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Sales & marketing
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Sales & marketing
Paperback. Conventional Wisdom holds that to increase loyalty, companies must "delight" customers by exceeding service expectations. But no matter how exciting special deals may be, the "dazzle factor" does not solve customer problems.This book presents a breakthrough idea about how to win customer loyalty. Num Pages: 256 pages. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 233 x 153 x 19. Weight in Grams: 344.
- Publisher
- Portfolio Penguin
- Number of pages
- 256
- Format
- Paperback
- Publication date
- 2013
- Condition
- New
- SKU
- V9780241003305
- ISBN
- 9780241003305
Paperback
Condition: New
€ 23.99€ 16.69
€ 23.99
€ 16.69
The Electronic Business Revolution. Opportunities and Challenges in th...
Cunningham, P.; Froschl, F.
Hardback. Electronic business, the integration of IT and the Internet into business processes, has begun to completely revolutionize business and the economy. This book points out the challenges and opportunities that Europe and its companies are faced with in electronic business. Num Pages: 238 pages, biography. BIC Classification: KJQ; KJS; TJK; UBJ. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 156 x 15. Weight in Grams: 542.
- Format
- Hardback
- Publication date
- 1999
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 238
- Condition
- New
- SKU
- V9783540662112
- ISBN
- 9783540662112
Hardback
Condition: New
€ 71.90
€ 71.90
Hardcover. The theme of this text is customer transformation. It discusses how firms, in both the manufacturing and service industries, can change to meet new customer demands. It contains examples, checklists and case studies to help managers understand what is involved and how to make it happen. Num Pages: 262 pages, illustrations. BIC Classification: KJM; KJSU. Category: (P) Professional & Vocational. Dimension: 256 x 182 x 21. Weight in Grams: 636.
- Format
- Hardback
- Publication date
- 1996
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 262
- Condition
- New
- SKU
- V9780471958239
- ISBN
- 9780471958239
Hardback
Condition: New
€ 47.73
€ 47.73
Hardcover. Through a series of case studies, this book demonstrates how organizations of all types and sizes can realize the infinite potential of email to strengthen their brands and reach their audiences in incredibly creative ways. Num Pages: 240 pages, black & white illustrations, black & white tables. BIC Classification: KJD; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 242 x 157 x 24. Weight in Grams: 438.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- Skyhorse Publishing United States
- Edition
- 1st Edition
- Number of pages
- 240
- Condition
- New
- SKU
- V9781621532637
- ISBN
- 9781621532637
Hardback
Condition: New
€ 24.00€ 23.33
€ 24.00
€ 23.33
Paperback. Num Pages: 165 pages, 15 black & white illustrations, 3 colour illustrations, biography. BIC Classification: KJM; KJS. Category: (P) Professional & Vocational. Dimension: 189 x 244 x 14. Weight in Grams: 334.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 165
- Condition
- New
- SKU
- V9783658140786
- ISBN
- 9783658140786
Paperback
Condition: New
€ 65.56
€ 65.56
Paperback. With The Everything Guide to Customer Engagement, you can learn the highly successful strategies that have been working for business all over the world. It doesn't matter if your business is large, medium, or small. With this guide, you'll learn the tips and techniques to make your customers and their priorities your number one focus. Series: Everything. Num Pages: 304 pages. BIC Classification: KJSU. Category: (G) General (US: Trade). Dimension: 233 x 204 x 17. Weight in Grams: 446.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Adams Media
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781440580550
- ISBN
- 9781440580550
Paperback
Condition: New
€ 24.99€ 21.34
€ 24.99
€ 21.34
Paperback. Whether you're looking for a career change, a flexible part-time job, or a way to make money while staying home with the kids, network marketing is one of the fastest-growing business opportunities available. From services you need to products you love, there are hundreds of network marketing jobs to explore. Num Pages: 304 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 144 x 215 x 24. Weight in Grams: 312.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Adams Media
- Condition
- New
- SKU
- V9781440592348
- ISBN
- 9781440592348
Paperback
Condition: New
€ 19.99€ 17.77
€ 19.99
€ 17.77
Paperback. This A-Z guide provides expert advice on building an online presence and getting your creations into the hands of buyers. You'll learn about the pros and cons of all the major art and craft sites, as well as tips for creating your own store online. Series: Everything. Num Pages: 304 pages, figures. BIC Classification: KJE; KJS; WF. Category: (G) General (US: Trade). Dimension: 232 x 204 x 17. Weight in Grams: 442.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Adams Media
- Number of pages
- 304
- Condition
- New
- SKU
- V9781440559198
- ISBN
- 9781440559198
Paperback
Condition: New
€ 19.99€ 18.61
€ 19.99
€ 18.61
Hardcover. Corporate and special events are an increasingly important part of a company's image and communication plans. This guide provides all the information and tools executives need to plan, host, and sponsor successful corporate and special events that improve a company's image with employees and customers to ensure lasting success. Num Pages: 288 pages. BIC Classification: KJSP. Category: (P) Professional & Vocational. Dimension: 235 x 163 x 23. Weight in Grams: 564.
- Publisher
- John Wiley & Sons Inc United Kingdom
- Number of pages
- 288
- Format
- Hardback
- Publication date
- 2007
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470838488
- ISBN
- 9780470838488
Hardback
Condition: New
€ 30.99€ 24.17
€ 30.99
€ 24.17
Hardcover.
Bring Disney-level customer experience to your organization with insider guidance
The Experience is a unique guide to mastering the art of customer service and service relationships, based on the principles employed at the renowned leader in customer experience - the Walt Disney Company. Num Pages: 304 pages, illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 238 x 164 x 28. Weight in Grams: 502.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2015
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119028659
- ISBN
- 9781119028659
Hardback
Condition: New
€ 27.99€ 21.22
€ 27.99
€ 21.22
Hardcover. Num Pages: 293 pages, tables & charts. BIC Classification: KCM; KCS; KJK; KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 259 x 184 x 14. Weight in Grams: 810.
- Format
- Hardback
- Publication date
- 2000
- Publisher
- Nova Science Publishers Inc United States
- Number of pages
- 293
- Condition
- New
- SKU
- V9781560727781
- ISBN
- 9781560727781
Hardback
Condition: New
€ 110.57€ 84.62
€ 110.57
€ 84.62
Paperback. Take advantage of Facebook to promote brands, products, and services. With The Facebook Marketing Book, you'll learn proven tactics that you can use right away to build your brand and engage prospective customers. Num Pages: 288 pages, Illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 177 x 203 x 16. Weight in Grams: 358.
- Publisher
- O´Reilly Media United States
- Number of pages
- 288
- Format
- Paperback
- Publication date
- 2011
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781449388485
- ISBN
- 9781449388485
Paperback
Condition: New
€ 22.20
€ 22.20
Paperback. Num Pages: 448 pages, Illustrations. BIC Classification: JFFT; KJS; LNCB3; P. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 210 x 140 x 32. Weight in Grams: 544.
- Format
- Paperback
- Publication date
- 1997
- Publisher
- The Perseus Books Group United States
- Number of pages
- 448
- Condition
- New
- SKU
- V9780306455636
- ISBN
- 9780306455636
Paperback
Condition: New
€ 67.75
€ 67.75
Hardcover. Providing information on how to target, win, and retain profitable customers, this book presents an overview of the basic marketing functions - segmentation, positioning, brand building, situational analyses, and tactical planning - as they relate specifically to the financial services industry. Series: Bloomberg Financial. Num Pages: 196 pages, Illustrations. BIC Classification: KFF; KJS; KNST. Category: (P) Professional & Vocational. Dimension: 186 x 261 x 20. Weight in Grams: 536.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- Bloomberg Press
- Edition
- 2nd Edition
- Number of pages
- 208
- Condition
- New
- SKU
- V9781118065716
- ISBN
- 9781118065716
Hardback
Condition: New
€ 71.34€ 60.49
€ 71.34
€ 60.49
Paperback. The Findability Formula is for anyone who wants to improve results from Internet marketing. The book is specifically written for business owners who are frustrated with a website that is not showing up in search results and not generating business. Num Pages: 288 pages, Illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 233 x 192 x 16. Weight in Grams: 528.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 288
- Condition
- New
- SKU
- V9780470420904
- ISBN
- 9780470420904
Paperback
Condition: New
€ 24.99€ 20.35
€ 24.99
€ 20.35
Hardback. Num Pages: 256 pages. BIC Classification: CBWJ; JPP; KJSP. Category: (G) General (US: Trade). Dimension: 229 x 152. .
- Publisher
- Regnery Publishing Inc
- Format
- Hardback
- Publication date
- 2018
- Condition
- New
- SKU
- V9781621572862
- ISBN
- 9781621572862
Hardback
Condition: New
€ 27.99€ 23.95
€ 27.99
€ 23.95
Paperback. Series: Fundamentals. Num Pages: 216 pages, 150 colour illus. BIC Classification: AKTA; KJS; KNSX. Category: (U) Tertiary Education (US: College). Dimension: 233 x 202 x 18. Weight in Grams: 670.
- Publisher
- Bloomsbury Publishing PLC
- Format
- Paperback
- Publication date
- 2017
- Condition
- New
- SKU
- V9781474220859
- ISBN
- 9781474220859
Paperback
Condition: New
€ 40.99€ 34.20
€ 40.99
€ 34.20
Hardback. This text is not about "what marketing is", rather it gives comments, views, positive statements, criticisms and doubts from authors, concerning marketing and its role within business and as an academic subject in the 21st century. Num Pages: 217 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 216 x 140 x 16. Weight in Grams: 395.
- Format
- Hardback
- Publication date
- 2003
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 217
- Condition
- New
- SKU
- V9780333992869
- ISBN
- 9780333992869
Hardback
Condition: New
€ 127.58
€ 127.58
Paperback. Num Pages: 203 pages, 7 black & white illustrations, biography. BIC Classification: KFFH; KJC; KJS; MBS; THRB. Category: (G) General (US: Trade). Dimension: 235 x 155 x 11. Weight in Grams: 326.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 203
- Condition
- New
- SKU
- V9781349369591
- ISBN
- 9781349369591
Paperback
Condition: New
€ 66.95
€ 66.95
Paperback. The easy money that flowed through the banking system prior to 2008 fueled a boom in buy-outs. Now it is gone, how will the private equity industry reinvent itself? A series of interviews with some of the most respected and innovative firms, give rare insights to the strategies that will drive this secretive sector over the next economic cycle. Num Pages: 254 pages, biography. BIC Classification: KFF; KFFH; KFFM; KJS. Category: (G) General (US: Trade). Dimension: 235 x 155. .
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 254
- Condition
- New
- SKU
- V9781349346752
- ISBN
- 9781349346752
Paperback
Condition: New
€ 66.61
€ 66.61
Paperback. Tracing scientific and business factors that have resulted in air-conditioning being a major contributor to climate-change, the author advances the theory of personalized thermal comfort, which can potentially resolve the air-conditioning conundrum. Series: Springer Theses. Num Pages: 351 pages, biography. BIC Classification: KJSM; RN; TH; TNK. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 19. Weight in Grams: 539.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Springer International Publishing AG Switzerland
- Number of pages
- 351
- Condition
- New
- SKU
- V9783319033334
- ISBN
- 9783319033334
Paperback
Condition: New
€ 194.32
€ 194.32
Hardcover. Tracing scientific and business factors that have resulted in air-conditioning being a major contributor to climate-change, the author advances the theory of personalized thermal comfort, which can potentially resolve the air-conditioning conundrum. Series: Springer Theses. Num Pages: 351 pages, biography. BIC Classification: KJSM; RN; TH; TNK. Category: (P) Professional & Vocational. Dimension: 243 x 157 x 29. Weight in Grams: 662.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- Springer International Publishing AG Switzerland
- Edition
- 2013th Edition
- Number of pages
- 320
- Condition
- New
- SKU
- V9783319001487
- ISBN
- 9783319001487
Hardback
Condition: New
€ 195.25
€ 195.25
Paperback. Num Pages: 379 pages, biography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 235 x 155 x 21. Weight in Grams: 603.
- Format
- Paperback
- Publication date
- 1994
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- 1st ed. 1994
- Number of pages
- 379
- Condition
- New
- SKU
- V9781349234257
- ISBN
- 9781349234257
Paperback
Condition: New
€ 195.09
€ 195.09
Hardcover. Num Pages: 247 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 239 x 167 x 19. Weight in Grams: 520.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- Palgrave Macmillan
- Edition
- First Edition
- Number of pages
- 248
- Condition
- New
- SKU
- V9781403996633
- ISBN
- 9781403996633
Hardback
Condition: New
€ 84.06
€ 84.06