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Sales & marketing

Results 2497 - 2520 of 2717

Sales & marketing

Hardback. Editor(s): Schuckel, Marcus; Toporowski, Waldemar. Num Pages: 668 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140 x 38. Weight in Grams: 948.
Format
Hardback
Publication date
2007
Publisher
Deutscher Universitatsverlag United States
Number of pages
668
Condition
New
SKU
V9783835007024
ISBN
9783835007024
Hardback
Condition: New

€ 144.63

Paperback. Marius Ludicke documents and explains the largely abandoned scholarly ambition to develop a general theory of marketing. Drawing on Luhmannian social systems theory the author proposes a fundamentally different comprehensive concept of marketing that fulfills foundational scholarly and managerial requirements in an unprecedented way." Num Pages: 191 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148. Weight in Grams: 272.
Format
Paperback
Publication date
2006
Publisher
Deutscher Universitats-Verlag Germany
Number of pages
191
Condition
New
SKU
V9783835003040
ISBN
9783835003040
Paperback
Condition: New

€ 67.53

paperback. Num Pages: 224 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 227 x 155 x 14. Weight in Grams: 364.
Format
Paperback
Publication date
2009
Publisher
Career Press United States
Edition
First Edition
Number of pages
224
Condition
New
SKU
V9781601630735
ISBN
9781601630735
Paperback
Condition: New

€ 20.99
€ 19.55

Paperback. Offers you the tools to Apple's success - and shows you how to use them. Whether you're in a multinational corporation or a lean startup, this guide will teach you how to crush complexity and focus on what matters; how to perform better, faster and more efficiently. Num Pages: 256 pages. BIC Classification: KJC; KJD; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 154 x 233 x 24. Weight in Grams: 342.
Publisher
Portfolio
Format
Paperback
Publication date
2016
Condition
New
SKU
V9780241004449
ISBN
9780241004449
Paperback
Condition: New

€ 26.99
€ 20.15

Paperback. "Only in America could a would-be monk convince a faded television star to pitch a rehabilitation device designed for Scandinavian skiers and create a nationwide sensation. The marketing strategy alone is worth the price of admission. " --Paul B. Num Pages: 206 pages, black & white illustrations. BIC Classification: APT; KJSA. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 233 x 156 x 14. Weight in Grams: 336.
Format
Paperback
Publication date
1996
Publisher
John Wiley and Sons Ltd United States
Edition
1st Edition
Number of pages
206
Condition
New
SKU
V9780471147497
ISBN
9780471147497
Paperback
Condition: New

€ 45.99
€ 36.19

Book. Num Pages: XII, 99 S. 72 Abb. z.T. in Farbe. BIC Classification: KJSM; MJD; MNS. Category: (G) General (US: Trade). .
Publication date
2005
Publisher
Steinkopff Darmstadt Germany
Condition
New
SKU
V9783798515116
ISBN
9783798515116
Paperback
Condition: New

€ 62.38

Paperback. Num Pages: 214 pages, illustrations. BIC Classification: 1DFA; BGB; KJSA. Category: (G) General (US: Trade). Dimension: 217 x 142 x 13. Weight in Grams: 310.
Format
Paperback
Publication date
2007
Publisher
Ariadne Press United States
Edition
Expanded
Number of pages
214
Condition
New
SKU
V9781572411524
ISBN
9781572411524
Paperback
Condition: New

€ 35.99
€ 26.40

Hardback. States that most companies are still looking for competitive advantage where it used to be - in activities related to creating new products. Today, it's all about interacting with the customer. It's a big shift - and the companies that leverage this change will win out in the end. Num Pages: 240 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 242 x 152 x 21. Weight in Grams: 466.
Publisher
Harvard Business Review Press United States
Number of pages
256
Format
Hardback
Publication date
2013
Edition
1st Edition
Condition
New
SKU
V9781422187173
ISBN
9781422187173
Hardback
Condition: New

€ 33.99
€ 28.76

Paperback. Practical business guides that pull no punches Dave Anderson's TKO series presents no-nonsense, down-in-the-trenches management strategies that work in the real world of business. Each of the three informative books in this series offers easy-to-follow, step-by-step guidance on developing the specific skills great managers need. Num Pages: 144 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 214 x 140 x 11. Weight in Grams: 164.
Format
Paperback
Publication date
2007
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
1st Edition
Number of pages
144
Condition
New
SKU
V9780470171783
ISBN
9780470171783
Paperback
Condition: New

€ 19.99
€ 17.30

Paperback. Num Pages: 400 pages, illustrations. BIC Classification: JNRV; KJSU; KJU; MBP. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 238 x 177 x 25. Weight in Grams: 636.
Format
Paperback
Publication date
1998
Publisher
John Wiley & Sons Inc United States
Edition
1st Edition
Number of pages
400
Condition
New
SKU
V9780787943929
ISBN
9780787943929
Paperback
Condition: New

€ 111.74

Paperback. Examines alternative theories and the empirical testing of trade-offs we make in life among work, leisure, travel, and personal maintenance actions and how our plans relate to what we actually do. This book is suitable for researchers and advanced students in tourism and consumer behaviour, and travel and tourism destination managers. Editor(s): March, R.; Woodside, A.G. Num Pages: 280 pages, 50 figures/illustrations. BIC Classification: KJSM; KNSG. Category: (G) General (US: Trade); (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 240 x 181 x 17. Weight in Grams: 644. Travellers' Decisions and Actions. 280 pages, 50 figures/illustrations. Editor(s): March, R.; Woodside, A.G. Examines alternative theories and the empirical testing of trade-offs we make in life among work, leisure, travel, and personal maintenance actions and how our plans relate to what we actually do. This book is suitable for researchers and advanced students in tourism and consumer behaviour, and travel and tourism destination managers. Cateogry: (G) General (US: Trade); (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. BIC Classification: KJSM; KNSG. Dimension: 240 x 181 x 17. Weight: 644.
Format
Paperback
Publication date
2009
Publisher
CABI Publishing United Kingdom
Number of pages
280
Condition
New
SKU
V9781845935870
ISBN
9781845935870
Paperback
Condition: New

€ 52.99
€ 50.99

Hardback. Academic studies have predominantly treated destination branding as a marketing phenomenon that happens to involve tourists as customers in a marketplace. This title attempts to free branding research and practice in tourism from the shackles of marketing that are dominated by the conventional approach of product, price, place, and promotion. Editor(s): Cai, Liping; Gartner, William C.; Munar, Ana Maria. Series Editor(s): Cai, Liping. Series: Bridging Tourism Theory and Practice. Num Pages: 312 pages, Illustrations, maps. BIC Classification: KJS; KNSG. Category: (P) Professional & Vocational. Dimension: 238 x 162 x 23. Weight in Grams: 576.
Format
Hardback
Publication date
2009
Publisher
Emerald Publishing Limited United Kingdom
Number of pages
312
Condition
New
SKU
V9781849507202
ISBN
9781849507202
Hardback
Condition: New

€ 120.21

Paperback. Tourism Management, Marketing, and Development revolves around the implementation of ICT applications in the tourism sector: technology is engendering a major shift both in the performance of individuals and companies involved in the tourism sector and having an impact on the way individuals consume services and enjoy experiences in space and time. Editor(s): Mariani, M; Baggio, R; Buhalis, D; Longhi, C. Num Pages: 273 pages, 6 black & white illustrations, biography. BIC Classification: KCM; KJC; KJM; KJS; KJSP; KNS. Category: (G) General (US: Trade). Dimension: 235 x 155 x 15. Weight in Grams: 425.
Format
Paperback
Publication date
2014
Publisher
Palgrave Macmillan United Kingdom
Number of pages
273
Condition
New
SKU
V9781349474714
ISBN
9781349474714
Paperback
Condition: New

€ 128.27

Hardback. Tourism Marketing for Developing Countries examines media strategies used by destinations in Asia, the Middle East and Africa to battle stereotypes, negative images and crises in order to attract tourists. Num Pages: 193 pages, biography. BIC Classification: 1F; 1H; 1QFG; GTC; KJK; KJS; KNSG. Category: (P) Professional & Vocational. Dimension: 216 x 140 x 16. Weight in Grams: 386.
Format
Hardback
Publication date
2015
Publisher
Palgrave Macmillan United Kingdom
Number of pages
193
Condition
New
SKU
V9781137342140
ISBN
9781137342140
Hardback
Condition: New

€ 139.51

Paperback. Num Pages: 424 pages, 60 colour illustrations, 60 colour tables, 60 colour illustrations. BIC Classification: KJS; KNSG. Category: (G) General (US: Trade). Dimension: 246 x 189. .
Format
Paperback
Publication date
2022
Publisher
Taylor & Francis Ltd United Kingdom
Edition
1st Edition
Number of pages
424
Condition
New
SKU
V9780415726368
ISBN
9780415726368
Paperback
Condition: New

€ 58.53

Paperback / so. Editor(s): Rein, Hartmut; Schuler, Alexander. Num Pages: black & white illustrations, colour illustrations, black & white tables, bibliography. BIC Classification: JHB; KJM; KJS; TQ. Category: (G) General (US: Trade). Dimension: 239 x 168 x 23. Weight in Grams: 612.
Format
Paperback
Publication date
2012
Publisher
Gabler Verlag United States
Condition
New
SKU
V9783834933539
ISBN
9783834933539
Paperback
Condition: New

€ 63.31

Paperback. Num Pages: 142 pages, biography. BIC Classification: KJS; LNCB. Category: (G) General (US: Trade). Dimension: 235 x 155 x 8. Weight in Grams: 247.
Format
Paperback
Publication date
1998
Publisher
Palgrave Macmillan United Kingdom
Number of pages
142
Condition
New
SKU
V9781349147212
ISBN
9781349147212
Paperback
Condition: New

€ 66.17

Paperback. Designers, artists, and entrepreneurs will find inspiration in this collection of over 2,000 unique trademarks, logos, and typefaces Num Pages: 160 pages, 2,223 b/w drawings. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 278 x 216 x 12. Weight in Grams: 694.
Publisher
Schiffer Publishing Ltd
Format
Paperback
Publication date
2003
Condition
New
SKU
V9780764318283
ISBN
9780764318283
Paperback
Condition: New

€ 36.99
€ 25.40

Hardback. Series: Language and Globalization. Num Pages: 398 pages, 8 black & white illustrations, biography. BIC Classification: CFB; JFC; JFD; KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148. .
Format
Hardback
Publication date
2017
Publisher
Palgrave Macmillan United Kingdom
Edition
1st ed. 2017
Number of pages
398
Condition
New
SKU
V9781137506146
ISBN
9781137506146
Hardback
Condition: New

€ 140.64

Paperback. Series: Schriften zur Handelsforschung. BIC Classification: KJS. Dimension: 235 x 155. Weight in Grams: 375.
Format
Paperback
Publication date
1997
Publisher
Physica-Verlag HD
Condition
New
SKU
V9783790810547
ISBN
9783790810547
Paperback
Condition: New

€ 66.42

Hardcover. Series: Palgrave Studies in African Leadership. Num Pages: 191 pages, 3 black & white illustrations, 1 black & white tables, biography. BIC Classification: HRLK; JFC; KJC; KJSM. Category: (G) General (US: Trade). Dimension: 156 x 217 x 15. Weight in Grams: 364.
Format
Hardback
Publication date
2016
Publisher
Palgrave Macmillan
Edition
1st ed. 2016
Condition
New
SKU
V9781137547798
ISBN
9781137547798
Hardback
Condition: New

€ 66.93

Paperback. Editor(s): Hood, N.; Kilis, Robert; Vahlne, Jan-Erik. Num Pages: 314 pages, biography. BIC Classification: GTF; JP; KCL; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140 x 18. Weight in Grams: 404.
Format
Paperback
Publication date
1997
Publisher
Palgrave Macmillan United Kingdom
Number of pages
314
Condition
New
SKU
V9781349253968
ISBN
9781349253968
Paperback
Condition: New

€ 127.42

Hardback. Num Pages: 294 pages, 4 black & white illustrations, 1 colour illustrations, biography. BIC Classification: KJMV2; KJSP. Category: (G) General (US: Trade). Dimension: 210 x 148. Weight in Grams: 539.
Format
Hardback
Publication date
2017
Publisher
Palgrave Macmillan United Kingdom
Number of pages
294
Condition
New
SKU
V9781137522115
ISBN
9781137522115
Hardback
Condition: New

€ 140.57

hardcover. Series: Nachhaltigkeit Und Innovation. Num Pages: 167 pages, black & white illustrations, black & white tables, figures, bibliography. BIC Classification: KCN; KJS. Category: (G) General (US: Trade). Dimension: 234 x 157 x 15. Weight in Grams: 363.
Format
Hardback
Publication date
2008
Publisher
Physica Germany
Number of pages
167
Condition
New
Edition
2009th Edition
SKU
V9783790820942
ISBN
9783790820942
Hardback
Condition: New

€ 106.45

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