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Sales & marketing
Results 3673 - 3696 of 3937
Sales & marketing
Paperback / so. Editor(s): Fichter, Klaus; Schneidewind, Uwe. Num Pages: 365 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KCN; KJM; KJS; LNCB; LNKJ; RNF; TQ. Category: (G) General (US: Trade). Dimension: 234 x 156 x 20. Weight in Grams: 535.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 365
- Condition
- New
- SKU
- V9783662106945
- ISBN
- 9783662106945
Paperback
Condition: New
€ 56.75
€ 56.75
Hardback. Offers a fresh approach for greater productivity, profitability, and competitive advantage through service. This title shows how, in a volatile economy where the old rules of strategic advantage no longer hold true, service must become a competitive weapon, not a damage-control function. Num Pages: 272 pages, Illustrations. BIC Classification: KJSU. Category: (G) General (US: Trade). Dimension: 233 x 163 x 25. Weight in Grams: 486.
- Publisher
- Harvard Business Review Press United States
- Number of pages
- 256
- Format
- Hardback
- Publication date
- 2012
- Edition
- 0th Edition
- Condition
- New
- SKU
- V9781422133316
- ISBN
- 9781422133316
Hardback
Condition: New
€ 31.99€ 28.80
€ 31.99
€ 28.80
Hardback. Series: Palgrave Studies in Media and Environmental Communication. Num Pages: 202 pages, 7 colour illustrations, biography. BIC Classification: 1KBB; GTC; JFD; KJSP; KNBC; RN. Category: (G) General (US: Trade). Dimension: 210 x 148. Weight in Grams: 396.
- Format
- Hardback
- Publication date
- 2016
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 202
- Condition
- New
- SKU
- V9781137533142
- ISBN
- 9781137533142
Hardback
Condition: New
€ 149.44
€ 149.44
Paperback. Bridging the gap between the study of aesthetics and its application in the merchandising and design environments, this revised text presents a research-based focus on the concepts of aesthetics and their effect on product value and consumer behaviour. Num Pages: 416 pages, full colour + illus. BIC Classification: AKT; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 274 x 216 x 25. Weight in Grams: 1512.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Fairchild Pubns
- Edition
- 2nd Revised edition
- Number of pages
- 416
- Condition
- New
- SKU
- V9781563678097
- ISBN
- 9781563678097
Paperback
Condition: New
€ 142.19
€ 142.19
Paperback. Editor(s): Zhang, Zhi-Xue; Zhang, Jianjun. Num Pages: 355 pages, 2 black & white illustrations, 4 colour illustrations, biography. BIC Classification: 1FPC; KCB; KJM; KJSM. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 19. Weight in Grams: 545.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- Softcover reprint of the original 1st ed. 2014
- Number of pages
- 355
- Condition
- New
- SKU
- V9783662515068
- ISBN
- 9783662515068
Paperback
Condition: New
€ 128.03
€ 128.03
Hardback. Num Pages: 278 pages, biography. BIC Classification: KJSM. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 216 x 140 x 19. Weight in Grams: 505.
- Format
- Hardback
- Publication date
- 2005
- Publisher
- Palgrave USA United States
- Number of pages
- 278
- Condition
- New
- SKU
- V9781403914927
- ISBN
- 9781403914927
Hardback
Condition: New
€ 128.07
€ 128.07
Paperback. Marketing is a social and managerial process. Both individuals and groups obtain what they need and want by creating and exchanging products and value with others. This collection of case studies covers the key aspects of this field. Num Pages: 232 pages, Illustrations. BIC Classification: KJK; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 232 x 156 x 14. Weight in Grams: 368.
- Format
- Paperback
- Publication date
- 2000
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 232
- Condition
- New
- SKU
- V9780471860938
- ISBN
- 9780471860938
Paperback
Condition: New
€ 56.60
€ 56.60
Paperback. Dennis Herhausen examines how managers can successfully probe latent needs and uncover future needs of customers, labeled as proactive customer orientation. Overall, a systematic change process is developed to guide managers that aim to increase their company's proactive customer orientation. Num Pages: 186 pages, 10 black & white illustrations, 25 black & white tables, biography. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 13. Weight in Grams: 301.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Number of pages
- 186
- Condition
- New
- SKU
- V9783834931016
- ISBN
- 9783834931016
Paperback
Condition: New
€ 65.94
€ 65.94
Paperback. Written by the same team behind the bestselling Understanding Digital Marketing, Understanding Social Media is the ultimate guide to using social media to grow a customer base, increase engagement and build a business. Num Pages: 304 pages, black & white illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 158 x 234 x 19. Weight in Grams: 464.
- Publisher
- Kogan Page Ltd
- Format
- Paperback
- Publication date
- 2015
- Condition
- New
- SKU
- V9780749473563
- ISBN
- 9780749473563
Paperback
Condition: New
€ 33.99€ 31.02
€ 33.99
€ 31.02
Hardback. Understanding the Dynamics of Global Inequality Editor(s): Lenger, Alexander; Schumacher, Florian. Num Pages: 300 pages, 8 black & white illustrations, 3 black & white tables, biography. BIC Classification: JFFJ; JPS; KCL; KJSM. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 18. Weight in Grams: 613.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 300
- Condition
- New
- SKU
- V9783662447659
- ISBN
- 9783662447659
Hardback
Condition: New
€ 67.89
€ 67.89
Understanding the Dynamics of Global Inequality: Social Exclusion, Pow...
. Ed(S): Lenger, Alexander; Schumacher, Flori...
paperback. Editor(s): Lenger, Alexander; Schumacher, Florian. Num Pages: 300 pages, 8 black & white illustrations, 3 black & white tables, biography. BIC Classification: JFF; JPS; KCL; KJSM. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 16. Weight in Grams: 462.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer Germany
- Edition
- Softcover reprint of the original 1st ed. 2015
- Number of pages
- 300
- Condition
- New
- SKU
- V9783662523032
- ISBN
- 9783662523032
Paperback
Condition: New
€ 66.76
€ 66.76
Paperback. A guide for sales people, giving them insight into the behaviour and strategies of buyers, so that they are able to deal with them more successfully and regain power in the buyer-seller relationship. Num Pages: 208 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 232 x 158 x 13. Weight in Grams: 330.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Kogan Page Ltd United Kingdom
- Number of pages
- 208
- Condition
- New
- SKU
- V9780749461232
- ISBN
- 9780749461232
Paperback
Condition: New
€ 40.99€ 36.70
€ 40.99
€ 36.70
paperback. Num Pages: 299 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 18. Weight in Grams: 475.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Gabler Verlag United States
- Number of pages
- 299
- Condition
- New
- Edition
- 2011th Edition
- SKU
- V9783834932150
- ISBN
- 9783834932150
Paperback
Condition: New
€ 89.23
€ 89.23
Paperback. Series: Contributions to Management Science. Num Pages: 119 pages, 9 black & white illustrations, biography. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 7. Weight in Grams: 197.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer International Publishing AG Switzerland
- Edition
- Softcover reprint of the original 1st ed. 2014
- Number of pages
- 119
- Condition
- New
- SKU
- V9783319383101
- ISBN
- 9783319383101
Paperback
Condition: New
€ 76.79
€ 76.79
Hardback. Uniform Across-the-Board Promotions Series: Contributions to Management Science. Num Pages: 102 pages, 9 black & white illustrations, biography. BIC Classification: KJMV7; KJS; KJSM. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 8. Weight in Grams: 352.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Springer International Publishing AG Switzerland
- Number of pages
- 102
- Condition
- New
- SKU
- V9783319071145
- ISBN
- 9783319071145
Hardback
Condition: New
€ 66.95
€ 66.95
Paperback. Empirical Investigations of its Influences at the Product and Retailer Levels Num Pages: 319 pages, 31 black & white illustrations, biography. BIC Classification: KJSM. Category: (G) General (US: Trade). Dimension: 210 x 148 x 18. Weight in Grams: 424.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 319
- Condition
- New
- SKU
- V9783658134754
- ISBN
- 9783658134754
Paperback
Condition: New
€ 66.73
€ 66.73
Hardback. Editor(s): Brundenius, Claes; Goransson, Bo. Num Pages: 417 pages, 8 black & white illustrations, 14 colour illustrations, biography. BIC Classification: JNMN; KCM; KJH; KJSM. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 27. Weight in Grams: 789.
- Format
- Hardback
- Publication date
- 2016
- Publisher
- Springer International Publishing AG Switzerland
- Number of pages
- 417
- Condition
- New
- SKU
- V9783319436982
- ISBN
- 9783319436982
Hardback
Condition: New
€ 208.30
€ 208.30
Hardcover. A step-by-step guide to designing and implementing an amazing customer service culture In today's competitive business environment, keeping customers happy is the key to long-term success. But some businesses provide much better customer service than others. Num Pages: 256 pages, Illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 236 x 156 x 23. Weight in Grams: 454.
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 256
- Format
- Hardback
- Publication date
- 2009
- Edition
- 2nd Revised edition
- Condition
- New
- SKU
- V9780470503805
- ISBN
- 9780470503805
Hardback
Condition: New
€ 27.99€ 23.23
€ 27.99
€ 23.23
Paperback. Revised edition of the author's UnMarketing, c2012. Num Pages: 304 pages, illustrations. BIC Classification: KJE; KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 155 x 268 x 23. Weight in Grams: 364.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- John Wiley & Sons Inc
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9781119335009
- ISBN
- 9781119335009
Paperback
Condition: New
€ 25.99€ 21.32
€ 25.99
€ 21.32
Hardcover. UnSelling is about everything but the sell. We put all of our focus on the individual purchase transaction, while putting the rest of our business actions second. We've become blind to customer service, support, branding, experiences and even product quality. Num Pages: 240 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 244 x 181 x 22. Weight in Grams: 428.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- John Wiley & Sons Inc
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118943007
- ISBN
- 9781118943007
Hardback
Condition: New
€ 26.99€ 22.27
€ 26.99
€ 22.27
Paperback. Peter Billen entwickelt einen Erklarungsansatz fur die Wahrnehmung von Unsicherheit und die Informationsaktivitaten des Nachfragers bei Wiederholungskaufen und stellt eine Verbindung zwischen der okonomischen Theorie und den Verhaltenswissenschaften her." Series: Marketing und Neue Institutionenokonomik. Num Pages: 349 pages, 33 black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 19. Weight in Grams: 450.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 349
- Condition
- New
- SKU
- V9783824479702
- ISBN
- 9783824479702
Paperback
Condition: New
€ 116.76
€ 116.76
Hardback. Turn unstructured data into valuable business insight Unstructured Data Analytics provides an accessible, non-technical introduction to the analysis of unstructured data. Num Pages: 304 pages. BIC Classification: KJSM. Category: (P) Professional & Vocational. Weight in Grams: 666.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2018
- Condition
- New
- SKU
- V9781119129752
- ISBN
- 9781119129752
Hardback
Condition: New
€ 50.99€ 35.83
€ 50.99
€ 35.83
Paperback. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 10. Weight in Grams: 227.
- Publisher
- Gabler Verlag
- Format
- Paperback
- Publication date
- 2008
- Edition
- 2008th Edition
- Condition
- New
- SKU
- V9783834912275
- ISBN
- 9783834912275
Paperback
Condition: New
€ 76.86
€ 76.86
Paperback. Die Autoren untersuchen, welche Marketingstrategien Unternehmensberatungen verfolgen, welche Rolle personliches Vertrauen, Reputation und Weiterempfehlungen von Kunden spielen und ob ein Zusammenhang zwischen Beratungsmarketing und Firmenwachstum besteht." Num Pages: 219 pages, 93 black & white illustrations, 21 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 12. Weight in Grams: 288.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 219
- Condition
- New
- SKU
- V9783824481354
- ISBN
- 9783824481354
Paperback
Condition: New
€ 82.51
€ 82.51