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Sales & marketing
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Sales & marketing
Paperback. Addresses the psychological issues related to team sport activities on and off the court or field. Chapter 1 introduces a three-phase model to cut through the complexities associated with team sports and chapters 2 to 12 offer theoretical and practical advice. Series: Sport Management Library. Num Pages: 278 pages, b/w illlus. BIC Classification: KJS; KNSP. Category: (G) General (US: Trade); (U) Tertiary Education (US: College). Dimension: 229 x 154 x 19. Weight in Grams: 486.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Fitness Information Technology, Inc, U.S. United States
- Number of pages
- 278
- Condition
- New
- SKU
- V9781885693327
- ISBN
- 9781885693327
Paperback
Condition: New
€ 49.36
€ 49.36
Hardcover. The second edition of the Public Relations Writer's Handbook offers a simple, step-by-step approach to creating a wide range of writing, from basic news releases, pitch letters, biographies, and media alerts, to more complex and sophisticated speeches, media campaign proposals, crisis responses, and in-house publications. Num Pages: 368 pages, Illustrations. BIC Classification: KJSP. Category: (P) Professional & Vocational. Dimension: 231 x 155 x 31. Weight in Grams: 584.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 2nd Edition
- Number of pages
- 368
- Condition
- New
- SKU
- V9780787986315
- ISBN
- 9780787986315
Hardback
Condition: New
€ 42.64
€ 42.64
hardcover. This book explains how to understand what others are communicating, using real examples of intercultural business interaction to show deeply embedded cultural norms. Includes tools that readers can use to improve their intercultural business communication. Series: Quintessence Series. Num Pages: 120 pages, biography. BIC Classification: KJMV2; KJSM. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 10. Weight in Grams: 362.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- Springer Germany
- Edition
- 2012th Edition
- Number of pages
- 120
- Condition
- New
- SKU
- V9783642282379
- ISBN
- 9783642282379
Hardback
Condition: New
€ 94.61
€ 94.61
The Quintessence of Marketing: What You Really Need to Know to Manage ...
Bickhoff, Nils, Hollensen, Svend, Opresnik, M...
Hardcover. The Quintessence of Marketing Series: Quintessence Series. Num Pages: 150 pages, 46 black & white illustrations, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 243 x 161 x 14. Weight in Grams: 376.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Springer
- Edition
- 2014th Edition
- Condition
- New
- SKU
- V9783642454431
- ISBN
- 9783642454431
Hardback
Condition: New
€ 61.15
€ 61.15
Hardcover. What You Really Need to Know to Survive in Business. Series: QUINTESSENCE SERIES. .
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
- Format
- Hardback
- Publication date
- 2016
- Edition
- 2nd ed. 2016
- Condition
- New
- SKU
- V9783662484890
- ISBN
- 9783662484890
Hardback
Condition: New
€ 83.52
€ 83.52
Paperback. A renowned marketing expert offers practical techniques for harnessing the power of referrals to ensure a steady flow of new customers. Num Pages: 256 pages. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 211 x 136 x 17. Weight in Grams: 224.
- Publisher
- Penguin Putnam Inc United States
- Number of pages
- 256
- Format
- Paperback
- Publication date
- 2013
- Edition
- Reprint
- Condition
- New
- SKU
- V9781591844426
- ISBN
- 9781591844426
Paperback
Condition: New
€ 30.99€ 22.07
€ 30.99
€ 22.07
Paperback. Nobody likes cold calls. And nobody really needs to make them. The Referral of a Lifetime teaches a step-by-step system that will allow anyone to generate a steady stream of new business through consistent, qualified referrals from existing customers, colleagues, and friends while retaining and maximizing business with existing customers. Num Pages: 208 pages, illustrations. BIC Classification: KJMV7; KJSU; KJU. Category: (G) General (US: Trade). Dimension: 141 x 217 x 16. Weight in Grams: 264.
- Publisher
- Berrett-Koehler
- Format
- Paperback
- Publication date
- 2016
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9781626568518
- ISBN
- 9781626568518
Paperback
Condition: New
€ 24.00€ 22.16
€ 24.00
€ 22.16
The Regional Distribution of Foreign Manufacturing Investment in the U...
Hill, Stephen; Munday, Max
Paperback. Num Pages: 167 pages, biography. BIC Classification: KCD; KCL; KFFM; KJS; KN. Category: (G) General (US: Trade). Dimension: 216 x 140 x 10. Weight in Grams: 227.
- Format
- Paperback
- Publication date
- 1994
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 167
- Condition
- New
- SKU
- V9781349131037
- ISBN
- 9781349131037
Paperback
Condition: New
€ 126.22
€ 126.22
Paperback. Offers 74 tools and strategies for transforming bureaucratic public institutions, covering every aspect of public management, from budgeting and strategic planning to motivating employees and building a more entrepreneurial culture. Num Pages: 704 pages, Ill. BIC Classification: JPH; JPQ; KJSP. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 239 x 204 x 32. Weight in Grams: 1254.
- Format
- Paperback
- Publication date
- 2000
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 704
- Condition
- New
- SKU
- V9780787943325
- ISBN
- 9780787943325
Paperback
Condition: New
€ 79.61
€ 79.61
The Relationship Marketer. Rethinking Strategic Relationship Marketing...
Hougaard, Soren; Bjerre, Mogens
Paperback. This book explains how the concept of mutuality is quickly becoming a fundamental principle in marketing. It presents useful, and applicable marketing models, typologies and tools, as well as guides to the systematic generation of strategic opportunities. Num Pages: 236 pages, biography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 235 x 155 x 13. Weight in Grams: 373.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- 2 Rev ed
- Number of pages
- 236
- Condition
- New
- SKU
- V9783642444203
- ISBN
- 9783642444203
Paperback
Condition: New
€ 66.97
€ 66.97
Paperback. Series: Forschungsgruppe Konsum und Verhalten. Num Pages: 218 pages, 48 black & white illustrations, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 12. Weight in Grams: 293.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- 1st ed. 2017
- Number of pages
- 218
- Condition
- New
- SKU
- V9783658148607
- ISBN
- 9783658148607
Paperback
Condition: New
€ 65.70
€ 65.70
Hardcover. How building relationships is the answer to economic recovery Customers are obviously at the core of any business. However, most customers' trust in business is at an historic low, and many customers feel let down by businesses they formerly trusted. Num Pages: 166 pages. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 204 x 136 x 18. Weight in Grams: 286.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 166
- Condition
- New
- SKU
- V9780470687932
- ISBN
- 9780470687932
Hardback
Condition: New
€ 23.99€ 19.44
€ 23.99
€ 19.44
Paperback. This groundbreaking work explores media scholar Sut Jhally's thesis that advertising functions as a religion in late capitalism and relates this to critical theological studies. Sheffield argues that advertising is not itself a religion, but that it contains religious dimensions - analogous to Durkheim's description of objects as totems. Series: Religion/Culture/Critique. Num Pages: 206 pages, biography. BIC Classification: HRA; HRAB; HRAM; JFC; KJS. Category: (G) General (US: Trade). Dimension: 142 x 281 x 17. Weight in Grams: 268.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- 1st ed. 2006
- Number of pages
- 206
- Condition
- New
- SKU
- V9781349535453
- ISBN
- 9781349535453
Paperback
Condition: New
€ 66.95
€ 66.95
paperback. Series: Handel und Internationales Marketing / Retailing and International Marketing. Num Pages: 292 pages, 11 black & white illustrations, 67 black & white tables, biography. BIC Classification: KJC; KJS; KJSM. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 17. Weight in Grams: 391.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- 2015th Edition
- Number of pages
- 292
- Condition
- New
- SKU
- V9783658075408
- ISBN
- 9783658075408
Paperback
Condition: New
€ 66.52
€ 66.52
Hardback. Num Pages: 131 pages, 5 black & white illustrations, biography. BIC Classification: KJL; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148. Weight in Grams: 319.
- Publisher
- Palgrave Macmillan
- Format
- Hardback
- Publication date
- 2016
- Edition
- 1st ed. 2016
- Condition
- New
- SKU
- V9781137561053
- ISBN
- 9781137561053
Hardback
Condition: New
€ 77.19
€ 77.19
Paperback. Why do some companies have a seemingly flawless reputation while others constantly fight a losing battle? Maybe you've always kept social media at arm's length, but the thought of a crisis unfolding online keeps you awake at night. This book offers an insightful examination of how social media affects corporate reputation-building. Num Pages: 238 pages, black & white illustrations. BIC Classification: KJSP. Category: (G) General (US: Trade). Dimension: 140 x 215 x 18. Weight in Grams: 324.
- Publisher
- Harriman House Publishing
- Format
- Paperback
- Publication date
- 2014
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780857193551
- ISBN
- 9780857193551
Paperback
Condition: New
€ 26.99€ 20.67
€ 26.99
€ 20.67
Hardcover.
Traditional retail is becoming increasingly volatile and challenged as a business model. Brick-and-mortar has shifted to online, while online is shifting into pop-up storefronts. Virtual stores in subway platforms and airports are offering new levels of convenience for harried commuters. Num Pages: 272 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 221 x 150 x 21. Weight in Grams: 404.
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 272
- Format
- Hardback
- Publication date
- 2013
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118489673
- ISBN
- 9781118489673
Hardback
Condition: New
€ 24.99€ 18.64
€ 24.99
€ 18.64
Hardback. The internationalization and consolidation of retailing is turning the traditional retail industry on its head. International purchasing, fast and efficient operational models and new technologies constantly challenge retailers. This title analyses the changes in the retail industry and the strategic options now open to companies. Num Pages: 384 pages, Illustrations, plans. BIC Classification: KJS; KNPR. Category: (P) Professional & Vocational. Dimension: 245 x 169 x 33. Weight in Grams: 716.
- Publisher
- Kogan Page Ltd United Kingdom
- Number of pages
- 384
- Format
- Hardback
- Publication date
- 2008
- Condition
- New
- SKU
- V9780749454562
- ISBN
- 9780749454562
Hardback
Condition: New
€ 44.99€ 40.05
€ 44.99
€ 40.05
Paperback. Editor(s): Kitchen, P. Num Pages: 221 pages, biography. BIC Classification: CB; KCL; KJM; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- Softcover reprint of the original 1st ed. 2003
- Number of pages
- 221
- Condition
- New
- SKU
- V9781349431342
- ISBN
- 9781349431342
Paperback
Condition: New
€ 126.65
€ 126.65
Paperback. This book discusses neuroendocrinological research showing that consumers can differ in biological perceptions of the same stimulus. The text includes case studies from top brands, and offers groundbreaking techniques for product developers and managers. Num Pages: 146 pages, biography. BIC Classification: KJM; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 9. Weight in Grams: 256.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 146
- Condition
- New
- SKU
- V9783642423895
- ISBN
- 9783642423895
Paperback
Condition: New
€ 60.05
€ 60.05
Hardcover. This volume serves up a combination of broad questions, theoretical approaches, and manifold case studies to explore how people have sought to understand markets and thereby reduce risk, whether they have approached this challenge with a practical view based on their own business acumen or used the tools of scholarship. Editor(s): Berghoff, Hartmut; Scranton, Philip; Spiekermann, Uwe. Series: Worlds of Consumption. Num Pages: 321 pages, biography. BIC Classification: HBT; KJS. Category: (P) Professional & Vocational. Dimension: 221 x 151 x 23. Weight in Grams: 506.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- Palgrave Macmillan
- Number of pages
- 326
- Condition
- New
- SKU
- V9780230341067
- ISBN
- 9780230341067
Hardback
Condition: New
€ 67.48
€ 67.48
Paperback. Influential author and "Financial Times "columnist Ben Simpfendorfer on the next generation of thinking on the East, and how business leaders can operate in a world in which there is no East and West " Num Pages: 247 pages, biography. BIC Classification: KCL; KCS; KJC; KJSP; KJU. Category: (G) General (US: Trade). Dimension: 235 x 155 x 13. Weight in Grams: 373.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 247
- Condition
- New
- SKU
- V9781349475179
- ISBN
- 9781349475179
Paperback
Condition: New
€ 36.38
€ 36.38
Hardback. Develop the skills and capabilities quickly becoming essential in the new marketing paradigm The Rise of the Platform Marketer helps you leverage the "always-on" consumer to deliver more personalized engagements across media, channels, and devices. Num Pages: 240 pages, illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 165 x 238 x 25. Weight in Grams: 422.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2015
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119059721
- ISBN
- 9781119059721
Hardback
Condition: New
€ 37.99€ 29.91
€ 37.99
€ 29.91
Paperback. Series: European Economic Interaction and Integration Workshop Papers. Num Pages: 257 pages, biography. BIC Classification: KCM; KCP; KJSM. Category: (G) General (US: Trade). Dimension: 235 x 155 x 14. Weight in Grams: 399.
- Format
- Paperback
- Publication date
- 1993
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 257
- Condition
- New
- SKU
- V9781349228355
- ISBN
- 9781349228355
Paperback
Condition: New
€ 127.40
€ 127.40