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Sales & marketing

Results 101 - 120 of 3805

Sales & marketing

Paperback. Explains how to put the author's winning techniques into action. This book helps you find tried and tested advice on how to: get a sale when you are not the cheapest; beat the competition; turn your customer into an ambassador; build a positive attitude that gets results; close a sale. Num Pages: 224 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 215 x 139 x 16. Weight in Grams: 288.
Publisher
Kogan Page Ltd
Number of pages
224
Format
Paperback
Publication date
2013
Edition
4th Edition
Condition
New
SKU
V9780749466312
ISBN
9780749466312
Paperback
Condition: New

€ 30.99
€ 25.92

Hardback. Series: Epica. Num Pages: 400 pages, 1000 colour illus. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 232 x 309 x 31. Weight in Grams: 2022.
Publisher
Bloomsbury Publishing PLC
Format
Hardback
Publication date
2015
Condition
New
SKU
V9781472590695
ISBN
9781472590695
Hardback
Condition: New

€ 91.47

Hardback. Measuring the Success of Digital Marketing explains how to determine the success of a digital marketing campaign by demonstrating what digital marketing metrics are as well as how to measure and use them. Including real life case studies and experts viewpoints that help marketers navigate the digital world. Num Pages: 272 pages, black & white illustrations, black & white tables, figures. BIC Classification: KJE; KJS. Category: (G) General (US: Trade). Dimension: 144 x 217 x 22. Weight in Grams: 472.
Publisher
Palgrave Macmillan United Kingdom
Number of pages
256
Format
Hardback
Publication date
2013
Edition
2014th Edition
Condition
New
SKU
V9781137340689
ISBN
9781137340689
Hardback
Condition: New

€ 78.03

Paperback. What do Coca-Cola, McDonald's, IBM, Microsoft and Virgin have in common? Yes, they are all global giants, but what they are less recognized for are all those branded products they've launched that have bombed. This title takes a riveting look at how such disasters occur. It gives an inside story of 100 major brand blunders. Num Pages: 256 pages, black & white illustrations. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 214 x 140 x 19. Weight in Grams: 316.
Publisher
Kogan Page Ltd United Kingdom
Number of pages
256
Format
Paperback
Publication date
2011
Edition
2nd Edition
Condition
New
SKU
V9780749462994
ISBN
9780749462994
Paperback
Condition: New

€ 33.99
€ 29.03

Hardcover. What's the Secret? is a revolutionary book that finally answers the questions how companies like Disney, Nordstrom, and The Ritz-Carlton get 50,000 employees to deliver world class consistently, everyday, while the rest of companies and departments struggle with providing even good customer service with staffs of 12 or 15. Num Pages: 336 pages, Illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 237 x 163 x 30. Weight in Grams: 556.
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
336
Format
Hardback
Publication date
2008
Edition
1st Edition
Condition
New
SKU
V9780470196120
ISBN
9780470196120
Hardback
Condition: New

€ 31.99
€ 25.13

Paperback. In network marketing, distributors are hungry to learn about duplicable ideas that have supported others to achieve top-level organizations. The Ultimate Guide to Network Marketing will offer readers a wide variety of proven business-building techniques from many of the most successful network marketing leaders in the industry. Editor(s): Rubino, Joe. Num Pages: 336 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 229 x 155 x 23. Weight in Grams: 432.
Publisher
Wiley
Number of pages
336
Format
Paperback
Publication date
2005
Edition
1st Edition
Condition
New
SKU
V9780471716761
ISBN
9780471716761
Paperback
Condition: New

€ 25.99
€ 21.30

Hardback. The aim of shopper marketing is to convert browsing shoppers into active purchasers at the point of sale. This title demonstrates how marketers can influence the buying decision in-store, including practical advice on shopper needs and trends, retail environments, effective packaging and more. Num Pages: 296 pages, Illustrations. BIC Classification: KCK; KJS; KNPR. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 165 x 241 x 22. Weight in Grams: 584.
Publisher
Kogan Page Ltd
Number of pages
296
Format
Hardback
Publication date
2012
Edition
2nd Edition
Condition
New
SKU
V9780749464714
ISBN
9780749464714
Hardback
Condition: New

€ 44.99
€ 39.93

Paperback. The sales function is the front--line of any business. Keeping up with the latest sales techniques is essential, as well as ensuring you have a motivated, incentivised and focused sales team well--versed in the basics of selling, from identifying new prospects and getting repeat business to closing the deal. Series: Express Exec. Num Pages: 110 pages, black & white illustrations. BIC Classification: KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 172 x 177 x 6. Weight in Grams: 114.
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
110
Format
Paperback
Publication date
2003
Edition
1st Edition
Condition
New
SKU
V9781841124612
ISBN
9781841124612
Paperback
Condition: New

€ 15.99
€ 13.65

Paperback. Providing a focused and in-depth examination of the field of marketing research that studies consumers' sensorimotor, cognitive and affective responses to marketing stimuli, this book shows both the scientific frameworks and the practical applications of this increasingly popular marketing tool. Num Pages: 280 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 232 x 167 x 16. Weight in Grams: 426.
Publisher
Kogan Page Ltd United Kingdom
Number of pages
280
Format
Paperback
Publication date
2013
Edition
1st Edition
Condition
New
SKU
V9780749469276
ISBN
9780749469276
Paperback
Condition: New

€ 36.99
€ 33.35

Paperback. A meticulously researched textbook designed to help students of advertising navigate their way through the field, offering a detailed overview of its impact on society, culture, and business practices, and its perception by a range of research traditions. Num Pages: 240 pages, black & white illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 172 x 241 x 14. Weight in Grams: 404.
Publisher
Kogan Page Ltd
Format
Paperback
Publication date
2017
Edition
1st Edition
Condition
New
SKU
V9780749478391
ISBN
9780749478391
Paperback
Condition: New

€ 46.99
€ 42.28

Paperback. With a new foreword by Ken Blanchard A straightforward and snappy guide to successful customer service from the author of the bestselling The One Minute Manager. Series: The One Minute Manager. Num Pages: 160 pages. BIC Classification: KJSU. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 196 x 129 x 11. Weight in Grams: 98.
Publisher
Harper
Number of pages
160
Format
Paperback
Publication date
2011
Edition
New edition
Condition
New
SKU
V9780006530695
ISBN
9780006530695
Paperback
Condition: New

€ 13.99
€ 11.76

Paperback. A practical textbook for marketing professionals, senior executives in business, students at both undergraduate and MBA level and those studying for the Chartered Institute of Marketing Diploma. Haywood uses real business examples to illustrate successes and failures in the field. Num Pages: 240 pages. BIC Classification: KJMV7; KJSP. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 156 x 13. Weight in Grams: 406. "Includes bibliographical references and index. Commissioning organisation: Roger Haywood ; foreword by Steve Cuthbert. viii, 227 p. 24 cm. Paperback. As new." Keywords: "Business, Finance & Law - Sales & Marketing - Marketing Management,Business, Finance & Law - Sales & Marketing - Public Relations,Subjec"
Condition
Used, Like New
Publisher
Palgrave Macmillan Dublin, Ireland
Number of pages
240
Format
Paperback
Publication date
1997
Edition
1998th Edition
SKU
KEX0163907
ISBN
9780333684771
Paperback
Condition: Used, Like New

€ 32.99
€ 4.99

Hardback. Editor(s): Wymer, Walter W., Jr. Series: Applying Quality of Life Research. Num Pages: 389 pages, 16 black & white illustrations, 27 colour illustrations, biography. BIC Classification: KJS; MBNH. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 22. Weight in Grams: 757.
Publisher
Springer International Publishing AG Switzerland
Number of pages
389
Format
Hardback
Publication date
2015
Edition
1st ed. 2015
Condition
New
SKU
V9783319198682
ISBN
9783319198682
Hardback
Condition: New

€ 129.66

Hardback. What is a 21st Century Brand?, published with the Institute of Practitioners in Advertising, presents a collection of essays from distinction-level candidates of the IPA's Excellence Diploma who have gone on to become some of the industry's most celebrated and brightest young stars. Num Pages: 432 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 165 x 242 x 29. Weight in Grams: 788.
Publisher
Kogan Page Ltd
Format
Hardback
Publication date
2015
Edition
1st Edition
Condition
New
SKU
V9780749472627
ISBN
9780749472627
Hardback
Condition: New

€ 53.47

Paperback. Series: The Basics. Num Pages: 288 pages, black & white illustrations. BIC Classification: KJSP. Category: (U) Tertiary Education (US: College); (UP) Postgraduate, Research & Scholarly. Dimension: 197 x 130 x 21. Weight in Grams: 324.
Publisher
Taylor & Francis Ltd
Number of pages
288
Format
Paperback
Publication date
2013
Edition
1st Edition
Condition
New
SKU
V9780415675833
ISBN
9780415675833
Paperback
Condition: New

€ 28.63

Hardcover. How to become a trusted resource for consumers in a society of constant manipulation

People decide who to trust, what advice to heed, and which individuals to forge personal or transactional relationships with based on a simple metric of believability. Num Pages: 184 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 235 x 162 x 20. Weight in Grams: 408.

Publisher
John Wiley & Sons Inc
Number of pages
184
Format
Hardback
Publication date
2012
Edition
1st Edition
Condition
New
SKU
V9781118137536
ISBN
9781118137536
Hardback
Condition: New

€ 25.99
€ 21.30

Paperback. Provides practical advice, tools and techniques for managers to adopt when managing any complaints that come into their organisation. With case studies from companies as diverse as John Lewis, Waitrose, DHL, Hilton Hotels, the Starwood group and BT, this title explains what customers are really looking for when they make a compliant. Num Pages: 208 pages, illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 233 x 154 x 12. Weight in Grams: 326.
Publisher
Kogan Page Ltd United Kingdom
Number of pages
208
Format
Paperback
Publication date
2012
Edition
1st Edition
Condition
New
SKU
V9780749465308
ISBN
9780749465308
Paperback
Condition: New

€ 46.99
€ 42.28

Paperback. Harness the power of marketing and watch your business grow

Having your own business isn't the same as having customers, and one is useless without the other. Num Pages: 384 pages, Illustrations. BIC Classification: KJS; KJVS. Category: (P) Professional & Vocational. Dimension: 233 x 189 x 21. Weight in Grams: 612.

Publisher
John Wiley & Sons Inc United States
Number of pages
384
Format
Paperback
Publication date
2012
Edition
3rd Edition
Condition
New
SKU
V9781118311837
ISBN
9781118311837
Paperback
Condition: New

€ 38.99
€ 30.86

Paperback. ". fascinating. Like Malcolm Gladwell on speed. " -THE GUARDIAN "HERD is a rare thing: a book that transforms the reader's perception of how the world works". -Matthew D'Ancona, THE SPECTATOR "This book is a must. Once you have read it you will understand why Mark Earls is regarded as a marketing guru. Num Pages: 424 pages, Illustrations. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 196 x 128 x 23. Weight in Grams: 452.
Publisher
John Wiley & Sons Inc London
Format
Paperback
Publication date
2009
Edition
First Updated
Condition
New
SKU
V9780470744598
ISBN
9780470744598
Paperback
Condition: New

€ 17.99
€ 15.56

Paperback. The complete guide to media interviews for all PR and press officers and their clients tasked with representing themselves or their organizations to confidently deliver a key message across channels, even in crisis conditions. Num Pages: 224 pages. BIC Classification: GTC; KJP; KJSP. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 158 x 234 x 15. Weight in Grams: 346.
Publisher
Kogan Page Ltd
Format
Paperback
Publication date
2015
Condition
New
SKU
V9780749474720
ISBN
9780749474720
Paperback
Condition: New

€ 40.99
€ 36.59

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