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Sales & marketing
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Sales & marketing
paperback. Demonstrates that effective sports marketing epitomizes the science and art of marketing across various contexts. This work includes examples of best practices and covers subjects as diverse as sponsorships, season ticket sales, venue management, and more. It also presents an overview of the techniques in sports marketing. Num Pages: 288 pages, 1, black & white illustrations. BIC Classification: KJS; KNSP. Category: (U) Tertiary Education (US: College). Dimension: 228 x 153 x 15. Weight in Grams: 544.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Routledge United Kingdom
- Edition
- 1st Edition
- Number of pages
- 288
- Condition
- New
- SKU
- V9780750679794
- ISBN
- 9780750679794
Paperback
Condition: New
€ 91.77
€ 91.77
Paperback / so. Heiko Frenzen entwickelt ein auf die Vertriebsperspektive adaptiertes Modell zur Erklarung des Teamerfolgs und uberpruft es anschliessend auf Basis einer grosszahligen empirischen Erhebung." Series: Kundenmanagement & Electronic Commerce. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 18. Weight in Grams: 408.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Condition
- New
- SKU
- V9783824479634
- ISBN
- 9783824479634
Paperback
Condition: New
€ 89.31
€ 89.31
Paperback. Num Pages: 247 pages, 32 black & white tables, biography. BIC Classification: KJM; KJSM. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 14. Weight in Grams: 396.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 247
- Condition
- New
- SKU
- V9783835007666
- ISBN
- 9783835007666
Paperback
Condition: New
€ 66.58
€ 66.58
Paperback / so. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: JHB; JHMC; JPS; KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 11. Weight in Grams: 263.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Springer vs United States
- Condition
- New
- SKU
- V9783658084806
- ISBN
- 9783658084806
Paperback
Condition: New
€ 48.15
€ 48.15
Paperback / so. Editor(s): Hooffacker, Gabriele; Wolf, Cornelia. Num Pages: black & white illustrations, colour illustrations, bibliography. BIC Classification: CBWJ; KJSP; KNTX. Category: (G) General (US: Trade). Dimension: 210 x 148 x 18. Weight in Grams: 394.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer vs United States
- Condition
- New
- SKU
- V9783658149529
- ISBN
- 9783658149529
Paperback
Condition: New
€ 73.28
€ 73.28
Paperback / so. Editor(s): Kleinaltenkamp, Michael; Plinke, Wulff; Kleinaltenkamp, Dr H C Michael. Num Pages: 767 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KCCD; KJMP; KJS; TBC. Category: (G) General (US: Trade). Dimension: 234 x 156 x 39. Weight in Grams: 1070.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- 2
- Number of pages
- 767
- Condition
- New
- SKU
- V9783642629631
- ISBN
- 9783642629631
Paperback
Condition: New
€ 110.39
€ 110.39
Hardback. Series: Contributions to Economics. Num Pages: 224 pages, black & white illustrations. BIC Classification: KCF; KCM; KJMV2; KJMV6; KJSM. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 15. Weight in Grams: 532.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- Springer International Publishing AG Switzerland
- Number of pages
- 224
- Condition
- New
- SKU
- V9783319019154
- ISBN
- 9783319019154
Hardback
Condition: New
€ 128.24
€ 128.24
paperback. Editor(s): Thore, Sten. Num Pages: 409 pages, biography. BIC Classification: KCH; KJSA; TJFM. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 22. Weight in Grams: 652.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer-Verlag New York Inc. United States
- Edition
- Softcover reprint of the original 1st ed. 2002
- Number of pages
- 409
- Condition
- New
- SKU
- V9781461353454
- ISBN
- 9781461353454
Paperback
Condition: New
€ 250.63
€ 250.63
Paperback / so. Mit einem Geleitwort von Univ.-Prof. Dr. Cornelia Zanger Series: Markenkommunikation Und Beziehungsmarketing. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 18. Weight in Grams: 408.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Condition
- New
- SKU
- V9783834924469
- ISBN
- 9783834924469
Paperback
Condition: New
€ 83.79
€ 83.79
Hardback.
Das Telefon gewinnt im Fundraising zunehmend an Stellenwert, denn mit diesem Instrument lassen sich die hochsten Effektivitatsraten bei der Spendergewinnung erzielen. Allerdings besitzt die Non-Profit-Branche noch kaum Erfahrungswerte mit dieser Form des Direktmarketings. Dieser Praxisleitfaden fur den Einsatz des Telefons im Fundraising deckt alle relevanten Themenbereiche ab: Rechtsgrundlagen, Personal, Controlling, Technik, Zielgruppenauswahl, Adressqualifikation sowie Kalkulationsgrundlagen. Mit zahlreichen Checklisten und Musterdialogen - eine unentbehrliche Arbeitsgrundlage fur die aktive Gewinnung und professionelle Betreuung von Spendern am Telefon. ​
BIC Classification: KJS. Dimension: 210 x 148. Weight in Grams: 333.- Format
- Hardback
- Publication date
- 2013
- Publisher
- Springer Fachmedien Wiesbaden
- Condition
- New
- SKU
- V9783834940988
- ISBN
- 9783834940988
Hardback
Condition: New
€ 61.41
€ 61.41
Paperback / so. Num Pages: 341 pages, black & white illustrations, bibliography. BIC Classification: JF; KJS. Category: (G) General (US: Trade). Weight in Grams: 557.
- Format
- Paperback
- Publication date
- 1995
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Number of pages
- 341
- Condition
- New
- SKU
- V9783531125954
- ISBN
- 9783531125954
Paperback
Condition: New
€ 73.18
€ 73.18
Telekommunikation Und Die Globale Wirtschaftliche Entwicklung
. Ed(S): Picot, Arnold; Quadt, Hans-Peter
paperback. Editor(s): Picot, Arnold; Quadt, Hans-Peter. Num Pages: 124 pages, black & white illustrations, bibliography. BIC Classification: KC; KJSA. Category: (G) General (US: Trade). Dimension: 234 x 156 x 6. Weight in Grams: 186.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- 2005th Edition
- Number of pages
- 124
- Condition
- New
- SKU
- V9783540257783
- ISBN
- 9783540257783
Paperback
Condition: New
€ 83.52
€ 83.52
Paperback. Nearly 100 million Americans (one out of three) purchase goods and services over the phone each year. Telephone Sales For Dummies shows both new and seasoned sales reps, from realtors, insurance agents to telemarketers, how to create pre-call plans and effectively prospect via the phone. Num Pages: 288 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 232 x 157 x 17. Weight in Grams: 380.
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 288
- Format
- Paperback
- Publication date
- 2007
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470168363
- ISBN
- 9780470168363
Paperback
Condition: New
€ 18.99€ 15.19
€ 18.99
€ 15.19
Paperback. With suggestions and advice on how to conduct phone surveys, this volume deals both with the coverage and use of landline and mobile phones in Europe, and also addresses the challenge to statistical researchers of the phenomenon of 'mobile only' households. Editor(s): Hader, Sabine; Hader, Michael; Kuhne, Mike. Num Pages: 340 pages, biography. BIC Classification: JHB; JHBC; KJS; TJK. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 18. Weight in Grams: 522.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 340
- Condition
- New
- SKU
- V9783642445194
- ISBN
- 9783642445194
Paperback
Condition: New
€ 194.49
€ 194.49
hardcover. With suggestions and advice on how to conduct phone surveys, this volume deals both with the coverage and use of landline and mobile phones in Europe, and also addresses the challenge to statistical researchers of the phenomenon of 'mobile only' households. Editor(s): Hader, Michael; Kuhne, Mike; Sabine, Hader. Num Pages: 340 pages, biography. BIC Classification: JHBC; KJS; TJK. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 20. Weight in Grams: 672.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- 2012th Edition
- Number of pages
- 340
- Condition
- New
- SKU
- V9783642254109
- ISBN
- 9783642254109
Hardback
Condition: New
€ 195.61
€ 195.61
Paperback. Maximize your effectiveness over the phone. Here is a, detailed selling system with all the techniques needed to grab the listener's attention over the phone-and avoid that awful click in the ear. Readers will discover how to determine product benefits and use this knowledge to sell. Series: Self-teaching Guides. Num Pages: 240 pages, Illustrations, forms. BIC Classification: KJS. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 235 x 191 x 13. Weight in Grams: 410.
- Format
- Paperback
- Publication date
- 1996
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 2nd Edition
- Number of pages
- 240
- Condition
- New
- SKU
- V9780471115670
- ISBN
- 9780471115670
Paperback
Condition: New
€ 25.99€ 21.30
€ 25.99
€ 21.30
Paperback / so. Num Pages: 244 pages, black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140 x 14. Weight in Grams: 318.
- Format
- Paperback
- Publication date
- 2002
- Publisher
- Deutscher Universitatsverlag United States
- Number of pages
- 244
- Condition
- New
- SKU
- V9783824406586
- ISBN
- 9783824406586
Paperback
Condition: New
€ 77.37
€ 77.37
Paperback. The ultimate guide for small and medium-sized business from Ireland's PR queen. Num Pages: 192 pages. BIC Classification: KJSA; KJSP; VSC. Category: (G) General (US: Trade). Dimension: 131 x 198 x 19. Weight in Grams: 220.
- Publisher
- The Mercier Press Ltd
- Format
- Paperback
- Publication date
- 2016
- Condition
- New
- SKU
- 9781781174104
- ISBN
- 9781781174104
Paperback
Condition: New
€ 13.00€ 12.76
€ 13.00
€ 12.76
Paperback. Der Band gibt einen Uberblick uber neueste Trends und Ergebnisse in der Dienstleistungsforschung." Editor(s): Fliess, Sabine. Series: Fokus Dienstleistungsmarketing. Num Pages: 276 pages, 25 black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 15. Weight in Grams: 363.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 276
- Condition
- New
- SKU
- V9783824479993
- ISBN
- 9783824479993
Paperback
Condition: New
€ 88.47
€ 88.47
Paperback. Num Pages: 240 pages, 1 black & white illustrations, 29 black & white tables, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 14. Weight in Grams: 350.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Deutscher Universitats-Verlag Germany
- Edition
- Softcover reprint of the original 1st ed. 2003
- Number of pages
- 240
- Condition
- New
- SKU
- V9783824479566
- ISBN
- 9783824479566
Paperback
Condition: New
€ 66.28
€ 66.28
Hardcover. This collection brings together essays that explore the history and practices of testimonial marketing in the United States from the mid-nineteenth century to the present day. Editor(s): Moskowitz, Marina; Schweitzer, Marlis. Num Pages: 240 pages, 18 black & white illustrations, biography. BIC Classification: 1KBB; 3JH; 3JJ; 3JMC; HBTB; KJS. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 216 x 140 x 17. Weight in Grams: 376.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- Palgrave Macmillan
- Condition
- New
- SKU
- V9780230615601
- ISBN
- 9780230615601
Hardback
Condition: New
€ 66.95
€ 66.95
Hardback. This book gives students, practitioners, and managers a set of practical and valuable tools for designing and analyzing experiments, emphasizing applications in marketing and service operations such as website design, direct mail campaigns, and in-store tests. Num Pages: 312 pages, 91 tables, 48 figures. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 259 x 186 x 25. Weight in Grams: 721.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- Stanford University Press United States
- Number of pages
- 312
- Condition
- New
- SKU
- V9780804756129
- ISBN
- 9780804756129
Hardback
Condition: New
€ 82.16
€ 82.16
Paperback / so. Since the first motion picture studio in Texas was set up in San Antonio in 1910, the city has hosted the filming of more than 250 movies, including the first Academy Award winner for Best Picture "Wings" in 1927. Film historian Frank Thompson includes the first filmography documenting the scope of the activity." BIC Classification: 1KBBW; APFA; HBJK; HBLW; KJSA. Category: (G) General (US: Trade). Dimension: 274 x 213 x 5. Weight in Grams: 340.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Trinity University Press,U.S. United States
- Condition
- New
- SKU
- V9781595347275
- ISBN
- 9781595347275
Paperback
Condition: New
€ 18.99€ 18.05
€ 18.99
€ 18.05
Hardcover. How do executives and managers set the right price? Underpinned by research and real-life anecdotes, this title addresses this question, offering guidelines any company - whether a multi-national conglomerate, a small business, or even a non-profit can follow to create a comprehensive pricing strategy for any product and service. Num Pages: 256 pages, figures. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 238 x 162 x 23. Weight in Grams: 412.
- Publisher
- HarperCollins Publishers Inc United States
- Number of pages
- 288
- Format
- Hardback
- Publication date
- 2010
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780061684326
- ISBN
- 9780061684326
Hardback
Condition: New
€ 32.99€ 26.64
€ 32.99
€ 26.64