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Sales & marketing
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Sales & marketing
Paperback. Create compelling whiteboard presentations to engage your customers and win their business Whiteboard Selling offers a step-by-step approach to transforming your message and selling style by using powerful visual stories that inspire and engage customers and prospects. Num Pages: 256 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 201 x 203 x 18. Weight in Grams: 418.
- Publisher
- Wiley
- Number of pages
- 256
- Format
- Paperback
- Publication date
- 2013
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118379769
- ISBN
- 9781118379769
Paperback
Condition: New
€ 31.99€ 25.13
€ 31.99
€ 25.13
Paperback. This book offers a detailed analysis of business models used by Chinese small and medium sized enterprises (SMEs) that have succeeded in a highly competitive market. It covers a wide spectrum of industries, from modern agriculture to TV series production. Series: SpringerBriefs in Business. Num Pages: 157 pages, 12 black & white illustrations. BIC Classification: KJM; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 9. Weight in Grams: 254.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 157
- Condition
- New
- SKU
- V9783642449123
- ISBN
- 9783642449123
Paperback
Condition: New
€ 65.46
€ 65.46
Paperback. Num Pages: 253 pages, biography. BIC Classification: KC; KJC; KJS; KJSM; KJSP. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 253
- Condition
- New
- SKU
- V9781349471034
- ISBN
- 9781349471034
Paperback
Condition: New
€ 44.85
€ 44.85
Hardback. This book addresses the challenges and subtleties behind marketing to women and confronts the idea that gender alone can be used as an indicator to target your market. Darroch provides practical insights into market segmentation and recommends a new approach that focuses on targeting human needs, not gender, in order to reach female customers. Num Pages: 254 pages, 41 black & white tables, 30 figures. BIC Classification: JFSJ1; KJSM. Category: (P) Professional & Vocational. Dimension: 151 x 217 x 20. Weight in Grams: 438.
- Publisher
- Palgrave Macmillan
- Format
- Hardback
- Publication date
- 2014
- Edition
- 2014th Edition
- Condition
- New
- SKU
- V9781137358165
- ISBN
- 9781137358165
Hardback
Condition: New
€ 55.76
€ 55.76
paperback. Num Pages: 240 pages. BIC Classification: KJSM. Category: (G) General (US: Trade). Dimension: 210 x 140 x 18. Weight in Grams: 318.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Ig Publishing United States
- Number of pages
- 240
- Condition
- New
- Edition
- Reissue
- SKU
- V9781632460325
- ISBN
- 9781632460325
Paperback
Condition: New
€ 25.99€ 22.52
€ 25.99
€ 22.52
Paperback. Num Pages: 336 pages. BIC Classification: KJSM. Category: (G) General (US: Trade). Dimension: 203 x 133 x 19. Weight in Grams: 244.
- Publisher
- Crown Publishing Group, Division of Random House Inc
- Format
- Paperback
- Publication date
- 2011
- Condition
- New
- SKU
- V9780307450395
- ISBN
- 9780307450395
Paperback
Condition: New
€ 23.99€ 18.21
€ 23.99
€ 18.21
Paperback. Is there a method to the madness when it comes to shopping? Hailed by the "San Francisco Chronicle" as "a Sherlock Holmes for retailers," author and CEO Underhill answers with a definitive "yes" in this witty, eye-opening report on the nation's ever-evolving consumer culture. Num Pages: 306 pages. BIC Classification: JHMC; KJS; KJSM. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 212 x 141 x 20. Weight in Grams: 276.
- Publisher
- Simon & Schuster
- Number of pages
- 306
- Format
- Paperback
- Publication date
- 2008
- Edition
- Updated, Revised ed.
- Condition
- New
- SKU
- V9781416595243
- ISBN
- 9781416595243
Paperback
Condition: New
€ 23.99€ 19.22
€ 23.99
€ 19.22
Hardcover. Praise for Wide Angle Vision "In this book, Wayne Burkan shows us that the vantage points from which we view and act can earn us critical advantages if we are willing to stretch our thoughts and practices beyond the edge of conventional thinking. " - Robert W. Num Pages: 276 pages, Illustrations. BIC Classification: KCJ; KJC; KJF; KJS. Category: (P) Professional & Vocational. Dimension: 238 x 162 x 25. Weight in Grams: 626.
- Format
- Hardback
- Publication date
- 1996
- Publisher
- John Wiley & Sons
- Condition
- New
- SKU
- V9780471134169
- ISBN
- 9780471134169
Hardback
Condition: New
€ 50.99€ 39.45
€ 50.99
€ 39.45
Hardback. BIC Classification: KJSP. Dimension: 244 x 170. Weight in Grams: 475.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- Gabler Verlag
- Condition
- New
- SKU
- V9783834905963
- ISBN
- 9783834905963
Hardback
Condition: New
€ 84.03
€ 84.03
Paperback / so. Num Pages: black & white illustrations, colour illustrations, black & white tables, bibliography. BIC Classification: AB; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 8. Weight in Grams: 240.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Springer Gabler United States
- Condition
- New
- SKU
- V9783658025908
- ISBN
- 9783658025908
Paperback
Condition: New
€ 46.85
€ 46.85
Paperback / so. Series: Kundenmanagement & Electronic Commerce. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 18. Weight in Grams: 390.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783834910691
- ISBN
- 9783834910691
Paperback
Condition: New
€ 88.93
€ 88.93
Hardcover. Num Pages: 272 pages, illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 238 x 164 x 28. Weight in Grams: 458.
- Format
- Hardback
- Publication date
- 2015
- Publisher
- John Wiley & Sons Inc
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119002581
- ISBN
- 9781119002581
Hardback
Condition: New
€ 25.99€ 21.30
€ 25.99
€ 21.30
Hardback. This practical new book is written by a leading wine industry expert, in an easy and accessible style. Illustrated with many case studies from around the world, this book describes how marketers and academics can respond to new challenges in the wine trade and is an invaluable guide to anyone working in, or interested in, this industry. Num Pages: 208 pages, 23 black & white tables, 55 figures. BIC Classification: KJS; KNDF. Category: (P) Professional & Vocational. Dimension: 240 x 163 x 19. Weight in Grams: 464.
- Publisher
- Palgrave Macmillan
- Number of pages
- 208
- Format
- Hardback
- Publication date
- 2008
- Edition
- 2008th Edition
- Condition
- New
- SKU
- V9780230554030
- ISBN
- 9780230554030
Hardback
Condition: New
€ 67.00
€ 67.00
Hardback. Series: Management for Professionals. Num Pages: 200 pages, 2 black & white illustrations, 66 colour illustrations, biography. BIC Classification: KJS; KNAC; WBXD1. Category: (P) Professional & Vocational. Dimension: 235 x 155. .
- Publisher
- Springer International Publishing AG Switzerland
- Number of pages
- 200
- Format
- Hardback
- Publication date
- 2015
- Edition
- 1st ed. 2016
- Condition
- New
- SKU
- V9783319244792
- ISBN
- 9783319244792
Hardback
Condition: New
€ 106.01
€ 106.01
paperback. Series: SpringerBriefs in Business. Num Pages: 62 pages, 3 black & white illustrations, biography. BIC Classification: JFC; JFSJ1; KJS; KNSG. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 3. Weight in Grams: 118.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Springer International Publishing AG Switzerland
- Edition
- 2015th Edition
- Number of pages
- 62
- Condition
- New
- SKU
- V9783319166605
- ISBN
- 9783319166605
Paperback
Condition: New
€ 71.38
€ 71.38
Hardcover. Winning at Mergers and Acquisitions is a hands-on guide that helps managers identify and realize the sales and marketing synergies attainable in corporate mergers and acquisitions. This book provides detailed guidance on evaluating M&A target companies from the standpoint of strategic sales and marketing criteria. Num Pages: 352 pages, black & white illustrations. BIC Classification: KJS; KJVB. Category: (P) Professional & Vocational. Dimension: 266 x 186 x 26. Weight in Grams: 814.
- Format
- Hardback
- Publication date
- 1998
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 352
- Condition
- New
- SKU
- V9780471190561
- ISBN
- 9780471190561
Hardback
Condition: New
€ 112.96€ 93.94
€ 112.96
€ 93.94
Hardcover. In Winning at Retail, two prominent retail consultants offer strategies for retailers and chains suffering at the hands of decreased sales numbers. Using case studies from such success stories as Costco and Target, they cover customer service, retail strategy, demographics, and the latest trends in retailing. Num Pages: 272 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 160 x 236 x 25. Weight in Grams: 584.
- Format
- Hardback
- Publication date
- 2004
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 272
- Condition
- New
- SKU
- V9780471473572
- ISBN
- 9780471473572
Hardback
Condition: New
€ 46.99€ 36.70
€ 46.99
€ 36.70
Hardcover. Aims to reveal the secrets to service success by analyzing four service companies that grew from small beginnings to the leaders in their industries. This book includes interviews with the four CEOs who guided the companies to their success which reveal the three basic principles they all share. Num Pages: 200 pages, illustrations. BIC Classification: KJM; KJSU; KNS. Category: (P) Professional & Vocational. Dimension: 234 x 155 x 19. Weight in Grams: 428.
- Format
- Hardback
- Publication date
- 2003
- Publisher
- John Wiley & Sons Inc
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470848234
- ISBN
- 9780470848234
Hardback
Condition: New
€ 54.11
€ 54.11
Paperback. When you are selling, the way you deliver your message will matter as much as, or more than, what you actually say. In this book, the authors reveal nonverbal communication skills guaranteed to give you the advantage in every sales situation. It reveals the universal body language signals that command respect and teaches you how to use them. Num Pages: 256 pages, Illustrations. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 154 x 229 x 18. Weight in Grams: 404.
- Publisher
- McGraw-Hill Education - Europe United States
- Number of pages
- 256
- Format
- Paperback
- Publication date
- 2012
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780071793001
- ISBN
- 9780071793001
Paperback
Condition: New
€ 31.99€ 22.94
€ 31.99
€ 22.94
Hardback. A new marketing paradigm focuses on the concentrated economic power of 600 global cities. City-Centered Marketing: Why Local is the Future of Global Business is a compelling practical analysis of a new direction of marketing within the context of intensifying urbanization and the shift of global economy from West to East. Num Pages: 288 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 237 x 157 x 25. Weight in Grams: 486.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- John Wiley & Sons Inc
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118893814
- ISBN
- 9781118893814
Hardback
Condition: New
€ 31.99€ 25.13
€ 31.99
€ 25.13