New
€ 85.89
€ 85.89
Hardcover. Num Pages: 272 pages, illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 238 x 164 x 28. Weight in Grams: 458.
- Format
- Hardback
- Publication date
- 2015
- Publisher
- John Wiley & Sons Inc
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119002581
- ISBN
- 9781119002581
Hardback
Condition: New
€ 25.99€ 21.03
€ 25.99
€ 21.03
Hardback. This practical new book is written by a leading wine industry expert, in an easy and accessible style. Illustrated with many case studies from around the world, this book describes how marketers and academics can respond to new challenges in the wine trade and is an invaluable guide to anyone working in, or interested in, this industry. Num Pages: 208 pages, 23 black & white tables, 55 figures. BIC Classification: KJS; KNDF. Category: (P) Professional & Vocational. Dimension: 240 x 163 x 19. Weight in Grams: 464.
- Publisher
- Palgrave Macmillan
- Number of pages
- 208
- Format
- Hardback
- Publication date
- 2008
- Edition
- 2008th Edition
- Condition
- New
- SKU
- V9780230554030
- ISBN
- 9780230554030
Hardback
Condition: New
€ 64.66
€ 64.66
Hardback. Series: Management for Professionals. Num Pages: 200 pages, 2 black & white illustrations, 66 colour illustrations, biography. BIC Classification: KJS; KNAC; WBXD1. Category: (P) Professional & Vocational. Dimension: 235 x 155. .
- Publisher
- Springer International Publishing AG Switzerland
- Number of pages
- 200
- Format
- Hardback
- Publication date
- 2015
- Edition
- 1st ed. 2016
- Condition
- New
- SKU
- V9783319244792
- ISBN
- 9783319244792
Hardback
Condition: New
€ 102.24
€ 102.24
paperback. Series: SpringerBriefs in Business. Num Pages: 62 pages, 3 black & white illustrations, biography. BIC Classification: JFC; JFSJ1; KJS; KNSG. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 3. Weight in Grams: 118.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Springer International Publishing AG Switzerland
- Edition
- 2015th Edition
- Number of pages
- 62
- Condition
- New
- SKU
- V9783319166605
- ISBN
- 9783319166605
Paperback
Condition: New
€ 68.31
€ 68.31
Hardcover. Winning at Mergers and Acquisitions is a hands-on guide that helps managers identify and realize the sales and marketing synergies attainable in corporate mergers and acquisitions. This book provides detailed guidance on evaluating M&A target companies from the standpoint of strategic sales and marketing criteria. Num Pages: 352 pages, black & white illustrations. BIC Classification: KJS; KJVB. Category: (P) Professional & Vocational. Dimension: 266 x 186 x 26. Weight in Grams: 814.
- Format
- Hardback
- Publication date
- 1998
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 352
- Condition
- New
- SKU
- V9780471190561
- ISBN
- 9780471190561
Hardback
Condition: New
€ 112.89€ 92.61
€ 112.89
€ 92.61
Hardcover. In Winning at Retail, two prominent retail consultants offer strategies for retailers and chains suffering at the hands of decreased sales numbers. Using case studies from such success stories as Costco and Target, they cover customer service, retail strategy, demographics, and the latest trends in retailing. Num Pages: 272 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 160 x 236 x 25. Weight in Grams: 584.
- Format
- Hardback
- Publication date
- 2004
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 272
- Condition
- New
- SKU
- V9780471473572
- ISBN
- 9780471473572
Hardback
Condition: New
€ 46.99€ 36.39
€ 46.99
€ 36.39